Zitsanzo 7 Zopambana Zosokoneza Zanthawi Zonse (Zosintha za 2024)

Zabwino kwambiri Zitsanzo Zosokoneza Zatsopano?

Mukukumbukira Vidiyo ya Blockbuster? 

Itafika pachimake koyambirira kwa zaka za m'ma 2000, vidiyo yobwereka vidiyoyi inali ndi masitolo opitilira 9,000 ndipo inkatsogola pazosangalatsa zapanyumba. Koma patatha zaka 10, Blockbuster adasumira kuti bankirapuse, ndipo pofika 2014, masitolo onse omwe anali ndi kampani anali atatsekedwa. Chinachitika ndi chiyani? M’mawu amodzi: kusokoneza. Netflix idayambitsa zatsopano zosokoneza pakubwereketsa makanema zomwe zingawononge Blockbuster ndikusintha momwe timawonera makanema kunyumba. Uwu ndi umboni umodzi wokha pakati pa zitsanzo zapamwamba zosokoneza zomwe zitha kugwedeza mafakitale onse.

Yakwana nthawi yoti timvetsere za Disruptive Innovation, zomwe zasintha osati makampani okha komanso momwe timakhalira, kuphunzira, ndi ntchito. Nkhaniyi ikupita mozama mu lingaliro la kusokoneza kwatsopano, zitsanzo zapamwamba zosokoneza zosokoneza, ndi kulosera zam'tsogolo.

M'ndandanda wazopezekamo:

• Kodi Disruptive Innovation Ndi Chiyani Ndipo Muyenera Kusamala?
• 7 Zitsanzo Zabwino Kwambiri Zosokoneza
  • #1. The Encyclopedia Smackdown: Wikipedia Displaces Britannica
  • #2. Kutsitsa Taxi: Momwe Uber Idasinthira Maulendo Akumatauni 
  • #3. Bookstore Boogaloo: Amazon Ikulembanso Malamulo Ogulitsa
  • #4. Chiwonongeko Chachilengedwe: Momwe Digital News idatsitsira Kusindikiza Utolankhani
  • #5. Mobile Imayimba: Chifukwa Chake Apple ya iPhone Idasokoneza Mafoni Osewerera
  • #6. Kupambana Kwabanki: Momwe Fintech Imasokoneza Ndalama 
  • #7. Kukula kwa AI: ChatGPT ndi Momwe AI Imasokonezera Makampani
• Zomwe Zidzachitike: Kubwera Kwatsopano kwa Zosokoneza Zosokoneza
• Zitengera Zapadera
• Mafunso Ofunsidwa Kawirikawiri

Kodi Disruptive Innovation Ndi Chiyani Ndipo Muyenera Kusamala?

Choyamba, tiyeni tiyankhule za kusokoneza kwatsopano kwatsopano. Zatsopano zosokoneza zimatanthawuza kuwonekera kwa zinthu kapena ntchito zokhala ndi mawonekedwe osiyanasiyana, magwiridwe antchito, ndi mawonekedwe amitengo omwe amasiyana ndi zomwe anthu ambiri amapereka.

Mosiyana ndi kulimbikitsa zatsopano, zomwe zimapangitsa kuti zinthu zabwino zikhale bwino, zosokoneza zosokoneza nthawi zambiri zimawoneka zosatukuka poyamba, ndipo zimadalira njira yamalonda yotsika mtengo, yotsika mtengo. Komabe, amabweretsa kuphweka, kuphweka, ndi kukwanitsa zomwe zimatsegula magawo atsopano a makasitomala. 

Pamene oyambitsa amayang'ana ogula omwe amanyalanyazidwa, zosokoneza zimayenda bwino mpaka zitachotsa atsogoleri okhazikika amsika. Kusokonekera kumatha kugwetsa mabizinesi obadwa nawo omwe amalephera kuzolowera ziwopsezo zapikisano zatsopanozi.

Kumvetsetsa zakusintha kwazinthu zosokoneza ndikofunikira kwambiri kwamakampani omwe akuyenda mumsika wamasiku ano wosinthika, wampikisano wodzaza ndi zitsanzo zosokoneza.

