Shin kuna sha'awar dabarun tallan Starbucks? Wannan sarkar gidan kofi ta duniya ta canza yadda muke amfani da kofi, tare da tsarin tallace-tallace wanda ba komai bane illa hazaka. A cikin wannan labarin, za mu nutse cikin dabarun tallan na Starbucks, mu bincika ainihin abubuwan sa, 4 Ps na Starbucks' Marketing Mix, da labarun nasara.
Abubuwan da ke ciki
Menene Dabarun Tallace-tallacen Starbucks?
Dabarun tallace-tallace na Starbucks duk game da ƙirƙirar kwarewa na musamman ga abokan cinikin sa. Suna yin haka ta:
Dabarun Matsayin Kasuwanci na Starbucks
Starbucks ya bambanta a duniyar kofi saboda ba kawai gasa akan farashi ba. Madadin haka, yana ficewa ta hanyar yin samfuran musamman da inganci. Koyaushe suna yin burin wani sabon abu ne mai kirkire-kirkire, wanda ke sa su bambanta da sauran.
Starbucks Dabarun Fadada Duniya
Kamar yadda Starbucks ke girma a duk faɗin duniya, baya amfani da tsarin-girma-daya-duk. A wurare kamar Indiya, China, ko Vietnam, suna canza abubuwa don dacewa da abin da mutane ke so yayin kiyaye salon Starbucks.
Mabuɗin Abubuwan Dabarun Talla na Starbucks
1/ Keɓaɓɓe da Ƙirƙirar Samfura
Starbucks yana mai da hankali kan bayar da samfura na musamman da sabbin abubuwa na dindindin.
- Example: Abubuwan sha na lokaci na Starbucks kamar na Kabewa yaji Latte da Unicorn Frappuccino kyawawan kwatanci ne na ƙirƙira samfur. Waɗannan ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun lokaci suna haifar da farin ciki da jawo abokan ciniki waɗanda ke neman wani abu daban.
2/ Gabatar da Duniya
Starbucks yana daidaita abubuwan da yake bayarwa don biyan abubuwan ɗanɗano na gida yayin da yake riƙe ainihin ainihin alamar sa.
- Example: A China, Starbucks ya gabatar da nau'ikan abubuwan sha na shayi da mooncakes don bikin tsakiyar kaka, mutunta al'adun gida yayin kiyaye kwarewar Starbucks.
3/ Sadarwar Dijital
Starbucks yana karɓar tashoshi na dijital don haɓaka ƙwarewar abokin ciniki.
- Example: Ka'idar wayar hannu ta Starbucks babban misali ne na haɗin kai na dijital. Abokan ciniki za su iya yin oda da biya ta hanyar app, samun lada da karɓar keɓaɓɓen tayi, sauƙaƙawa da haɓaka ziyararsu.
4/ Keɓancewa da Dabarun "Sunan-kan-Cup".
Starbucks yana haɗi tare da abokan ciniki akan matakin sirri ta hanyar sanannen "suna-a-kofin” gabatowa.
- Example: Lokacin da Starbucks baristas ya yi kuskuren rubuta sunayen abokan ciniki ko rubuta saƙonni akan kofuna, yakan haifar da abokan ciniki suna raba kofuna na musamman akan kafofin watsa labarun. Wannan abun ciki da aka samar da mai amfani yana nuna haɗin kai kuma yana aiki azaman kyauta, ingantaccen haɓakawa don alamar.
5/ Dorewa da Samar da Da'a
Starbucks yana haɓaka tushen ɗabi'a da dorewa.
- Example: Alƙawarin Starbucks na siyan wake kofi daga tushe masu ɗa'a da ɗorewa yana bayyana ta hanyar tsare-tsare kamar Ayyukan CAFE (Coffee and Farmer Equity). Wannan yana ƙarfafa ƙaddamar da alamar ga alhakin muhalli da zamantakewa, yana jawo abokan ciniki waɗanda ke darajar dorewa.
Ps 4 na Starbucks' Marketing Mix
Dabarun Samfura
Starbucks yana ba da samfurori iri-iri, ba kawai kofi ba. Daga abubuwan sha na musamman zuwa abubuwan ciye-ciye, gami da abubuwan sha na musamman (misali, Caramel Macchiato, Flat White), irin kek, sandwiches, har ma da kayan marmari (mugs, tumblers, da wake kofi). Starbucks yana ba da fifikon zaɓin abokin ciniki. Kamfanin yana ci gaba da haɓakawa da keɓance samfuran samfuran sa don ci gaba da yin gasa.
Dabarun Farashi
Starbucks yana sanya kanta azaman alamar kofi mai ƙima. Dabarun farashin su yana nuna wannan matsayi, suna cajin farashi mafi girma idan aka kwatanta da yawancin masu fafatawa. Duk da haka, suna kuma ba da ƙima ta hanyar shirin su na aminci, wanda ke ba abokan ciniki kyauta da abubuwan sha da rangwame, inganta riƙewar abokin ciniki da kuma jawo hankalin masu amfani da farashi.
Dabarun Wuri (Rarrabawa).
Cibiyar sadarwa ta duniya ta Starbucks na shagunan kofi da haɗin gwiwa tare da manyan kantuna da kasuwanci suna tabbatar da samun dama ga alamar kuma dacewa ga abokan ciniki. Ba kantin kofi ba ne kawai; zabin salon rayuwa ne.
