Puas yog koj tab tom nrhiav B2C Cov Piv Txwv Muag Khoom los txuas nrog cov neeg siv khoom thiab loj hlob koj txoj kev lag luam sai? Saib tsis muaj ntxiv lawm B2C muag!
Raws li kev siv thev naus laus zis, kev lag luam nrhiav txoj hauv kev tshiab thiab tshiab kom ncav cuag lawv lub hom phiaj cov neeg tuaj saib thiab tsim kom muaj kev ntseeg siab rau cov neeg siv khoom. Los ntawm cib-thiab-mortar khw rau hauv online, B2C muag muaj ntau yam tswv yim los pab koj sawv hauv kev lag luam niaj hnub no.
Hauv tsab xov xwm no, peb yuav tshawb txog qee qhov ua tau zoo B2C Kev Muag Khoom Zoo, nws txawv li cas ntawm B2B muag, thiab muab cov lus qhia txhawb siab rau kev ua kom zoo tshaj plaws ntawm koj qhov kev muag khoom B2C. Npaj txhij coj koj txoj kev lag luam mus rau qib tom ntej!
Table of Contents
- B2C muag yog dab tsi?
- Kev muag khoom B2C tseem ceeb rau kev lag luam li cas?
- Dab tsi ua rau B2C muag txawv ntawm B2B muag?
- 4 Lub tswv yim ntawm B2C muag thiab piv txwv
- B2C Kev muag khoom piv txwv hauv Hnub Nyoog Digital
- B2C Cov Lus Qhia Muag
- Cov Lus Nug
- Ntsiab Cai
Cov lus qhia rau kev sib koom ua ke zoo dua
Xav tau lub cuab yeej los muag zoo dua?
Tau txais kev txaus siab zoo dua los ntawm kev nthuav qhia kev lom zem sib tham los txhawb koj pab neeg muag khoom! Sau npe mus xeem ntawv xeem dawb los ntawm AhaSlides template qiv!
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B2C muag yog dab tsi?
B2C kev muag khoom sawv cev rau Kev Lag Luam-rau-Cov Neeg Siv Khoom Muag thiab hais txog kev muag khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom tsis yog lwm lub lag luam lossis cov koom haum, uas npaj siab siv lawv rau tus kheej lossis tsev neeg lub hom phiaj.
Related: Yuav Ua Li Cas Muag Txhua Yam: 12 Txoj Kev Muag Khoom Zoo Tshaj Plaws hauv 2024
Kev muag khoom B2C tseem ceeb rau kev lag luam li cas?
B2C kev muag khoom ua lub luag haujlwm tseem ceeb hauv kev ua tiav ntawm kev lag luam raws li txoj hauv kev zoo los tsim kev sib raug zoo nrog lawv cov neeg siv khoom, tsim kom muaj kev paub txog hom lag luam, thiab tsim cov nyiaj tau los. Qee qhov txiaj ntsig tseem ceeb ntawm B2C muag tau piav qhia tag nrho raws li hauv qab no:
Kev Ua Lag Luam Loj: Kev ua lag luam B2C yog qhov loj thiab suav nrog ntau lab tus neeg siv khoom muaj peev xwm, uas tuaj yeem nthuav qhia cov nyiaj tau los tseem ceeb rau kev lag luam. Cov lag luam tuaj yeem ncav cuag cov neeg tuaj saib coob dua los ntawm kev siv cov khw hauv online, social media platforms, thiab cov vev xaib e-lag luam, thiab ua kom lawv cov khoom lag luam paub txog cov neeg siv khoom.
Kev muag khoom siab dua: B2C kev muag khoom feem ntau suav nrog daim pib me me tab sis ntau dua, txhais tau tias cov lag luam tuaj yeem muag ntau chav lossis cov kev pabcuam rau cov neeg siv khoom. Qhov no tuaj yeem ua rau cov nyiaj tau los tseem ceeb dua rau cov lag luam hauv lub sijhawm.
