Kukhazikitsa cholinga cha gulu ndi sitepe yoyamba yowonetsetsa kuti ntchito yonse ikuyenda bwino, aliyense amvetsetsa udindo wake ndipo amagwirizana kuti akwaniritse zolinga zofanana. Koma pankhani yotambasula zolinga, ndi nkhani yosiyana.
Olemba ntchito amatha kugwiritsa ntchito zolinga zotambasula kuti apitirire luso la ogwira ntchito ndi zomwe ali nazo panopa ndikuwonjezera ntchito kawiri kapena katatu. Kuphatikiza pa zabwino, zodzikongoletsera zimatha kukhala ndi zotsatira zoyipa zambiri. Chifukwa chake, m'nkhaniyi, tikuyesera kupeza njira yabwino yopangira zolinga zotambasulira m'mabizinesi popereka zitsanzo zenizeni. Tiyeni tione pamwamba chitsanzo cha zolinga zotambasula ndi momwe mungapewere zotsatira zoipa!
M'ndandanda wazopezekamo:
Malangizo Othandizira Ogwira Ntchito
Limbikitsani Ogwira Ntchito Anu
Yambitsani zokambirana zomveka, pezani mayankho othandiza komanso phunzitsani antchito anu. Lowani kuti mutenge template yaulere ya AhaSlides
🚀 Tengani Mafunso Aulere☁️
Kodi Stretch Goals ndi chiyani?
M'malo mokhazikitsa zolinga zomwe ogwira ntchito angathe kuzikwaniritsa mosavuta, nthawi zina olemba anzawo ntchito amaika zovuta zazikulu zomwe zimatchedwa "stretch goals", zomwe zimatchedwanso "moonshots". Amalimbikitsidwa ndi maulendo a "moonshot" monga kukafika munthu pa mwezi, zomwe zimafuna nzeru zatsopano, mgwirizano, ndi kufunitsitsa kuchitapo kanthu.
Izi zitha kuthandiza kukulitsa ogwira nawo ntchito kuchokera pamalire ndikuwapangitsa kuti azilimbikira kuposa momwe angakhalire ndi zolinga zochepetsetsa. Chifukwa antchito amakankhidwa molimbika, amayesa kuganiza zazikulu, mwatsopano, ndi kukwaniritsa zambiri. Ichi ndi maziko otsogolera kukuchita bwino komanso kusinthika. Chitsanzo cha zolinga zotambasula ndikuwonjezeka kwa 60% muzogulitsa malonda poyerekeza ndi chaka chapitacho, zomveka zotheka, koma kuwonjezeka kwa 120% mwina sikungatheke.
Bwanji Ngati Mutatambasula Gulu Lanu Mochuluka?
Monga lupanga lakuthwa konsekonse, zolinga zotambasula zimawonetsa zovuta zambiri kwa onse ogwira ntchito ndi owalemba ntchito. Zitha kuvulaza kwambiri kuposa zabwino zikagwiritsidwa ntchito m'malo osayenera. Malinga ndi Michael Lawless ndi Andrew Carton, zolinga zotambasula sizimamveka molakwika komanso zimagwiritsidwa ntchito molakwika. Nazi zitsanzo zoipa za zotsatira zotambasula pa ntchito.
Wonjezerani Kupsinjika kwa Ogwira Ntchito
Zolinga zotambasula, ngati zitakhala zapamwamba kwambiri kapena popanda kulingalira bwino za luso la ogwira ntchito, zingayambitse kupsinjika maganizo. Ogwira ntchito akawona kuti zolingazo sizingatheke kapena zovuta kwambiri, zimatha kuyambitsa nkhawa, komanso kutopa kwambiri, ndi kuwononga thanzi labwino la maganizo. Kuphatikiza apo, ogwira ntchito nthawi zonse amavutika kukumbukira zambiri ndi zidziwitso zofunika pa ntchito yawo kapena kukhala ndi chidwi ndi ntchito imodzi kwa nthawi yayitali. Kukakamizika kupitilira zomwe amayembekeza kungapangitse malo ogwirira ntchito komanso kukhudza zonse ntchito yokhutira.
