Koj puas tau xav tias koj tuaj yeem nkag mus rau hauv cov khau ntawm koj cov neeg siv khoom tiag tiag? Kom paub tias lawv xav tau dab tsi, txhawb lawv li cas, thiab lawv ntsib teeb meem dab tsi. Zoo, nrog kev pab ntawm buyer personas, koj ua tau raws nraim li ntawd. Tus neeg yuav khoom yog lub cuab yeej muaj zog uas muab kev nkag siab tob rau koj cov neeg siv khoom.
Nws tso cai rau koj los kho koj cov tswv yim kev lag luam, tsim cov khoom lag luam, thiab tsim cov kev paub ntawm cov neeg siv khoom raws li lawv cov kev xav tau thiab nyiam. Los ntawm kev tsim cov neeg yuav khoom kom ntxaws, koj tuaj yeem tsim kom muaj kev sib raug zoo nrog koj cov neeg tuaj saib tus kheej.
Nyob rau hauv no blog tshaj tawm, peb yuav delve rau hauv lub tswv yim ntawm buyer personas, piav qhia vim li cas lawv tseem ceeb thiab qhia koj yuav ua li cas los tsim kom tau zoo buyer personas uas tsav txoj kev loj hlob ntawm koj lub lag luam.
Table of Contents
- #1 - Tus neeg yuav khoom yog dab tsi?
- #2 - Vim Li Cas Ib Tug Neeg Yuav Khoom Tseem Ceeb?
- #3 - Leej Twg Yuav Tsim Ib Tus Neeg Yuav Khoom?
- #4 - Thaum twg thiab Qhov twg Yuav Siv Tus Neeg Yuav Khoom?
- #5 - Phau Ntawv Qhia Ib kauj ruam los ntawm kauj ruam los tsim Tus Neeg Yuav Khoom
- #6 - Ua kom koj tus neeg yuav khoom tsim tus txheej txheem nrog AhaSlides
- xaus
- FAQ
#1 - Tus neeg yuav khoom yog dab tsi?
Ib tus neeg yuav khoom yog zoo li kev tsim cov cim tsis tseeb uas ua rau koj tus neeg siv khoom zoo tshaj plaws, tab sis nws tsis yog raws li kev xav xwb. Nws yog cov txheej txheem uas xav kom koj sib sau ua ke thiab txheeb xyuas cov ntaub ntawv tiag hais txog koj cov neeg siv khoom nyiam, kev xav tau, thiab kev coj cwj pwm. Los ntawm kev tsim ib tus neeg yuav khoom, koj tuaj yeem pleev xim rau daim duab tiag tiag ntawm koj lub hom phiaj cov neeg tuaj saib thiab tau txais kev nkag siab txog qhov lawv xav tau tiag tiag.
Piv txwv li, Xav txog tias koj tab tom khiav lub tsev noj mov thiab xav nyiam cov neeg siv khoom ntau dua thiab ua rau lawv zoo siab. Ib tus neeg yuav khoom zoo li tsim cov cim tshwj xeeb sawv cev rau koj cov neeg siv khoom zoo. Cia peb hu nws "Cake Lover Cathy."
Los ntawm kev tshawb fawb thiab kev txheeb xyuas cov ntaub ntawv, koj pom tias Cake Lover Cathy yog nyob rau hauv nws nruab nrab-30s, hlub cov khoom qab zib, thiab nyiam sim cov khoom qab zib tshiab. Nws yog ib tug tibneeg hu tauj coob ua hauj lwm niam nrog ob tug me nyuam thiab txaus siab rau kev yooj yim. Thaum nws mus ntsib koj lub tsev noj mov, nws nrhiav kev xaiv, suav nrog gluten-dawb thiab vegan ncuav mog qab zib, vim nws tus phooj ywg muaj kev txwv kev noj haus.
Nkag siab Cake Lover Cathy pab koj txiav txim siab ntse rau koj lub tsev noj mov raws li hauv qab no:
- Nws saib xyuas kev yooj yim => muab kev xaj online thiab kev ntim khoom ua ntej-thiab-mus xaiv uas tuaj yeem ua rau nws lub neej yooj yim dua.
- Nws nyiam sim cov flavors tshiab => muaj ntau yam flavors rau nws nyiam.
- Nws mob siab rau nws cov phooj ywg uas muaj kev txwv tsis pub noj zaub mov noj => muaj kev xaiv kom haum rau nws tus phooj ywg cov kev xav tau.
