Kev soj ntsuam nrog cov neeg siv khoom tsis yooj yim, tshwj xeeb tshaj yog nyob rau hauv B2B ntsiab lus; yog vim li cas koj yuav xav tau qhov tsim nyog B2B Muag Funnel. Tsis zoo li B2C, cov neeg siv khoom muaj kev xav ntau dua, thiab B2B Muag Funnels yog qhov nyuaj dua, yuav muaj kev xav ntau dua thiab tsom rau tus nqi thiab ROI thaum txiav txim siab yuav khoom.
Raws li thev naus laus zis hloov zuj zus, B2B kev sib raug zoo yuav txuas ntxiv zuj zus, tsim kom muaj kev lag luam tshiab thiab cov kev sib tw. Nkag siab txog B2B Muag funnel tuaj yeem yog txoj hauv kev zoo rau kev tsom mus rau cov neeg siv khoom thiab tswj kev sib tw zoo.
Txheej txheem cej luam
| B2B Muag yog dab tsi? | Kev Lag Luam Ua Lag Luam - Kev Muag Khoom Muag |
| Leej twg tsim B2B muag? | John Deere |
| Lub tswv yim ntawm B2B muag yog dab tsi? | Muag los ntawm kev xav tau ntau dua li kev muag khoom tiag tiag |
Table of Contents
- Txheej txheem cej luam
- B2B muag funnel yog dab tsi thiab vim li cas nws tseem ceeb?
- 6 theem ntawm B2B muag funnel thiab piv txwv
- Cov lus qhia los tsim kom muaj kev koom nrog B2B Muag Funnel
- Cov Lus Nug
- kab hauv qab
- Cov Lus Nug
Lub tswv yim rau kev sib koom tes zoo dua
Xav tau lub cuab yeej los muag zoo dua?
Tau txais kev txaus siab zoo dua los ntawm kev nthuav qhia kev lom zem sib tham los txhawb koj pab neeg muag khoom! Sau npe mus xeem ntawv xeem dawb los ntawm AhaSlides template qiv!
🚀 Grab Free Quiz☁️
B2B muag funnel yog dab tsi thiab vim li cas nws tseem ceeb?
B2B kev muag khoom funnel yog lub hauv paus txheej txheem uas qhia txog cov theem sib txawv uas cov neeg siv khoom muaj peev xwm mus txog thaum txiav txim siab yuav khoom lossis kev pabcuam hauv B2B (kev lag luam-rau-kev lag luam).
Los ntawm kev rhuav tshem cov txheej txheem kev muag khoom mus rau ntau theem, cov lag luam tuaj yeem nkag siab tag nrho cov txheej txheem yuav, uas ua rau cov lag luam ntsuas thiab txheeb xyuas lawv cov kev muag khoom thiab kev lag luam thiab txhim kho tag nrho cov neeg siv khoom.
Ntxiv rau, B2B muag funnel pab cov lag luam txheeb xyuas cov ntsiab lus tseem ceeb thiab kev sib cuam tshuam uas tshwm sim thaum lub sij hawm yuav khoom. Qhov no tso cai rau cov lag luam los tsim cov phiaj xwm kev lag luam thiab cov tswv yim muag khoom rau txhua theem ntawm funnel, ua rau kom muaj peev xwm hloov cov neeg muaj peev xwm los them cov neeg siv khoom.
Txawm li cas los xij, qee qhov sib cav tias tus qauv no yog qhov yooj yim heev thiab tsis suav nrog qhov nyuaj ntawm kev yuav tus cwj pwm niaj hnub B2B. Yog li ntawd, ntau lub lag luam tau tsim ntau nuanced thiab saj zawg zog qauv uas coj mus rau hauv tus account cov yam ntxwv tshwj xeeb ntawm lawv lub hom phiaj kev lag luam thiab cov neeg siv khoom.
