Kodi munayamba mwadzifunsapo chifukwa chake njira zina zamalonda zimagwira ntchito ngati matsenga? Simwayi chabe - ndi dongosolo lolingalira bwino, lopangidwa bwino. Muzolemba zamasiku ano zamabulogu, tikulowa m'dziko losangalatsa la zitsanzo zamalonda. Kaya ndinu wamalonda wodziwa kufunafuna kudzoza kapena watsopano amene akufuna kuphunzira zoyambira, takuthandizani. Lowani nafe pamene tikufufuza zitsanzo zenizeni zamalonda zamalonda ndikupeza chidziwitso chofunikira!
M'ndandanda wazopezekamo
Kodi Marketing Strategy ndi chiyani? N'chifukwa Chiyani Zili Zofunika?
Njira yotsatsa malonda ndi ndondomeko yoganiziridwa bwino ndi njira yomwe mabizinesi ndi mabungwe amagwiritsa ntchito kuti akwaniritse zolinga zawo zamalonda. Zimaphatikizapo machenjerero, njira, ndi njira zomwe zimapangidwira kulimbikitsa malonda kapena ntchito, kulumikizana ndi makasitomala, ndikuyendetsa kukula kwa kampani.
Njira zotsatsa ndizofunikira chifukwa zimapereka chiwongolero ndi cholinga pazamalonda zamakampani. Ichi ndichifukwa chake zili zofunika:
- Imamveketsa Zinthu: Zimathandizira bizinesi kukhala yomveka bwino pazomwe akufuna komanso zomwe akuyenera kuchita. Mwanjira iyi, zoyesayesa zawo zamalonda zimagwirizana ndi zomwe bizinesi ikufuna kukwaniritsa.
- Amasunga Zothandizira: Zimapangitsa kuti bizinesiyo isawononge ndalama komanso anthu pamalonda omwe sagwira ntchito. Zimathandiza kugwiritsa ntchito ndalama mwanzeru.
- Onekera kwambiri: Njira zotsatsa zimathandiza kuti bizinesi ikhale yosiyana ndi ena. Zimathandiza kupeza zomwe zimawapangitsa kukhala apadera komanso momwe angasonyezere dziko lapansi.
- Kukulitsa ROI: Njira yopangidwa bwino ikufuna kukulitsa kubweza ndalama (ROI) pozindikira njira zogulitsira zotsika mtengo komanso zogwira mtima.
15 Njira Zotsatsa Zitsanzo
Njira Zabwino Kwambiri Zotsatsa Zitsanzo
1/ Kampeni ya "Gawani Coke" ya Coca-Cola:
Kampeni ya Coca-Cola ya "Gawani Coke". idagunda chifukwa idawonjezera kukhudza kwamunthu pazinthu zawo. Mwa kusindikiza mayina a anthu m’zitini ndi m’mabotolo, Coca-Cola analimbikitsa ogula kugawana chakumwa chimene amachikonda kwambiri ndi anzawo ndi achibale. Kampeni iyi idayenda bwino chifukwa idapanga kulumikizana kwamphamvu pakati pa mtunduwo ndi makasitomala ake, zomwe zidapangitsa kuti malonda azichulukirachulukira komanso kuti azikondana.
2/ Nike's "Just Do It" Slogan:
Mawu a Nike akuti "Just Do It" ndiwopambana chifukwa ndi olimbikitsa komanso osaiwalika. Imalimbikitsa anthu kuchitapo kanthu ndikukwaniritsa maloto awo. Kupambana kwa kampeniyi kwachitika kwa nthawi yayitali chifukwa cha uthenga wake wapadziko lonse komanso wosasinthika, womwe umakhudza anthu amisinkhu yosiyanasiyana komanso azikhalidwe zosiyanasiyana.
