What is a B2B sales and marketing funnel?

The B2B sales funnel is closely connected to the marketing funnel. While the marketing funnel focuses on generating leads and raising awareness, the sales funnel focuses on converting those leads into customers. A successful B2B sales funnel requires effective marketing strategies to attract and engage potential customers.

What is the difference between a B2B funnel and a B2C funnel?

The main difference between a B2B and B2C funnel is the target audience. B2B funnels focus on selling products or services to other businesses, while B2C funnels focus on selling to individual consumers. B2B funnels typically have longer sales cycles and involve multiple decision-makers, while B2C funnels are often shorter and more focused on emotional appeals.

How much does it cost to create a B2B sales funnel?

The cost of creating a B2B sales funnel can vary depending on factors such as the business's size, the sales process's complexity, and the tools and resources needed to implement the funnel. Costs may include expenses for marketing, advertising, software, and staff.

What is a full-funnel strategy in B2B?

A full-funnel strategy in B2B refers to a comprehensive approach to the sales and marketing process that involves all sales funnel stages. It encompasses lead generation, lead nurturing, sales enablement, and customer retention.

What is the top-of-funnel content B2B?

It refers to content that is designed to attract and engage potential customers who are in the early stages of the sales funnel. This can include blog posts, social media content, ebooks, webinars, and other types of content that provide educational or informative value to the audience, without necessarily promoting a specific product or service.

What is the bottom-of-funnel content B2B?

This can include case studies, product demos, free trials, and other types of content that provide specific details about the product or service being offered.

What are the 4 key elements in the funnel?

Awareness - creating awareness about the brand or product Interest - generating interest and educating potential customers Decision - helping potential customers make a decision Action - converting potential customers into customers.

Is a sales funnel a CRM?

A B2B sales funnel and a CRM (customer relationship management) system are not the same thing. A CRM can be used to manage customer data and interactions at all stages of the sales funnel.

Who needs a B2B sales funnel?

Any B2B business that wants to attract, engage, and convert potential customers needs a B2B sales funnel. It helps companies to streamline the sales process, improve lead generation and nurturing, and increase the overall efficiency and effectiveness of the sales and marketing efforts.

SaaS (Software as a Service) refers to a software delivery model in which software is licensed and accessed online. A funnel refers, on the other hand, to a typical b2b sales process that describes the stages a potential customer goes through when making a purchase decision.

What is a B2B Sales funnel example?

The same software company creates a white paper or ebook that provides in-depth information on how their product can solve a particular business problem. The company promotes the ebook through targeted ads and email campaigns.

Is a B2B sales funnel also a Sales pipeline?

B2B sales funnel and sales pipeline are often used interchangeably to describe converting leads into customers. While the sales pipeline focuses on the internal process of closing deals, the sales funnel considers the entire customer journey, from lead generation to conversion.

B2B Sales Funnel | Mepụta otu nke ọma na 2024

Imeso ndị ahịa na-emekọ ihe anaghị adị mfe, ọkachasị na ọnọdụ B2B; ya mere ị ga-achọ ihe kwesịrị ekwesị Ọnụ ahịa ahịa B2B. N'adịghị ka B2C, ndị ahịa na-enwekarị mmasị mmetụta uche, na B2B Sale Funnels dị mgbagwoju anya karị, nwere ike bụrụ nke ezi uche dị na ya ma lekwasị anya na uru na ROI mgbe ị na-eme mkpebi ịzụrụ.

Ka teknụzụ na-etolite, mmekọrịta B2B ga-aga n'ihu na-eto eto, na-eke ohere azụmahịa na ihe ịma aka ọhụrụ. Ịghọta oghere ahịa ahịa B2B nwere ike ịbụ ụzọ dị mma maka ịchụ ndị ahịa anya na idowe uru asọmpi.

Overview

Kedu ihe bụ ọrịre B2B?	Azụmahịa ka azụmahịa - Ahịa ahịa
Onye chepụtara ire B2B?	John Deere
Gịnị bụ nkà ihe ọmụma nke B2B ahịa?	Na-ere site na mkpa karịa usoro ire ere

Isi nke Ọnụ ahịa ahịa B2B

Ọnụ ego nke B2B — The B2B ahịa funnel | Isi mmalite: Freepik | Lelee ihe atụ ole na ole b2b ahịa!

