Koj puas tau xav tias vim li cas qee qhov kev lag luam tawm tswv yim ua haujlwm zoo li khawv koob? Nws tsis yog hmoov zoo xwb – nws yog ib txoj kev xav, ua tau zoo. Nyob rau hauv hnub no tus ncej blog, peb tab tom dhia mus rau hauv lub ntiaj teb zoo siab ntawm kev lag luam zoo piv txwv. Txawm hais tias koj yog ib tus neeg ua lag luam raws caij nyoog tab tom nrhiav kev tshoov siab lossis tus neeg tuaj tshiab uas xav kawm cov hauv paus, peb tau txais koj them. Koom nrog peb thaum peb tshawb nrhiav cov qauv kev lag luam zoo hauv ntiaj teb tiag tiag thiab tau txais kev nkag siab zoo!
Cov Ncauj Lus ntawm Txheej Txheem
Marketing Strategy yog dab tsi? Vim Li Cas Nws Tseem Ceeb?
Lub tswv yim kev lag luam yog ib txoj kev xav zoo thiab txoj hauv kev uas cov lag luam thiab cov koom haum siv los ua kom tiav lawv cov hom phiaj kev lag luam thiab cov hom phiaj. Nws suav nrog kev tawm tsam, cov txheej txheem, thiab cov txheej txheem tsim los txhawb cov khoom lossis kev pabcuam, txuas nrog cov neeg siv khoom, thiab txhawb kev loj hlob rau lub tuam txhab.
Kev lag luam zoo yog qhov tseem ceeb vim nws muab kev coj ua thiab lub hom phiaj rau lub tuam txhab kev lag luam kev lag luam. Nov yog vim li cas nws tseem ceeb:
- Khaws tej yam ntshiab: Nws pab kev lag luam kom paub meej txog yam lawv xav tau thiab xav tau ua. Li no, lawv cov kev lag luam kev lag luam sib tw nrog qhov kev lag luam xav ua kom tiav.
- Txuag Resources: Nws ua kom lub lag luam tsis nkim nyiaj thiab cov neeg ntawm kev lag luam uas tsis ua haujlwm. Nws pab kom siv tau zoo.
- Sawv Tawm: Kev lag luam zoo pab ua lag luam txawv ntawm lwm tus. Nws pab nrhiav qhov ua rau lawv tshwj xeeb thiab yuav ua li cas qhia qhov ntawd rau lub ntiaj teb.
- Maximizing ROI: Ib lub tswv yim zoo tsim los ua kom muaj txiaj ntsig zoo tshaj plaws los ntawm kev nqis peev (ROI) los ntawm kev txheeb xyuas cov txiaj ntsig zoo tshaj plaws thiab muaj txiaj ntsig kev lag luam thiab kev tawm tswv yim.
15 Cov piv txwv ntawm Kev Lag Luam Lag Luam
Qhov zoo tshaj plaws Marketing Strategy Piv txwv
1/ Coca-Cola's "Qhia Ib Coke" Kev Sib Tw:
Coca-Cola's "Qhia ib Coke" phiaj xwm yog ib tug hit vim nws ntxiv tus kheej kov rau lawv cov khoom. Los ntawm kev luam tawm tib neeg cov npe ntawm cov kaus poom thiab lub raj mis, Coca-Cola tau txhawb kom cov neeg siv khoom sib koom lawv cov dej haus nyiam nrog phooj ywg thiab tsev neeg. Qhov kev sib tw no tau ua tiav vim tias nws tsim muaj kev sib raug zoo ntawm lub hom phiaj thiab nws cov neeg siv khoom, ua rau muaj kev muag khoom ntau ntxiv thiab kev koom tes hauv zej zog.
2/ Nike's "Just Do It" Slogan:
Nike's "Just Do It" slogan tau ua tiav vim nws muaj kev tshoov siab thiab nco qab. Nws txhawb kom cov tib neeg ua raws li lawv txoj kev npau suav. Txoj kev sib tw txoj kev vam meej mus ntev yog vim nws cov lus thoob ntiaj teb thiab tsis muaj sijhawm, uas cuam tshuam nrog cov neeg ntawm txhua lub hnub nyoog thiab keeb kwm yav dhau los.