3/ Kampeni ya "Kukongola Kweniyeni" ya Nkhunda:
Kampeni ya “Kukongola Kweniyeni” ya Nkhunda idatsutsa miyambo yachikhalidwe yokongola powonetsa akazi enieni pazotsatsa zawo. Kampeni iyi idayenda bwino chifukwa idagwirizana ndikusintha kwachikhalidwe kokulirapo kukulimbikitsa thupi komanso kudzivomera. Sizinangolimbikitsa uthenga wabwino komanso kusiyanitsa Nkhunda kuchokera kwa omwe akupikisana nawo, ndikupanga mgwirizano wamphamvu ndi ogula.
Digital Marketing Strategy Zitsanzo
4/ Kutsatsa Kwanthawi Yeniyeni kwa Oreo Pa Super Bowl XLVII:
Ma tweet a Oreo a "Dunk in the Dark" mu 2013 Super Bowl kuzimitsidwa ndi chitsanzo chapamwamba. Zinachita bwino chifukwa zinali zapanthawi yake komanso zopanga, kugwiritsa ntchito zochitika zenizeni kuti zikope chidwi cha anthu. Kuganiza mwachangu kumeneku kunapangitsa kuti mtundu wa Oreo ukhale wosaiwalika komanso wodziwika bwino.
5/ Zomwe Zapangidwa ndi Airbnb:
Airbnb imalimbikitsa ogwiritsa ntchito ake kugawana zomwe akumana nazo paulendo wawo komanso malo ogona kudzera muzinthu zopangidwa ndi ogwiritsa ntchito (UGC). Zimapambana ndikugwiritsa ntchito zowona zomwe zimalimbitsa chikhulupiriro ndikulumikizana ndi omwe akuyenda, zomwe zimapangitsa nsanja kukhala yosangalatsa kwa omwe akulandira komanso alendo.
Zitsanzo za Njira Zotsatsa Pama Media
6/ Wendy's Twitter Roasts:
Wendy's, gulu lazakudya zofulumira, adalandira chidwi ndikuchita nawo pa Twitter poyankha mafunso ndi ndemanga zamakasitomala ndi zamatsenga komanso zoseketsa. Njirayi idachita bwino chifukwa idapangitsa mtunduwo kukhala waumunthu, kutulutsa zokambirana zama virus, ndikuyika a Wendy ngati njira yosangalatsa komanso yofulumira yazakudya.
7/ Oreo's Daily Twist Campaign:
Oreo adakondwerera chikumbutso chake cha 100 potumiza zithunzi zatsiku ndi tsiku pa Facebook ndi Twitter zokhala ndi makeke a Oreo okonzedwa mwaluso kuti alembe zochitika zakale kapena tchuthi. Kampeni iyi zidapambana chifukwa zidaphatikiza zomwe zili munthawi yake ndi chinthu chodziwika bwino, zolimbikitsa zogawana komanso kugwiritsa ntchito kwa ogwiritsa ntchito.
8/ Burberry's Snapchat Campaign:
Burberry adagwiritsa ntchito Snapchat kuti apereke zomwe zili kumbuyo kwa zochitika zake ku London Fashion Week. Njirayi idachita bwino popanga malingaliro odzipatula komanso ofulumira, okopa anthu achichepere komanso okhazikika.
Sales Marketing Strategy Zitsanzo
9/ Njira ya "Zopangira" za Amazon
Malingaliro amtundu wa Amazon, kutengera mbiri yakusaka ndi kugula kwa ogwiritsa ntchito, ndi njira yodziwika bwino yogulitsa. Zimapambana pokopa makasitomala ndi zinthu zomwe angakonde, kuonjezera mtengo wamtengo wapatali, ndikuyendetsa malonda ambiri.
10 / McDonald's "Chakudya Chosangalatsa" cha Ana
McDonald's imaphatikizapo zoseweretsa zokhala ndi "Chakudya Chachimwemwe" chopatsa chidwi kwa ana. Njira yogulitsa iyi imakopa mabanja ku malo awo odyera, imachulukitsa malonda, ndipo imakulitsa kukhulupirika kwa mtundu kuyambira ali achichepere.
