Atụmatụ ahịa nke Nike | Ihe ị ga-amụta site na mgbe ahụ ruo ugbu a

Nike is the market leader in terms of sports apparel and shoes. The success of Nike is based on not only their ultimate and functional designs but also the millions of dollars spent on marketing campaigns. The marketing strategy of Nike is excellent in many facets and has valuable lessons to learn from. From its humble beginnings as a small sports shoe company to its current status as a global behemoth in the athletic apparel industry, Nike's journey has been worth penning down in detail.

*Strategy Marketing nke Nike: Mgbe ahụ na Ugbu a*

Tebulu ọdịnaya

Atụmatụ ahịa nke Nike: Ngwakọta ahịa ahịa
Strategy Marketing nke Nike: Site na Standardization ruo Mpaghara
Digital Marketing Strategy nke Nike
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Atụmatụ ahịa nke Nike: Ngwakọta ahịa ahịa

What are the key components of Nike's marketing strategy? The STP management of Nike starts with the 4Ps, product, place, promotion, and price, all marketers know about that. But what makes it different? Let's break it down to do a brief analysis.

Product: Let's be honest, compared to other footwear brands, Nike products are aesthetically unique in design, with undeniably high quality. And Nike has taken pride in maintaining this reputation in the industry for decades.
price: Ọ bụ ihe magburu onwe ya maka Nike iji mejuputa atumatu ọnụahịa dị iche iche dabere na nkewa ha.
- Ọnụahịa dabere na ọnụahịa: Nike kwenyere na ire ihe na ọnụ ala dị ala nwere ike ọ gaghị eme ka ahịa dịkwuo elu, n'ụzọ megidere nke ahụ, ilekwasị anya n'iweta ihe kachasị elu na ọnụahịa ziri ezi bụ ụzọ kachasị mma iji nyefee ahụmahụ ndị ahịa na-enweghị ntụpọ.
- Ọnụ ahịa adịchaghị: Ọ bụrụ na ị bụ onye na-akwado Nike, ị nwere ike na-arọ nrọ nke inwe otu ụzọ Air Jordans nwere oke. Nhazi a bụ nke Nike's premium price, nke na-ebuli ngwaahịa ya 'aghọta na ọ bara uru. Ụdị ọnụahịa a maka ihe na-achọ iwepụta ọkwa dị elu nke iguzosi ike n'ezi ihe na teknụzụ dị oke ọnụ.
Promotion: According to Statista, in the 2023 financial year alone, Cost for Nike's advertising and promotion amounts to approx. 4.06 billion U.S. dollars. That same year, the company generated over 51 billion U.S. dollars in global revenue. The numbers speak for themselves. They use a range of promotion strategies such as influencer marketing, sports events sponsorship, and advertising to create strong, emotional connections with their customers.
ebe: Nike na-ere ọtụtụ ngwaahịa na North America, Western Europe, Greater China, Japan, na Central na Eastern Europe. Netwọk nkesa ya zuru ụwa ọnụ site n'aka ndị nrụpụta na ndị nkesa, ụlọ ahịa na-ere ahịa, na nyiwe e-azụmahịa ịntanetị na-arụ ọrụ nke ọma, na-eme ka ọ dị ọnụ ala n'ọtụtụ mba.

*Usoro ahia ahia nke Nike bu n'obi weta ahụmịhe ndị ahịa kacha mma*

Strategy Marketing nke Nike: Site na Standardization ruo Mpaghara

Mgbe a bịara n'ahịa mba ụwa, ihe mbụ ị ga-atụle bụ nhazi ma ọ bụ nhazi mpaghara. Ọ bụ ezie na Nike na-ahazi ọtụtụ ụdị akpụkpọ ụkwụ na agba ha n'ụwa nile dị ka usoro ịzụ ahịa zuru ụwa ọnụ, Otú ọ dị, akụkọ ahụ dị iche maka atụmatụ nkwalite. Nike na-eji usoro ahịa ahaziri ahazi iji dọta ndị ahịa na mba dị iche iche.