70% yamakampani omwe ali mu index ya S&P 500 mu 1995 kulibe lero. Izi ndichifukwa choti adasokonezedwa ndi matekinoloje atsopano komanso mitundu yamabizinesi.

95% yazinthu zatsopano zimalephera. Izi ndichifukwa choti sizikusokoneza kuti zilowe mumsika.

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Zitsanzo Zabwino Kwambiri Zosokoneza

Zosokoneza Zosokoneza zidawonekera pafupifupi m'mafakitale onse, mawonekedwe okhumudwitsa, kusintha machitidwe ogula, ndikupeza phindu lalikulu. M'malo mwake, makampani ambiri ochita bwino kwambiri padziko lapansi masiku ano ndi oyambitsa zosokoneza. Tiyeni tiwone zitsanzo zingapo zosokoneza:

#1. The Encyclopedia Smackdown: Wikipedia Displaces Britannica 

Apa pakubwera chimodzi mwazoyenera kukhala nacho zitsanzo zatsopano zosokoneza, Wikipedia. Intaneti idasokoneza kwambiri njira yoyeserera komanso yowona ya bizinesi ya encyclopedia. M’zaka za m’ma 1990, Encyclopaedia Britannica inkalamulira msika ndi mabuku ake odziŵika bwino a mavoliyumu 32 ogula $1,600. Pamene Wikipedia idakhazikitsidwa mu 2001, akatswiri adayikana kuti ndi nkhani zamasewera zomwe sizingafanane ndi akatswiri amaphunziro a Britannica. 

Iwo anali olakwa. Pofika mchaka cha 2008, Wikipedia inali ndi zolemba zachingerezi zopitilira 2 miliyoni poyerekeza ndi 120,000 za Britannica. Ndipo Wikipedia inali yaulere kuti aliyense apeze. Britannica sinathe kupikisana nawo ndipo patatha zaka 244 itasindikizidwa, inasindikiza kope lake lomaliza mu 2010. Kukhazikitsidwa kwa chidziwitso cha demokalase kunamasula mfumu ya encyclopedias mu chitsanzo chapamwamba cha luso losokoneza.  

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#2. Kutsitsa Taxi: Momwe Uber Idasinthira Maulendo Akumatauni 

Asanafike Uber, kukwera taxi nthawi zambiri kunali kovutirapo - kuyimbira foni yotumiza kapena kudikirira pamphepete mwa kabati yomwe ilipo. Uber itakhazikitsa pulogalamu yake yoyendetsa magalimoto mu 2009, idasokoneza makampani a taxi omwe adakhalapo zaka zana, adapanga msika watsopano wamagalimoto apayekha omwe amafunidwa ndipo idakhala imodzi mwa zitsanzo zabwino zaukadaulo.

Pofananiza madalaivala omwe alipo ndi okwera nthawi yomweyo kudzera mu pulogalamu yake, Uber imatsitsa ma taxi achikhalidwe ndi mitengo yotsika komanso yosavuta kwambiri. Kuonjezera zinthu monga kugawana kukwera ndi mavoti oyendetsa kumapititsa patsogolo luso la wogwiritsa ntchito. Pulatifomu yaukadaulo ya Uber idakula mwachangu, ndikupangitsa okwera m'mizinda yopitilira 900 padziko lonse lapansi lero. Ndani anganyalanyaze chikoka cha zitsanzo zosokoneza zatsopano ngati zimenezo?

#3. Bookstore Boogaloo: Amazon Ikulembanso Malamulo Ogulitsa

Zitsanzo zosokoneza zatsopano monga Amazon zakhala nkhani yotentha kwa zaka zambiri. Zatsopano zosokoneza za Amazon zidasintha momwe anthu amagulira ndi kuwerenga mabuku. Pamene kugula pa intaneti kunakula kwambiri m'zaka za m'ma 1990, Amazon idadziyika ngati malo ogulitsa mabuku akuluakulu padziko lonse lapansi. Webusaiti yake idapanga kusakatula ndikuyitanitsa koyenera 24/7. Kusankha kwakukulu komanso kutsika kwamitengo kumaposa masitolo ogulitsa njerwa ndi matope. 