6 theem ntawm B2B muag funnel thiab piv txwv
Ua ntej ua kev yuav khoom hauv B2B cov ntsiab lus, cov neeg siv khoom muaj peev xwm yuav dhau los ntawm 6 theem sib txawv, uas tau piav qhia los ntawm B2B muag funnel qauv raws li hauv qab no. Nco ntsoov tias tus naj npawb ntawm cov neeg siv khoom muaj peev xwm yuav txo qis thaum lawv txav mus los ntawm txhua theem.
Kauj Ruam 1: Kev Paub
Lub hom phiaj ntawm Kev Paub Txog theem hauv B2B kev muag khoom funnel yog los tsim kom muaj kev paub txog hom lag luam thiab nyiam cov neeg siv khoom uas yuav nyiam koj cov khoom lossis cov kev pabcuam. Nyob rau theem no, cov neeg siv khoom muaj peev xwm tsis nquag nrhiav kev yuav khoom, tab sis lawv yuav muaj teeb meem lossis xav tau uas koj lub lag luam tuaj yeem daws tau.
Qhov no tuaj yeem ua tiav los ntawm ntau yam kev lag luam, xws li qhov rooj-rau-qhov rooj B2B muag, advertising, social media posts, Youtube yeeb yaj duab, cov ntsiab lus lag luam, thiab kev sib raug zoo rau pej xeem.
Kauj Ruam 2: Txaus siab
The Interest stage in the B2B sales funnel is the second stage in the process of converting a potential customer into a paying customer. Nyob rau theem no, cov neeg siv khoom muaj peev xwm tau paub txog koj lub tuam txhab thiab tau qhia qee qhov kev txaus siab rau koj cov khoom lossis kev pabcuam.
Content marketing, webinars, los yog khoom demos tuaj yeem yog cov txheej txheem kev lag luam zoo los muab cov neeg siv khoom muaj peev xwm nrog cov ntaub ntawv tseem ceeb thiab muaj txiaj ntsig uas pab lawv nkag siab txog cov txiaj ntsig ntawm koj cov khoom lossis cov kev pabcuam
Theem 3: Kev ntsuam xyuas
Lub hom phiaj ntawm theem Kev Ntsuas yog muab cov neeg siv khoom muaj peev xwm nrog cov ntaub ntawv thiab cov peev txheej uas lawv xav tau los txiav txim siab paub. Qhov no tuaj yeem ua tau los ntawm kev muab Cov ntaub ntawv tshawb fawb, cov ntawv pov thawj, cov cim kev ntseeg siab, kev tshuaj xyuas cov neeg siv khoom, nplooj ntawv nqi, thiab cov khoom lag luam demos uas qhia txog tus nqi thiab cov txiaj ntsig ntawm koj cov khoom lossis kev pabcuam.
Los ntawm kev muab cov ntaub ntawv raug thiab hais txog cov kev txhawj xeeb lossis kev tawm tsam uas cov neeg siv khoom muaj peev xwm muaj, koj tuaj yeem ua rau lawv ntseeg siab rau koj cov khoom lossis cov kev pabcuam thiab txav lawv los ze zog rau kev txiav txim siab yuav khoom.
Piv txwv li, cia peb hais tias koj muag cov kev pabcuam B2B. Thaum lub sij hawm ntsuam xyuas, tus neeg siv khoom muaj peev xwm tuaj yeem tshawb xyuas ntau lub chaw muab kev pabcuam muaj nyob hauv khw, sib piv cov yam ntxwv, nyeem cov neeg siv khoom tshuaj xyuas, thiab tshuaj xyuas cov kev pabcuam twg thiab tus nqi zoo tshaj plaws raws li lawv cov kev xav tau.
Kauj Ruam 4: Kev sib koom tes
Cov theem kev koom tes hauv B2B kev muag khoom funnel yog ib theem tseem ceeb hauv cov txheej txheem ntawm kev hloov cov neeg muaj peev xwm mus rau hauv cov neeg siv khoom them nyiaj los ntawm kev muab kev txhawb nqa tsis tu ncua los txhawb lawv txoj kev ntseeg siab hauv kev lag luam.
