Momwe Mungapezere Mfundo Zokhudza Bizinesi | 2024 Zikuoneka

Kodi Mungapeze Bwanji Mfundo Zokhudza Bizinesi?

Rita McGrath, katswiri wa chitukuko cha bizinesi, m'buku lake "Kuwona Pamakona: Momwe Mungawonere Malo Olowera mu Bizinesi Zisanachitike” akuti pamene kampani ili "okhala ndi njira zoyenera ndi zida, amatha kuona ma inflection ngati mwayi wampikisano".

Palibe njira yomwe kampani ingapewere ma inflection point, koma ndizotheka kulosera nthawi yomwe ikubwera ndikuigwiritsa ntchito ngati mwayi. Nkhaniyi ikufotokoza momwe mungapezere mfundo zosinthira mubizinesi komanso chifukwa chake ndikofunikira kukula kwa kampani.

M'ndandanda wazopezekamo

• Kodi Inflection Points mu Bizinesi ndi Chiyani?
• Chifukwa Chiyani Mabizinesi Akufunika Kuwona Malo Opatsirana?
• Kumvetsetsa Ma Inflection Points ndi Zitsanzo Zenizeni Zapadziko Lonse
• Kodi Mungapeze Bwanji Mfundo za Inflection?
• Zitengera Zapadera
• FAQs

Kodi Inflection Point mu Bizinesi ndi chiyani?

Ma inflection point, omwe amatchedwanso kuti kusintha kwa Paradigmatic amatanthauza chochitika chofunikira kwambiri chomwe chimapangitsa kuti pakhale kusintha kwakukulu pakupita patsogolo kwa kampani, mafakitale, gawo, chuma, kapena zochitika zapadziko lonse lapansi. Zitha kuwoneka ngati kusintha kwakusintha kwamakampani "kumene kukula, kusintha, kuthekera kwatsopano, zofuna zatsopano, kapena kusintha kwina kumapangitsa kulingaliranso ndi kukonzanso momwe bizinesi iyenera kugwirira ntchito.“. Kusintha kumeneku kungakhale ndi zotsatira zabwino kapena zoipa.

Kuzindikira malo osinthika mumakampani ndikofunikira kuzindikira kuti kusintha kwakukulu kuli pachimake. Malo osunthika amakhala ngati posinthira, kuwonetsa kufunikira kosinthira ndikusintha kuti zitsimikizire kupitilizabe kufunikira ndi kupambana.

Pamene kampani ikusintha kuchoka pakuyamba kupita ku bizinesi yapakatikati kapena yayikulu, imadutsa magawo angapo pomwe mitundu ndi njira zakale zimatha kulepheretsa luso, kukula, ndi kusintha. Magawo awa, omwe amadziwika kuti ma inflection point, amafunikira kukhazikitsidwa kwa njira zatsopano zogwirira ntchito kuti zipitilize kupita patsogolo komanso kuchita bwino.

Chifukwa Chiyani Mabizinesi Akufunika Kuwona Malo Opatsirana?

Inflection Point ndi gawo lopangira zisankho. Zoona zake n’zakuti “Inflection Point simalo opangira chisankho, imathandizira opanga zisankho kuti awone zomwe zasintha ndikudziwiratu zotsatira zake pambuyo pake.” Opanga zisankho ayenera kuzindikira izi ndikusankha mipata yomwe angatsatire momwe mungachepetsere zoopsa zomwe zingachitike.

Dziwani kuti kukhala wolimbikira ndikusintha munthawi yake kuti zisinthe m'malo ampikisano ndikofunikira. Ngati mabizinesi alephera kuzindikira zosintha komanso kusafuna kusintha, zitha kubweretsa kutsika kwabizinesi kosasinthika. Kumbali inayi, ma Inflection point nthawi zambiri amawonetsa mwayi kwatsopano. Makampani omwe amagwiritsira ntchito mwayi umenewu ndi kupanga zatsopano poyankha kusintha kwa msika akhoza kukhala ndi mpikisano.

Ndizofunikira kudziwa kuti ma inflection point sizochitika nthawi imodzi; ali mbali ya kayendetsedwe ka bizinesi kosalekeza. Opanga zisankho ayenera kukhala ndi njira yophunzirira mosalekeza, kugwiritsa ntchito zidziwitso zomwe apeza kuchokera m'malo osinthika am'mbuyomu kuti adziwitse njira zamtsogolo. Kuwunikanso nthawi zonse kwa kayendetsedwe ka msika komanso kudzipereka kuti mukhalebe chidziwitso kumathandizira kuti pakhale malingaliro okhazikika a bungwe.