Pamene Amazon idatulutsa Kindle e-reader yoyamba mu 2007, idasokonezanso kugulitsa mabuku pofalitsa mabuku a digito. Malo ogulitsa mabuku achikhalidwe monga Borders ndi Barnes & Noble adavutika kuti agwirizane ndi luso la Amazon omnichannel. Tsopano, pafupifupi 50% ya mabuku onse akugulitsidwa ku Amazon lero. Njira yake yosokoneza idafotokozeranso malonda ndi kusindikiza.

#4. Chiwonongeko Chachilengedwe: Momwe Digital News idatsitsira Kusindikiza Utolankhani

Paintaneti idasokoneza kwambiri manyuzipepala kuyambira pomwe adapangidwa makina osunthika. Zofalitsa zokhazikitsidwa monga The Boston Globe ndi Chicago Tribune zakhala zikuwongolera nkhani zosindikizidwa kwazaka zambiri. Koma kuyambira m'zaka za m'ma 2000, malo ogulitsa nkhani zama digito monga Buzzfeed, HuffPost, ndi Vox adapeza owerenga ndi zinthu zaulere zapaintaneti, mawayilesi ochezera a pa intaneti, komanso kutumizirana matelefoni ndipo zidakhala makampani opanga zosokoneza padziko lonse lapansi.

Nthawi yomweyo, Craigslist idasokoneza ng'ombe zamanyuzipepala - zotsatsa zamagulu. Chifukwa chotsika mtengo, ndalama zotsatsa malonda zidatsika. Mapepala ambiri osanja amapindika pamene opulumuka amadula ntchito zosindikiza. Kukwera kwa nkhani zapa digito zomwe zikufunidwa kwasokoneza mtundu wa nyuzipepala wachitsanzo chodziwika bwino cha zosokoneza.

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#5. Mobile Imayimba: Chifukwa Chake Apple ya iPhone Idasokoneza Mafoni Osewerera

Ichi ndi chimodzi mwa zitsanzo zosokoneza kwambiri zosokoneza. IPhone ya Apple itakhazikitsidwa mu 2007, idasinthiratu foni yam'manja ndikuyimbira nyimbo, msakatuli wapaintaneti, GPS, ndi zina zambiri kukhala chida chimodzi chowoneka bwino. Ngakhale kuti 'mafoni owuluka' odziwika amayang'ana pa mafoni, kutumiza mameseji, ndi zithunzithunzi, iPhone idapereka nsanja yolimba yamakompyuta yam'manja komanso mawonekedwe owoneka bwino. 

Izi zosokoneza 'smartphone' zidasintha zomwe ogwiritsa ntchito amayembekezera. Opikisana nawo ngati Nokia ndi Motorola adavutikira kusewera. Kupambana kwa iPhone kudapangitsa kuti pakhale chuma cha pulogalamu yam'manja komanso kugwiritsa ntchito intaneti kulikonse. Apple tsopano ndi kampani yofunika kwambiri padziko lonse lapansi chifukwa cha kusokonekera kwa mafoni komwe kumachitika chifukwa chaukadaulo waluso.

#6. Kupambana Kwabanki: Momwe Fintech Imasokoneza Ndalama 

Zosokoneza za fintech (ukadaulo wazachuma), zomwe ndi zitsanzo zaukadaulo zosokoneza, ndizovuta mabanki azikhalidwe. Zoyambitsa ngati Square ndi Stripe zosavuta kukonza makhadi a ngongole. Robinhood adapanga malonda amasheya kwaulere. Betterment and Wealthfront automated investment management. Zatsopano monga kubwereketsa ndalama, crypto-ndalama, ndi kulipira ndi foni zimachepetsa mikangano pakulipira, ngongole, ndi kusaka ndalama.