Thaum lub sijhawm Kev Sib Koom Tes, cov neeg siv khoom muaj peev xwm cuam tshuam nrog koj txoj kev lag luam hauv ntau txoj hauv kev, xws li sau cov ntawv hu rau daim ntawv, kev nthuav qhia kev kawm, sau npe rau koj tsab ntawv xov xwm, los yog mus koom lub webinar. Cov theem no yog tsom rau kev tsim kev sib raug zoo nrog cov neeg siv khoom muaj peev xwm thiab txhawb nqa lawv txoj kev txaus siab rau koj cov khoom lossis kev pabcuam.
Kauj Ruam 5: Kev yuav khoom
Los txog rau theem thib tsib, tom qab ua tiav cov lus cog tseg thiab tshuaj xyuas cov kev xaiv ntawm tus nqi, tus neeg siv khoom muaj peev xwm txiav txim siab zaum kawg txog seb puas yuav koj cov khoom lossis kev pabcuam. Nws cim qhov kawg ntawm B2B muag funnel thiab pib ntawm kev sib raug zoo ntawm cov neeg siv khoom,
Piv txwv li, lub tuam txhab software ua raws li cov neeg xav paub uas tau ua tiav qhov kev sim lossis sim, muab cov ntaub ntawv nqi thiab cov lus pom zoo rau tus kheej. Txhawm rau nce tus nqi yuav khoom, ntawm nplooj ntawv Them Nyiaj, cov tuam txhab yuav siv cov txheej txheem Kev Muag Khoom thiab Kev Muag Khoom.
Kauj Ruam 6: Loyalty
Thaum kawg, thaum nws los txog rau theem Loyalty, cov lag luam tuaj yeem siv ntau lub tswv yim kom cov neeg siv khoom koom nrog, xws li muab kev pabcuam tshwj xeeb rau cov neeg siv khoom. Nws tuaj yeem yog qhov kev thov loyalty khoom plig los yog luv nqi, B2B Email kev lag luam, kev koom tes ntawm cov khoom, thiab tsis tu ncua xyuas nrog cov neeg siv khoom los daws cov kev txhawj xeeb lossis teeb meem uas lawv muaj.
Los ntawm kev txhawb nqa cov neeg siv khoom ncaj ncees, cov lag luam tuaj yeem khaws cov neeg siv khoom thiab tsim cov lus zoo ntawm qhov ncauj thiab cov lus pom zoo, uas tuaj yeem pab nyiam cov neeg siv khoom tshiab thiab loj hlob lawv cov neeg siv khoom.
Lub tswv yim los tsim kom muaj kev koom nrog B2B Muag Funnel
# 1. personalization tau dhau los ua qhov tseem ceeb hauv B2B muag funnel. Raws li tsab ntawv ceeb toom los ntawm Salesforce, 80% ntawm B2B cov neeg yuav khoom xav kom muaj kev paub txog tus kheej thaum cuam tshuam nrog cov neeg muag khoom. Siv cov ntaub ntawv cov neeg siv khoom los kho tus kheej emails, muab, thiab cov ntsiab lus los ua kom cov neeg siv khoom xav tias muaj nuj nqis thiab nkag siab.
#2. Koom nrog koj cov neeg siv khoom nrog kev tshaj tawm xov xwm, xws li nyob kev xaiv tsa thiab hauv online khoom plig takeaway txheej xwm nrog AhaSlides Spinner Log thaum lub caij Black Fridays los yog hnub so.
KHOOM: Tau txais kev pom ntawm cov neeg siv khoom los ntawm kev siv AhaSlides Kev lom zem Quizze thiab ua si!