Kumvetsetsa Ma Inflection Points ndi Zitsanzo Zenizeni Zapadziko Lonse

Mabizinesi, monga anthu, amayamba ang'onoang'ono ndikupita patsogolo m'magawo angapo akukula pamene akukula. Mfundo za Inflection zimachitika mu magawo awa. Zitha kukhala mwayi komanso zovuta, kutengera momwe kampaniyo imawayendera bwino.

Pansipa pali zitsanzo zamakampani ena omwe adachita bwino kwambiri pogwiritsa ntchito njira yabwino atatha kuzindikira zomwe zasintha. Amayembekezera bwino kusokoneza, limbitsani gulu lanu kukhala lolimba, ndikukhala bwino pamene ochita nawo mpikisano alephera.

Apple Inc.:

• Inflection Point: Kukhazikitsidwa kwa iPhone mu 2007.
• Chilengedwe: Kusintha kuchokera kukampani yokhazikika pamakompyuta kupita kumagetsi ogwiritsira ntchito zamagetsi ndi ntchito.
• Zotsatira zake: Apple idathandizira kupambana kwa iPhone kuti ikhale gawo lalikulu pamakampani opanga ma smartphone, kusinthira kulumikizana ndi zosangalatsa.

Netflix:

• Inflection Point: Kusintha kuchokera kubwereketsa ma DVD kupita kumasewera mu 2007.
• Chilengedwe: Kutengera kusintha kwa machitidwe a ogula ndi ukadaulo.
• Zotsatira zake: Netflix adachoka pautumiki wa DVD-ndi-mail kupita ku nsanja yotsatsira, kusokoneza makampani amtundu wa TV ndi mafilimu ndikukhala chimphona cha padziko lonse lapansi.

💡 Chikhalidwe cha Netflix: Zinthu 7 Zofunika Kwambiri pa Njira Yake Yopambana

Amazon:

• Inflection Point: Kuyambitsidwa kwa Amazon Web Services (AWS) mu 2006.
• Chilengedwe: Kusiyanasiyana kwa njira zopezera ndalama kupitilira malonda a e-commerce.
• Zotsatira zake: AWS idasintha Amazon kukhala wotsogola wotsogola pakompyuta, zomwe zidathandizira kwambiri phindu lake lonse komanso mtengo wamsika.

Google:

• Inflection Point: Kuyambitsidwa kwa AdWords mu 2000.
• Chilengedwe: Kupanga ndalama posaka kudzera kutsatsa komwe mukufuna.
• Zotsatira zake: Malo otsatsa a Google adakhala dalaivala wamkulu wandalama, kulola kampaniyo kupereka ntchito zosaka zaulere ndikukulitsa zinthu zina ndi ntchito zina.

Zachidziwikire, si makampani onse omwe amatha kuyendetsa bwino magawo osinthika, ndipo ena amatha kukumana ndi zovuta kapena kutsika chifukwa cholephera kusintha. Nazi zitsanzo zingapo zamakampani omwe adavutikira panthawi yofunika kwambiri:

Blockbuster:

• Inflection Point: Kuchulukitsa kwamasewera pa intaneti.
• Zotsatira zake: Blockbuster, chimphona pamakampani obwereketsa makanema, adalephera kuzolowerana ndikusintha kwamitundu yotsatsira pa intaneti komanso kulembetsa. Kampaniyo idalengeza kugwa ngati opikisana nawo ngati Netflix adatchuka, ndipo mu 2010, Blockbuster adasumira ku bankirapuse.

nokia:

• Inflection Point: Kubwera kwa mafoni.
• Zotsatira zake: Nokia, yemwe kale anali mtsogoleri wa mafoni am'manja, adavutika kuti apikisane ndi kutuluka kwa mafoni. Kuyankha kwapang'onopang'ono kwa kampaniyo pakusintha zomwe ogula amakonda komanso kukakamira kwake kuti asunge makina ake ogwiritsira ntchito a Symbian kudapangitsa kuti ichepe ndikusiya bizinesi mu 2014.

Kodi:

• Inflection Point: Kuwonekera kwa kujambula kwa digito.
• Zotsatira zake: Kodak, yemwe kale anali wosewera kwambiri pantchito yojambula mafilimu, adavutika kuti agwirizane ndi nthawi ya digito. Ngakhale kuti anali ndi zovomerezeka zoyamba zaukadaulo wamakamera a digito, kampaniyo idalephera kuvomereza kusinthaku, zomwe zidapangitsa kuti msika uchepe komanso kutha kwake mu 2012.

Kodi Mungapeze Bwanji Mfundo za Inflection?

Kodi Mungapeze Bwanji Mfundo za Inflection? Ma inflection point amabwera m'mawonekedwe ndi makulidwe osiyanasiyana omwe amakhudzidwa ndi zinthu zamkati ndi zakunja. Kuzindikiritsa zosinthika mubizinesi kumaphatikizapo kuzindikira nthawi zovuta kapena kusintha kwanthawi njira ya kampani. Nawa maupangiri owonera ma inflection zisanachitike.

