Ma tempulo aulere a Social Media Strategy mu 2024 | Momwe Mungapangire Yabwino

Kodi lingaliro lopanga mapulani ochezera amakupangitsani kufuna kutseka chitseko ndikubisala?🚪🏃‍♀️

Simuli nokha.

Ndi ukadaulo watsopano wozungulira malo ochezera a pa TV tsiku ndi tsiku - Twitter imasintha ma aligorivimu (ndi dzina lake kukhala X!), Mfundo zatsopano za TikTok, mdani wabwino wa X pa block (Ulusi wa Instagram) - misala simatha!

Koma dikirani miniti yokha - kupambana kwanu sikuyenera kudalira kuthamangitsa netiweki iliyonse yatsopano yomwe imayambitsa. Ndi compact yathu social media strategy templates ndi kalozera, sipadzakhalanso mantha nthawi iliyonse pakakhala zosintha za Instagram!

M'ndandanda wazopezekamo

• Kodi Social Media Strategy ndi chiyani?
• Momwe Mungalembere Njira Yama Media
  • #1. Khazikitsani cholinga cha njira ya chikhalidwe cha anthu
  • # 2. Dziwani omvera anu
  • #3. Chitani kafukufuku wapa social media
  • #4. Sankhani malo ochezera a pa Intaneti
  • #5. Pangani dongosolo lanu lazinthu
  • #6. Pangani kalendala yazinthu
  • #7. Dziwani ma analytics ndi ma metrics anu
  • #8. Perekani chuma ndi bajeti
• Ma templates aulere a Social Media Strategy
• Zitengera Zapadera
• Mafunso Ofunsidwa Kawirikawiri

Kodi Social Media Strategy ndi chiyani?

Njira yolumikizirana ndi anthu ndi dongosolo lolemba momwe bizinesi yanu / bungwe lanu lingakwezerere nsanja zapa media kuti zikuthandizireni kutsatsa kwanu konse komanso zolinga zamabizinesi.

Nthawi zambiri zimakhala ndi zolinga zanu zapa media media, omvera omwe mukufuna, malangizo amtundu, nsanja zomwe zimagwiritsidwa ntchito, mapulani okhutira, kalendala yazinthu, komanso momwe mumayezera luso lanu.

Momwe Mungalembere Njira Yama Media

#1. Khazikitsani cholinga cha njira ya chikhalidwe cha anthu

Malo ochezera a pa Intaneti ndi mawu a mtunduwo ndipo amalumikizana kwambiri ndi zoyesayesa zina zamalonda kuti akulitse bizinesi yanu.

Kuti mupange njira yabwino, muyenera kugwirizanitsa zolinga zapa social media ndi zolinga zamabizinesi amtunduwo.

Nazi zolinga zodziwika kwambiri pakutsatsa kwapa social media:

Kumbukirani zimenezo osati umodzi wokwanira-zonse, zilizonse zomwe mungasankhe, ziyenera kukhala SMART ndikukhalabe zoyenera komanso zachindunji ku mtundu wanu.

Nazi zitsanzo za zolinga za SMART zomwe zitha kugwiritsidwa ntchito pazankhani zapa media:

Zenizeni:

• Onjezani mawonedwe a nkhani za Instagram ndi 10% pa kotala yotsatira.
• Pangani zodina 50 patsamba lathu kuchokera patsamba la LinkedIn pamwezi.

Choyesa:

• Pezani otsatira 150 atsopano a Facebook mkati mwa miyezi 6.
• Pezani chiwopsezo chapakati pa 5% pa Twitter.

Zotheka:

• Olembetsa kawiri pa YouTube kuyambira 500 mpaka 1,000 pofika chaka chamawa.
• Limbikitsani kufikira kwathu pa Facebook ndi 25% pamwezi.

Zoyenera:

• Pangani otsogolera oyenerera a 5 pamwezi kuchokera ku LinkedIn.
• Wonjezerani chidziwitso chamtundu ndi millennials pa TikTok ndi 15% m'miyezi 6.

Nthawi:

• Fikirani mawonedwe osasinthika 500 pa Instagram Reel mkati mwa miyezi itatu.
• Sinthani kuchuluka kwa kudina pa zotsatsa za Facebook mpaka 2% pakutha kwa Q2.

