What is a B2B sales and marketing funnel?

The B2B sales funnel is closely connected to the marketing funnel. While the marketing funnel focuses on generating leads and raising awareness, the sales funnel focuses on converting those leads into customers. A successful B2B sales funnel requires effective marketing strategies to attract and engage potential customers.

What is the difference between a B2B funnel and a B2C funnel?

The main difference between a B2B and B2C funnel is the target audience. B2B funnels focus on selling products or services to other businesses, while B2C funnels focus on selling to individual consumers. B2B funnels typically have longer sales cycles and involve multiple decision-makers, while B2C funnels are often shorter and more focused on emotional appeals.

How much does it cost to create a B2B sales funnel?

The cost of creating a B2B sales funnel can vary depending on factors such as the business's size, the sales process's complexity, and the tools and resources needed to implement the funnel. Costs may include expenses for marketing, advertising, software, and staff.

What is a full-funnel strategy in B2B?

A full-funnel strategy in B2B refers to a comprehensive approach to the sales and marketing process that involves all sales funnel stages. It encompasses lead generation, lead nurturing, sales enablement, and customer retention.

What is the top-of-funnel content B2B?

It refers to content that is designed to attract and engage potential customers who are in the early stages of the sales funnel. This can include blog posts, social media content, ebooks, webinars, and other types of content that provide educational or informative value to the audience, without necessarily promoting a specific product or service.

What is the bottom-of-funnel content B2B?

This can include case studies, product demos, free trials, and other types of content that provide specific details about the product or service being offered.

What are the 4 key elements in the funnel?

Awareness - creating awareness about the brand or product Interest - generating interest and educating potential customers Decision - helping potential customers make a decision Action - converting potential customers into customers.

Is a sales funnel a CRM?

A B2B sales funnel and a CRM (customer relationship management) system are not the same thing. A CRM can be used to manage customer data and interactions at all stages of the sales funnel.

Who needs a B2B sales funnel?

Any B2B business that wants to attract, engage, and convert potential customers needs a B2B sales funnel. It helps companies to streamline the sales process, improve lead generation and nurturing, and increase the overall efficiency and effectiveness of the sales and marketing efforts.

SaaS (Software as a Service) refers to a software delivery model in which software is licensed and accessed online. A funnel refers, on the other hand, to a typical b2b sales process that describes the stages a potential customer goes through when making a purchase decision.

What is a B2B Sales funnel example?

The same software company creates a white paper or ebook that provides in-depth information on how their product can solve a particular business problem. The company promotes the ebook through targeted ads and email campaigns.

Is a B2B sales funnel also a Sales pipeline?

B2B sales funnel and sales pipeline are often used interchangeably to describe converting leads into customers. While the sales pipeline focuses on the internal process of closing deals, the sales funnel considers the entire customer journey, from lead generation to conversion.

B2B Sales Funnel | Ƙirƙirar Daya Mai Kyau a cikin 2024

Ma'amala da abokan ciniki ba abu ne mai sauƙi ba, musamman a cikin mahallin B2B; shi ya sa za ku buƙaci dacewa Farashin B2B. Ba kamar B2C ba, abokan ciniki sun fi roƙon motsin rai, kuma B2B Sale Funnels sun fi rikitarwa, mai yuwuwa su kasance masu ma'ana kuma suna mai da hankali kan ƙima da ROI lokacin yanke shawarar siyan.

Kamar yadda fasaha ke tasowa, dangantakar B2B za ta ci gaba da girma, samar da sababbin damar kasuwanci da kalubale. Fahimtar mazuyin tallace-tallace na B2B na iya zama kyakkyawar hanya don kai hari ga abokan ciniki da kiyaye fa'idodin gasa.