Mabanki omwe ali nawo tsopano akukumana ndi kusagwirizana - kutaya makasitomala mwachindunji kwa osokoneza fintech. Kuti akhalebe oyenera, mabanki akupeza zoyambira za fintech, kupanga maubwenzi, ndikupanga mapulogalamu awo am'manja ndi othandizira. Kusokonekera kwa Fintech kudakulitsa mpikisano komanso kupezeka kwachuma mu chitsanzo chaukadaulo chosokoneza.

#7. Kukula kwa AI: ChatGPT ndi Momwe AI Imasokonezera Makampani

Pamodzi ndi intaneti ya Zinthu (IoT), blockchain, ndi ena angapo, Artificial intelligence (AI) imadziwika kuti ndiyo ukadaulo wosokoneza kwambiri ndipo yakhudza magawo ambiri. Pali mikangano yomwe ikuchulukirachulukira komanso nkhawa zokhudzana ndi zabwino ndi zoyipa za AI. Palibe chimene chingalepheretse kusintha dziko ndi mmene anthu amakhalira. "AI ikhoza kukhala ndi zolakwika, koma kulingalira kwaumunthu kulinso kolakwika kwambiri". Chifukwa chake, "Mwachiwonekere AI ipambana," adatero Kahneman mu 2021. 

Kuyambitsidwa kwa ChatGPT ndi wopanga mapulogalamu ake, OpenAI kumapeto kwa 2022 idawonetsanso kudumpha kwaukadaulo kwatsopano, kukhala chitsanzo chabwino chaukadaulo wosokoneza ndikupangitsa mpikisano wachitukuko cha AI m'mabungwe ena omwe ali ndi ndalama zambiri. Koma ChatGPT si chida chokha cha AI chomwe chimawoneka kuti chimachita bwino komanso mwachangu kuposa anthu. Ndipo zikuyembekezeredwa kuti AI ipitilizabe kuchitapo kanthu pazinthu zosiyanasiyana, makamaka zaumoyo.

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Zomwe Zidzachitike: Kubwera Kwatsopano kwa Zosokoneza Zosokoneza

Zatsopano zosokoneza sizisiya. Nawa matekinoloje omwe akubwera omwe angayambitse kusintha kwina:

• Ma Cryptocurrencies ngati Bitcoin amalonjeza ndalama zotsogola.
• Ma computing a Quantum angachulukitse kwambiri mphamvu yopangira ma cryptography, kuphunzira pamakina, ndi zina zambiri. 
• Kuyenda mumlengalenga kwamalonda kungatsegule mafakitale atsopano okopa alendo, opanga zinthu, ndi zida.
• Kulumikizana ndi makompyuta a ubongo ndi neurotechnology zitha kuloleza kugwiritsa ntchito kwatsopano.
• AR/VR ikhoza kusintha zosangalatsa, kulankhulana, maphunziro, mankhwala, ndi zina kudzera muzinthu zosokoneza.
• Kukula kwakukulu kwa AI ndi Maloboti komanso kuwopseza tsogolo la ntchito. 

Kodi tikuphunzirapo chiyani? Luntha mphamvu kusokoneza. Makampani amayenera kulimbikitsa chikhalidwe chazatsopano komanso kusinthasintha kuti ayendetse mafunde aliwonse kapena kukhala pachiwopsezo chomezedwa ndi mkuntho. Koma kwa ogula, zosokoneza zimayika mphamvu zambiri, kumasuka, ndi mwayi m'thumba mwawo. Tsogolo likuwoneka lowala komanso losokoneza chifukwa cha zitsanzo izi zakusintha kwamasewera.

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Zitengera Zapadera

Ndikofunikira kukhala okonzeka kulandira ndi kuzolowera kuzinthu zatsopano zosokoneza. Ndani akudziwa kuti mutha kukhala woyambitsa wosokoneza. 

Osanyalanyaza luso lanu! Tiyeni tiwonetsere zaluso zanu ndi AhaSlides, chimodzi mwazinthu zowonetsera bwino kwambiri zomwe zimakulitsa chidwi komanso kulumikizana pakati pa olandira alendo ndi omwe ali ndi ma tempulo okongola komanso opangidwa bwino komanso zida zapamwamba. 

Mafunso Ofunsidwa Kawirikawiri

Ref: Mtengo HBS pa intaneti |