Kumvetsetsa momwe bizinesi ikukhalira

Momwe mungapezere mfundo zosinthika mu gawo loyamba - ndikupeza mfundo zakusintha ndikumvetsetsa bwino za bizinesi. Izi zikuphatikiza kudziwa zakusintha kwamakampani, malo owongolera, ndi zinthu zamkati zomwe zingakhudze momwe kampaniyo ikuyendera. Zimakhudzanso kudziwa bwino omwe akupikisana nawo, omwe alidi opikisana nawo pakampani, komanso zomwe zimakhudza kusintha. Mwachitsanzo, olowa atsopano kapena kusintha kwa magawo amsika kumatha kuwonetsa ma inflection point omwe amafunikira mayankho anzeru.

Luso mu Data Analytics

M'nthawi yamakono ya digito, mabizinesi amayenera kugwiritsa ntchito zidziwitso zoyendetsedwa ndi data kuti apange zisankho. Kusanthula zisonyezo zazikulu zogwirira ntchito, machitidwe a kasitomala, ndi data ina yofunikira imathandizira kuzindikira mawonekedwe ndi malo omwe atha kusintha. Mwachitsanzo, ngati kampani imagwiritsa ntchito ma KPIs kuyeza momwe ntchito ikugwirira ntchito komanso kuyembekezera kusintha, kusintha kwadzidzidzi kwa ndalama zogulira makasitomala kapena kutembenuka kungasonyeze kusintha kwa msika.

Dziwani momwe msika ukuyendera

Atsogoleri akuyenera kuyang'ana momwe msika ukuyendera, kuwunika momwe makampani akuyendera, matekinoloje omwe akubwera, komanso kusintha kwa machitidwe a ogula. Kuzindikira momwe msika ukuyendera kumathandizira mabizinesi kuyembekezera kusintha ndikudziyika mwanzeru potengera momwe msika ukuyendera. Atha kupezerapo mwayi pamipata yomwe imabwera kuchokera kuzinthu zomwe zikubwera ndikukhala patsogolo paopikisana nawo. Mwachitsanzo, kukhazikika ndizochitika tsopano, kampani ikhoza kudziyika yokha ngati yotengera njira zokomera zachilengedwe kuti zikope makasitomala ambiri.

Pangani gulu lolimba

Ngati mukufuna kuyembekezera molondola kusintha, palibe njira yabwino kuposa kukhala ndi antchito amphamvu ndi aluso komanso akatswiri. Kusiyanasiyana kumeneku kumakulitsa luso losanthula zochitika zovuta kuchokera kumakona angapo. Kuonjezera apo, panthawi ya inflection, gulu logwira ntchito bwino lingathe kusanthula zochitika, kupanga njira zothetsera mavuto, ndikusintha zosintha moyenera.

Zitengera Zapadera

Ndikofunikira kuti kampani idziwe momwe ingapezere mfundo zosinthira. Kumvetsetsa pamene kampani yanu ikutseka malo osinthira ndikukonzekeretsa gulu lanu maluso ofunikira ndi chidziwitso kuti mukhale okonzeka kukumana ndi zosintha ndikofunikira kuti mupitilize kukula. 

💡 Konzekerani antchito anu ndi maluso ofunikira ndi kuzindikira powalimbikitsa kutenga nawo mbali pa maphunziro ndi zokambirana ndi yankho lalikulu. Ngati mukuyang'ana njira yochititsa chidwi kuti mukwaniritse cholinga chanu maphunziro am'makampani, Chidwi ndi zida zapamwamba zokambirana zingakuthandizeni kukwaniritsa zolinga zanu ndi mtengo-koyenera.

FAQs

Kodi chitsanzo cha mfundo ya kusinthasintha ndi chiyani?

Chitsanzo cha malo osasunthika akuwoneka pa mfundo (0, 0) pa chithunzi cha y = x ^3. Panthawiyi, tangent ndi x-axis yomwe imadutsa graph. Kumbali ina, chitsanzo cha malo osasunthika ndi mfundo (0, 0) pa graph ya y = x ^ 3 + nkhwangwa, pomwe a ndi nambala iliyonse ya nonzero.

Kodi mumapeza bwanji inflection point mu economics?

Malo osinthira a ntchito atha kupezeka potenga chotuluka chake chachiwiri [f”(x)]. Poyambira ndi pomwe chotengera chachiwiri chikufanana ndi ziro [f”(x) = 0] ndi chizindikiro chosinthira.

Ref: HBR | Investopedia | creoin | Poyeneradi