Zitsanzo za Njira Yotsatsa Zinthu
11/ Njira Yotsatsa ya Apple ya Apple:
Njira yotsatsira ya Apple ya iPhone imayang'ana kwambiri pakupanga malingaliro odzipatula komanso mwatsopano. Pogogomezera kapangidwe kake, mawonekedwe osavuta kugwiritsa ntchito, ndi lingaliro la "zimangogwira ntchito", Apple yamanga makasitomala okhulupirika. Njirayi imayenda bwino chifukwa imakhudza chikhumbo cha ogula chaukadaulo wapamwamba komanso mawonekedwe okhudzana ndi kukhala ndi iPhone.
12/ Nike's Air Jordan Brand:
Mgwirizano wa Nike ndi nthano ya basketball Michael Jordan adapanga mtundu wa Air Jordan. Njirayi imapambana pogwirizanitsa mankhwala ndi chizindikiro cha masewera ndikupanga odzipereka okonda masewera.
13/ Tesla's Premium Electric Cars:
Njira yotsatsa ya Tesla imayang'ana kwambiri kuyika magalimoto amagetsi ngati magalimoto ochita bwino, apamwamba. Njirayi imapambana posiyanitsa mtundu kuchokera kwa opanga magalimoto achikhalidwe komanso kukopa ogula osamala zachilengedwe komanso luso laukadaulo.
Njira Zotsatsa Zitsanzo zamabizinesi ang'onoang'ono
14/ Kanema wa Viral wa Dollar Shave Club:
Kutsatsa kwamakanema a Dollar Shave Club kunafalikira, zomwe zidapangitsa kuti anthu ambiri aziwonera komanso kuchuluka kwa olembetsa. Njirayi idapambana chifukwa idagwiritsa ntchito nthabwala komanso malingaliro olunjika kuti agwirizane ndi omwe amawatsata ndipo anali kugawana mosavuta, kukulitsa kufikira kwake.
15/ Warby Parker's Try-Before-You-Buy Model:
Warby Parker, wogulitsa maso pa intaneti, amapereka a yesani-musanayambe-mu-kugula pulogalamu komwe makasitomala angasankhe mafelemu oti ayesere kunyumba. Njirayi idachita bwino pothana ndi vuto lomwe limakhala lopweteka pogula zovala zapaintaneti - kusatsimikizika kokwanira komanso kalembedwe - ndikukulitsa chidaliro polola makasitomala kuti adziwonere okha.
Maganizo Final
Zitsanzo za njira zotsatsa zimawonetsa njira zosiyanasiyana zomwe mabizinesi amagwiritsa ntchito kuti alumikizane ndi omwe akufuna, kuyendetsa malonda, ndikupanga ubale wokhalitsa.
Tsopano, pamene tafufuza njira zotsatsira izi, kumbukirani izi Chidwi atha kukhala bwenzi lanu paulendo wosangalatsawu. AhaSlides imathandizira njira yopangira mawonetsero ochezera komanso ochititsa chidwi, mafunso, ndi kafukufuku, kukuthandizani kuti muzitha kuyankhulana bwino ndi njira zanu zotsatsira ndikulandila mayankho ofunikira kuchokera kwa omvera anu.
FAQs
Kodi chitsanzo cha njira yotsatsira ndi chiyani?
Chitsanzo cha Njira Zotsatsa: Kupereka kuchotsera kwakanthawi kochepa kuti muwonjezere malonda panthawi yatchuthi.
Kodi njira zazikuluzikulu 4 zotsatsa ndi ziti?
4 Njira Zazikulu Zotsatsa: Kusiyanitsa Kwazinthu, Utsogoleri Wamtengo Wapatali, Kukula Kwamsika, Kukhazikika Kwamakasitomala
Kodi njira zisanu zodziwika bwino zotsatsa malonda ndi ziti?
Kutsatsa Kwazinthu, Kutsatsa Kwama Media, Kutsatsa Maimelo, Kutsatsa kwa Influencer, Kusaka Injini (SEO)