Overview

Menene Tallan B2B?	Kasuwanci zuwa Kasuwanci - Kasuwancin Kasuwanci
Wanene ya ƙirƙira tallace-tallacen B2B?	John Deere
Menene falsafar tallace-tallacen B2B?	Sayar da buƙatu maimakon ainihin tsarin siyarwa

Bayani na Farashin B2B

Teburin Abubuwan Ciki

Overview
Menene mazugin tallace-tallace na B2B kuma me yasa yake da mahimmanci?
Matakai 6 na mazuyin tallace-tallace na B2B da misalai
Nasihu don ƙirƙirar Makullin Tallan B2B Mai Haɗi
Tambayoyin da
Kwayar
Tambayoyin da

Nasihu don Ingantaccen Haɗin kai

Rubutun madadin

Kuna buƙatar kayan aiki don siyar da mafi kyau?

Samun ingantattun abubuwan sha'awa ta hanyar samar da gabatarwa mai ban sha'awa don tallafawa ƙungiyar siyarwar ku! Yi rajista don ɗaukar tambayoyin kyauta daga AhaSlides template library!

🚀 Ɗauki Tambayoyi Kyauta☁️

Menene mazugin tallace-tallace na B2B kuma me yasa yake da mahimmanci?

Mazugin tallace-tallace na B2B tsari ne da aka tsara wanda ke bayyana matakai daban-daban da abokin ciniki mai yuwuwa zai bi yayin la'akari da siyan samfur ko sabis a cikin mahallin B2B (kasuwanci-zuwa-kasuwanci).

Ta hanyar rushe tsarin tallace-tallace zuwa matakai daban-daban, kamfanoni za su iya fahimtar tsarin siyan gaba ɗaya, wanda ke ba da damar kasuwanci don aunawa da nazarin ƙoƙarin tallace-tallace da tallace-tallace da kuma inganta ƙwarewar abokin ciniki gaba ɗaya.

Bugu da ƙari, mazugin tallace-tallace na B2B yana taimaka wa 'yan kasuwa gano mahimman wuraren taɓawa da hulɗar da ke faruwa yayin tafiyar siyan. Wannan yana bawa 'yan kasuwa damar haɓaka dabarun tallace-tallace da aka yi niyya da dabarun siyarwa don kowane mataki na mazurari, yana ƙara yuwuwar canza abokan ciniki masu yuwuwa zuwa biyan abokan ciniki.

Duk da haka, wasu suna jayayya cewa wannan samfurin yana da sauƙin sauƙi kuma baya ƙididdige rikitattun halayen siyan B2B na zamani. Sakamakon haka, kasuwancin da yawa sun ɓullo da ƙira masu sassauƙa da sassauƙa waɗanda ke yin la'akari da keɓantattun halayen kasuwannin da abokan cinikinsu.

Matakai 6 na mazuyin tallace-tallace na B2B da misalai

Kafin yin siye a cikin mahallin B2B, abokin ciniki mai yuwuwa zai iya wucewa ta matakai 6 daban-daban, waɗanda aka bayyana ta hanyar tsarin mazurari na tallace-tallace na B2B kamar haka. Lura cewa adadin masu yuwuwar kwastomomi na iya raguwa yayin da suke tafiya cikin kowane mataki.

Matakan 6 na mazuyin tallace-tallace na B2B

Mataki na 1: Fadakarwa

Manufar matakin Fadakarwa a cikin mazurafan tallace-tallace na B2B shine ƙirƙirar wayar da kan jama'a da jawo hankalin abokan ciniki masu yuwuwa waɗanda ke da sha'awar samfuranku ko ayyukanku. A wannan mataki, abokan ciniki masu yuwuwa ba sa neman siye sosai, amma suna iya samun matsala ko buƙatar da kasuwancin ku zai iya warwarewa.

Ana iya yin hakan ta hanyoyin talla daban-daban, kamar tallace-tallace kofa-to-kofa B2B, talla, sakonnin kafofin watsa labarun, bidiyon Youtube, tallan abun ciki, da dangantakar jama'a.

Mataki na 2: Sha'awa

Matsayin sha'awa a cikin mazuraren tallace-tallace na B2B shine mataki na biyu a cikin aiwatar da canza abokin ciniki mai yuwuwa zuwa abokin ciniki mai biyan kuɗi. A wannan mataki, mai yuwuwar abokin ciniki ya fahimci kamfanin ku kuma ya nuna sha'awar samfuranku ko ayyukanku.