Los ntawm kev tsim ib tus neeg yuav khoom zoo li Cake Lover Cathy, koj tuaj yeem txuas nrog koj cov neeg tuaj saib ntawm tus kheej qib. Koj yuav paub qhov lawv xav tau, dab tsi txhawb lawv, thiab yuav ua li cas ua rau lawv qhov kev paub zoo siab.
Yog li ntawd, koj tuaj yeem kho koj cov lus tshaj tawm, tsim cov khoom tshiab, thiab muab cov kev pabcuam zoo tshaj plaws rau cov neeg siv khoom uas txaus siab rau Cake Lover Cathy thiab lwm tus nyiam nws.
Hauv kev txiav txim siab, tus neeg yuav khoom tus kheej mus dhau qhov kev xav los ntawm kev sib xyaw cov ntaub ntawv tiag tiag txog koj cov neeg siv khoom. Nws pab koj nkag siab tob txog koj cov neeg siv khoom lub hom phiaj yog leej twg thiab lawv xav tau dab tsi, ua rau koj paub txog kev txiav txim siab ua lag luam uas cuam tshuam nrog lawv cov kev xav tau thiab kev nyiam.
#2 - Vim Li Cas Ib Tug Neeg Yuav Khoom Tseem Ceeb?
Ib tus neeg yuav khoom tseem ceeb vim nws txhawb koj kom txuas nrog koj cov neeg siv khoom, txiav txim siab paub, thiab tsim cov phiaj xwm phiaj xwm uas txhawb kev lag luam loj hlob.
Yog li, ntawm no yog qee qhov zoo ntawm kev muaj tus neeg txhais lus zoo uas koj yuav tsum paub:
1/ Targeted Marketing:
Cov neeg yuav khoom tso cai rau koj los kho koj cov kev lag luam kev lag luam rau cov neeg siv khoom tshwj xeeb. Los ntawm kev paub seb koj cov neeg siv khoom zoo tshaj yog leej twg, lawv xav tau dab tsi, thiab qhov twg lawv siv lawv lub sijhawm, koj tuaj yeem tsim cov phiaj xwm kev lag luam tus kheej uas cuam tshuam nrog lawv.
Yog li ntawd, koj cov phiaj xwm kev lag luam muaj txiaj ntsig zoo dua, thiab koj qhov ROI (rov qab los ntawm kev nqis peev) yog qhov loj tshaj.
2/ Customer-Centric Approach:
Tsev neeg txhawb nqa a customer-centric mindset hauv koj lub koom haum. Los ntawm muab koj tus kheej tso rau hauv koj cov neeg siv khoom khau thiab nkag siab lawv cov kev mob siab, cov ntsiab lus mob, thiab kev ntshaw, koj tuaj yeem tsim cov khoom, cov kev pabcuam, thiab cov kev paub uas hais txog lawv cov kev xav tau tiag tiag.
Txoj kev tsom mus rau cov neeg siv khoom no ua rau cov neeg siv khoom txaus siab thiab loyalty ntau dua.
3/ Txhim kho cov khoom tsim tawm:
Los ntawm kev xav txog cov kev xav tau thiab kev nyiam ntawm lawv cov neeg siv khoom lub hom phiaj, koj tuaj yeem ua qhov tseem ceeb, kev ua haujlwm, thiab kev txhim kho uas haum rau koj cov neeg siv khoom xav tau.
Qhov kev ua no tuaj yeem ua rau muaj feem ntau ntawm kev tsim cov khoom lag luam uas tau txais txiaj ntsig zoo hauv kev ua lag luam, txo cov kev pheej hmoo ntawm kev txhim kho tus nqi yuam kev.
4/ Kev Txhim Kho Cov Neeg Siv Khoom:
Thaum nkag siab txog koj cov neeg siv khoom xav tau, koj tuaj yeem xa cov kev paub txog tus kheej thiab koom nrog. Cov neeg pab koj txheeb xyuas cov ntsiab lus mob thiab cov hauv kev rau kev txhim kho, tso cai rau koj los txhim kho cov neeg siv khoom taug kev thiab muab cov kev daws teeb meem. Lawv ua rau muaj kev txaus siab rau cov neeg siv khoom ntau dua thiab cov lus xa mus rau qhov ncauj zoo.
