Sustaining Innovation 101 | Zaj Dab Neeg Ntawm Tortoise And The Hare in Long Game

ua hauj lwm

Astrid Tran 19 Kaum Ob Hlis, 2023 8 min nyeem

Sustaining innovation zoo thiab qhov tsis zoo
Sustaining Innovation vs. Disruptive Innovation

Thaum sib tham txog kev tsim kho tshiab, cov duab uas feem ntau los rau hauv lub siab yog lub teeb ci ntsa iab - qhov cuam tshuam cov khoom tshiab lossis thev naus laus zis uas cuam tshuam tag nrho kev lag luam thaum hmo ntuj. Kev nce nrawm ntawm cov tuam txhab xws li Uber thiab Airbnb tau cob qhia peb kom pom kev hloov pauv sai sai, ua tau zoo, thiab hloov pauv kev ua si.

Txawm li cas los xij, qhov kev xav no saib dhau ib qho ntsiag to tsis tau sib npaug ntawm hom kev tsim kho tshiab: phem tshaj kev tsim kho tshiab. Yog tias kev cuam tshuam kev tsim kho tshiab yog qhov hare, txav nrawm thiab tsis muaj kev cia siab, tom qab ntawd kev txhawb nqa kev tsim kho tshiab yog tortoise - qeeb dua thiab ruaj khov, aiming kom yeej kev sib tw nyob rau hauv ntev. Tab sis nws los rau lwm zaj dab neeg thiab. Seb puas muaj kev cuam tshuam kev tsim kho tshiab yuav ua rau muaj kev hloov pauv tshiab. Cia peb nrhiav cov lus teb nrog cov lus no.

Yuav ua li cas yog ib tug piv txwv ntawm ib tug sustaining innovation tuam txhab?Kua
Dab tsi yog cov yam ntxwv ntawm kev tsim kho tshiab kom ruaj khov?Ib puag ncig, zej zog, kev lag luam, thiab kev sib koom tes.
Txheej txheem cej luam ntawm txhawb nqa innovation.

Table of Contents:

Lwm Phau Ntawv


Nrhiav kev lom zem ntxiv thaum sib sau ua ke?

Sau koj cov neeg hauv pab pawg los ntawm cov lus nug lom zem AhaSlides. Sau npe mus xeem ntawv xeem dawb los ntawm AhaSlides template qiv!


🚀 Grab Free Quiz☁️
sustaining tiv thaiv kev cuam tshuam kev tsim kho tshiab
Ntau hom kev tsim kho tshiab | Duab: ancanmarketing

Sustaining Innovation yog dab tsi?

Sustaining innovation yog hais txog kev txhim kho ntxiv rau cov khoom, kev pabcuam, thiab cov txheej txheem uas twb muaj lawm. Tsis zoo li kev cuam tshuam kev tsim kho tshiab, uas qhia txog txhua yam tshiab, kev txhawb nqa kev tsim kho tshiab tsom mus rau kev hloov pauv yam uas twb muaj lawm los ua kom nws zoo dua. Qee cov yam ntxwv tseem ceeb ntawm hom kev tsim kho tshiab no suav nrog:

  • Txhim kho cov khoom ua tau zoo, tsim qauv, lossis zoo nyob rau hauv txoj kev uas tseem ceeb rau cov neeg siv khoom
  • Ntxiv cov yam ntxwv tshiab thiab txhim kho kom muaj nuj nqis
  • Txhim kho cov tshuab tsim khoom, cov saw hlau, lossis software kom ua tau zoo
  • Streamlining thiab evolving txheej txheem kev lag luam

Qhov no kuj piav qhia qhov sib txawv ntawm kev txhawb nqa thiab kev cuam tshuam kev tsim kho tshiab. Txawm hais tias kev txhawb nqa kev tsim kho tshiab tsis ua rau lub siab ntawm kev lag luam sab hauv kev sib tw sib tw tib yam li kev hloov pauv hloov pauv xws li iPhone lossis Netflix, lawv ua lub luag haujlwm tseem ceeb sib npaug hauv kev tsav lub tuam txhab ua tiav lub sijhawm. Los ntawm kev maj mam tab sis muaj txiaj ntsig kev txhim kho thoob plaws lawv cov khoom, cov tuam txhab tuaj yeem ua raws li cov neeg siv khoom xav tau, tiv thaiv cov neeg sib tw, thiab loj hlob lawv cov lag luam sib koom xyoo tom qab xyoo.

