KPI da OKR: bambance-bambancen da ya kamata ku sani (An sabunta 2023)

Wataƙila mun saba da sharuɗɗan kamar KPI - Maɓallin Ayyukan Maɓalli ko OKR - Maƙasudi da Sakamako Maɓalli, ma'auni biyu da ake amfani da su a kusan kowane tsarin kasuwanci a duniya. Koyaya, ba kowa bane ya fahimci menene OCRs da KPIs ko bambanci tsakanin KPI da OKR.

A wannan labarin, AhaSlides zai sami ƙarin ingantattun ra'ayi na OKR da KPI tare da ku!

Menene KPI?
Misalan KPI
Menene OKR?
Misalan OKR
KPI da OKR: Menene Bambancin?
Shin OCRs da KPIs zasu iya aiki tare?
Kwayar

Ƙarin Nasihu tare da AhaSlides

Rubutun madadin

Yi hulɗa tare da sababbin ma'aikatan ku.

Maimakon daidaitawa mai ban sha'awa, bari mu fara wasa mai ban sha'awa don sabunta sabuwar rana. Samun ƙarin ra'ayoyin KPI kuma yi rajista kyauta kuma ɗauki abin da kuke so daga ɗakin karatu na samfuri!

🚀 Zuwa gajimare ☁️

Menene KPI?

KPI (Maɓallin Ayyukan Maɓalli) shine amfani da ma'auni don kimanta aiki da tasiri na aikin kamfani ko mutum don cimma takamaiman buri da aka saita a cikin wani lokaci.

Bayan haka, ana amfani da KPI don kimanta aikin da aka yi da kuma kwatanta aikin da sauran ƙungiyoyi, sassan, da daidaikun mutane.

Halayen KPI mai kyau

Mai iya aunawa. Ana iya ƙididdige tasirin KPI kuma a auna daidai da takamaiman bayanai.
Yawaita. Dole ne a auna KPI kullum, mako-mako, ko kowane wata.
Ƙaddamarwa. Bai kamata a sanya tsarin KPI gabaɗaya ba amma yakamata a ɗaure shi da takamaiman ma'aikaci ko sashe.

Ƙarin hulɗa tare da taron ku

Misalan KPI

Kamar yadda aka ambata a sama, ana auna KPIs ta takamaiman ma'anoni masu ƙididdigewa. A cikin kowace masana'antu, KPI yana canzawa daban-daban don dacewa da takamaiman masana'antar.

Ga wasu misalan KPI gama gari don wasu takamaiman masana'antu ko sassan:

Kasuwancin Kasuwanci: Tallace-tallace ta Ƙafafun Ƙafa, Matsakaicin Ƙimar Ma'amala, Siyayya ga kowane ma'aikaci, Farashin Kaya da Aka Sayar (COGS).
Sashen Sabis na Abokin Ciniki: Matsayin Rike Abokin Ciniki, Gamsar da Abokin Ciniki, Traffic, Raka'a kowace Ma'amala.
Sashen Siyayya: Matsakaicin Ribar Riba, Littattafan Talla na wata-wata, Damar Talla, Makasudin Talla, Ƙimar-Don-Rufe Ratio.
Masana'antar Fasaha: Ma'anar Lokacin Farfaɗo (MTTR), Lokacin Ƙimar Tikiti, Bayarwa Kan-lokaci, Kwanakin A/R, Kudade.
Masana'antar Kula da Lafiya: Matsakaicin Zaman Asibiti, Matsayin Kwanciyar Gada, Amfani da Kayan Aikin Lafiya, Farashin Jiyya.

KPI da OKR - Masana'antar Fasaha KPI Misali - datapin

Menene OKR?

OKR - Manufofi da Sakamako Maɓalli hanya ce ta gudanarwa bisa ƙayyadaddun manufofin da aka auna ta mafi mahimman sakamako.

OCRs suna da abubuwa biyu, Manufofi da Sakamako masu mahimmanci:

Manufofin: Ingantattun bayanin abin da kuke son cimmawa. Buƙatun ya zama gajere, mai ban sha'awa, da jan hankali. Dole ne maƙasudai su kasance masu motsa zuciya da ƙalubalantar ƙudurin ɗan adam.
Babban Sakamako: Saitin ma'auni ne waɗanda ke auna ci gaban ku zuwa Maƙasudai. Ya kamata ku sami saitin Sakamako na Maɓalli 2 zuwa 5 don kowace manufa.

A takaice, OKR wani tsari ne da ke tilasta ka raba abin da ke da mahimmanci da sauran kuma saita bayyanannun fifiko. Don yin hakan, dole ne ku koyi fifita aikinku kuma ku bar abubuwan da suka shafi makomarku ta ƙarshe.

