Momwe Mungagulitsire Chilichonse | 2024 Ziwulula | 12 Njira Zabwino Kwambiri Zogulitsa

Kodi mumakulitsa bwanji malonda ndi 5%, 20%, ndi zina zambiri?

Ngati mukufuna kudziwa momwe mungagulitsire chilichonse, onani 12 njira zabwino zogulitsa malonda kuchokera kwa akatswiri.

Masiku ano ogula ndi ovuta kwambiri, ndipo msika ndi wopikisana kwambiri. Kuti mukhale patsogolo ndi omwe akupikisana nawo, kutsata makasitomala atsopano, ndikupeza makasitomala moyenera, kampani iliyonse iyenera kusiyanitsa njira zogulitsa zamitundu yosiyanasiyana yamakasitomala ndi misika. M'nkhaniyi, upangiri wamtengo wapatali udzakuthandizani kutengera njira zogulitsa kuti mugulitse chilichonse chomwe mukufuna.

M'ndandanda wazopezekamo

• #1 Kugulitsa Pagulu
• #2 Omnichannel Kugulitsa
• #3 Mitengo ya Premium
• #4 Kugulitsa Zokambirana
• #5 Kugulitsa Kwawekha
• #6 Zofunikira-kukhutira kugulitsa
• #7 Kugulitsa Mwachindunji
• #8 Zosangalatsa 
• #9 Kugulitsa Mtanda
• #10 Kugulitsa Zofewa
• #11 B2B Sales Funnel
• #12 Kugulitsa Zogulitsa
• 7 Njira Zofunika Kwambiri Momwe Mungagulitsire Chilichonse
• pansi Line

Malangizo Othandizira Bwino

• Mtundu wogulitsa
• B2B malonda
• Saleskit
• Maphunziro othandizira makasitomala kwa ogwira ntchito
• Mitundu yamapangidwe a bungwe

#1. Social Selling

Kodi mungagulitse bwanji chilichonse pa intaneti mwachangu? Yankho ndikutengera kugulitsa kwa Social, komwe kumagwiritsa ntchito malo ochezera a pa Intaneti kuti apange maubwenzi ndi omwe angakhale makasitomala ndikugulitsa zinthu kapena ntchito. Tengani msika wa Facebook monga chitsanzo. Theka la anthu ndi ogwiritsira ntchito chikhalidwe cha anthu, kotero kugulitsa anthu ndi malo abwino kwambiri ogulitsa chirichonse.

Koma si mapulatifomu onse a Social omwe ali othandiza pakugulitsa kwanu. Dziwani chomwe chiri choyambirira chanu kugulitsa pagulu nsanja (LinkedIn, Twitter, Blogs, Instagram, TikTok...) kapena phatikizani malo angapo ochezera a pa Intaneti kuti mulimbikitse ndikugulitsa malonda kapena ntchito yanu. Malonda omwe amalipidwa kapena mayendedwe amoyo akhoza kukhala njira yabwino kukopa omwe angakhale makasitomala.

Langizo lapamwamba ndikuyesa kuchita ndi omwe angakhale makasitomala kudzera pazama TV live Mavoti, Zochitika za Customer Gift Takeaway. Ngati mukuda nkhawa ndi momwe mungapangire Mavoti amoyo, onani AhaSlides.

#2. Omnichannel Kugulitsa

Malo ochezera a pa Intaneti si malo okhawo ogulitsira malonda kapena ntchito zanu, ndi bwino kuphatikiza ndi njira zina kuti mupatse aliyense mwayi wodziwa ndikugula malonda anu. Imatchedwa Omni Channel Selling, yomwe imapereka mwayi wogula mosasunthika komanso wophatikizika pamakina angapo, kuphatikiza pa intaneti komanso pa intaneti, kuti apatse makasitomala chidziwitso chokhazikika komanso chamunthu.

Momwe mungagulitsire chilichonse ndi Omnichannel Kugulitsa? 