#2. Dziwani omvera anu

Tisanayambe, tiyeni tidziganizire pang'ono za inu nokha:

• Ndi mitundu yanji yomwe mumatsatira pama social media ndipo chifukwa chiyani?
• Kodi mumayang'ana zotani kuchokera kumakampaniwa?
• Ndi mitundu yanji yomwe mwasiya kutsatira pama social media ndipo chifukwa chiyani?

Anthu amagwiritsa ntchito malo ochezera a pa Intaneti pazifukwa zosiyanasiyana. Kutha kukhala kudziwitsidwa, kusangalatsidwa, kulumikizidwa kapena kudzozedwa. Funsani funso lomwelo ponena za omvera anu.

Kodi mukuyesera kufikira ndani? Kodi zaka zawo, jenda, ntchito, ndalama, zokhumba, ndi zowawa ndi zotani komanso momwe mtundu wanu ungawathandizire kuthana ndi vuto lawo?

Kupanga mbiri yanu yomwe mukufuna kugwiritsa ntchito a chida chogwiritsira ntchito malingaliro zikuthandizani kuwona chithunzicho bwino lomwe ndikulozera zomwe mwapeza kunjira yofananira ndi yoyenera.

Pangani Malingaliro a Omvera kudzera Kafukufuku wa AhaSlides

Funsani makasitomala anu zomwe akufuna kwa inu - Pezani zotsatira zomwe zimalankhula.

#3. Chitani kafukufuku wapa social media

Chimodzi mwazinthu zofunika kwambiri pakukonza njira zamagulu anu ndi kafukufuku, kafukufuku, ndi kafukufuku - kutanthauza kuti pitani mukayendere njira zanu zapa media media komanso omwe akupikisana nawo.

Choyamba, lowetsani mozama mu akaunti yanu. Yang'anani pa nsanja iliyonse ndikulemba zolemba - chikuyenda bwino ndi chiyani? Kodi angagwiritse ntchito kusintha chiyani? Kodi ma hypotheses anu ndi otani? Kudzifufuza uku kumathandizira kuwonetsa mphamvu zomangirapo komanso zofooka zomwe zikufunika kupitilira.

Kenako, ndi nthawi yozembera adani anu mobisa! Onani mbiri yawo, tsatirani mawerengedwe, mitundu yazinthu, ndi zolemba zomwe zatuluka.

Gwiritsani ntchito zida zomvera zapa TV monga Buzzsumo, FanpageKarma, kapena BrandWatch.

Mafunso ena oyenera kuwaganizira: Ndi njira ziti zomwe zikupanga chinkhoswe kwa iwo? Ndi nsanja ziti zomwe zimawoneka zonyalanyazidwa komwe mungalowemo? Ndi zinthu ziti zomwe zimakupiza kuti mudziwe zomwe musayese?

#4. Sankhani malo ochezera a pa Intaneti

Simufunikanso kupezeka pamapulatifomu onse, koma kusankha ochepa omwe omvera anu akugwira nawo ntchito ndiyo njira yopambana.

Unikani mphamvu ndi zofooka zamapulatifomu osiyanasiyana pazolinga zanu zamabizinesi. Mwachitsanzo, Instagram ndiyabwino pazowoneka koma osati zolembedwa zazitali, Tiktok ili ndi gawo la e-commerce lomwe lingakhale labwino ngati mukugulitsa pa intaneti.

Ganizirani za nsanja zomwe omwe akupikisana nawo akugwiritsa ntchito bwino komanso mwayi wosagwiritsidwa ntchito womwe mungagwiritse ntchito.

Yesani nsanja zatsopano musanagwiritse ntchito zonse. Yesani kuyesa kochepa kuti mudziwe zambiri.

Zolepheretsa zofunikira monga zofunikira za ogwira ntchito / bajeti posankha nsanja zomwe muli ndi bandwidth kuti muzitha kuyang'anira bwino.

Unikaninso zosankha zamapulatifomu chaka chilichonse pomwe omvera ndi maukonde akusintha. Khalani okonzeka kusiya zomwe sizikufunikanso.

