Kodi munayamba mwalakalaka mutalowa mu nsapato za makasitomala anu? Kudziwa zomwe akufuna, zomwe zimawalimbikitsa, ndi zovuta zomwe amakumana nazo. Chabwino, ndi thandizo la munthu wogula, mukhoza kuchita chimodzimodzi. Wogula persona ndi chida champhamvu chomwe chimakupatsani chidziwitso chozama pa makasitomala omwe mukufuna.
Zimakuthandizani kuti musinthe njira zanu zotsatsa, kupanga zinthu, ndikupanga zokumana nazo zamakasitomala zomwe zikugwirizana ndi zosowa zawo ndi zomwe amakonda. Popanga anthu ogula mwatsatanetsatane, mutha kukhazikitsa kulumikizana kwenikweni ndi omvera anu.
mu izi blog positi, tifufuza za ogula, kufotokoza chifukwa chake ali ofunikira ndikuwonetsani momwe mungapangire anthu ogula omwe amathandizira kukula kwa bizinesi yanu.
M'ndandanda wazopezekamo
- #1 - Kodi Wogula Munthu Ndi Chiyani?
- #2 - Chifukwa Chiyani Wogula Munthu Ali Wofunika?
- #3 - Ndani Ayenera Kupanga Munthu Wogula?
- #4 - Ndi Liti komanso Komwe Mungagwiritsire Ntchito Munthu Wogula?
- #5 - Chitsogozo cha Pang'onopang'ono Kuti Mupange Munthu Wogula
- #6 - Kwezani Buyer Persona Creation Njira Ndi AhaSlides
- Kutsiliza
- FAQs
#1 - Kodi Wogula Munthu Ndi Chiyani?
Wogula persona ali ngati kupanga munthu wopeka yemwe ali ndi kasitomala wanu woyenera, koma sizongotengera malingaliro. Ndi njira yomwe ikufunika kuti musonkhane ndikusanthula deta yeniyeni za zomwe makasitomala amakonda, zosowa, ndi machitidwe. Popanga munthu wogula, mutha kujambula chithunzi chowoneka bwino cha omvera anu ndikupeza chidziwitso pazomwe akufuna.
Mwachitsanzo, tayerekezani kuti mukugulitsa buledi ndipo mukufuna kukopa makasitomala ambiri ndikuwasangalatsa. Wogula persona ali ngati kupanga munthu wapadera woimira kasitomala wanu woyenera. Tiyeni timutchule "Keke Wokonda Cathy."
Kupyolera mu kafukufuku ndi kusanthula deta, mumazindikira kuti Cake Wokonda Keke Cathy ali ndi zaka zapakati pa 30, amakonda zotsekemera, ndipo amakonda kuyesa zatsopano. Iye ndi mayi wotanganidwa kugwira ntchito ndi ana awiri ndipo amayamikira mosavuta. Akamayendera malo anu ophika buledi, amafufuza zomwe mungachite, kuphatikizapo mikate yopanda gluteni komanso mikate ya vegan, chifukwa bwenzi lake ali ndi zoletsa zakudya.
Kumvetsetsa Wokonda Keke Cathy kumakuthandizani kupanga zisankho zanzeru zophika mkate wanu motere:
- Amayamikira kukhala kosavuta => kupereka kuyitanitsa pa intaneti ndi zosankha zomwe zidakonzedweratu zomwe zingapangitse moyo wake kukhala wosavuta.
- Amakonda kuyesa zokometsera zatsopano => kukhala ndi zokometsera zosiyanasiyana zomwe amakonda.
- Amasamalira abwenzi ake omwe ali ndi zakudya zoletsa zakudya => kukhala ndi njira zopezera zosowa za bwenzi lake.
Popanga munthu wogula ngati Cake Lover Cathy, mutha kulumikizana ndi omvera anu pamlingo wanu. Mudzadziwa zomwe akufuna, zomwe zimawalimbikitsa, ndi momwe angapangire zochitika zawo kukhala zosangalatsa.
Chifukwa chake, mutha kusintha mauthenga anu otsatsa, kupanga zatsopano, ndikupereka makasitomala apamwamba kwambiri omwe amakhutiritsa Cake Lover Cathy ndi ena onga iye.
Mwachidule, wogula persona amapita kupyola m'maganizo mwa kuphatikizira zenizeni zenizeni za makasitomala anu. Zimakuthandizani kumvetsetsa bwino za omwe mukufuna makasitomala anu ndi zomwe akufuna, kukuthandizani kupanga zisankho zabizinesi zomwe zimagwirizana ndi zosowa ndi zomwe amakonda.
#2 - Chifukwa Chiyani Wogula Munthu Ali Wofunika?