3/ Dove's "Real Beauty" Campaign:
Dove's "Real Beauty" phiaj los nqis tes sib tw cov qauv kev zoo nkauj ib txwm muaj los ntawm cov poj niam tiag tiag hauv lawv cov kev tshaj tawm. Qhov kev sib tw no tau ua tiav vim tias nws tau rov hais dua nrog kev hloov pauv kev coj noj coj ua ntawm lub cev zoo thiab kev lees paub tus kheej. Nws tsis tsuas yog txhawb cov lus zoo xwb tab sis kuj sib txawv Dove los ntawm cov neeg sib tw, tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom.
Piv txwv li Digital Marketing Strategy
4/ Oreo's Real-Time Marketing Thaum Super Bowl XLVII:
Oreo's "Dunk in the Dark" tweet thaum lub sijhawm 2013 Super Bowl blackout yog ib qho piv txwv classic. Nws ua tiav vim tias nws yog lub sijhawm thiab muaj tswv yim, siv peev txheej ntawm lub sijhawm tiag tiag los ntes cov neeg mloog. Qhov kev xav nrawm no ua rau Oreo lub npe nco tau thiab sib txheeb.
5/ Airbnb's User-Generated Cov ntsiab lus:
Airbnb txhawb nws cov neeg siv los qhia lawv cov kev paub dhau los thiab kev pabcuam los ntawm cov neeg siv tsim cov ntsiab lus (UGC). Nws ua tiav los ntawm kev siv cov ntsiab lus tseeb uas tsim kev ntseeg siab thiab txuas nrog cov neeg tuaj ncig uas muaj peev xwm, ua rau lub platform nyiam ntau dua rau cov tswv thiab cov qhua.
Social Media Marketing Strategy Piv txwv
6/ Wendy's Twitter Roasts:
Wendy's, cov khoom noj ceev ceev, tau txais kev saib xyuas thiab kev koom tes hauv Twitter los ntawm kev teb rau cov neeg siv khoom nug thiab cov lus pom nrog kev txawj ntse thiab kev lom zem. Lub tswv yim no tau ua tiav vim nws tau ua tib neeg lub hom phiaj, tsim kev sib tham kis kab mob, thiab tso Wendy's raws li kev lom zem thiab sib cuam tshuam cov khoom noj ceev.
7/ Oreo's Daily Twist Campaign:
Oreo ua kev zoo siab rau nws 100th hnub tseem ceeb los ntawm kev tshaj tawm cov duab txhua hnub hauv Facebook thiab Twitter featuring Oreo ncuav qab zib muaj tswv yim npaj los cim cov xwm txheej keeb kwm lossis hnub so. Qhov kev sib tw no ua tiav vim nws ua ke cov ntsiab lus raws sij hawm nrog cov khoom lag luam paub, txhawb kev sib koom thiab cov neeg siv kev koom tes.
8/ Burberry's Snapchat Kev Sib Tw:
Burberry tau siv Snapchat los muab cov ntsiab lus tshwj xeeb tom qab ntawm nws cov xwm txheej London Fashion Week. Lub tswv yim no tau ua tiav los ntawm kev tsim kom muaj kev nkag siab ntawm kev cais tawm thiab kev tawm tsam tam sim ntawd, thov rau cov neeg hluas thiab cov neeg nyiam tshaj plaws.
Kev Muag Khoom Lag Luam Zoo Piv Txwv
9/ Amazon "Cov Lus Pom Zoo" Tswv Yim
Amazon cov lus pom zoo ntawm tus kheej cov khoom, raws li cov neeg siv kev tshawb nrhiav thiab kev yuav khoom keeb kwm, yog lub tswv yim muag khoom zoo. Nws ua tiav los ntawm kev ntxias cov neeg siv khoom nrog cov khoom uas lawv xav tau, nce qhov kev txiav txim siab tus nqi nruab nrab, thiab tsav tsheb muag ntau dua.
10/ McDonald's “Happy Meal” for Children
McDonald's suav nrog cov khoom ua si nrog lawv cov khoom "Happy Meal" los thov rau cov menyuam yaus. Cov tswv yim muag khoom no nyiam cov tsev neeg rau lawv lub tsev noj mov, nce kev muag khoom tag nrho, thiab tsim kom muaj kev ntseeg siab ntawm cov hnub nyoog hluas.