5/ Qhia txog Kev Txiav Txim Siab:
Cov neeg muab kev nkag siab tseem ceeb uas qhia kev txiav txim siab thoob plaws ntau lub tuam tsev hauv koj lub lag luam. Los ntawm kev txhim kho cov khoom lag luam thiab cov tswv yim tsim nqi rau cov neeg siv khoom thiab cov tswv yim muag khoom, cov neeg yuav khoom pab koj txiav txim siab xaiv uas ua raws li qhov nyiam thiab kev coj cwj pwm ntawm koj cov neeg tuaj saib.
Cov kev pom no txo qis kev kwv yees thiab ua rau muaj feem ua tiav.
#3 - Leej Twg Yuav Tsim Ib Tus Neeg Yuav Khoom?
Tsim ib tus neeg yuav khoom muaj kev sib koom tes ntawm ntau tus neeg koom nrog hauv ib lub koom haum. Nov yog lub luag haujlwm tseem ceeb hauv kev ua haujlwm:
- Marketing Team: Pab pawg lag luam ua lub luag haujlwm tseem ceeb hauv kev tsim cov neeg. Lawv yog lub luag haujlwm rau kev tshawb fawb kev lag luam, tshuaj xyuas cov neeg siv khoom cov ntaub ntawv, thiab sib sau cov kev xav txog cov neeg tuaj saib lub hom phiaj, ua kom muaj kev sib haum xeeb nrog cov tswv yim lag luam.
- Pab neeg muag khoom: Pab pawg muag khoom muaj kev paub ua ntej ntawm cov neeg siv khoom xav tau, cov ntsiab lus mob, thiab kev tawm tsam. Lawv tuaj yeem pab txhawb kev nkag siab raws li cov neeg siv khoom tawm tswv yim thiab cov qauv kev yuav khoom.
- Pab Pawg Pabcuam Cov Neeg Siv Khoom / Pab Txhawb: Lawv cuam tshuam nrog cov neeg siv khoom tsis tu ncua. Lawv tuaj yeem muab kev nkag siab txog kev nyiam, qib siab, thiab cov lus nug ntau rau cov neeg yuav khoom.
- Pab pawg tsim khoom: Lawv nkag siab txog cov kev xav tau ntawm cov neeg siv khoom thiab tuaj yeem muab lawv tso rau hauv cov khoom tsim thiab cov yam ntxwv, ua raws li cov hom phiaj nyiam.
- Kev Tsim Lag Luam: Lawv muab cov kev taw qhia zoo, ua kom cov neeg yuav khoom ua raws li cov hom phiaj kev lag luam thiab cov hom phiaj.
#4 - Thaum twg thiab Qhov twg Yuav Siv Tus Neeg Yuav Khoom?
Koj tuaj yeem siv tus neeg nyob thoob plaws ntau qhov chaw ntawm koj lub lag luam kom ntseeg tau tias kev lag luam zoo sib xws thiab tsom mus rau kev lag luam. Nov yog qee qhov piv txwv tseem ceeb ntawm thaum twg thiab qhov twg siv ib qho:
- Marketing Strategy: Los qhia kev xa xov, kev tsim cov ntsiab lus, thiab phiaj xwm phiaj xwm phiaj xwm.
- Kev tsim khoom: Txhawm rau qhia cov kev txiav txim siab, muab cov khoom sib xyaw nrog cov neeg siv khoom xav tau.
- Cov ntsiab lus Tsim: Txhawm rau tsim cov ntsiab lus tsim kho raws li tus neeg xav tau.
- Cov Neeg Siv Khoom: Txhawm rau tus kheej kev sib cuam tshuam, thiab hais txog cov neeg siv khoom xav tau tshwj xeeb.
- Txoj Kev Muag Khoom: Txhawm rau txiav kev xa xov, thiab nce kev hloov dua siab tshiab.
Nco ntsoov hloov kho koj tus neeg yuav khoom. Los ntawm kev siv tus neeg yuav khoom txhua lub sijhawm thoob plaws koj lub lag luam, koj tuaj yeem nkag siab zoo dua thiab ua raws li cov kev xav tau tshwj xeeb ntawm koj cov neeg tuaj saib, ua rau muaj kev lag luam zoo dua thiab ua tiav kev lag luam.
#5 - Phau Ntawv Qhia Ib kauj ruam los ntawm kauj ruam los tsim Tus Neeg Yuav Khoom
Nov yog cov lus qhia ib kauj ruam dhau los ntawm kev tsim tus neeg yuav khoom, suav nrog cov ntsiab lus tseem ceeb suav nrog:
Kauj Ruam 1: Txhais Koj Lub Hom Phiaj
Qhia meej meej lub hom phiaj thiab lub hom phiaj ntawm kev tsim tus neeg yuav khoom, xws li kev txhim kho cov tswv yim kev lag luam lossis tsim cov khoom lag luam rau cov neeg siv khoom.