Wogula persona amafunikira chifukwa amakupatsani mphamvu kuti mulumikizane ndi makasitomala anu, kupanga zisankho mwanzeru, ndikupanga njira zomwe mukufuna zomwe zimayendetsa kukula kwa bizinesi.
Chifukwa chake, nazi zina mwazabwino zokhala ndi anthu odziwika bwino omwe muyenera kudziwa:
1/ Kutsatsa Kwachindunji:
Buyer personas amakulolani kuti musinthe zochita zanu zotsatsa kuti zigwirizane ndi magawo ena amakasitomala. Podziwa omwe ali makasitomala anu abwino, zomwe akufuna, komanso komwe amathera nthawi yawo, mutha kupanga mauthenga otsatsa omwe amagwirizana nawo.
Zotsatira zake, kampeni yanu yotsatsa imakhala yothandiza kwambiri, ndipo ROI yanu (kubweza ndalama) imakulitsidwa.
2/ Njira Yofikira Makasitomala:
Kumanga anthu kumalimbikitsa a maganizo okhudza makasitomala mkati mwa bungwe lanu. Podziyika nokha mu nsapato za kasitomala wanu ndikumvetsetsa zomwe amawalimbikitsa, zowawa, ndi zokhumba zake, mukhoza kupanga malonda, mautumiki, ndi zochitika zomwe zimakwaniritsa zosowa zawo.
Njira iyi yoyang'ana makasitomala imatsogolera kukhutira kwamakasitomala komanso kukhulupirika.
3/ Kupititsa patsogolo Zogulitsa:
Poganizira zosowa ndi zomwe amakonda makasitomala omwe akufuna, mutha kuyika patsogolo mawonekedwe, magwiridwe antchito, ndi zosintha zomwe zimagwirizana ndi zomwe makasitomala amayembekezera.
Ntchitoyi ikhoza kuwonjezera mwayi wopanga zinthu zomwe zimalandiridwa bwino pamsika, kuchepetsa chiopsezo cha zolakwika zachitukuko zamtengo wapatali.
4/ Kupititsa patsogolo Makasitomala:
Mukamvetsetsa zosowa za makasitomala anu, mutha kupereka zomwe mwakonda komanso kuchita nazo chidwi. Ma personas amakuthandizani kuzindikira zowawa ndi mwayi wowongolera, kukulolani kupititsa patsogolo ulendo wamakasitomala ndikupereka mayankho oyenerera. Amatsogolera kukhutitsidwa kwamakasitomala komanso kutumiza mawu abwino pakamwa.
5/ Kupanga zisankho mwanzeru:
Ma personas amapereka zidziwitso zofunikira zomwe zimatsogolera kupanga zisankho m'madipatimenti osiyanasiyana mubizinesi yanu. Kuchokera pakupanga zinthu ndi njira zamitengo kupita ku ntchito zamakasitomala ndi njira zogulitsira, ogula amakuthandizani kupanga zisankho zomwe zimagwirizana ndi zomwe mumakonda komanso machitidwe a omvera anu.
Kuzindikira uku kumachepetsa kulolera ndikuwonjezera mwayi wopambana.
#3 - Ndani Ayenera Kupanga Munthu Wogula?
Kupanga munthu wogula kumaphatikizapo mgwirizano pakati pa okhudzidwa angapo mkati mwa bungwe. Nawa maudindo akuluakulu omwe akukhudzidwa ndi ntchitoyi:
- Gulu Lotsatsa: Gulu lotsatsa limatenga gawo lalikulu popanga anthu. Iwo ali ndi udindo wochita kafukufuku wamsika, kusanthula deta yamakasitomala, ndikusonkhanitsa zidziwitso za omvera omwe akufuna, kuonetsetsa kuti zikugwirizana ndi njira zamalonda.
- Gulu Logulitsa: Gulu logulitsa limakhala ndi chidziwitso choyamba cha zosowa za makasitomala, zowawa, ndi zotsutsa. Atha kupereka zidziwitso kutengera malingaliro a kasitomala komanso njira zogulira zomwe wamba.
- Makasitomala / Gulu Lothandizira: Amalumikizana ndi makasitomala nthawi zonse. Atha kupereka zidziwitso pazokonda, milingo yokhutitsidwa, ndi mafunso wamba kwa ogula ambiri.
- Gulu Lopanga Zinthu: Amamvetsetsa zosowa zamakasitomala ndipo amatha kuziphatikiza pamapangidwe azinthu ndi mawonekedwe ake, mogwirizana ndi zomwe omvera akufuna.
- Kukula kwa Bizinesi: Amapereka chitsogozo chaukadaulo, kuwonetsetsa kuti ogula akugwirizana ndi zolinga ndi zolinga zamabizinesi.