Product Marketing Strategy Piv txwv
11/ Apple's iPhone Marketing Strategy:
Apple lub tswv yim kev lag luam iPhone tsom rau kev tsim kom muaj kev paub tshwj xeeb thiab kev tsim kho tshiab. Los ntawm kev hais txog kev tsim qauv zoo nkauj, kev siv tus phooj ywg interfaces, thiab "nws tsuas yog ua haujlwm", Apple tau tsim lub hauv paus rau cov neeg siv khoom ncaj ncees. Cov tswv yim no ua tiav vim tias nws nkag mus rau cov neeg siv khoom lub siab xav rau kev siv thev naus laus zis thiab cov xwm txheej cuam tshuam nrog tus tswv ntawm iPhone.
12/ Nike's Air Jordan Brand:
Nike txoj kev koom tes nrog cov lus dab neeg ntaus pob ncaws pob Michael Jordan tsim Air Jordan hom. Cov tswv yim no ua tiav los ntawm kev koom nrog cov khoom lag luam nrog lub cim kis las thiab tsim kom muaj kev mob siab rau fanbase.
13/ Tesla's Premium Electric Tsheb:
Tesla lub tswv yim kev lag luam tsom mus rau kev tso tsheb hluav taws xob raws li kev ua tau zoo, cov khoom kim heev. Txoj hauv kev no ua tiav los ntawm kev sib txawv ntawm cov khoom lag luam los ntawm cov neeg tsim khoom lag luam ib txwm muaj thiab txaus siab rau ib puag ncig kom paub meej thiab cov neeg siv khoom siv thev naus laus zis.
Marketing Strategy Piv txwv rau Kev Lag Luam Me
14/ Dollar Shave Club's Viral Video:
Dollar Shave Club qhov kev lom zem thiab edgy video tshaj tawm tau mus kis, ua rau ntau lab tus neeg saib thiab muaj kev nce qib hauv cov neeg siv khoom. Cov tswv yim no tau ua tiav vim nws siv kev lom zem thiab cov lus qhia ncaj nraim kom rov zoo nrog nws cov neeg tuaj saib thiab tau yooj yim sib koom, ua kom nws ncav cuag.
15/ Warby Parker's Sim-Ua Ntej-Koj-Yuav Qauv:
Warby Parker, ib lub khw muag khoom muag khoom muag hauv online, muaj ib sim-ua ntej-koj-yuav program qhov twg cov neeg siv khoom tuaj yeem xaiv cov thav duab los sim hauv tsev. Lub tswv yim no tau ua tiav los ntawm kev hais txog qhov mob tshwm sim hauv khw muag khoom hauv online - tsis paub meej txog kev haum thiab style - thiab tsim kev ntseeg siab los ntawm kev cia cov neeg siv khoom paub txog cov khoom ua ntej.
kawg
Cov piv txwv li kev lag luam qhia txog ntau yam kev lag luam siv los txuas nrog lawv cov neeg tuaj saib, tsav kev muag khoom, thiab tsim kev sib raug zoo ntev.
Tam sim no, raws li peb tau tshawb nrhiav cov tswv yim kev lag luam no, nco ntsoov qhov ntawd AhaSlides tuaj yeem yog koj tus phooj ywg hauv txoj kev zoo siab no. AhaSlides ua kom yooj yim rau cov txheej txheem tsim kev sib tham sib tham thiab koom nrog kev nthuav qhia, xeem ntawv, thiab kev soj ntsuam, ua rau koj sib txuas lus koj cov tswv yim kev lag luam zoo thiab tau txais cov lus pom zoo los ntawm koj cov neeg tuaj saib.
FAQ
Ib qho piv txwv ntawm kev lag luam zoo li cas?
Piv txwv ntawm Kev Lag Luam Kev Lag Luam: Muab cov luv nqi luv luv kom nce kev muag khoom thaum lub caij so.
Dab tsi yog 4 lub tswv yim kev lag luam tseem ceeb?
4 Lub Tswv Yim Kev Lag Luam Tseem Ceeb: Cov Khoom Muag Khoom Sib Txawv, Tus Thawj Coj Tus Nqi, Kev Lag Luam nthuav dav, Cov Neeg Siv Khoom-Centric Focus
Dab tsi yog tsib 5 lub tswv yim kev lag luam?
Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Search Engine Optimization (SEO)