Ctallan kai tsaye, webinars, ko demos na samfurna iya zama ingantattun dabarun tallan tallace-tallace don samar wa abokan ciniki masu yuwuwar samun bayanai masu dacewa da amfani waɗanda ke taimaka musu fahimtar fa'idodin samfuranku ko ayyukanku

Mataki na 3: Kimantawa

Manufar matakin Ƙimar ita ce samar wa mai yuwuwar abokin ciniki bayanai da albarkatun da suke buƙata don yanke shawara mai fa'ida. Ana iya yin hakan ta hanyar samarwa nazarin shari'o'i, shaidu, bajojin amana, sake dubawar abokin ciniki, shafukan farashi, da nunin samfuriwaɗanda ke nuna ƙima da fa'idodin samfuranku ko ayyukanku.

Ta hanyar samar da bayanan da suka dace da magance duk wata damuwa ko ƙin yarda da yuwuwar abokin ciniki na iya samu, zaku iya ƙara amincewarsu akan samfuranku ko sabis ɗin ku kuma matsar dasu kusa da yanke shawarar siyan.

Misali, bari mu ce kuna siyar da ayyukan B2B. A lokacin matakin kimantawa, mai yuwuwar abokin ciniki na iya yin bincike akan masu samar da sabis daban-daban da ake samu a kasuwa, kwatanta fasali, karanta bita na abokin ciniki, da kimanta waɗanne fasalolin sabis da farashi mafi dacewa da bukatunsu.

Mataki na 4: Haɗin kai

Matsayin Haɗin kai a cikin mazugi na tallace-tallace na B2B wani muhimmin mataki ne a cikin aiwatar da canza mai yuwuwar abokin ciniki zuwa abokin ciniki mai biyan kuɗi ta hanyar ba da tallafi mai gudana don ƙara dogaro ga kasuwancin.

A yayin matakin Haɗin kai, mai yuwuwar abokin ciniki yana hulɗa da kasuwancin ku ta hanyoyi daban-daban, kamar cika a fam ɗin tuntuɓar, gabatarwar ilimi, biyan kuɗi zuwa wasiƙarku, ko halartar gidan yanar gizor. Wannan matakin an mayar da hankali ne kan haɓaka alaƙa tare da yuwuwar abokin ciniki da haɓaka sha'awar samfuranku ko ayyukanku.

Mataki na 5: Sayi

Zuwa mataki na biyar, bayan kammala cikakkun bayanan kwangila da kuma nazarin zaɓuɓɓukan farashi, mai yuwuwar abokin ciniki yana yanke shawara ta ƙarshe game da ko siyan samfuran ku ko a'a. Yana nuna ƙarshen tashar tallace-tallace na B2B da farkon dangantakar abokin ciniki,

Misali, kamfanin software yana bibiyar masu sha'awar da suka kammala demo ko gwaji, suna ba su bayanin farashi da shawarwari na keɓaɓɓu. Don haɓaka ƙimar siyan, akan shafin Biyan kuɗi, kamfanoni za su iya amfani da dabarun Siyar da Kayayyakin Ciniki.

Mataki na 6: Aminci

A ƙarshe, idan ya zo ga matakin aminci, kasuwanci na iya amfani da dabaru daban-daban don sa abokan ciniki su shagaltu da su, kamar samar da sabis na abokin ciniki na musamman. Zai iya zama tayin na ladan aminci ko rangwame, B2B Tallan imel, samfurin alkawari tracking, da kuma yin rajista akai-akai tare da abokan ciniki don magance duk wata damuwa ko matsalolin da za su iya samu.

Ta hanyar haɓaka amincin abokin ciniki, kasuwanci na iya riƙe abokan ciniki da samar da ingantattun maganganu da shawarwari, waɗanda zasu iya taimakawa jawo sabbin abokan ciniki da haɓaka tushen abokin ciniki.