#4 - Ndi Liti komanso Komwe Mungagwiritsire Ntchito Munthu Wogula?
Mutha kugwiritsa ntchito persona m'malo osiyanasiyana abizinesi yanu kuti muwonetsetse kuti mukutsatsa kokhazikika komanso komwe mukufuna. Nazi zina mwazochitika zazikulu za nthawi ndi malo ogwiritsira ntchito imodzi:
- Njira Zotsatsa: Kuwongolera kutumizirana mameseji, kupanga zinthu, komanso kutsata kampeni.
- Kukula Kwazinthu: Kuti mudziwe zisankho, gwirizanitsani zopereka ndi zosowa za makasitomala.
- Kulengedwa Kwazinthu: Kupanga zinthu zogwirizana ndi zosowa za munthu.
- Zochitika kwa Makasitomala: Kuti musinthe makonda anu, ndikukwaniritsa zosowa za kasitomala.
- Njira Yogulitsa: Kukonza mauthenga, ndi kuwonjezera mwayi wotembenuka.
Kumbukirani kusinthira ogula anu. Pogwiritsa ntchito ogula nthawi zonse pabizinesi yanu yonse, mutha kumvetsetsa bwino ndikukwaniritsa zosowa za omvera anu, zomwe zimapangitsa kutsatsa kothandiza komanso kuchita bwino kwamabizinesi.
#5 - Chitsogozo cha Pang'onopang'ono Kuti Mupange Munthu Wogula
Nayi chitsogozo cham'mbali momwe mungapangire munthu wogula, kuphatikiza zinthu zofunika kuziphatikiza:
Gawo 1: Fotokozani Cholinga Chanu
Fotokozani momveka bwino cholinga ndi cholinga chopangira munthu wogula, monga kukonza njira zotsatsa kapena kupanga zinthu zomwe zimakonda kwambiri makasitomala.
Gawo 2: Chitani kafukufuku
- Sonkhanitsani kuchuluka ndi kuchuluka kwa data kudzera mu kafukufuku wamsika, kufufuza kwamakasitomala, zoyankhulana, ndi kusanthula.
- Gwiritsani ntchito zida monga Google Analytics, zida zomvera pagulu, ndi mayankho amakasitomala kuti mudziwe zambiri.
Khwerero 3: Dziwani Mawerengedwe Ambiri
- Dziwani zambiri zamtundu wa kasitomala wanu woyenera, kuphatikiza zaka, jenda, malo, maphunziro, ndi ntchito.
- Ganizirani zina zowonjezera monga kuchuluka kwa ndalama zomwe mumapeza komanso momwe mungakhalire ndi banja ngati zikugwirizana ndi malonda kapena ntchito yanu.
Gawo 4: Dziwani Zolinga ndi Zolimbikitsa
- Kumvetsetsa zolinga, zokhumba, ndi zolimbikitsa za omvera anu.
- Dziwani zomwe zimawapangitsa kupanga zisankho komanso zomwe akuyembekeza kukwaniritsa pogwiritsa ntchito chinthu kapena ntchito yanu.
Khwerero 5: Dziwani Zomwe Zimapweteka ndi Zovuta
- Zindikirani zopweteka, zovuta, ndi zopinga zomwe omvera anu amakumana nazo.
- Dziwani mavuto omwe akuyesera kuthetsa ndi zopinga zomwe zimawalepheretsa kukwaniritsa zolinga zawo.
Gawo 6: Unikani Makhalidwe ndi Zokonda
- Phunzirani momwe amafufuzira, kupanga zisankho zogula, ndikuchita nawo malonda.
- Sankhani njira zoyankhulirana zomwe amakonda komanso mawonekedwe okhutira.
Khwerero 7: Sonkhanitsani Zambiri Zamaganizo
- Mvetserani zomwe amakonda, zomwe amakonda, zomwe amakonda, komanso moyo wawo zomwe zingakhudze zosankha zawo zogula.
Gawo 8: Pangani Mbiri Yamunthu
- Phatikizani zonse zomwe zasonkhanitsidwa kukhala mbiri yamunthu.
- Perekani dzina lamunthuyo ndikuphatikiza chithunzi choyimira kuti chipangitse kuti chikhale chodziwika bwino komanso chosaiwalika.
Khwerero 9: Tsimikizirani ndikuyeretsani
- Gawani anthu omwe ali nawo ndi omwe akukhudzidwa nawo, kuphatikiza mamembala amgulu ndi makasitomala, ndipo sonkhanitsani mayankho kuti mutsimikizire ndikuwongolera kulondola kwamunthuyo.