Kev muag khoom sai dua: B2C kev muag khoom muag feem ntau muaj luv luv luv dua li B2B kev lag luam, uas tuaj yeem ua rau cov nyiaj tau los sai dua rau kev lag luam. Cov neeg siv khoom feem ntau muaj kev xav ntau dua los ua kev yuav khoom rau tus kheej lossis tsev neeg cov kev xav tau, ua rau kev muag khoom yooj yim dua thiab sai dua.
Brand Awareness thiab Customer Loyalty: Los ntawm kev muab cov kev paub tshwj xeeb rau cov neeg siv khoom, cov lag luam tuaj yeem tsim kom muaj kev paub txog cov khoom lag luam thiab kev ntseeg siab ntawm cov neeg siv khoom. Kev paub zoo ntawm cov neeg siv khoom tuaj yeem ua rau rov ua lag luam, hais lus ntawm qhov ncauj, thiab qhov kawg nyiaj tau los ntau dua.
Customer Data Insights: B2C kev muag khoom tuaj yeem muab cov lag luam nrog cov ntaub ntawv tseem ceeb rau cov neeg siv khoom pom, suav nrog cov pej xeem, kev yuav tus cwj pwm, thiab kev nyiam. Cov kev nkag siab no tuaj yeem pab cov lag luam kho lawv cov tswv yim kev lag luam, txhim kho kev koom tes nrog cov neeg siv khoom, thiab txhawb kev muag khoom kom loj hlob.
Related: Phau Ntawv Qhia Qhov Kawg Rau Upselling Thiab Hla Muag hauv 2024
Dab tsi ua rau B2C muag txawv ntawm B2B muag?
Cia peb pom qhov sib txawv ntawm B2C muag thiab B2B muag?
| B2C muag | B2B muag | |
| Target Audience | tus neeg siv khoom | lag luam |
| Kev voj voog muag khoom | ib qho kev sib cuam tshuam | feem ntau ntev deal ze |
| Txoj Kev Muag Khoom | tsom rau kev tsim kom muaj kev nco qab thiab txaus siab rau cov neeg siv khoom | tsom ntsoov rau kev tsim kev sib raug zoo thiab muab kev sib tham txog txoj hauv kev |
| Ua Lag Luam Tactics | social media advertising, influencer marketing, email marketing, content marketing, thiab referral marketing | account-raws li kev lag luam, kev lag luam qhia, cov ntsiab lus lag luam, thiab kev lag luam email |
| Cov Khoom lossis Cov Kev Pabcuam | yooj yim dua thiab xav tau kev piav qhia tsawg dua | complex, thiab tus neeg sawv cev muag yuav tsum nkag siab tob txog cov khoom lossis kev pabcuam kom muag tau zoo. |
| pricing | feem ntau yog kho cov nqi | tus nqi siab dua lossis cov nqi sib tham |
Related: Yuav Ua Li Cas Tsim Ib Lub Tswv Yim B2B Muag Funnel hauv 2024
4 Lub tswv yim ntawm B2C muag thiab piv txwv
B2C muag tuaj yeem tshwm sim los ntawm ntau txoj hauv kev, suav nrog cov khw muag khoom, khw muag khoom hauv online, thiab cov vev xaib e-lag luam, thiab ntau dua. Nov yog qhov nthuav dav ntawm txhua qhov kev muag khoom B2C thiab nws cov piv txwv.
Khw muag khoom
Nws yog hom B2C muag ntau tshaj plaws, qhov twg cov khoom muag muag rau cov neeg siv khoom hauv lub cev lossis lub khw hauv online. Kev muag khoom muag tuaj yeem cuam tshuam los ntawm ntau yam, suav nrog kev nyiam ntawm cov neeg siv khoom, kev lag luam, thiab kev ua lag luam. Piv txwv li, cov khw muag khoom yuav muab kev muag khoom lossis txo nqi kom nyiam cov neeg siv khoom lossis nthuav tawm cov khoom tshiab los tsim kev txaus siab thiab txhawb kev muag khoom.