Sustaining vs. Disruptive Innovation | Source: Harvard Business School online

 Related:

Sustaining Innovation Examples yog dab tsi?

Ntawm no yog qhov ua tau zoo tshaj plaws nyob rau hauv kev lag luam niaj hnub no.

# 1. Kua

Siv Tech giant Apple ua piv txwv ntawm kev txhawb nqa kev tsim kho tshiab. Thaum tus thawj iPhone hauv xyoo 2007 yog cov khoom lag luam cuam tshuam uas rov hais dua cov xov tooj smartphone, Apple cov qauv iPhone tom ntej sawv cev rau phau ntawv piv txwv ntawm kev txhawb nqa kev tsim kho tshiab.

piv txwv ntawm sustaining innovation
Sustaining technologies piv txwv - Ib qho piv txwv ntawm sustaining innovation | Image: is nrias teb

Nrog rau txhua tiam tshiab, Apple ua kev ntsuas kev ua tau zoo uas muaj txiaj ntsig zoo rau cov neeg siv piv rau cov qauv dhau los. Lub koob yees duab iPhone tau hloov kho rau nws cov megapixels, sensors, thiab aperture. Cov zaub zoo txhim kho nrog kev daws teeb meem siab dua Retina zaub thiab OLED. Kev ua kom ceev tau nrawm dua nrog cov kab tom ntej A-series chips. Roj teeb lub neej txuas ntxiv. Cov yam ntxwv tshiab xws li Touch ID ntiv tes scanning thiab Face ID lub ntsej muag paub ntxiv kom yooj yim.

Cov kev hloov no tsis cuam tshuam - theej, lawv yog cov kev txhim kho ntxiv ua rau tus qauv iPhone uas twb muaj lawm. Txawm li cas los xij, txhua qhov kev txhim kho ua rau lub iPhone muaj txiaj ntsig zoo dua, muaj zog, thiab ntxim nyiam rau cov neeg siv khoom xav hloov kho lawv cov khoom siv. Los ntawm kev ua tib zoo saib xyuas thiab txhawb nqa kev tsim kho tshiab no, Apple tau tswj hwm kev ncaj ncees ntawm nws cov neeg siv khoom. Cov neeg siv iOS no nyiam lo nrog iPhones thaum nws los txog rau lub sijhawm rau lawv qhov kev yuav khoom tom ntej vim tias txhua tus qauv tshiab muaj txiaj ntsig zoo dua li cov qauv dhau los.

Lub tshuab thev naus laus zis no kuj tau tso cai rau Apple los tuav lub lag luam zoo tshaj plaws smartphone txawm tias muaj kev sib tw hnyav los ntawm cov nyiam ntawm Samsung. Txawm tias lub suab nrov nyob ib puag ncig cov xov tooj tshiab hauv Android tsis tau cuam tshuam kev muag iPhone, ua tsaug rau Apple tus qauv zoo nkauj ntawm kev txhawb nqa kev tsim kho tshiab.

#2: Toyota Camry

Hauv kev lag luam tsheb, Toyota txoj kev vam meej nrog nws cov qauv Camry kuj muaj qhov piv txwv zoo tshaj plaws ntawm kev txhawb nqa kev tsim kho tshiab. Txawm hais tias tsis yog lub tsheb loj tshaj plaws nyob rau hauv kev ua lag luam, Camry tau yog Asmeskas lub tsheb muag zoo tshaj plaws rau 19 ntawm 20 xyoo dhau los.

sustaining innovation nyob rau hauv auto indistru
Ib qho piv txwv ntawm sustaining innovation

Yuav ua li cas tshem tawm qhov no xyoo tom qab xyoo? Los ntawm kev txhim kho ntxiv rau kev ua tau zoo, kev nyab xeeb, kev nplij siab, kev siv roj, thiab kev tsim ua rau txhua tus qauv tshiab. Piv txwv li, tsis ntev los no Camry tiam ntxiv:

  • Kev tswj xyuas ntau dua thiab tuav kom zoo dua tsav zoo
  • Tshiab sab nrauv styling thiab cov khoom siv sab hauv kom zoo nkauj thiab zoo nkauj
  • Txhim kho touchscreen zaub thiab kev koom ua ke thev naus laus zis
  • Nthuav kev nyab xeeb nta xws li ceeb toom kev sib tsoo thiab kev ceeb toom txoj kev tawm mus

