Nyob rau hauv lub ntiaj teb ceev-paced ntawm kev lag luam hauv internet, muaj ib tug khoom ecommerce lag luam zoo yog tus yuam sij rau kev vam meej. Txawm hais tias koj yog ib lub khw muag khoom hauv online lossis nyuam qhuav pib, qhov kev tshaj tawm blog no yog koj cov lus qhia tseem ceeb rau kev qhib cov lus zais ntawm 11 hom kev lag luam lag luam zoo.
Cov Ncauj Lus ntawm Txheej Txheem
Ecommerce Marketing yog dab tsi?
Kev lag luam ecommerce suav nrog cov txheej txheem thiab cov txheej txheem uas cov lag luam ntiav los tshaj tawm thiab muag lawv cov khoom lossis cov kev pabcuam hauv is taws nem. Nws koom nrog ntau yam kev nqis tes ua kom nyiam cov neeg siv khoom tau, txhawb cov neeg tuaj saib hauv khw hauv online, thiab thaum kawg ua rau cov qhua tuaj yeem them cov neeg siv khoom.
11 Hom Kev Lag Luam Kev Lag Luam Ecommerce nrog piv txwv
Cov tswv yim lag luam e-lag luam yog qhov tseem ceeb rau kev ua tiav ntawm cov khw muag khoom online thiab tuaj yeem suav nrog ntau yam, xws li:
Search Engine Optimization (SEO) - Ecommerce Marketing Strategy
Txhim kho cov ntsiab lus thiab cov qauv ntawm lub vev xaib e-lag luam txhawm rau txhim kho nws qhov pom kev hauv cov nplooj ntawv tshawb fawb cov txiaj ntsig (SERPs), nce cov organic (tsis them nyiaj) kev khiav tsheb.
- Piv txwv li: Yog tias koj muaj lub khw hauv online rau xuas tes ua cov hniav nyiaj hniav kub. Los ntawm kev ua kom zoo rau koj lub vev xaib nrog cov ntsiab lus tseem ceeb, cov lus piav qhia meta, thiab cov duab khoom zoo, koj lub xaib yuav pom ntau dua ntawm kev tshawb fawb xyaw xws li Google. Raws li qhov tshwm sim, thaum ib tus neeg tshawb nrhiav "cov nyiaj xuas tes xuas tes ua", koj lub vev xaib muaj feem ntau yuav tshwm sim nyob rau sab saum toj ntawm cov txiaj ntsig tshawb fawb, ua rau muaj feem cuam tshuam rau cov neeg siv khoom muaj peev xwm.
Content Marketing – Ecommerce Marketing Strategy
Tsim thiab sib qhia cov ntsiab lus tseem ceeb, cuam tshuam, thiab cov ntaub ntawv zoo li blog posts, cov lus piav qhia khoom, thiab cov yeeb yaj kiab los koom thiab qhia cov neeg siv khoom muaj peev xwm.
- Piv txwv li: Yog tias koj yog ib tus neeg muag khoom zam, koj tuaj yeem tsim ib lub blog nrog cov khoom ntawm cov qauv kev zam, cov lus qhia txog style, thiab kev tshoov siab rau kev ua koob tsheej. Los ntawm kev muab cov ntsiab lus tseem ceeb, koj tsis tsuas yog koom nrog koj cov neeg tuaj saib tab sis kuj tsim koj lub hom phiaj raws li txoj cai hauv kev lag luam zam. Cov ntsiab lus no tuaj yeem tsav tsheb organic mus rau koj lub khw hauv online thiab ua kom cov neeg siv khoom ntseeg siab.
Social Media Marketing - Ecommerce Marketing Strategy
Leveraging social media platforms los txuas nrog lub hom phiaj cov neeg tuaj saib, tsim kom muaj kev paub txog hom lag luam, thiab tsav tsheb mus rau qhov chaw e-commerce.
- Piv txwv li: "Sephora, "ib lub khw muag tshuaj pleev ib ce thiab kev zoo nkauj, siv kev sib raug zoo los koom nrog nws cov neeg tuaj saib. Sephora niaj hnub tshaj tawm cov kev qhia pleev xim, cov khoom nthuav qhia, thiab cov neeg siv khoom tshuaj xyuas ntawm cov platforms xws li Instagram thiab YouTube. Los ntawm kev ua li ntawd, lawv tsis tsuas yog tsim kom muaj kev paub txog hom lag luam tab sis tseem tsav tsheb mus rau lawv qhov chaw lag luam e-lag luam raws li cov neeg siv khoom raug kos los tshawb nrhiav thiab yuav cov khoom tshwj xeeb.