Tebulu ọdịnaya

Overview
Kedu ihe bụ oghere ahịa B2B na gịnị kpatara o ji dị mkpa?
Usoro 6 nke ọrịre ahịa B2B na ihe atụ
Ndụmọdụ iji mepụta ọrịre ahịa B2B na-etinye aka
Ọtụtụ mgbe Ẹbụp Ajụjụ
Bottom Line
Ọtụtụ mgbe Ẹbụp Ajụjụ

Ndụmọdụ maka Mmekọrịta Ka Mma

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Kedu ihe bụ oghere ahịa B2B na gịnị kpatara o ji dị mkpa?

Anụ ahịa ahịa B2B bụ usoro ahaziri ahazi nke na-akọwapụta ọkwa dị iche iche onye ahịa nwere ike ịgafe mgbe ị na-atụle ịzụrụ ngwaahịa ma ọ bụ ọrụ na ọnọdụ B2B (azụmahịa na-azụmahịa).

Site n'imebi usoro ịzụ ahịa n'ime ọkwa dị iche iche, ụlọ ọrụ nwere ike ịghọta usoro ịzụrụ ihe kpamkpam, nke na-enyere ndị ụlọ ọrụ aka ịlele na nyochaa mbọ ha na-ere ahịa na ịzụ ahịa ma na-eme ka ahụmahụ ndị ahịa na-aga n'ihu.

Na mgbakwunye, oghere ahịa B2B na-enyere ndị azụmaahịa aka ịchọpụta isi ihe mmetụ na mmekọrịta na-eme n'oge njem ịzụ ahịa. Nke a na-enye ohere ka ụlọ ọrụ achụmnta ego zụlite atụmatụ azụmaahịa ezubere iche na ụzọ ịre ahịa maka ọkwa ọ bụla nke olulu ahụ, na-abawanye ohere nke ịtụgharị ndị ahịa nwere ike ịkwụ ndị ahịa ụgwọ.

Otú ọ dị, ụfọdụ na-arụrịta ụka na ihe nlereanya a dị nnọọ mfe ma ọ bụghị maka mgbagwoju anya nke àgwà ịzụrụ B2B ọgbara ọhụrụ. N'ihi ya, ọtụtụ ụlọ ọrụ ewepụtala ụdị dị nro ma na-agbanwe agbanwe nke na-eburu n'uche njirimara pụrụ iche nke ahịa na ndị ahịa ha lekwasịrị anya.

Usoro 6 nke ọrịre ahịa B2B na ihe atụ

Tupu ịzụrụ ihe na ọnọdụ B2B, onye ahịa nwere ike ịgafe usoro 6 dị iche iche, nke akọwara site na ụdị ọrịre ahịa B2B dị ka ndị a. Rịba ama na ọnụọgụ ndị ahịa nwere ike ibelata ka ha na-agafe na ọkwa ọ bụla.

Nkeji 1: Mmata

Ebumnobi nke ọkwa mmata na ọrịre ahịa B2B bụ imepụta mmata akara wee dọta ndị ahịa nwere ike ịmasị ngwaahịa ma ọ bụ ọrụ gị. N'oge a, ndị ahịa nwere ike anaghị achọ ịzụrụ ihe, mana ha nwere ike ịnwe nsogbu ma ọ bụ mkpa azụmahịa gị nwere ike idozi.

Enwere ike ime nke a site na ọwa mgbasa ozi dị iche iche, dịka ọnụ ụzọ ruo n'ọnụ ụzọ B2B ahịa, mgbasa ozi, mgbasa ozi mgbasa ozi mmekọrịta, vidiyo Youtube, ahịa ọdịnaya, na mmekọrịta ọha na eze.

Nkeji 2: Mmasị

Ọkwa mmasị dị na oghere ahịa B2B bụ ọkwa nke abụọ na usoro ịtụgharị onye ahịa nwere ike bụrụ onye ahịa na-akwụ ụgwọ. N'oge a, onye ahịa nwere ike ịmara ụlọ ọrụ gị ma gosipụta mmasị ụfọdụ na ngwaahịa ma ọ bụ ọrụ gị.

