Lesson 1: Why it matters · 5 min
Explain why customer aggression happens and how your response can escalate or calm it.
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 8 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Explain why customer aggression happens and how your response can escalate or calm it.
Recognise the stages of escalation and the warning signs that a situation may turn violent.
Use verbal and non-verbal de-escalation techniques and keep a safe position.
Apply techniques to realistic counter, phone and floor situations.
Know when to disengage, get help and report an incident.
10 questions, 80% to pass. The result is saved to the learner's record.