Email Marketing - Ecommerce Marketing Strategy
Siv cov phiaj xwm email kom ncav cuag cov neeg siv khoom, muab kev tshaj tawm, thiab qhia lawv paub txog cov khoom lag luam, kev cog lus, thiab cov tuam txhab hloov tshiab.
- Piv txwv li: Lub khw muag ntawv hauv online tuaj yeem xa cov ntawv xov xwm txhua lub limtiam rau nws cov neeg siv khoom, suav nrog cov tuaj tshiab, cov neeg muag khoom zoo tshaj plaws, thiab cov luv nqi tshwj xeeb. Los ntawm kev xa email tus kheej rau koj cov neeg siv khoom, koj tuaj yeem txhawb kev yuav khoom thiab txhawb nqa tshwj xeeb, ua rau muaj kev muag khoom ntxiv.
Them Advertising - Ecommerce Marketing Strategy
Siv cov kev tshaj tawm them nyiaj xws li Google Ads, Facebook Ads, thiab lwm yam kev tshaj tawm hauv online kom ncav cuag cov neeg tuaj saib dav dua thiab tsim kom muaj tsheb khiav thiab muag tam sim.
- Piv txwv li: Ib lub koom haum mus ncig hauv online tuaj yeem tsim Google Ads nrhiav kev sib tw los tshwm rau saum toj kawg nkaus ntawm cov txiaj ntsig tshawb fawb thaum cov neeg siv tshawb nrhiav cov ntsiab lus xws li "cov pob nyiaj so haujlwm pheej yig." Los ntawm kev sib tw ntawm cov ntsiab lus tseem ceeb, lawv tuaj yeem nyiam cov neeg siv nquag nrhiav mus so.
Affiliate Marketing - Ecommerce Marketing Strategy
Koom tes nrog cov koom tes lossis cov neeg muaj feem cuam tshuam uas txhawb nqa koj cov khoom lag luam hauv kev sib pauv rau kev ua haujlwm ntawm kev muag khoom lawv tsim.
- Piv txwv li: Xav tias koj muaj lub khw muag khaub ncaws ncaws pob hauv online. Koj tuaj yeem koom tes nrog cov neeg muaj zog noj qab haus huv uas txhawb nqa koj cov khoom ntawm lawv cov kev tshaj tawm xov xwm lossis blogs. Nyob rau hauv rov qab, lawv khwv tau ib tug commission rau txhua qhov muag generated los ntawm lawv cov cim affiliate txuas. Cov tswv yim no tuaj yeem nthuav koj cov neeg siv khoom kom ncav cuag los ntawm tus neeg muaj kev cuam tshuam cov neeg tuaj saib thiab txhawb kev muag khoom.
Influencer Kev Lag Luam - Ecommerce Marketing Strategy
Koom tes nrog cov influencers hauv koj lub niche kom coj mus rhaub rau lawv cov neeg uas twb muaj lawm thiab tau txais kev ntseeg siab thiab raug.
- Piv txwv li: Lub hom tshuaj pleev ib ce tuaj yeem koom tes nrog cov neeg muaj kev zoo nkauj los tshuaj xyuas thiab ua kom pom kev siv lawv cov khoom. Cov influencers no muaj kev txaus siab hauv qab no hauv kev zoo nkauj thiab pleev, ua rau lawv zoo tagnrho rau kev txhawb nqa tshuaj pleev ib ce. Lawv qhov kev pom zoo tuaj yeem ua rau muaj kev ntseeg siab ntawm cov khoom lag luam thiab tsav tsheb mus rau koj lub khw hauv online.
Cov ntsiab lus ntawm tus kheej
Kev txiav cov ntsiab lus thiab cov lus pom zoo ntawm cov khoom raws li tus qhua tus cwj pwm thiab kev nyiam los txhim kho kev ua lag luam thiab nce kev hloov pauv.
- Piv txwv li: Lub khw muag khoom noj hauv online tuaj yeem ua raws li qhov tshwj xeeb uas pom zoo cov khoom rau cov neeg siv khoom raws li lawv qhov kev yuav khoom yav dhau los. Los ntawm kev txiav cov khoom tawm tswv yim rau cov neeg siv khoom nyiam, koj tuaj yeem ua rau muaj kev pheej hmoo ntawm kev yuav khoom dua thiab siab dua qhov kev txiav txim siab.
Pauv Hloov Kev Nkag Siab Zoo Tshaj (CRO)
Siv cov tswv yim los txhim kho cov neeg siv kev paub dhau los, txhim kho cov txheej txheem yuav khoom, thiab nce feem pua ntawm cov neeg tuaj xyuas uas ua kev yuav khoom.