Makhalidwe Achinyengo
Kutsata zolinga zotambasula nthawi zina kungayambitse makhalidwe osayenera chifukwa ogwira ntchito angamve kuti akukakamizika kugwiritsa ntchito njira zachidule kapena kusaona mtima kuti akwaniritse zolingazo. Chikakamizo champhamvu chofuna kukwaniritsa zolinga zazikulu chingalimbikitse anthu kusiya kukhulupirika, kuchita zinthu zimene zingawononge mbiri ya kampaniyo kapena kuphwanya mfundo za makhalidwe abwino.
Kupanikizika Kwambiri Kwambiri Popereka Mayankho kwa Ogwira Ntchito
Kupereka ndemanga pazochita zotambasula kumatha kukhala ntchito yovutitsa kwa oyang'anira. Zolinga zikakhazikitsidwa pamlingo wovuta kwambiri, mamanejala atha kupezeka kuti ali ndi mwayi wopereka malingaliro olakwika pafupipafupi. Izi zitha kusokoneza ubale wa ogwira ntchito ndi manejala, kuletsa kulankhulana kwabwino, ndi kupanga ndondomeko yoyankhayo kukhala yolanga kwambiri kuposa yolimbikitsa. Ogwira ntchito atha kukhala otaya mtima, zomwe zimabweretsa kuchepa kwa chidwi komanso zokolola.
"Makampani ambiri sayenera kuyang'ana mwezi."
Ndemanga ya Havard Business
Chitsanzo Chadziko Chenicheni cha Zolinga Zotambasulira
Zolinga Zotambasulira nthawi zambiri zimabwera ndi malingaliro awiri ofunikira, ovuta kwambiri kapena atsopano. Kupambana kwamakampani akuluakulu m'mbuyomu kumalimbikitsa makampani ochulukirachulukira kugwiritsa ntchito zolinga zotambasula ngati zotsitsimutsa kapena kusintha njira zatsopano zovutira. Komabe, si onse omwe amapambana, ambiri a iwo amatembenukira ku zoyesayesa kuti apange zopambana. Mu gawo ili, tikuwonetsa zitsanzo zenizeni za dziko lapansi za zolinga zotambasula munjira zabwino komanso zoyipa.
DaVita
Chitsanzo chabwino kwambiri cha zolinga zotambasula ndi DaVita ndi kupambana kwake mu 2011. Kampani yosamalira impso inakhazikitsa cholinga chopititsa patsogolo mphamvu ndi mphamvu za njira zambiri.
Mwachitsanzo: "Pangani $ 60 miliyoni mpaka $ 80 miliyoni posungira mkati mwa zaka zinayi ndikusunga zotsatira zabwino za odwala ndi kukhutira kwa antchito".
Zinkamveka zosatheka kwa timuyi panthawiyo koma zidachitikadi. Pofika chaka cha 2015, kampaniyo inali itakwana madola 60 miliyoni ndipo ikuyembekezeka kugunda $ 75 miliyoni chaka chotsatira, pamene panali kuwonjezeka kwakukulu kwa chiwerengero cha odwala kuchipatala komanso kukhutira kwa ogwira ntchito.
Chitsanzo china chabwino cha zolinga zotambasula mu chitukuko cha mankhwala ndi teknoloji yoti muyang'ane ndi Google. Google imadziwika ndi mapulojekiti ake owoneka bwino a "moonshot" ndi zolinga zotambasula, kukankhira malire aukadaulo ndikuyang'ana zomwe zimawoneka ngati zosatheka. Mukayamba kugwira ntchito ku Google, antchito onse atsopano ayenera kuphunzira za filosofi ya 10x ya kampani: "Nthawi zambiri, zolinga [zolimba mtima] zimatha kukopa anthu abwino kwambiri ndikupanga malo osangalatsa kwambiri ogwirira ntchito ... Nzeru imeneyi idapangitsa kuti Google Maps, Street View, ndi Gmail ipangidwe.