- siv AhaSlides los tsim kev lom zem thiab koom nrog kev xaiv tsa, kev tshawb fawb lossis kev ua si ntsig txog koj cov khoom lossis kev pabcuam.
- Qhia tawm cov lus nug lossis kev ua si nrog koj cov neeg tuaj saib ntawm email, social media, lossis koj lub vev xaib. Txhawb kev koom tes los ntawm kev muab khoom plig lossis kev txhawb siab.
#3. Txhawm rau kom muaj txiaj ntsig zoo kev nthuav qhia kev kawm rau cov neeg siv khoom, siv cov kev qhia video thiab, blogs, FAQ nplooj ntawv hauv koj lub vev xaib kom muab cov lus qhia dav dav thiab cov ntaub ntawv muaj txiaj ntsig zoo li nws ua haujlwm li cas thiab tuaj yeem pab tau lawv.
#4. Ua ke Cov hu txias B2B rau hauv koj qhov chaw muag khoom. Piv txwv li, pab neeg muag khoom tsim ib daim ntawv teev cov neeg muaj peev xwm ua tau thiab pib hu xov tooj txias los qhia lub tuam txhab thiab nws cov khoom lossis kev pabcuam.
#5. Tsim kom muaj kev yuav khoom tshwj xeeb: Leverage Omnichannel muag muab cov neeg siv khoom zoo thiab tsis sib haum xeeb yuav khoom hla ntau txoj hauv kev thiab cov ntsiab lus sib tham, suav nrog hauv online, mobile, thiab cib-thiab-mortar khw.
Cov Lus Nug
B2B muag thiab kev lag luam funnel yog dab tsi?
B2B kev muag khoom funnel yog ze rau kev lag luam funnel. Thaum lub lag luam funnel tsom rau kev tsim cov thawj coj thiab txhawb kev paub, kev muag khoom funnel tsom rau kev hloov cov coj mus rau cov neeg siv khoom. Kev ua tiav B2B kev muag khoom yuav tsum muaj cov tswv yim lag luam zoo los nyiam thiab koom nrog cov neeg muaj peev xwm.
Qhov txawv ntawm B2B funnel thiab B2C funnel yog dab tsi?
Qhov sib txawv tseem ceeb ntawm B2B thiab B2C funnel yog cov neeg tuaj saib lub hom phiaj. B2B funnels tsom rau kev muag khoom lossis kev pabcuam rau lwm tus lag luam, thaum B2C funnels tsom mus rau kev muag khoom rau cov neeg siv khoom. B2B funnels feem ntau muaj kev muag khoom ntev dua thiab koom nrog ntau tus neeg txiav txim siab, thaum B2C funnels feem ntau luv dua thiab tsom ntsoov rau qhov kev thov siab.
Nws raug nqi npaum li cas los tsim B2B muag funnel?
Tus nqi ntawm kev tsim B2B kev muag khoom funnel tuaj yeem sib txawv nyob ntawm cov yam xws li kev lag luam loj, cov txheej txheem muag khoom tsis yooj yim, thiab cov cuab yeej thiab cov peev txheej xav tau los siv lub funnel. Cov nqi yuav suav nrog cov nuj nqis rau kev lag luam, tshaj tawm, software, thiab cov neeg ua haujlwm.
Dab tsi yog lub tswv yim puv-funnel hauv B2B?
Lub tswv yim puv-funnel hauv B2B yog hais txog txoj hauv kev zoo rau kev muag khoom thiab kev lag luam uas koom nrog txhua theem kev muag khoom. Nws suav nrog kev tsim cov khoom siv lead ua, kev coj noj coj ua, kev muag khoom, thiab khaws cov neeg siv khoom.
Cov ntsiab lus saum toj kawg nkaus ntawm-funnel B2B yog dab tsi?