E-commerce
Nws tsom mus rau kev muag khoom hauv online ntawm cov khoom lossis kev pabcuam los ntawm lub vev xaib e-lag luam, mobile app, lossis lwm yam digital platforms. Kev lag luam e-lag luam tau loj hlob sai nyob rau xyoo tas los no, vim tias ntau thiab ntau tus neeg siv khoom tau nkag siab zoo nrog kev yuav khoom hauv online thiab kev lag luam tau lees paub cov txiaj ntsig zoo ntawm kev muag online. Amazon thiab eBay rau cov khw muag khoom online khiav los ntawm tus kheej cov lag luam.
Kev muag khoom ncaj qha
Nws yog txhua yam hais txog kev muag khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom los ntawm kev muag khoom hauv qhov rooj, kev lag luam hauv xov tooj, lossis cov tog hauv tsev. Kev muag ncaj qha kuj tseem tuaj yeem yog txoj hauv kev zoo rau cov lag luam kom ncav cuag cov neeg siv khoom, vim nws tshem tawm qhov xav tau ntawm cov khw muag khoom ib txwm muaj thiab cov nqi siv nyiaj hauv tuam txhab.
Related: Dab tsi yog Muag Direct: Txhais, Piv txwv, thiab Lub Tswv Yim Zoo Tshaj Plaws hauv 2024
Subscription-raws li kev muag khoom
Lub hauv paus kev tso npe yog hais txog cov neeg siv khoom them tus nqi rov ua dua kom tau txais cov khoom xa tuaj tsis tu ncua lossis nkag mus rau qhov kev pabcuam. Nyob rau hauv xyoo tas los no ntau tus neeg siv txaus siab them rau Subscription raws li tus nqi yog nyob rau hauv zoo customization kom haum cov neeg siv khoom 'pockets.
Cov Kev Pabcuam Streaming xws li Netflix, Amazon Prime Video, thiab Spotify muab kev nkag mus rau ntau yam yeeb yaj kiab, TV qhia, thiab suab paj nruag rau tus nqi txhua hli. Los yog E-learning Platforms zoo li Coursera thiab Skillshare kuj muaj kev nkag mus rau cov kev kawm online ntawm ntau yam ntsiab lus rau tus nqi ib hlis lossis ib xyoos.
B2C Kev muag khoom piv txwv hauv Hnub Nyoog Digital
Cov neeg siv khoom tau them nyiaj ntau dua rau lub hnub nyoog digital, qhov chaw uas lawv tau nkag mus rau cov ntaub ntawv thiab kev xaiv ntau dua li yav dhau los. Yog li, kev nkag siab txog Digital B2C tuaj yeem ua rau cov tuam txhab nce nyiaj tau los thiab kev paub txog kev lag luam.
E-Commerce
E-lag luam B2C (Business-to-Consumer) yog hais txog kev muag khoom lossis kev pabcuam los ntawm cov lag luam ncaj qha rau cov neeg siv khoom los ntawm lub platform online. Hom kev lag luam e-lag luam no tau tawg nyob rau hauv xyoo tas los no, tau tsav los ntawm kev loj hlob ntawm cov thev naus laus zis digital thiab hloov tus cwj pwm ntawm cov neeg siv khoom.
Alibaba yog qhov nrov e-lag luam platform uas txuas cov neeg siv khoom nrog cov tub lag luam hauv Suav teb thiab lwm lub tebchaws. Lub platform muaj ntau yam khoom lag luam, suav nrog cov khoom siv hluav taws xob, khaub ncaws, thiab cov khoom siv hauv tsev, thiab muab cov neeg yuav khoom nrog kev xaiv them nyiaj ruaj ntseg, cov khoom lav, thiab kev txhawb nqa cov neeg siv khoom.