- Piv txwv li: Ib lub khw muag khoom e-lag luam tuaj yeem ua kom zoo dua nws cov nplooj ntawv khoom los ntawm kev txhim kho cov duab khoom, muab cov lus piav qhia ntxaws, thiab ua kom yooj yim rau cov txheej txheem nyiaj. Qhov no ua rau muaj kev lag luam zoo dua thiab muaj txiaj ntsig zoo dua, uas tuaj yeem ua rau muaj kev hloov pauv ntau dua.
Analysis thiab Data Analysis
Siv cov ntaub ntawv thiab cov cuab yeej tshuaj ntsuam xyuas los ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam thiab txiav txim siab cov ntaub ntawv los ua kom zoo dua cov tswv yim.
- Piv txwv li: Lub khw muag khoom tsiaj e-lag luam tuaj yeem siv cov cuab yeej tshawb xyuas lub vev xaib los saib xyuas cov neeg siv khoom tus cwj pwm, txheeb xyuas cov khoom lag luam uas nyiam tshaj plaws, thiab nkag siab qhov twg cov neeg tuaj xyuas poob rau hauv kev muag khoom. Cov ntaub ntawv no tuaj yeem coj kev txiav txim siab los txhim kho cov khoom muag thiab cov tswv yim kev lag luam.
Tus neeg siv tsim cov ntsiab lus (UGC)
Txhawb kom cov neeg siv khoom sib qhia lawv cov kev paub dhau los thiab cov duab nrog koj cov khoom hauv kev tshaj xov xwm, cov vev xaib, lossis kev tshuaj xyuas, uas ua rau muaj kev ntseeg siab thiab pov thawj kev sib raug zoo.
- Piv txwv li: Airbnb, lub platform txuas rau cov neeg taug kev nrog kev pabcuam thiab kev paub dhau los, ua rau siv dav user-generated cov ntsiab lus los txhim kho nws lub hom phiaj thiab tsim kev ntseeg siab. Airbnb txhawb kom cov qhua tawm kev tshuaj xyuas tom qab lawv nyob. Cov kev tshuaj xyuas no, feem ntau nrog rau cov duab, muab kev nkag siab zoo rau cov qhua tuaj yeem thiab tsim kev ntseeg siab rau qhov zoo ntawm cov chaw nyob thiab cov tswv tsev. Lub hashtag #AirbnbExperiences ntawm kev tshaj xov xwm txhawb cov neeg siv, ob qho tib si qhua thiab cov tswv tsev, qhia lawv cov kev nco qab thiab kev lom zem.
Ntsiab Cai
Lub tswv yim zoo ua lag luam e-lag luam lag luam yog lub zog tsav tom qab kev lag luam online ua tiav. Thiab ib yam li kev npaj ua lag luam tau zoo tuaj yeem ua rau muaj kev vam meej, kev nthuav qhia meej thiab muaj txiaj ntsig tuaj yeem txhawb koj cov kev sib tham zoo. Tsis txhob hnov qab siv AhaSlides kom sib txuas lus zoo koj cov tswv yim lag luam e-lag luam thiab koom nrog koj pab neeg lossis cov neeg tuaj saib. Nrog rau cov cuab yeej zoo thiab cov tswv yim zoo, koj lub lag luam tuaj yeem vam meej hauv kev sib tw hauv online.
FAQ
Dab tsi yog ecommerce marketing tswv yim?
Cov tswv yim lag luam e-lag luam yog cov phiaj xwm thiab cov txheej txheem kev lag luam siv los txhawb thiab muag cov khoom lossis kev pabcuam hauv online.
Dab tsi yog 4 P's ntawm kev lag luam hauv ecommerce?
Hauv kev lag luam e-lag luam, 4 P's ntawm kev lag luam yog Cov Khoom Muag, Nqe, Qhov Chaw (Kev faib tawm), thiab Kev Tshaj Tawm.
Dab tsi yog qhov kev lag luam zoo tshaj plaws rau lub khw hauv online?
Txoj kev lag luam zoo tshaj plaws rau lub khw hauv online yog nyob ntawm kev lag luam, tab sis txoj hauv kev zoo sib xws feem ntau suav nrog kev sib xyaw ntawm SEO, cov ntsiab lus lag luam, kev tshaj tawm, thiab kev tshaj tawm them nyiaj kom ncav cuag thiab koom nrog cov neeg tuaj saib lub hom phiaj.