• Kupereka zidziwitso zofananira zazinthu, mitengo, ndi kukwezedwa pamakina onse kuti muwonetsetse kuti kasitomala amakumana ndi vuto.
• Kukhazikitsa dongosolo logwirizana loyang'anira zinthu zomwe zimathandiza makasitomala kuwona kupezeka kwazinthu panjira ndi malo onse.
• Kupereka njira zingapo zokwaniritsira, monga zonyamula m'sitolo, zotengera kunyumba, kapena zojambulira m'mphepete mwa msewu, kuti makasitomala athe kusinthasintha komanso kusavuta.

#3. Mitengo ya Premium

Kodi mungagulitse bwanji zinthu kapena mautumiki apamwamba? Mitengo yamtengo wapatali ikhoza kukhala njira yabwino yogulitsira chifukwa imapanga chithunzi cha kudzipatula ndi khalidwe lomwe limayika malonda kapena mautumiki a kampani kusiyana ndi omwe akupikisana nawo. Mutha kuyika mtengo wa chinthu kapena ntchito kukhala wokwera kuposa mitengo yazinthu zopikisana kapena mautumiki. Izi zitha kukhala zogwira mtima makamaka poyang'ana ogula omwe amayamikira ubwino, udindo, kapena zochitika zapadera, ndipo ali okonzeka kulipira zambiri.

#4. Kugulitsa Zokambirana

Kodi mungagulitse bwanji ngati muli m'gulu la alangizi? Njira ina yoyambira yogulitsa yomwe ingakulitse malonda anu ndi Consultative kugulitsa. Njira yogulitsirayi imakhala yothandiza makamaka pamene kasitomala akufunafuna njira yothetsera vuto lalikulu kapena ali ndi zofunikira zapadera. M'malo mongopereka chinthu kapena ntchito, wogulitsa amatenga nthawi kuti amvetsetse zomwe kasitomala akukumana nazo, kupereka upangiri waukadaulo, ndikupangira yankho lokhazikika. 

#5. Kugulitsa payekha

Kodi mungagulitse bwanji chilichonse bwino munkhani ya B2B? Kugulitsa payekha ndi njira yogulitsira yomwe mumakonda ngati makasitomala anu ndi makampani. Nthawi zambiri ndi njira yabwino yogulitsira zinthu zovuta kapena ntchito zomwe zimafuna ukadaulo wapamwamba komanso makonda. 

Makamaka, Strategic-Partner Selling ndi mtundu wa kugulitsa kwaumwini, komwe kumaphatikizapo ubale wachindunji, m'modzi-m'modzi pakati pa wogulitsa ndi kasitomala, ndipo cholinga chake ndi kupanga ubale wautali ndi makasitomala poyika wogulitsa ngati mnzake wothandizana nawo. ndi mlangizi wodalirika.

#6. Zosowa-kukhutira kugulitsa

Kodi mungagulitse bwanji makasitomala omwe akufuna? Njira yogulitsira zosowa-zokhutiritsa ikhoza kukhala yankho lothandiza pazochitika zomwe kasitomala ali ndi zosowa zenizeni kapena zovuta zomwe akufuna kuthana nazo. Mwanjira iyi, wogulitsa amatenga njira yolumikizirana ndi malonda, pofunsa mafunso, kumvetsera mayankho a kasitomala, ndikuwonetsa zinthu kapena ntchito zomwe zingakwaniritse zosowa ndi zokhumbazo.

#7. Kugulitsa Mwachindunji

Direct Selling ndi njira yogulitsira yomwe imaphatikizapo kugulitsa zinthu kapena ntchito mwachindunji kwa ogula, nthawi zambiri pamasom'pamaso kapena zambiri zokhudza inu kunyumba, pa intaneti, kapena malo ena omwe si sitolo. Chimodzi mwazabwino kwambiri pa Kugulitsa Mwachindunji ndikuti itha kukhala njira yosinthira yogulitsa. Ogulitsa amatha kugwira ntchito pawokha ndipo nthawi zambiri amatha kugwira ntchito kunyumba kapena kukhazikitsa ndandanda zawo. Kugulitsa Mwachindunji kuthanso kukhala njira yopindulitsa kwambiri yogulitsira, makamaka kwa iwo omwe amatha kupanga makina olimba amakasitomala ndikumvetsetsa mozama zosowa ndi zomwe amakonda.