Social Media
Social media platforms tau dhau los ua ib txoj hauv kev tseem ceeb hauv B2C muag, tso cai rau kev lag luam txuas nrog cov neeg siv khoom sai ntawm kev sib raug zoo xov xwm thiab cuam tshuam kev lag luam.
Raws li Statista, muaj 4.59 billion social media cov neeg siv thoob ntiaj teb hauv xyoo 2022, thiab tus lej no yuav tsum nce mus rau 5.64 billion los ntawm 2026. Facebook tseem tseem yog qhov chaw cog lus los txhawb B2C muag raws li nws kwv yees nrog ntau dua 2.8 billion tus neeg siv txhua hli. Instagram, LinkedIn kuj tseem yog cov lag luam zoo los nqis peev hauv B2B kev muag khoom zoo.
Cov ntaub ntawv tsuas
Cov ntaub ntawv mining muaj ntau daim ntawv thov rau B2C cov lag luam, raws li nws tso cai rau cov koom haum los rho tawm cov kev pom muaj txiaj ntsig los ntawm cov ntaub ntawv loj uas tuaj yeem siv los txhim kho cov neeg siv khoom txaus siab, nce muag, thiab txhim kho cov txheej txheem kev lag luam.
Piv txwv li, cov ntaub ntawv mining tuaj yeem siv los txheeb xyuas tus qauv nqi thiab txhim kho tus nqi rau cov khoom sib txawv thiab cov kev pabcuam. Los ntawm kev txheeb xyuas tus cwj pwm ntawm cov neeg siv khoom thiab cov qauv kev lag luam, cov lag luam tuaj yeem teeb tsa cov nqi sib tw thiab txaus siab rau cov neeg siv khoom thaum tseem ua kom tau nyiaj.
personalization
Ib lub tswv yim tseem ceeb rau kev lag luam B2C yog Personalization, qhov twg cov koom haum kho lawv cov kev lag luam thiab kev paub txog cov neeg siv khoom rau tus kheej xav tau thiab nyiam ntawm lawv cov neeg siv khoom.
Personalization tuaj yeem siv ntau hom, los ntawm cov phiaj xwm email mus rau cov lus pom zoo ntawm tus kheej thiab kev paub txog lub vev xaib.
Piv txwv li, lub khw muag khaub ncaws yuav pom zoo cov khoom uas zoo ib yam li cov khoom uas tus neeg siv khoom tau yuav yav dhau los.
B2C Cov Lus Qhia Muag
Nws yog lub sijhawm kom paub ntau ntxiv txog kev siv B2C muag, thiab koj yuav pom cov lus qhia hauv qab no muaj txiaj ntsig zoo.
#1. Nkag siab tus cwj pwm ntawm cov neeg siv khoom yog qhov tseem ceeb rau cov lag luam koom nrog B2C muag. Los ntawm kev txheeb xyuas cov ntaub ntawv ntawm cov neeg siv khoom thiab cov qauv, cov lag luam tuaj yeem nkag siab zoo dua lawv cov neeg tuaj saib thiab tsim cov khoom, cov kev pabcuam, thiab cov tswv yim kev lag luam uas ua tau raws li lawv cov kev xav tau thiab nyiam.
#2. Leverage Influencer kev lag luam: Ntau lub lag luam leverage social media influencers los txhawb lawv cov khoom lossis kev pabcuam rau cov neeg tuaj saib. Influencers nrog cov nram qab no loj tuaj yeem pab cov lag luam kom ncav cuag cov neeg tuaj saib dav dua thiab ua kom muaj kev paub txog hom lag luam.
#3. Peev ntawm Social Advertising: Social media platforms xws li Facebook, Instagram, thiab Twitter muaj ntau yam kev xaiv tshaj tawm, suav nrog cov ntawv txhawb nqa thiab cov phiaj xwm tshaj tawm. Cov lag luam tuaj yeem siv cov cuab yeej no kom ncav cuag cov neeg tuaj saib tshwj xeeb, txhawb cov khoom lossis kev pabcuam, thiab txhawb kev muag khoom.