Nasihu don Ƙirƙirar Ƙirƙirar Ƙirƙirar Talla ta B2B

#1. personalizationyana ƙara zama mahimmanci a cikin tashar tallace-tallace na B2B. Dangane da rahoton Salesforce, 80% na masu siyan B2B suna tsammanin gogewar keɓaɓɓen lokacin hulɗa da masu siyarwa. Yi amfani da bayanan abokin ciniki don keɓance imel, tayi, da abun ciki don sa abokan ciniki masu yuwuwa su ji kima da fahimta.

#2. Shagaltar abokan cinikin ku da sakonnin kafofin watsa labarun, kamar zaben fidda gwanida kuma layi abubuwan kyauta takeawaytare da AhaSlides Spinner Dabaran a lokacin Black Jumma'a yanayi ko hutu.

GABATARWA: Samun fahimtar abokin ciniki ta hanyar amfani AhaSlides Nishaɗi Tambayoyi da Wasanni!

amfani AhaSlides don ƙirƙirar ƙuri'a mai daɗi da nishadantarwa, safiyo ko wasanni masu alaƙa da samfur ko sabis ɗin ku.
Raba tambayoyin ko wasan tare da masu sauraron ku ta imel, kafofin watsa labarun, ko gidan yanar gizon ku. Ƙarfafa shiga ta hanyar ba da kyauta ko abin ƙarfafawa.

#3. Don bayar da tasiri gabatarwar ilimiga abokan ciniki, yi amfani da koyaswar bidiyo da, blogs, FAQsshafuka akan gidan yanar gizon ku don ba da cikakkun jagorori da bayanai masu amfani kamar yadda yake aiki kuma zai iya amfanar su.

#4. Haɗa Cold kiraB2B a cikin mazugin tallace-tallace ku. Misali, ƙungiyar tallace-tallace ta ƙirƙira jerin yuwuwar jagora kuma ta fara kiran sanyi don gabatar da kamfani da samfuransa ko ayyuka.

#5. Ƙirƙirar ƙwarewar siyayya ta musamman: Ƙarfafawa Siyar da tashar omnichanneldon ba abokan ciniki tabbatacce kuma siyayya mara kyau a cikin tashoshi da yawa da wuraren taɓawa, gami da kan layi, wayar hannu, da shagunan bulo-da-turmi.

Tambayoyin da

Menene mazugin tallace-tallace da tallace-tallace na B2B?

Mazugin tallace-tallace na B2B yana da alaƙa da kusanci da mazurtan tallace-tallace. Yayin da hanyar tallan tallace-tallace ke mayar da hankali kan samar da jagoranci da kuma wayar da kan jama'a, mazugin tallace-tallace yana mai da hankali kan canza waɗancan hanyoyin zuwa abokan ciniki. Mazurar tallace-tallace na B2B mai nasara yana buƙatar ingantattun dabarun talla don jawo hankalin abokan ciniki da dama.

Menene bambanci tsakanin mazurari na B2B da mazurari na B2C?

Babban bambanci tsakanin mazugi na B2B da B2C shine masu sauraro da aka yi niyya. Mazurai na B2B suna mai da hankali kan siyar da samfura ko ayyuka ga wasu kasuwancin, yayin da mazurai na B2C ke mayar da hankali kan siyar da masu siye ɗaya. Mazugi na B2B yawanci suna da tsayin dakaru na tallace-tallace kuma sun haɗa da masu yanke shawara da yawa, yayin da mazugin B2C galibi sun fi guntu kuma sun fi mai da hankali kan roƙon rai.

Nawa ne kudin don ƙirƙirar mazuyin tallace-tallace na B2B?

Farashin ƙirƙirar mazuyin tallace-tallace na B2B na iya bambanta dangane da dalilai kamar girman kasuwancin, sarkar tsarin tallace-tallace, da kayan aiki da albarkatun da ake buƙata don aiwatar da mazurari. Kudin kuɗi na iya haɗawa da kashe kuɗi don talla, talla, software, da ma'aikata.

Menene cikakken dabarun mazurari a cikin B2B?