#5. Pangani dongosolo lanu lazinthu

Tsopano mwachita kafukufuku wanu moyenera, ino ndi nthawi yoti muchitepo kanthu.

Dziwani mitundu yazinthu zomwe mungapange:

• Kodi zimagwera pati paulendo wa kasitomala? Mwachitsanzo, ngati zili zodziwitsa, maphunziro kapena utsogoleri woganiza bwino ndizoyenera.

Mudzalemba zotani?

• Zowoneka (zowona)
• Mavidiyo:
  • Momwe mungachitire, Q&A, chiwonetsero chazithunzi, zowunikira, malonda/unboxing, zisanachitike ndi pambuyo pake, kukhamukira kwapamoyo (mwachitsanzo: AMA - ndifunseni chilichonse), ndi zina zotero.
• “Nkhani”
• Tchuthi/zochitika zapadera
• Mfundo zazikuluzikulu zamtundu
• Zokhudza mtima
• Zosungidwa
• Zopangidwa ndi ogwiritsa ntchito: zithunzi zamakasitomala, ndemanga ndi maumboni (chitsanzo: #challenges)
• Mafunso, kufufuza ndi zisankho

Phatikizani zotsatsa zomwe cholinga chake ndi kupeza otsatira atsopano motsutsana ndi omwe alipo kale.

Lembani zomwe zili pasadakhale kwa miyezi 6 mpaka 12 kuti mukhale osasinthasintha panthawi yotanganidwa, komanso yesani mawonekedwe atsopano, ma hashtag ndi mawu ofotokozera pafupipafupi kuti zinthu zikhale zatsopano.

Lolani kusinthasintha kuti mugwiritsenso ntchito ma post omwe achita bwino kwambiri kapena ma pivot kutengera zomwe zikuchitika/mayankho.

#6. Pangani kalendala yazinthu

Dziwani zambiri zomwe mumatumizira pa intaneti iliyonse - mwachitsanzo, 2x pa sabata pa Facebook, 3x pa Instagram.

Letsani mitu yankhani, mitu kapena mitundu yomwe mukufuna kuyika pa post iliyonse yomwe mwakonzekera.

Dziwani masiku ofunikira monga tchuthi, zochitika zachikhalidwe kapena misonkhano yamakampani yomwe ikubwera.

Konzani masiku/nthawi zotsatsira zazikulu, makampeni kapena kukhazikitsidwa kwatsopano kwazinthu.

Pangani zolemba za buffer monga zogawana, zopangidwa ndi ogwiritsa ntchito kapena mitu yokambirana.

Onetsani mndandanda uliwonse womwe umabwerezedwa ngati maphikidwe a #TastyTuesday kapena #MotivationMonday.

Ganizirani zotsatsa zomwe zikuyenera kutsatiridwa pamanetiweki kuti ziwonjezeke.

Siyani malo mu ndondomeko ya zolemba zomwe zikuchitika, zenizeni kapena zosinthidwa ngati pakufunika.

Gawani kalendala ndi gulu lanu kuti musamayende bwino, ndikuwongoleranso pakapita nthawi.

💡 Mutha kugwiritsa ntchito mapulogalamu ochezera pa TV ngati Hootsuite, SproutSocial, Google Sheets kapena AirTable.

#7. Dziwani ma analytics ndi ma metrics anu

Tanthauzirani ma KPIs anu (zizindikiro zazikulu za magwiridwe antchito) kutengera zolinga zanu - kuchuluka kwa otsatira, kuchuluka kwa zomwe akuchita, kudina, kuwongolera, ndi zina zotero.

Tsatani ma metric onse opanda pake omwe amawonetsa kufikira ndi machitidwe omwe akuwonetsa magwiridwe antchito.

Sankhani ma analytics omwe mungayang'anire papulatifomu iliyonse, monga zokonda, zogawana, ndi ndemanga za Facebook.

Khazikitsani ma benchmark ndi makonda omwe mukufuna kukwaniritsa pakapita nthawi pa metric iliyonse.

Yang'anirani ma metric pa positi ndi nsanja kuti muzindikire zomwe zikuyenda bwino kwambiri.

Ganizirani zida monga Google Analytics, Fanpage Karma kapena gawo la analytic media kuti muzitsatira ma KPI pamanetiweki.