Cahịa ngwa ngwa, webinars, ma ọ bụ ngosi ngwaahịa nwere ike ịbụ usoro ịzụ ahịa dị irè iji nye ndị ahịa nwere ozi dị mkpa na bara uru nke na-enyere ha aka ịghọta uru nke ngwaahịa ma ọ bụ ọrụ gị

Nkeji 3: Nlele

Ebumnuche nke ọkwa nyocha bụ inye ndị ahịa nwere ike nweta ozi na akụrụngwa ha chọrọ iji mee mkpebi nke ihe ọmụma. Enwere ike ime nke a site n'inye ọmụmụ ihe, akaebe, baajị ntụkwasị obi, nyocha ndị ahịa, ibe ọnụahịa, na ngosi ngwaahịa nke na-egosi uru na uru ngwaahịa ma ọ bụ ọrụ gị.

Site n'inye ozi ziri ezi na ịza ajụjụ ọ bụla ma ọ bụ mmegide ọ bụla onye ahịa nwere ike inwe, ị nwere ike ịbawanye ntụkwasị obi ha na ngwaahịa ma ọ bụ ọrụ gị wee mee ka ha bịaruo nso ime mkpebi ịzụrụ.

Dịka ọmụmaatụ, ka anyị kwuo na ị na-ere ọrụ B2B. N'oge ọkwa nyocha, onye ahịa nwere ike na-enyocha ndị na-enye ọrụ dị iche iche dị n'ahịa ahụ, na-atụnyere atụmatụ, na-agụ nyocha ndị ahịa, na nyochaa njirimara ọrụ na ọnụahịa kacha mma na-egbo mkpa ha.

Nkeji 4: Ntinye aka

Usoro ntinye aka na oghere ahịa B2B bụ ọkwa dị mkpa na usoro nke ịtụgharị onye ahịa nwere ike bụrụ onye ahịa na-akwụ ụgwọ site n'inye nkwado na-aga n'ihu iji welie ntụkwasị obi ha na azụmahịa ahụ.

N'oge njikọ aka, onye ahịa nwere ike na-emekọrịta ihe na azụmahịa gị n'ụzọ dị iche iche, dị ka ịmejupụta a ụdị kọntaktị, ngosi nkuzi, ịdenye aha akwụkwọ akụkọ gị, ma ọ bụ ịga webinar. Oge a lekwasịrị anya n'iwulite mmekọrịta gị na onye ahịa nwere ike ime yana ịzụlite mmasị ha na ngwaahịa ma ọ bụ ọrụ gị.

Nkeji 5: Ịzụta

Na-abịa na ọkwa nke ise, mgbe ịmechara nkọwa nkwekọrịta na nyochaa nhọrọ ọnụahịa, onye ahịa nwere ike ịme mkpebi ikpeazụ banyere ma ịzụta ngwaahịa ma ọ bụ ọrụ gị ma ọ bụ na ị gaghị azụta. Ọ na-aka akara njedebe nke oghere ahịa B2B na mmalite nke mmekọrịta ndị ahịa,

Dịka ọmụmaatụ, ụlọ ọrụ sọftụwia na-esochi ndị nwere mmasị na-emecha ngosi ngosi ma ọ bụ nnwale, na-enye ha ozi ọnụahịa yana ndụmọdụ ahaziri iche. Iji welie uru ịzụrụ ihe, na ibe ịkwụ ụgwọ, ụlọ ọrụ nwere ike iji usoro ire ahịa na ire ere.

Nkeji 6: iguzosi ike n'ihe

N'ikpeazụ, mgbe a bịara na ọkwa iguzosi ike n'ihe, azụmahịa nwere ike iji usoro dị iche iche mee ka ndị ahịa na-etinye aka, dị ka ịnye ọrụ ndị ahịa pụrụ iche. Ọ nwere ike ịbụ onyinye nke ụgwọ ọrụ iguzosi ike n'ihe ma ọ bụ mbelata, B2B Email ahịa, ntinye aka ngwaahịa, ma na-enyocha ndị ahịa mgbe niile iji dozie nsogbu ma ọ bụ nsogbu ọ bụla ha nwere.

Site n'ịkwalite iguzosi ike n'ihe nke ndị ahịa, azụmaahịa nwere ike idowe ndị ahịa ma wepụta ntugharị ọnụ na ndụmọdụ dị mma, nke nwere ike inye aka dọta ndị ahịa ọhụrụ na itolite ndị ahịa ha.