Chitsanzo china cha Google cha zolinga zotambasula nthawi zambiri zimagwirizana ndi OKRs (Zolinga ndi Zotsatira Zofunikira), zomwe zinagwiritsidwa ntchito ndi omwe adayambitsa mu 1999. Mwachitsanzo:
- Chotsatira chachikulu 1: Onjezani ogwiritsa ntchito mwezi uliwonse ndi 20% mu kotala yotsatira.
- Chotsatira chachikulu 2 (Cholinga Chotambasula): Pezani chiwonjezeko cha 30% pakugwiritsa ntchito ogwiritsa ntchito pogwiritsa ntchito mawonekedwe atsopano.
Tesla
Chitsanzo cha zolinga zotambasula pakupanga kwa Tesla ndi chithunzi cha kulakalaka kwambiri komanso kuchulukitsitsa munthawi yochepa. M'zaka khumi zapitazi, Elon Musk wakhazikitsa zolinga zowonjezereka kwa antchito awo ndi zowonetsera zoposa 20, koma ochepa okha amakwaniritsidwa.
- Kupanga magalimoto: Tesla idzasonkhanitsa magalimoto a 500,000 mu 2018-zaka ziwiri patsogolo pa ndondomeko yolengezedwa yofulumira-ndipo idzawirikiza kawiri voliyumuyo ndi 2020. Komabe, kampaniyo inalephera kupanga magalimoto a 367,500 mu 2018 ndipo inafika pafupifupi. 50% yobweretsera mu 2020. Pamodzi ndi kuchepetsedwa kwakukulu kwa ntchito kwa antchito masauzande mkati mwa zaka zitatu.
- Tesla Semi Truck chitukuko chidalengezedwa mu 2017 kuti chipangidwe cha 2019 koma chachedwetsedwa kangapo pomwe kubweretsa sikunayambike.
Yahoo
Yahoo idataya gawo lake lamsika komanso malo ake chakumapeto kwa 2012. Ndipo Marissa Mayer, yemwe adasankhidwa kukhala CEO wa Yahoo adayimira zolinga zake zazikulu mubizinesi ndi malonda kuti abweretsenso udindo wa Yahoo mu Big Four - "kubweretsanso kampani yodziwika bwino. ku ukulu.”
Mwachitsanzo, iye anafuna "kwaniritsani kukula kwa manambala awiri pachaka m'zaka zisanu ndi zolinga zina zisanu ndi zitatu zovuta kwambiri", komabe, zolinga ziwiri zokha zomwe zinakwaniritsidwa ndipo kampaniyo inanena kuti 2015 inataya $ 4.4 biliyoni.
Starbucks
Chitsanzo chabwino kwambiri cha zolinga zotambasula ndi Starbucks ndi kuyesetsa kwake kosalekeza kupititsa patsogolo kukhutira kwamakasitomala poyendetsa ntchito, kugwira ntchito bwino, komanso kukula kwabizinesi. M'zaka zingapo zapitazi, Starbucks yalimbikitsa zolinga zambiri, zomwe ndi:
- Chepetsani nthawi yodikira makasitomala pamizere yotuluka ndi 20%.
- Wonjezerani zigoli zokhutiritsa makasitomala ndi 10%.
- Pezani Net Promoter Score (NPS) ya 70 kapena kupitilira apo (yomwe imaganiziridwa kuti "zabwino kwambiri").
- Lembani maoda pa intaneti mkati mwa maola awiri (kapena kuchepera) nthawi zonse.
- Chepetsani kutha kwa katundu (zinthu zomwe zikusowa) pamashelefu mpaka pansi pa 5%.
- Chepetsani kugwiritsa ntchito mphamvu ndi 15% m'masitolo ndi malo ogawa.