Nws hais txog cov ntsiab lus uas tsim los nyiam thiab koom nrog cov neeg siv khoom muaj peev xwm uas nyob rau theem pib ntawm kev muag khoom funnel. Qhov no tuaj yeem suav nrog blog posts, social media content, ebooks, webinars, thiab lwm yam ntawm cov ntsiab lus uas muab kev kawm los yog cov ntaub ntawv muaj nuj nqis rau cov neeg tuaj saib, tsis tas yuav txhawb ib yam khoom lossis kev pabcuam.
Cov ntsiab lus hauv qab-ntawm-funnel B2B yog dab tsi?
Qhov no tuaj yeem suav nrog cov ntaub ntawv tshawb fawb, cov khoom lag luam demos, kev sim dawb, thiab lwm yam ntsiab lus uas muab cov ntsiab lus tshwj xeeb txog cov khoom lossis kev pabcuam raug muab.
Dab tsi yog 4 lub ntsiab lus tseem ceeb hauv lub funnel?
Awareness - tsim kev paub txog lub hom lossis cov khoom
Txaus siab - tsim kev txaus siab thiab qhia cov neeg siv khoom muaj peev xwm
Kev txiav txim siab - pab cov neeg muaj peev xwm txiav txim siab
Action - hloov cov neeg muaj peev xwm mus rau hauv cov neeg siv khoom.
Puas yog kev muag khoom funnel yog CRM?
A B2B muag funnel thiab CRM (cov neeg siv khoom kev sib raug zoo kev tswj hwm) tsis yog tib yam. CRM tuaj yeem siv los tswj cov neeg siv khoom cov ntaub ntawv thiab kev sib cuam tshuam ntawm txhua theem ntawm kev muag khoom.
Leej twg xav tau B2B muag funnel?
Txhua lub lag luam B2B uas xav kom nyiam, koom nrog, thiab hloov cov neeg siv khoom xav tau B2B muag funnel. Nws pab cov tuam txhab kom txhim kho cov txheej txheem kev muag khoom, txhim kho kev tsim cov khoom lag luam thiab kev txhawb nqa, thiab ua kom tag nrho cov txiaj ntsig thiab kev ua tau zoo ntawm kev muag khoom thiab kev lag luam.
Puas yog funnel SaaS?
SaaS (Software as a Service) yog hais txog tus qauv xa khoom software uas software tau tso cai thiab nkag mus hauv online. Ib qho funnel hais txog, ntawm qhov tod tes, rau cov txheej txheem kev muag khoom b2b uas piav qhia txog cov theem uas cov neeg siv khoom muaj peev xwm dhau mus thaum txiav txim siab yuav khoom.
Qhov piv txwv ntawm B2B Muag Funnel yog dab tsi?
Tib lub tuam txhab software tsim ib daim ntawv dawb lossis ebook uas muab cov ntaub ntawv tob tob txog seb lawv cov khoom tuaj yeem daws teeb meem kev lag luam li cas. Lub tuam txhab txhawb nqa ebook los ntawm cov phiaj xwm tshaj tawm thiab cov phiaj xwm email.
Puas yog B2B muag funnel tseem yog Kev Muag Khoom?
B2B muag funnel thiab cov kav xa khoom muag feem ntau siv sib pauv los piav qhia txog kev hloov pauv rau cov neeg siv khoom. Thaum lub kav dej muag tau tsom mus rau cov txheej txheem sab hauv ntawm kev kaw cov kev sib cog lus, kev muag khoom funnel txiav txim siab tag nrho cov neeg siv khoom taug kev, los ntawm cov khoom txhuas mus rau kev hloov pauv.
kab hauv qab
Ntau yam sab nraud tuaj yeem cuam tshuam rau B2B muag funnel, xws li kev lag luam, kev lag luam tiam sis, thiab kev sib tw. Yog li, cov lag luam yuav tsum ceev faj thiab hloov kho lawv cov tswv yim muag thiab kev lag luam hauv kev teb rau cov kev hloov pauv no kom nyob twj ywm sib tw.
Hloov Ciaj