Dabarar Talla
Starbucks ya yi fice wajen haɓakawa ta hanyoyi daban-daban, gami da kamfen ɗin talla na lokaci-lokaci, sadar da kafofin watsa labarun, da ƙayyadaddun sadaukarwa. Tallace-tallacen hutun su, kamar “Kofin ja” yaƙin neman zaɓe, haifar da jira da jin daɗi tsakanin abokan ciniki, haɓaka ƙafa da tallace-tallace.
Labaran Nasara na Tallan Starbucks
1/ The Starbucks Mobile App
Ka'idar wayar hannu ta Starbucks ta kasance mai canza wasa a masana'antar kofi. Wannan app ɗin yana haɗawa cikin ƙwarewar abokin ciniki ba tare da matsala ba, yana bawa masu amfani damar yin oda, biyan kuɗi, da samun lada duk cikin ƴan famfo. Sauƙaƙan da ƙa'idar ke bayarwa yana sa abokan ciniki shiga kuma suna ƙarfafa maimaita ziyarta.
Bugu da ƙari, ƙa'idar ita ce ma'adinin zinare, yana samar da Starbucks tare da fahimtar abubuwan da abokin ciniki da halaye, yana ba da damar tallace-tallace na musamman.
2/ Bayar da Yawa da Iyakantaccen Lokaci
Starbucks ya ƙware fasahar ƙirƙirar jira da farin ciki tare da abubuwan sa na yanayi da ƙayyadaddun lokaci. Misalai irin su Pumpkin Spice Latte (PSL) da Unicorn Frappuccino sun zama abubuwan al'adu. Ƙaddamar da waɗannan abubuwan shaye-shaye na musamman, ƙayyadaddun lokaci yana haifar da ƙwanƙwasa wanda ya wuce masu sha'awar kofi zuwa mafi yawan masu sauraro.
Abokan ciniki suna ɗokin jiran dawowar waɗannan kyautai, suna mai da tallace-tallace na lokaci zuwa lokaci mai ƙarfi don riƙe abokin ciniki da siye.
3/ Sakamako na Starbucks
Starbucks'My Starbucks Rewards shirin wani abin koyi ne na nasarar shirin aminci. Yana sanya abokin ciniki a tsakiyar kwarewar Starbucks. Yana ba da tsari mai ƙima inda abokan ciniki zasu iya samun taurari don kowane siye. Waɗannan taurari suna fassara zuwa lada iri-iri, daga abubuwan sha kyauta zuwa abubuwan samarwa na keɓaɓɓu, ƙirƙirar ma'anar ƙima ga abokan ciniki na yau da kullun. Yana haɓaka riƙe abokin ciniki, haɓaka tallace-tallace, da haɓaka amincin alama.
Bugu da ƙari, yana haɓaka haɗin kai tsakanin alamar da abokan ciniki. Ta hanyar keɓaɓɓen tayin da ladan ranar haihuwa, Starbucks yana sa abokan cinikin sa su ji kima da daraja. Wannan haɗin kai na zuciya yana ƙarfafa ba kawai maimaita kasuwanci ba har ma da tallan-baki mai kyau.
Maɓallin Takeaways
Dabarun tallace-tallace na Starbucks shaida ce ga ƙarfin ƙirƙirar abubuwan kwastomomi masu tunawa. Ta hanyar jaddada keɓancewa, dorewa, keɓantawa, da kuma rungumar sabbin abubuwa na dijital, Starbucks ya ƙarfafa matsayinsa a matsayin alama ta duniya wacce ta wuce kofi.
Don haɓaka dabarun tallan kasuwancin ku, la'akari da haɗa AhaSlides. Laka yana ba da fasalulluka masu mu'amala waɗanda za su iya haɗawa da haɗin kai tare da masu sauraron ku ta sabbin hanyoyi. Ta hanyar amfani da ikon AhaSlides, zaku iya tattara bayanai masu mahimmanci, keɓance ƙoƙarin tallan ku, da haɓaka amincin abokin ciniki mai ƙarfi.
FAQs Game da Dabarun Tallace-tallacen Starbucks
Menene dabarun talla na Starbucks?
Dabarun tallace-tallace na Starbucks an gina su akan isar da ƙwarewar abokin ciniki na musamman, rungumar ƙirƙira dijital, tabbatar da ingancin samfur, da haɓaka dorewa.
Menene dabarun tallace-tallace na Starbucks mafi nasara?
Dabarun tallan tallace-tallace mafi nasara na Starbucks shine keɓancewa ta hanyar tsarin sa na "suna-kan-kofin", shigar abokan ciniki da ƙirƙirar kutse na kafofin watsa labarun.
Menene 4 P na tallan Starbucks?
Hadaddiyar tallace-tallace ta Starbucks ta ƙunshi Samfuri (kyauta daban-daban fiye da kofi), Farashi (farashi mai ƙima tare da shirye-shiryen aminci), Wuri (cibiyar sadarwar duniya na shagunan da haɗin gwiwa), da haɓakawa (kamfen ɗin ƙirƙira da sadaukarwa na yanayi).
References: CoSchedule | IIMS basira | Mageplaza | MarketingStrategy.com