- Wonjezerani kugwiritsa ntchito mphamvu zowonjezera mpaka 20% ya mphamvu zonse zofunika.
- Chepetsani zinyalala zomwe zimatumizidwa kumalo otayirako ndi 30%.
Pochita bwino muzolinga izi, chifukwa chake, Starbucks ndi imodzi mwamakampani omwe ali ndi luso komanso okonda makasitomala pamakampani ogulitsa. Ikukula mosalekeza chaka chilichonse ngakhale zovuta zachuma ndi kusintha kwa zokonda za ogula.
Pamene Zolinga Zotambasula Zikuyenera Kutsatiridwa
Kodi munayamba mwadzifunsapo chifukwa chake ena angakhale opambana pakukulitsa zolinga, pomwe ena amalephera? Akatswiri ochokera ku HBR adatsimikiza kuti zinthu ziwiri zazikulu zomwe zimakhudza momwe zolinga zotambasulira ziyenera kukhazikitsidwira komanso kukwanilitsidwa ndizochita zaposachedwa komanso zinthu zocheperako.
Mabizinesi opanda ntchito zabwino zaposachedwa kapena kuchulukira komanso kuperewera kwazinthu sizingapindule ndi zolinga zotambasula komanso mosemphanitsa. Mabungwe otopa atha kupeza mphotho zazikulu popitilira zomwe akwaniritsa pano ngakhale zitha kubweranso pachiwopsezo.
Munthawi yaukadaulo wosokoneza komanso zitsanzo zamabizinesi, mabungwe opambana komanso odziwa bwino ntchito amafunika kufufuza kusintha kwakukulu pokhazikitsa zolinga zotambasula, ndipo chitsanzo chapamwamba cha zolinga zotambasula ndi umboni womveka. Dziwani kuti kukwanitsa zolinga zotambasula sikungodalira kasamalidwe ka olemba ntchito komanso khama la aliyense payekha ndi mgwirizano wa mamembala onse a gulu. Pamene ogwira ntchito amawona mwayi kusiyana ndi chiwopsezo, amatha kugwira ntchito molimbika kuti akwaniritse.
Zitengera Zapadera
Utsogoleri, mgwirizano wa ogwira ntchito, kupambana kwaposachedwa, ndi zinthu zina ndizofunikira pakukwaniritsa zolinga zotambasula. Chifukwa chake ndikofunikira kupanga gulu lolimba komanso utsogoleri wabwino.
💡Kodi mungalimbikitse bwanji antchito kukwaniritsa zolinga zotambasula? Apangitseni antchito anu kuti azigwira ntchito limodzi molimbika komanso kuphunzitsa mwatsopano pogwiritsa ntchito zida zowonetsera ngati Chidwi. Imapereka mawonekedwe apamwamba kwambiri kuti apange mgwirizano wodabwitsa wamagulu pamisonkhano, magulu omanga, maphunziro am'makampani, ndi zochitika zina zamalonda. Lowani TSOPANO!
FAQs
Ndi zitsanzo ziti za zolinga zotambasula?
Zitsanzo zina za zolinga zotambasula ndi:
- Kuchepetsa kuchuluka kwa ogwira ntchito ndi 40% m'miyezi 12
- Chepetsani ndalama zogwirira ntchito ndi 20% mchaka chamawa
- Pezani 95% yopanda chilema pakupanga zinthu.
- Chepetsani madandaulo a makasitomala ndi 25%.
Kodi chitsanzo cha cholinga chowongoka chotani?
Zolinga zotambasulira zowongoka zimayang'ana kusunga njira ndi zogulitsa koma ndi malonda apamwamba komanso ndalama zambiri. Mwachitsanzo, kuchulukitsa kuwirikiza kawiri zomwe cholinga cha chaka cham'mbuyocho kuchokera ku mayunitsi 5000 ogulitsidwa pamwezi kufika pa mayunitsi 10000.
Ref: HBR