Ndụmọdụ iji mepụta ọrịre ahịa B2B na-etinye aka

#1. Personalization na-aghọwanye ihe dị mkpa na oghere ahịa B2B. Dabere na akụkọ Salesforce, 80% nke ndị na-azụ ahịa B2B na-atụ anya ahụmịhe ahaziri onwe ha mgbe ha na ndị na-ere ahịa na-akpakọrịta. Jiri data ndị ahịa hazie ozi-e, onyinye na ọdịnaya iji mee ka ndị ahịa nwere mmetụta na ha bara uru na nghọta.

#2. Na-etinye ndị ahịa gị ozi mgbasa ozi mgbasa ozi, dị ka ntuli aka na-ebi na n'ịntanetị ihe omume takeaway onyinye na AhaSlides Spinner Wheel n'oge Black Fridays oge ma ọ bụ ezumike.

NDỤMỌDỤ: Nweta nghọta ndị ahịa site na iji AhaSlides Fun Quizzes na Games!

Jiri AhaSlides mepụta ntuli aka na-atọ ụtọ ma na-adọrọ adọrọ, nyocha ma ọ bụ egwuregwu metụtara ngwaahịa ma ọ bụ ọrụ gị.
Kekọrịta ndị na-ege gị ajụjụ ajụjụ ma ọ bụ egwuregwu site na email, mgbasa ozi ọha, ma ọ bụ weebụsaịtị gị. Gbaa ume ikere òkè site n'inye ihe nrite ma ọ bụ ihe mkpali.

#3. Iji nye irè ihe ngosi nkuzi maka ndị ahịa, jiri nkuzi vidiyo na blọọgụ, Ajụjụ ibe na webụsaịtị gị iji nye ntụzịaka zuru oke na ozi bara uru dịka otu o si arụ ọrụ ma nwee ike ịbara ha uru.

#4. Jikota Ịkpọ oku B2B n'ime oghere ịre ahịa gị. Dịka ọmụmaatụ, ndị na-ere ahịa na-emepụta ndepụta nke ndị nwere ike iduga ma malite ịkpọ oyi iji webata ụlọ ọrụ na ngwaahịa ma ọ bụ ọrụ ya.

#5. Mepụta ahụmịhe ịzụrụ pụrụiche: Leverage Omnichannel na-ere inye ndị ahịa ahịa nke ọma na enweghị nkebi n'ofe ọtụtụ ọwa na ebe mmetụ aka, gụnyere online, mobile, na ụlọ ahịa brik na ngwa agha.

Ọtụtụ mgbe Ẹbụp Ajụjụ

Kedu ihe bụ ọrịre ahịa na ahịa B2B?

Igwe ahịa B2B nwere njikọ chiri anya na oghere ahịa ahịa. Ọ bụ ezie na oghere ahịa na-elekwasị anya n'ịmepụta ụzọ na ịkwalite mmata, oghere ahịa na-elekwasị anya n'ịgbanwe ndị na-edu ndị ahịa. Ọrịre ahịa B2B na-aga nke ọma chọrọ atụmatụ azụmaahịa dị mma iji dọta na itinye ndị ahịa nwere ike itinye aka.

Kedu ihe dị iche n'etiti oghere B2B na ọnya B2C?

Isi ihe dị iche n'etiti oghere B2B na B2C bụ ndị na-ege ntị. Ihe mkpuchi B2B na-elekwasị anya n'ịre ngwaahịa ma ọ bụ ọrụ nye azụmaahịa ndị ọzọ, ebe oghere B2C na-elekwasị anya n'ịre ndị ahịa n'otu n'otu. Ọkpụkpụ B2B na-enwekarị usoro ịre ahịa ogologo oge ma na-agụnye ọtụtụ ndị na-eme mkpebi, ebe ọnya B2C na-adịkarị mkpụmkpụ ma na-elekwasị anya na mkpesa mmetụta uche.

Ego ole ka ọ na-eri iji mepụta oghere ahịa B2B?

Ọnụ ego nke ịmepụta oghere ahịa B2B nwere ike ịdịgasị iche dabere na ihe ndị dị ka nha azụmahịa, mgbagwoju anya usoro ahịa, na ngwá ọrụ na ihe onwunwe dị mkpa iji mejuputa oghere ahụ. Ọnụ ahịa nwere ike ịgụnye mmefu maka ịzụ ahịa, mgbasa ozi, ngwanrọ, na ndị ọrụ.

Kedu ihe bụ atụmatụ ọwara agba na B2B?