#8. Kukweza 

Kodi mungagulitse bwanji chilichonse ndi Upselling? Upselling ndi njira yogulitsira yomwe imaphatikizapo kupatsa makasitomala mtundu wapamwamba kwambiri wa chinthu kapena ntchito yomwe akufuna kugula kale. Cholinga cha upselling ndikuwonjezera mtengo wanthawi zonse ndikupanga ndalama zowonjezera kubizinesi. Kukweza kumatha kukhala kothandiza mukachita bwino, koma ndikofunikira kuti musawoneke ngati wokakamiza kapena wopusitsa.

#9. Kugulitsa Mtanda

Monga Upselling, Cross Selling imafunanso kukweza mtengo wanthawi zonse ndikupanga ndalama zowonjezera kubizinesi. Komabe, kusiyana kwakukulu ndikupereka makasitomala okhudzana kapena zowonjezera kapena ntchito kwa omwe akufuna kugula kale.

Chitsanzo cha kugulitsana chitha kukhala ngati kasitomala akugula foni yam'manja yatsopano ndikupatsidwa foni yam'manja, zotchingira zotchinga, ndi charger yopanda zingwe kuti apite nayo.

#10. Kugulitsa Zofewa

Kugulitsa zofewa ndi njira yotsatsira imayika patsogolo kuchenjera komanso kupanga ubale pazogulitsa mwachindunji. M'malo mogwiritsa ntchito machenjerero aukali kuti akope makasitomala omwe angakhale nawo, njira zogulitsa zofewa zimayang'ana pakupanga malo ochezeka komanso odziwitsa omwe amalola makasitomala kupanga zisankho zabwino.

#11. B2B Sales Funnel

Kodi mungagulitse bwanji mabizinesi? Kuti achite bwino pamsika wa B2B, mabizinesi amafunikira njira yatsopano yopangira malonda awo. M'malo modalira kuyimba kozizira kwachikhalidwe ndi njira zogulitsira mwachindunji, mabizinesi akuyenera kuyang'ana kwambiri pakupanga ubale ndi omwe angakhale makasitomala ndikupereka mayankho awookha.

#12. Transaction Kugulitsa

Momwe mungagulitsire chilichonse mwachangu? Mutha kupeza kuti Transactional Selling ndi yothandiza chifukwa imaphatikizapo kuyang'ana kwambiri kutseka kugulitsa mwachangu, nthawi zambiri pogwiritsa ntchito kuchotsera kapena zolimbikitsa zina; mwachitsanzo, atha kuperekanso zinthu zowonjezera kapena ntchito zina, monga chikwama choteteza kapena chitsimikizo chotalikirapo makasitomala akagula ma laputopu kapena mafoni am'manja m'sitolo. Kugulitsa Kwawo nthawi zambiri kumagwiritsidwa ntchito ngati chinthu kapena ntchitoyo ili yosavuta, ndipo kasitomala amayang'ana kwambiri mtengo ndi mwayi.

7 Njira Zofunika Kwambiri Momwe Mungagulitsire Chilichonse

Momwe mungagulitsire chilichonse kwa aliyense? Pali mfundo zina zofunika zomwe bizinesi iliyonse imayenera kutsatira kuti ikwaniritse bwino njira zogulitsira ndikukulitsa kupambana kwa malonda.

#1. Mvetserani malonda kapena ntchito zanu

Kodi mungagulitse bwanji pamene simukudziwa kwenikweni mtengo wanu? Kodi anthu amabwera kumalo ogulitsira chifukwa cha mtengo wawo wabwino kapena mtundu wazinthu? Osati kwenikweni, mtengo wawo ndi wokwera pang'ono poyerekeza ndi ogulitsa ena. Anthu amalipira mosavuta osati zokolola. "Anthu sadzapemphanso zochepetsera" (Jeff Lenard, Wachiwiri kwa Wachiwiri kwa Strategic Industry Initiatives for the National Association of Convenience Stores) ndipo ndichifukwa chake kuchuluka kwa malo ogulitsa zinthu kukukwera kwambiri.