Kedu atụmatụ ahịa Nike na-eji na mba ụfọdụ? Dịka ọmụmaatụ, na China, atụmatụ ahịa Nike na-elekwasị anya n'ịkwalite ngwaahịa ya dị ka akara nke ịga nke ọma na ọkwa. N'India, ụlọ ọrụ ahụ na-elekwasị anya na ego na ịdịte aka. Na Brazil, Nike na-emesi ike mkpa nke agụụ na nkwupụta onwe onye.

Na mgbakwunye, Nike na-ejikwa ọwa ahịa dị iche iche na mba dị iche iche. Na China, ụlọ ọrụ ahụ na-adabere kpamkpam na mgbasa ozi mgbasa ozi na mgbasa ozi mmetụta. N'India, Nike na-eji ọwa mgbasa ozi ọdịnala dịka igwe onyonyo na mbipụta. Na Brazil, Nike na-akwado nnukwu mmemme na otu egwuregwu.

Digital Marketing Strategy nke Nike

Nike agbasola omenala a onye na-ere ahịa ozugbo (D2C)ịbịarute n'ụzọ dị ukwuu kemgbe e guzobere ya, nke gụnyere igbupụ njikọ ya na ụfọdụ ndị na-ere ahịa na 2021 iji kwalite ya. ire ahia. However, the brand has recently made a transformative change. As reported by the Wall Street Journal earlier this month, Nike has revived its relationships with the likes of Macy's and Footlocker.

"Our direct business will continue to grow the fastest, but we'll continue to expand our marketplace strategy to enable access to as many consumers as possible and drive growth," said CEO John Donahoe. The brand is now focusing on reaching a broader customer base through ihe omimi dijitalụna mgbasa ozi na-elekọta mmadụ.

How does Nike use digital marketing? Nike has played big in socials. it has increased the digital part of its business to 26% this year, up from 10% in 2019, and is on track to achieve its target of being a 40% digital business by 2025. The brand's social media game is at the very top of its respective genre, with 252 million Instagram followers alone and millions more on other social media platforms.

Atụmatụ ahịa nke Nike na ịkwalite ahịa ya zuru ụwa ọnụ site na mgbasa ozi mgbasa ozi.

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Atụmatụ ịre ahịa Nike emejuputala STP dị irè, nkewa, ichebe, na idobe ma nweta nnukwu ihe ịga nke ọma. Ọ bụ ezigbo ihe atụ ịmụta site na ịdịgide adịgide na ụlọ ọrụ asọmpi dịka nke ahụ.

How to make the customer retention rate higher? There is no better way than to encourage customer engagement in any company’s activities. For a successful event, let's try something new and innovative like a live presentation like AhaSlides. Ị nwere ike iji ntụli aka dị ndụ na-anakọta echiche ọha, ma ọ bụ wheel spinner iji nye onyinye na-enweghị usoro na mkparịta ụka ozugbo. Soro ẠhaSlides ugbu a wee nweta nkwekọrịta kacha mma.

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Kedu ihe atụ nke atụmatụ nkewa ahịa nke Nike?

Nike has successfully implemented market segmentation into its business strategy, which involves four categories: geographic, demographic, psychographic, and behavioral. Take for example its 4Ps customized strategy based on geographic elements. For example, Nike's promotional commercials in England focus on football and rugby, while in the United States, the commercials highlight baseball and soccer. In India, the brand promotes cricket sportswear and equipment through its TV advertising. This approach has helped Nike cater to the preferences and interests of its target audience in different regions, leading to increased brand awareness and sales.

What is Nike's push strategy?

Nike's push strategy is about being a digital-first, direct-to-consumer (D2C) company. As part of its D2C push, Nike aims to reach 30% digital penetration by 2023, meaning 30% of total sales would come from Nike's e-commerce revenue. However, Nike blew past that goal two years ahead of schedule. It now expects its overall business to acquire 50% digital penetration in 2023.

Ref: izu ahịa | Usoro