Wasu ƙa'idodi na asali don ƙayyade OKR:

Manufa don inganta gamsuwar abokin ciniki
Manufa don ƙara yawan kudaden shiga
Ma'aunin aikin ma'aikata
Ƙara yawan abokan ciniki da aka tuntuba da tallafi
Manufar don rage yawan kurakuran bayanai a cikin tsarin

Misalan OKR

Bari mu ga wasu misalan OCRs:

Makasudin tallan dijital

O - Manufar: Haɓaka Gidan Yanar Gizon mu kuma Haɓaka Juyawa

KRs - Mahimman Sakamako:

KR1: Haɓaka masu ziyartar gidan yanar gizo da kashi 10% kowane wata
KR2: Haɓaka jujjuyawar kan Shafukan Saukowa da 15% a cikin Q3

Manufar Talla

O - Manufar: Girma Sales a cikin Tsakiyar yankin

KRs - Mahimman Sakamako:

KR1: Haɓaka alaƙa tare da sabbin maƙasudi 40 ko asusu masu suna
KR2: A kan sabbin masu siyarwa 10 waɗanda ke mai da hankali kan yankin Tsakiya
KR3: Bayar da ƙarin kicker ga AEs don cimma 100% mai da hankali kan yankin Tsakiya

Goyon bayan Abokin ciniki

O - Manufar: Isar da Ƙwarewar Tallafin Abokin Ciniki na Duniya

KRs - Mahimman Sakamako:

KR1: Cimma CSAT na 90%+ don duk Tier-1 tikiti
KR2: Gyara matsalolin Tier-1 a cikin awa 1
KR3: Yanke 92% na tikitin tallafi na Tier-2 a cikin ƙasa da awanni 24
KR4: Kowane wakilin tallafi don kula da CSAT na sirri na 90% ko fiye

KPI da OKR: Menene Bambancin?

Kodayake KPI da OKR duka alamun kasuwanci ne da ake amfani da su ƙungiyoyi masu tasowa, duk da haka, ga wasu bambance-bambance tsakanin KPI da OKR waɗanda ya kamata ku sani.

KPI da OKR - Manufar

KPI: Yawancin lokaci ana amfani da KPIs ga kasuwancin da ke da tsayayyen ƙungiyoyi kuma an tsara su don aunawa da kimanta ayyukan ma'aikata a tsakiya. KPIs suna sa kimantawa ta fi dacewa kuma mafi fahimi tsakanin tunanin bayanan don tabbatar da sakamakon. A sakamakon haka, matakai da ayyukan kungiyar za su kasance da kwanciyar hankali.

OCR: Tare da OCRs, ƙungiyar tana tsara manufofi kuma tana ayyana tushe da sakamakon da aka cimma na waɗannan manufofin. OKR yana taimaka wa daidaikun mutane, ƙungiyoyi, da ƙungiyoyi su ayyana fifikon aiki. Yawancin lokaci ana amfani da OKR lokacin da kasuwancin ke buƙatar tsara shiri a takamaiman lokaci. Sabbin ayyuka kuma na iya ayyana OKRs don maye gurbin abubuwan da ba dole ba kamar "hangen nesa, manufa".

KPI da OKR - Mayar da hankali

Hannun hanyoyin biyu sun bambanta. OKR tare da O (Manufa) yana nufin dole ne ku ayyana maƙasudin ku kafin isar da sakamako mai mahimmanci. Tare da KPI, an mayar da hankali kan alamomin I. Waɗannan alamomin suna nuna sakamakon da aka zayyana a baya.

Misali na KPI da OKR a Sashen Kasuwanci

Misalai na OKR:

Manufar: Don haɓaka ayyukan kasuwancin cikin sauri a cikin Disamba 2022.

Mabuɗin Sakamako

KR1: Harajin ya kai biliyan 15.
KR2: Adadin sabbin abokan ciniki ya kai mutane 4,000
KR3: Adadin abokan cinikin da suka dawo sun kai mutane 1000 (daidai da 35% na watan da ya gabata)

Misalai na KPIs:

Kudaden shiga daga sabbin abokan ciniki biliyan 8
Kudaden shiga daga abokan cinikin Sake siyarwa 4 biliyan
Yawan kayayyakin da aka sayar da kayayyaki 15,000

KPI da OKR - Mitar

OKR ba kayan aiki bane don bin diddigin aikin ku kowace rana. OKR shine burin da za'a cimma.

Sabanin haka, kuna buƙatar kiyaye KPI na ku kowace rana. Domin KPIs suna hidima ga OCRs. Idan har yanzu wannan makon bai sadu da KPI ba, zaku iya ƙara KPI na mako mai zuwa kuma har yanzu kuna manne da KR ɗin da kuka saita.

Shin OCRs da KPIs zasu iya Aiki Tare?

ƙwararren manaja na iya haɗa duka KPIs da OCRs. Misalin da ke ƙasa zai nuna cikakkiyar haɗuwa.

Za a sanya KPIs tare da maimaitawa, maƙasudin zagaye kuma suna buƙatar babban daidaito.

Ƙara yawan zirga-zirgar gidan yanar gizon Q4 idan aka kwatanta da Q3 zuwa 50%
Ƙara yawan juzu'i daga baƙi akan rukunin yanar gizon zuwa abokan cinikin da suka yi rajista don gwaji: daga 15% zuwa 20%

OCRs za a yi amfani da su ga manufofin da ba su ci gaba ba, juzu'i, ba zagaye ba. Misali:

Manufar: Sami sabbin abokan ciniki daga sabbin abubuwan ƙaddamar da samfur

KR1: Yi amfani da tashar Facebook don samun 600 m baƙi zuwa taron
KR2: Tattara bayanai akan jagora 250 a taron

Kwayar

To, wanne ya fi kyau? KPI vs OKR? Ko OKR ko KPI, zai kuma zama kayan aiki mai mahimmanci don taimakawa kasuwancin bin diddigin canje-canjen ma'aikata a zamanin dijital.

Don haka, KPI da OKR? Ba komai! AhaSlides ya yi imanin cewa, dangane da buƙatun kasuwanci, manajoji da shugabanni za su san yadda za su zaɓi hanyoyin da suka dace ko haɗa su don taimakawa kasuwancin su ci gaba da dorewa.