#4. Xav txog Omni-channel muag: Omni-channel muag tuaj yeem muaj txiaj ntsig zoo rau B2C cov lag luam vim nws tuaj yeem ua rau cov neeg siv khoom tsis sib haum nrog ntau yam kev xaiv yuav khoom, ntawm ntau qhov kev sib tham, thiab cov kev pabcuam zoo dua rau cov neeg siv khoom. Txawm li cas los xij, omnichannel muag yuav tsis zoo rau txhua qhov kev lag luam B2C, tshwj xeeb tshaj yog rau cov tuam txhab peev txheej tsawg.
#5. Saib xyuas cov neeg siv khoom tawm tswv yim: Los ntawm kev mloog cov neeg siv khoom tawm tswv yim, cov lag luam tuaj yeem txheeb xyuas thaj chaw uas lawv poob qis thiab txhim kho lawv cov khoom, kev pabcuam, lossis kev paub txog cov neeg siv khoom. Qhov no tuaj yeem ua rau cov neeg siv khoom txaus siab thiab loyalty ntau dua.
#6. Pab kom Salesforce kev cob qhia: Muab kev cob qhia tsis tu ncua thiab kev txhawb nqa rau koj pab neeg muag khoom, txhua yam kev txawj ntse suav nrog kev txawj ntse thiab kev txawj ntse, thiab kev paub tshiab thiab cov qauv tshiab yog qhov tseem ceeb.
Lus Nug: Yuav ua li cas kho cov lus tawm tswv yim thiab tsim kom muaj kev cob qhia? Tshawb xyuas AhaSlides nrog ntau yam khoom siv tes ua thiab ntau yam ntawm cov qauv tsim ua ntej. Ntxiv rau, nrog rau lub sijhawm hloov tshiab, koj tuaj yeem nkag mus, saib xyuas thiab txheeb xyuas koj cov txiaj ntsig tau sai.
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Cov Lus Nug
Cov piv txwv muag B2B thiab B2C yog dab tsi?
B2B muag piv txwv: Ib lub tuam txhab uas muab software daws teeb meem rau lwm cov lag luam. B2C muag piv txwv: Ib lub vev xaib e-lag luam uas muag khaub ncaws ncaj qha rau cov neeg siv khoom
Puas yog McDonald's B2C lossis B2B?
McDonald's yog lub tuam txhab B2C (kev lag luam-rau-cov neeg siv khoom) uas muag nws cov khoom ncaj qha rau cov neeg siv khoom.
Cov khoom dab tsi yog B2C?
Cov khoom lag luam uas feem ntau muag ncaj qha rau cov neeg siv khoom, xws li khaub ncaws, khoom noj, khoom siv hluav taws xob, thiab cov khoom tu tus kheej, yog cov khoom B2C.
Ib qho piv txwv ntawm Kev Lag Luam B2C yog dab tsi?
Nike yog ib qho piv txwv ntawm lub tuam txhab B2C, muag cov khoom ua si thiab kev ua neej ncaj qha rau cov neeg siv khoom los ntawm lawv lub vev xaib thiab cov khw muag khoom.
Ntsiab Cai
Nrog cov qauv tshiab thiab cov neeg siv khoom xav tau hauv kev lag luam niaj hnub no, B2C cov phiaj xwm kev muag khoom yuav ua rau cov lag luam muaj kev cuam tshuam thiab hloov pauv rau kev hloov pauv hauv kev lag luam. Nco ntsoov tias yog tias koj xav ua tiav hauv kev ua lag luam B2C, tsis muaj dab tsi zoo dua li kev nqis peev hauv cov neeg siv khoom, tsim cov khoom lag luam loyalty, thiab muab kev pabcuam zoo rau cov neeg siv khoom.