Atụmatụ zuru oke na B2B na-ezo aka n'ụzọ zuru oke maka usoro ịre ahịa na ịre ahịa nke gụnyere usoro ọrịre ahịa niile. Ọ na-agụnye ọgbọ ndu, ịzụlite ndu, inye aka ahịa, na njide ndị ahịa.

Kedu ihe bụ ọdịnaya B2B kachasị elu?

Ọ na-ezo aka na ọdịnaya emebere iji dọta na itinye ndị ahịa nwere ike nọ na mmalite nke oghere ahịa. Nke a nwere ike ịgụnye ozi blọgụ, ọdịnaya mgbasa ozi mmekọrịta, ebooks, webinars, na ụdị ọdịnaya ndị ọzọ na-enye uru mmụta ma ọ bụ ihe ọmụma nye ndị na-ege ntị, na-enweghị ịkwalite otu ngwaahịa ma ọ bụ ọrụ.

Kedu ihe bụ ọdịnaya B2B dị ala?

Nke a nwere ike ịgụnye ọmụmụ ihe, ngosi ngwaahịa, nnwale efu, yana ụdị ọdịnaya ndị ọzọ na-enye nkọwa gbasara ngwaahịa ma ọ bụ ọrụ a na-enye.

Kedu ihe bụ isi ihe 4 dị na olulu ahụ?

Mmata - imepụta mmata gbasara ika ma ọ bụ ngwaahịa
Mmasị - ịmepụta mmasị na ịkụziri ndị ahịa nwere ike ịkụzi
Mkpebi - inyere ndị ahịa nwere ike aka ime mkpebi
Action - ịtụgharị ndị ahịa nwere ike ịbụ ndị ahịa.

Ọkụ ahịa ọ bụ CRM?

Anụ ahịa ahịa B2B na usoro CRM (njikwa mmekọrịta ndị ahịa) abụghị otu ihe. Enwere ike iji CRM jikwaa data ndị ahịa na mmekọrịta na ọkwa niile nke oghere ahịa.

Kedu onye chọrọ oghere ahịa B2B?

Azụmahịa B2B ọ bụla nke chọrọ ịdọta, tinye aka na ịtụgharị ndị ahịa nwere ike chọrọ oghere ahịa B2B. Ọ na-enyere ndị ụlọ ọrụ aka ịhazi usoro ịzụ ahịa, melite ọgbọ ndu na ịzụlite, na ịbawanye arụmọrụ na ịdị irè nke mbọ ahịa na ịzụ ahịa.

Ọ bụ SaaS?

SaaS (Software dị ka Ọrụ) na-ezo aka na ụdị nnyefe sọftụwia nke enyere ikike na ịnweta ngwanrọ na ịntanetị. Ọkụ na-ezo aka, n'aka nke ọzọ, usoro ịre ahịa b2b na-ahụkarị nke na-akọwa ọkwa nke onye ahịa nwere ike na-agafe mgbe ị na-eme mkpebi ịzụrụ.

Gịnị bụ ihe atụ funnel Sales B2B?

Otu ụlọ ọrụ ngwanrọ na-emepụta akwụkwọ ọcha ma ọ bụ ebook nke na-enye ozi dị omimi banyere otu ngwaahịa ha nwere ike isi dozie otu nsogbu azụmahịa. Ụlọ ọrụ ahụ na-akwalite ebook site na mgbasa ozi ezubere iche na mgbasa ozi email.

Ọrịre ahịa B2B bụkwa ọkpọkọ ire ere?

A na-ejikarị ahịa ahịa B2B na ọkpọkọ ire ere na-agbanwe agbanwe iji kọwaa ntụgharị ụzọ ka ọ bụrụ ndị ahịa. Ọ bụ ezie na pipeline ahịa na-elekwasị anya n'ime usoro imechi nke mmechi mmechi, ebe a na-ere ahịa na-atụle njem ndị ahịa dum, site n'ọgbọ ndu ruo ntughari.

Bottom Line

Ọtụtụ ihe mpụga nwere ike imetụta ọrịre ahịa B2B, dị ka akụ na ụba, usoro ụlọ ọrụ, na asọmpi. N'ihi ya, ọchụnta ego kwesịrị ịdị na-aga n'ihu ma megharia usoro ahịa ha na ịre ahịa na nzaghachi mgbanwe ndị a iji nọgide na-asọmpi.

Ref: Wisstamp