Ntau yam zoo li iPhone, cov kev hloov pauv no sawv cev txhawb nqa kev tsim kho tshiab uas ua rau cov khoom lag luam uas twb muaj lawm zoo dua. Toyota tau siv lub tswv yim no los ua kom Camry xav tau rau cov neeg yuav tsheb nrhiav kev txhim khu kev qha tsev neeg sedan. Lub tuam txhab nquag mloog cov neeg siv khoom tawm tswv yim kom nkag siab txog cov kev xav tau thiab kev nyiam. Tom qab ntawd nws siv cov phiaj xwm txhim kho kom haum rau cov kev xav tau ntawd. Qhov kev ua lag luam teb no, ua ke nrog qhov zoo tshaj plaws, tau tso cai rau Camry kom nyob twj ywm ntau tus tawm tsam cov neeg sib tw.

#3: Dyson Vacuums

Lwm qhov piv txwv ntawm kev txhawb nqa kev tsim kho tshiab los ntawm cov tuam txhab khoom siv Dyson thiab nws txuas ntxiv txhim kho lub tshuab nqus tsev. Dyson tau tsim nws lub hom phiaj ntawm kev cuam tshuam kev tsim kho tshiab - nws thawj lub tshuab nqus tsev vacuum hloov pauv hloov tsev nrog nws cov tshuab tsis muaj hnab.

sustaining innovation khoom piv txwv
Dyson yog ib qho piv txwv zoo tshaj plaws ntawm kev txhawb nqa innovation | Sustaining innovation khoom piv txwv | Duab: yav tom ntej

Tab sis txij thaum ntawd los, Dyson tau tsom mus rau kev txhawb nqa kom nws lub tshuab nqus tsev zoo dua. Nws cov engineers tau qhia txog kev hloov kho tshiab ntawm cov qauv ua tiav, suav nrog:

  • Txhim kho cyclonic thiab HEPA pom kom zoo dua av / khib nyiab
  • Re-engineered txhuam yob kom tshem tawm cov plaub hau tsiaj yooj yim dua
  • Swivel kauj thiab qis profile tsim kom muaj zog maneuverability
  • Kev ncua sijhawm khiav los ntawm kev hloov kho lub cev muaj zog thiab cov roj teeb pob
  • App txuas thiab LCD interfaces los taug qab kev ua haujlwm

Zoo li peb lwm cov piv txwv, tsis muaj ib qho ntawm cov no sawv cev rau kev hloov pauv hloov pauv. Tab sis ua ke, lawv tau tso cai rau Dyson los txhim kho nws cov khoom siv nqus tsev vacuum, uas ua rau muaj kev paub zoo rau cov neeg siv khoom. Lub tswv yim no tau ua tus tsav tsheb loj hauv Dyson qhov kev ua lag luam tseem ceeb hauv cov khoom siv hluav taws xob zoo, thiab Dyson tau dhau los ua tus qauv zoo ntawm kev txhawb nqa thev naus laus zis.

Dab tsi yog ib qho kev txhawb nqa innovation? Duab: Freepik

Sustaining Innovation Fuels Long-Term Success

Kev txhawb nqa kev tsim kho tshiab sib xyaw ua ke nyob rau lub sijhawm - txhua qhov kev txhim kho ntxiv yuav ua rau yav tom ntej. Ntau yam zoo li tortoise, kev txhawb nqa kev tsim kho tshiab tso cai rau cov tuam txhab kom vam meej nyob rau lub sijhawm ntev los ntawm:

  • Khaws thiab loj hlob lawv cov neeg siv khoom los ntawm kev hloov kho tshiab thiab txhim kho tus nqi
  • Ua kom muaj npe loyalty los ntawm kev xa tawm raws li cov neeg siv khoom xav tau
  • Fending tawm cov neeg sib tw tseem tab tom nrhiav txhim kho lawv cov khoom
  • Ua kom zoo dua ntawm cov npoo ntawm cov khoom uas twb muaj lawm ua ntej muaj kev cuam tshuam
  • Txo kev pheej hmoo piv rau kev twv txiaj ntawm kev cuam tshuam loj uas yuav ua tsis tau

Nyob rau hauv niaj hnub kev lag luam nrawm nrawm, nws yooj yim rau poob rau hauv qhov ntxiab ntawm kev txhim kho ntawm kev cuam tshuam kev hloov pauv tshiab. Txawm li cas los xij, hom kev tsim kho tshiab no yeej ib txwm ua lub luag haujlwm tseem ceeb hauv kev tsav lub tuam txhab kev vam meej niaj hnub no. Cov thawj coj yuav tsum nrhiav kev tshuav nyiaj li cas - cuam tshuam qee zaus los hloov kev sib tw toj roob hauv pes thaum muaj kev txhawb nqa tas li los tsim kev loj hlob tsis tu ncua hauv kev lag luam uas twb muaj lawm.