Cikakken dabarar mazurari a cikin B2B tana nufin cikakkiyar hanya ga tallace-tallace da tsarin tallace-tallace wanda ya ƙunshi duk matakan tallan tallace-tallace. Ya ƙunshi samar da gubar, kula da jagoranci, ba da damar tallace-tallace, da riƙe abokin ciniki.

Menene babban abun ciki na mazurari B2B?

Yana nufin abun ciki wanda aka ƙera don jawo hankalin abokan ciniki masu yuwuwa waɗanda ke cikin farkon matakan tallace-tallace. Wannan zai iya haɗawa da blog rubuce-rubuce, abubuwan da ke cikin kafofin watsa labarun, ebooks, webinars, da sauran nau'ikan abun ciki waɗanda ke ba da ƙimar ilimi ko bayanai ga masu sauraro, ba tare da haɓaka takamaiman samfur ko sabis ba.

Menene abun ciki na ƙasa na mazurari B2B?

Wannan na iya haɗawa da nazarin shari'a, nunin samfuri, gwaji kyauta, da sauran nau'ikan abun ciki waɗanda ke ba da takamaiman bayanai game da samfur ko sabis ɗin da ake bayarwa.

Menene mahimman abubuwa 4 a cikin mazurari?

Fadakarwa - ƙirƙirar wayar da kan jama'a game da alama ko samfur
Interest - samar da sha'awa da kuma ilmantar da m abokan ciniki
Yanke shawara - taimakawa abokan ciniki masu yuwuwa su yanke shawara
Action - canza abokan ciniki masu yuwuwa zuwa abokan ciniki.

Shin mazugin tallace-tallace CRM ne?

Rukunin tallace-tallace na B2B da tsarin CRM (Gudanar da dangantakar abokin ciniki) ba abu ɗaya bane. Ana iya amfani da CRM don sarrafa bayanan abokin ciniki da ma'amala a duk matakai na mazurarin tallace-tallace.

Wanene ke buƙatar tashar tallace-tallace B2B?

Duk wani kasuwancin B2B da ke son jawo hankali, shiga, da kuma canza abokan ciniki masu yuwuwa yana buƙatar mazubin tallace-tallace na B2B. Yana taimaka wa kamfanoni don daidaita tsarin tallace-tallace, inganta haɓakar jagora da haɓakawa, da haɓaka haɓaka gabaɗaya da tasiri na ƙoƙarin tallace-tallace da tallace-tallace.

Funnel shine SaaS?

SaaS (Software a matsayin Sabis) yana nufin samfurin isar da software wanda software ke da lasisi da shiga kan layi. Mazurari yana nufin, a gefe guda, zuwa tsarin tallace-tallace na b2b na yau da kullun wanda ke bayyana matakan da mai yuwuwar abokin ciniki ke bi yayin yanke shawarar siye.

Menene misalin mazurari na tallace-tallace na B2B?

Kamfanin software iri ɗaya ya ƙirƙiri farar takarda ko ebook wanda ke ba da cikakkun bayanai kan yadda samfurinsu zai iya magance wata matsala ta kasuwanci. Kamfanin yana haɓaka littafin ebook ta hanyar tallace-tallace da aka yi niyya da kamfen imel.

Shin mazuyin tallace-tallace na B2B shima bututun tallace-tallace ne?

Ana amfani da mazugin tallace-tallace na B2B da bututun tallace-tallace sau da yawa don bayyana masu juyawa zuwa abokan ciniki. Yayin da bututun tallace-tallace ke mayar da hankali kan tsarin cikin gida na rufe ma'amaloli, mazugi na tallace-tallace ya yi la'akari da dukan tafiyar abokin ciniki, daga tsarar jagora zuwa juyawa.

Kwayar

Yawancin abubuwan waje na iya yin tasiri ga mazugin tallace-tallace na B2B, kamar tattalin arziki, yanayin masana'antu, da gasa. Don haka, 'yan kasuwa suna buƙatar su kasance masu ƙarfi kuma su daidaita dabarun tallace-tallace da tallan su don amsa waɗannan canje-canje don kasancewa masu fa'ida.

Ref: Wisstamp