Kauj Ruam 2: Ua Kev Tshawb Fawb
- Sau cov ntaub ntawv ntau thiab zoo los ntawm kev tshawb fawb kev lag luam, kev soj ntsuam cov neeg siv khoom, kev xam phaj, thiab kev tshuaj xyuas.
- Siv cov cuab yeej xws li Google Analytics, cov cuab yeej mloog kev sib raug zoo, thiab cov neeg siv khoom tawm tswv yim kom tau txais kev nkag siab.
Kauj Ruam 3: Txheeb xyuas Cov Pej Xeem Tseem Ceeb
- Txiav txim siab cov ntaub ntawv pej xeem ntawm koj cov neeg siv khoom zoo, suav nrog hnub nyoog, poj niam txiv neej, qhov chaw, kev kawm, thiab kev ua haujlwm.
- Xav txog yam ntxiv xws li qib nyiaj tau los thiab kev txij nkawm yog tias muaj feem cuam tshuam rau koj cov khoom lossis kev pabcuam.
Kauj Ruam 4: Tshawb Nrhiav Cov Hom Phiaj thiab Kev Txhawb Nqa
- Nkag siab lub hom phiaj, kev xav, thiab kev txhawb siab ntawm koj cov neeg tuaj saib.
- Txheeb xyuas qhov uas ua rau lawv cov txheej txheem txiav txim siab thiab qhov lawv vam tias yuav ua tiav los ntawm kev siv koj cov khoom lossis kev pabcuam.
Kauj Ruam 5: Txheeb xyuas Cov Ntsiab Lus Mob thiab Cov Teeb Meem
- Tshawb nrhiav cov ntsiab lus mob, kev sib tw, thiab obstacles uas koj cov neeg tuaj saib ntsib.
- Txiav txim siab txog cov teeb meem uas lawv tab tom sim daws thiab cov teeb meem txwv tsis pub lawv ua tiav lawv cov hom phiaj.
Kauj Ruam 6: Txheeb xyuas tus cwj pwm thiab nyiam
- Kawm paub seb lawv tshawb fawb li cas, txiav txim siab yuav khoom, thiab koom nrog cov hom.
- Txiav txim siab lawv txoj kev sib txuas lus nyiam thiab cov ntsiab lus hom.
Kauj Ruam 7: Sau cov ntaub ntawv Psychographic
- Nkag siab lawv cov txiaj ntsig, kev nyiam, kev nyiam ua, thiab kev xaiv ua neej nyob uas yuav cuam tshuam rau lawv cov kev txiav txim siab yuav khoom.
Kauj Ruam 8: Tsim Persona Profile
- Sau tag nrho cov ntaub ntawv sau tseg rau hauv ib tus neeg profile.
- Muab lub npe rau tus neeg thiab suav nrog cov duab sawv cev los ua kom muaj kev sib raug zoo thiab nco.
Kauj Ruam 9: Siv tau thiab kho kom zoo
- Qhia tus neeg muaj feem cuam tshuam nrog rau cov neeg koom tes thiab cov neeg siv khoom, thiab sib sau cov lus tawm tswv yim kom siv tau thiab kho qhov tseeb ntawm tus neeg.
- Tsis tu ncua hloov tshiab thiab kho tus neeg mob raws li cov ntaub ntawv tshiab thiab kev pom muaj.
#6 - Ua kom koj tus neeg yuav khoom tsim tus txheej txheem nrog AhaSlides
AhaSlides tso cai rau koj los tsim kom pom kev pom thiab sib tham sib nthuav qhia uas coj cov neeg tuaj koom los ntawm tus neeg yuav khoom tsim cov txheej txheem. Koj tuaj yeem suav nrog ntau yam kev sib tham sib tham xws li Nyob Polls thiab Nyob Q&A txhawm rau sau cov lus pom muaj txiaj ntsig thiab cov lus tawm tswv yim tiag tiag los ntawm cov neeg koom nrog thaum lub sijhawm sib tham.
Cov kev tawm tswv yim tam sim no ua rau cov neeg tuaj koom los muab kev xav, cov tswv yim, thiab kev nyiam ntawm qee yam ntawm tus neeg yuav khoom. Cov lus tawm tswv yim no tuaj yeem pab koj ua kom zoo dua thiab siv tau cov yam ntxwv ntawm tus kheej.