xaus

Cov tuam txhab xws li Apple, Toyota, thiab Dyson yog qee qhov piv txwv kev tsim kho tshiab uas muaj txiaj ntsig zoo uas qhia tias kev xav thiab cov neeg siv khoom zoo li cas tso cai rau kev lag luam kom vam meej ntau xyoo ntau dua li xyoo dhau los. Los ntawm kev coj tus cwj pwm ntawm tortoise, ua kev nce qib ib nti-los ntawm-nti thiab xyoo-los-xyoo, kev txhawb nqa kev tsim kho tshiab muab txoj hauv kev rau kev ua lag luam mus sij hawm ntev.

💡Koj kuj tseem xav paub ntau ntxiv txog kev nthuav qhia sib tham, kev tsim kho tshiab hauv kev kawm thiab kev cob qhia. Nws yog qhov zoo tshaj plaws app los tiv thaiv koj ntawm "Tuag los ntawm PowerPoint'. Mus saib AhaSlides tam sim ntawd los koom nrog koj cov neeg tuaj saib hauv qhov kev paub zoo!

Ntau Cov Lus Qhia los ntawm AhaSlises

Cov Lus Nug

Yuav ua li cas yog ib qho piv txwv ntawm kev cuam tshuam innovation thiab txhawb nqa innovation?

Kev cuam tshuam kev tsim kho tshiab yog cov khoom lag luam lossis cov kev pabcuam uas tsim kom muaj kev lag luam tshiab thiab muaj txiaj ntsig network. Piv txwv ntawm kev cuam tshuam kev tsim kho tshiab suav nrog iPhone, Uber, Netflix, thiab e-lag luam. Sustaining innovations yog incremental txhim kho rau cov khoom uas twb muaj lawm thiab cov txheej txheem. Qee qhov piv txwv ntawm kev txhawb nqa kev tsim kho tshiab suav nrog cov qauv iPhone tshiab nrog lub koob yees duab zoo dua thiab cov lus qhia, Toyota ua rau nws Camry ua haujlwm tau zoo dua lub sijhawm, thiab Dyson txhim kho nws lub tshuab nqus tsev nrog kev pom zoo dua.

Dab tsi yog 4 hom kev tsim kho tshiab nrog piv txwv?

Plaub yam tseem ceeb ntawm innovation yog:
(1). Kev cuam tshuam kev tsim kho tshiab: Netflix, Uber, Google, thiab Airbnb.
(2). Sustaining innovation: Smartphone lag luam, Tsheb lag luam, thiab
(3). Incremental innovation: Laptop, Tshiab iPhone qauv, thiab Google Workspace
(4). Radical innovation: Blockchain, Amazon, thiab Airbnb.

Dab tsi ntawm innovation yog Netflix?

Netflix tau siv lub tswv yim tshiab cuam tshuam txog kev lag luam hauv tsev. Nws qhov kev xav tau video streaming hauv is taws nem tau hloov pauv li cas tib neeg nkag mus thiab siv cov ntsiab lus video, cuam tshuam kev xauj ib txwm siv thiab cable TV qauv. Qhov no tau qhib lub lag luam tshiab thiab tus nqi network. Yog li ntawd, Netflix yog ib qho piv txwv ntawm kev cuam tshuam kev tsim kho tshiab.

Dab tsi yog kev txhawb nqa thiab cuam tshuam kev tsim kho tshiab?

Sustaining tiv thaiv cuam tshuam innovation? Kev txhawb nqa kev tsim kho tshiab tsom mus rau kev txhim kho ntxiv rau cov khoom lag luam thiab cov kev pabcuam uas twb muaj lawm, thaum kev cuam tshuam kev tsim kho tshiab qhia cov khoom tshiab lossis cov qauv lag luam uas hloov cov thev naus laus zis dhau los lossis txoj hauv kev ua haujlwm. Kev txhawb nqa kev tsim kho tshiab tso cai rau cov tuam txhab khaws cov neeg siv khoom uas twb muaj lawm thiab kev sib koom ua lag luam, thaum cuam tshuam kev tsim kho tshiab hloov pauv tag nrho kev lag luam.

Hloov Tsev Kawm Ntawv Lag Luam Harvard Online | Kev tswj ntawm cov ntsuas hluav taws xob