- Sinthani mosalekeza ndikuyeretsa persona pamene deta yatsopano ndi chidziwitso chikupezeka.
#6 - Kwezani Buyer Persona Creation Njira Ndi AhaSlides
AhaSlides limakupatsani mwayi wopanga zowonetsa zowoneka bwino komanso zopatsa chidwi zomwe zimatsogolera otenga nawo gawo pakupanga kwa kasitomala. Mutha kuphatikiza zinthu zosiyanasiyana zolumikizana monga Mavoti Amoyo ndi Mafunso Okhazikika kusonkhanitsa zidziwitso zofunikira komanso mayankho anthawi yeniyeni kuchokera kwa omwe akutenga nawo mbali mu gawoli.
Kuyankha pompopompo kumathandiza otenga nawo mbali kupereka malingaliro, malingaliro, ndi zokonda pazambiri za ogula. Ndemanga izi zitha kukuthandizani kuyeretsa ndi kutsimikizira mawonekedwe amunthu.
AhaSlides imaperekanso zida zowonera monga mtambo wamawu. Imawonetsa mawu osakira omwe amatchulidwa pafupipafupi, kulimbikitsa zokambirana komanso kupanga mgwirizano.
Pogwiritsa ntchito mbali zokambirana of AhaSlides, mutha kupanga gawo lopatsa chidwi komanso losangalatsa lomwe limakhudza otenga nawo mbali, limalimbikitsa mgwirizano, ndikuwonjezera chidziwitso chonse popanga munthu wogula.
Kutsiliza
Pomaliza, kupanga munthu wodziwika bwino komanso wogwira mtima wogula ndikofunikira kwa mabizinesi omwe akufuna kumvetsetsa ndikulumikizana ndi omvera awo mozama. Tikukhulupirira, ndi zambiri zomwe zili m'nkhaniyi komanso kalozera wathu wathunthu, mutha kupanga molimba mtima wogula wabwino yemwe amagwirizana ndi zolinga zanu zamabizinesi.
FAQs
Kodi mumapanga bwanji anthu ogula?
Kuti mupange ma buyer personas, mutha kulingalira izi:
- Tanthauzani Cholinga: Nenani momveka bwino cholinga chopangira munthu wogula, monga kukonza njira zotsatsira kapena chitukuko cha zinthu.
- Chitani kafukufuku: Sonkhanitsani kuchuluka ndi kuchuluka kwa data kudzera mu kafukufuku wamsika, kafukufuku, zoyankhulana, ndi zida zowunikira.
- Dziwani kuchuluka kwa anthu: Dziwani zambiri za anthu monga zaka, jenda, malo, maphunziro, ndi ntchito.
- Dziwani Zolinga ndi Zolimbikitsa: Kumvetsetsa zomwe zimawatsogolera kupanga zisankho komanso zolinga zomwe akufuna kukwaniritsa.
- Dziwani Zowawa: Zindikirani zovuta ndi zopinga zomwe amakumana nazo pothetsa mavuto awo.
- Unikani Makhalidwe ndi Zokonda: Phunzirani momwe amafufuzira, kupanga zisankho zogula, ndikuchita nawo malonda.
- Sonkhanitsani Zambiri Zamaganizo: Mvetserani zomwe amakonda, zomwe amakonda, zomwe amakonda komanso zomwe amakonda.
- Pangani Mbiri Yamunthu: Lembani zonse zomwe zasonkhanitsidwa mu mbiri yokhala ndi dzina ndi chithunzi choyimira.
- Tsimikizirani ndi Kuyeretsa: Gawani anthu omwe ali nawo ndi omwe akukhudzidwa nawo ndikusonkhanitsa mayankho kuti mutsimikizire ndikuwongolera pakapita nthawi.
Kodi B2B buyer persona ndi chiyani?
Wogula wa B2B (Business-to-Business) amaimira mbiri yabwino yamakasitomala pabizinesi yomwe imagulitsa zinthu kapena ntchito kumabizinesi ena. Imayang'ana pakumvetsetsa zosowa, zokonda, ndi njira zopangira zisankho za anthu omwe akuwatsata malinga ndi momwe bizinesi ikuyendera.
Kodi pali kusiyana kotani pakati pa B2B ndi B2C buyer personas?
B2B ogula anthu amapangidwa kuti amvetsetse omwe akutsata muubwenzi wamalonda ndi bizinesi, poganizira kupanga zisankho zovuta komanso kufunikira kwanthawi yayitali. Kumbali ina, ogula a B2C amayang'ana kwambiri machitidwe a ogula, zomwe amakonda, komanso kugulitsa kwakanthawi kochepa.
Ref: Semrush