AhaSlides kuj muaj cov cuab yeej pom kev xws li lus huab. Nws qhia cov lus tseem ceeb uas nquag hais, txhawb kev sib tham thiab kev pom zoo-tsim.
Los ntawm kev siv lub sib tham sib nta of AhaSlides, koj tuaj yeem tsim qhov kev sib koom ua ke thiab muaj zog uas nquag koom nrog, txhawb kev sib koom tes, thiab txhim kho kev kawm tag nrho thaum tsim tus neeg yuav khoom.
xaus
Hauv kev xaus, tsim kom muaj tus neeg yuav khoom zoo thiab muaj txiaj ntsig zoo yog qhov tseem ceeb rau cov lag luam txhawm rau nkag siab thiab txuas nrog lawv cov neeg tuaj saib lub hom phiaj ntawm qib tob. Vam tias, nrog rau cov ntaub ntawv hauv kab lus thiab peb cov lus qhia dav dav, koj tuaj yeem ntseeg siab ua tus neeg yuav khoom zoo uas ua raws li koj lub hom phiaj kev lag luam.
FAQ
Koj tsim cov neeg yuav khoom li cas?
Txhawm rau tsim cov neeg yuav khoom, koj tuaj yeem xav txog cov kauj ruam hauv qab no:
- Txhais Lub Hom Phiaj: Qhia meej meej lub hom phiaj ntawm kev tsim tus neeg yuav khoom, xws li kev txhim kho cov tswv yim kev lag luam lossis kev tsim khoom.
- Ua Kev Tshawb Fawb: Sau cov ntaub ntawv ntau thiab zoo los ntawm kev tshawb fawb kev lag luam, kev soj ntsuam, kev xam phaj, thiab cov cuab yeej tshuaj ntsuam xyuas.
- Txheeb xyuas Demographics: Txiav txim siab cov ntaub ntawv tseem ceeb xws li hnub nyoog, poj niam txiv neej, qhov chaw, kev kawm, thiab kev ua haujlwm.
- Tshawb nrhiav Cov Hom Phiaj thiab Kev Txhawb Nqa: Nkag siab txog dab tsi ua rau lawv txiav txim siab thiab cov hom phiaj lawv xav ua kom tiav.
- Qhia Pain Points: Tshawb nrhiav cov kev cov nyom thiab cov teeb meem uas lawv ntsib hauv kev daws lawv cov teeb meem.
- Txheeb xyuas tus cwj pwm thiab nyiam: Kawm paub seb lawv tshawb fawb li cas, txiav txim siab yuav khoom, thiab koom nrog cov hom.
- Sau cov ntaub ntawv Psychographic: Nkag siab lawv cov txiaj ntsig, kev nyiam, kev nyiam ua, thiab kev xaiv ua neej nyob.
- Tsim Persona Profile: Muab tag nrho cov ntaub ntawv sau ua ke rau hauv ib qhov profile nrog lub npe thiab cov duab sawv cev.
- Validate thiab Refine: Qhia tus kheej nrog rau cov neeg muaj feem cuam tshuam thiab sib sau cov lus tawm tswv yim kom siv tau thiab kho kom zoo dua lub sijhawm.
Tus neeg yuav khoom B2B yog dab tsi?
B2B (Kev Lag Luam-rau-Kev Lag Luam) tus neeg yuav khoom sawv cev rau cov neeg siv khoom zoo tshaj plaws rau kev lag luam muag khoom lossis kev pabcuam rau lwm lub lag luam. Nws tsom rau kev nkag siab txog cov kev xav tau, kev nyiam, thiab kev txiav txim siab ntawm cov neeg tuaj saib lub hom phiaj hauv cov ntsiab lus ntawm kev lag luam.
Dab tsi yog qhov txawv ntawm B2B thiab B2C tus neeg yuav khoom?
B2B tus neeg yuav khoom yog tsim los nkag siab cov neeg tuaj saib lub hom phiaj hauv kev sib raug zoo ntawm kev lag luam-rau-kev lag luam, xav txog kev txiav txim siab nyuaj thiab tus nqi mus sij hawm ntev. Ntawm qhov tod tes, B2C tus neeg yuav khoom tsom rau tus kheej tus cwj pwm ntawm cov neeg siv khoom, nyiam, thiab kev muag khoom luv luv.
Hloov Semrush