#2. Dziwani makasitomala anu

Apanso, momwe mungagulitsire mukalephera kugawa kasitomala wanu. Simungathe kugulitsa zinthuzo kwa omwe sakuzifuna, chifukwa chake, kudziwa makasitomala ndikofunikira kuti bizinesi iliyonse ichite bwino. Kuti mumvetse makasitomala anu, yambani kupanga anthu ogula. Izi zimaphatikizapo kuchita kafukufuku pa omvera omwe mukufuna ndikuzindikira kuchuluka kwawo, machitidwe awo, zowawa, ndi zolinga zawo. Gwiritsani ntchito chidziwitsochi kuti mupange choyimira chopeka cha kasitomala wanu woyenera, kuphatikiza zosowa zawo, zomwe amakonda, komanso kupanga zisankho.

#3. Gwiritsani ntchito njira zogulitsira zoyenera

Momwe mungadziwire luso la kugulitsa chilichonse? Makampani ayenera kuganizira za njira zingapo zogulitsira makasitomala osiyanasiyana, chifukwa B2B ndi B2C ndizosiyana kwambiri. Njira iliyonse yogulitsa ili ndi ubwino ndi zovuta zake, kugwiritsa ntchito njira imodzi kapena zingapo panthawi imodzi ndizofunika kuziganizira. 

#4. Konzani maphunziro a Salesforce

Ogulitsa ayenera kudzikonzekeretsa ndi luso lofewa komanso laukadaulo, chifukwa chake ndikofunikira kuti atsogoleri a HR ndi magulu aziphunzitsa bwino. 

AhaSlides angagwiritsidwe ntchito maphunziro akutali magawo, omwe ndi othandiza makamaka kwa magulu omwe ali amwazikana. Mutha kugwiritsa ntchito zida zochitira misonkhano yamakanema, monga Zoom kapena Google Meet, kuti mutsogolere maphunzirowa, mukugwiritsa ntchito AhaSlides kupereka zolumikizana. Kuphatikiza apo, mutha kupanga mafunso okonda makonda, zisankho, ndi zina zomwe zimayenderana ndi pulogalamu yanu yophunzitsira zamalonda.

#5. Gwiritsani ntchito psychology

Kupambana kwa malonda sikungasowe zinthu zamaganizo ndi zamagulu; Bandwagon effect, Decoy effect, Anchoring, Personalization, ndi zina ndi zina zothandiza. Mwachitsanzo, makampani angagwiritse ntchito mwayi woopa kuphonya kuti alimbikitse kutchuka kwa mtundu. Pogogomezera kupezeka kochepa kapena zopatsa zanthawi yochepa, mutha kupanga chidwi ndikulimbikitsa makasitomala kugula nthawi isanathe.

#6. Tsatani kasitomala wanu

Nthawi zonse sonkhanitsani ndemanga kuchokera kwa makasitomala anu kuti mumvetsetse zosowa zawo ndi zomwe amakonda. Gwiritsani ntchito kafukufuku wamakasitomala, ndemanga, ndi malo ochezera a pa Intaneti kuti mudziwe zambiri ndikusintha njira yanu moyenera.

AhaSlides limakupatsani kulenga kafukufuku mwamakonda zomwe zingagwiritsidwe ntchito kusonkhanitsa ndemanga kuchokera kwa makasitomala. Mutha kugwiritsa ntchito mafunso osiyanasiyana, kuphatikiza zosankha zingapo, masikelo owerengera, ndi mafunso otseguka, kuti mupeze mayankho atsatanetsatane amakasitomala.

#7. Khalani wolimbikira

Joe Girard, wolemba buku lodziwika bwino "Momwe mungagulitsire chilichonse"buku, lotchulidwa," Tiye elevator kuti bwino ndi kunja dongosolo. Muyenera kugwiritsa ntchito masitepe… sitepe imodzi yokha". Palibe njira yachidule kapena yosavuta yokhalira wogulitsa bwino, ndipo muyenera kukhala okonzeka kuyika nthawi ndi kuyesetsa kuti mukwaniritse zolinga zanu.

pansi Line

Ngakhale mutakhala ndi malonda abwino kwambiri kapena ntchito pamsika pamtengo wopikisana, palibe chitsimikizo cha 100% kuti simungathe kugulitsa kwamuyaya. Kumvetsetsa tanthauzo la momwe mungagulitsire njira iliyonse ndikofunikira kuti kampani ikonzekere bwino m'malo osinthika.

Ref: Forbes | Poyeneradi | Kutumiza Kwawo