Unikani zomwe zikuchitika pakapita nthawi kuti muwone njira ndi makampeni omwe akuyenda bwino.

Sinthani njira potengera deta kuti muthe kukhathamiritsa nthawi zonse ndi zotsatira ndikutsata komwe akutumizirani kuti muwone momwe anthu akupititsira kutsamba lanu.

#8. Perekani chuma ndi bajeti

Dziwani bajeti yanu yonse komanso kuchuluka kwa momwe mungapatulire pazochita zamagulu.

Bajeti yazida zolipiridwa zotsatsa monga zotsatsa, zolemba zokwezedwa, zolimbikitsa zothandizidwa. Tsatani Kubweza Pazachuma (ROI).

Njira zina zodziwika bwino zowerengera ROI yapa media media:

• Mtengo pa lead (CPL) - Ndalama zonse zomwe zimagwiritsidwa ntchito pakutsatsa kwapa media media / Chiwerengero chazotsogola zopangidwa
  Imathandiza kuwerengera mtengo wopezera makasitomala.
• Mtengo pakudina kulikonse (CPC) - Chiwopsezo chonse / Chiwerengero chazomwe zadina patsamba lanu kuchokera pamayendedwe ochezera
  Imawonetsa kudina komwe kumatengera ndalama zotsatsa.
• Chiwerengero cha chinkhoswe - Zochita zonse (zokonda, zogawana, ndemanga)/Chiwerengero cha otsatira kapena zowonera
  Imayesa kuchuluka kwa kuyanjana pa zomwe zatumizidwa.
• Otsogolera otembenuka mtima - Chiwerengero cha otsogolera / Nambala ya maulendo ochezera tsamba lanu kuchokera pazama TV

Perekani zida zosinthira ntchito, kukonza zolemba, ndi kusanthula zotsatira monga Sprout Social, Brand24 kapena Hootsuite.

Akaunti ya zosowa za ogwira ntchito, monga maola angati pa sabata omwe mamembala amagulu amatha kuyang'ana kwambiri ntchito zachitukuko.

Phatikizani ndalama za Mphotho kapena zolimbikitsira zopangidwa ndi ogwiritsa ntchito ngati akuyendetsa kampeni.

Bajeti ya ntchito yojambula ngati mukufuna kupanga zithunzi ndi makanema ambiri.

Linganizani ndalama zogulira ogwiritsa ntchito, kuyang'anira ndi zida zothandizira.

Lolani bajeti yoyesera kuti muyese mawonekedwe atsopano otsatsa, nsanja kapena zinthu zothandizidwa ngati mungathe.

Unikaninso bajeti zizindikiro kotala kutengera zomwe zimakonda komanso magwiridwe antchito.

Ma templates aulere a Social Media Strategy

Simukudziwa poyambira? Palibe vuto! Pitani patsogolo pamasewerawa ndi ma tempuleti athu oyambira komanso apamwamba apawailesi yakanema👇

Zitengera Zapadera

Tikukhulupirira kuti maphunziro awa akupangitsani kukhala osangalala, olimbikitsidwa komanso odzaza ndi malingaliro kuti muwonjezere kupezeka kwanu.

Kuchita kumapangitsa kukhala wangwiro. Sungani zinthu mosasinthasintha komanso zotseguka nthawi zonse kumalingaliro atsopano, omvera anu apeza mtundu wanu nthawi yomweyo.

Mafunso Ofunsidwa Kawirikawiri

Kodi 5 C's of social media strategy ndi iti?

The 5 C's a social media strategy ndi:

Timasangalala
Kupanga ndi kugawana zinthu zamtengo wapatali, zochititsa chidwi ndizomwe zili pachimake cha njira iliyonse yochezera anthu. Dongosolo lazinthu liyenera kufotokoza mitundu, mawonekedwe, ma cadence ndi mitu ya zolemba zomwe mudzagawana.

Community
Kulimbikitsa anthu ammudzi kumafuna kuyanjana ndi kuyanjana ndi omvera anu. Kuyankha ndemanga, kufunsa mafunso, ndi kuvomereza ogwiritsa ntchito ndi njira zomangira maubwenzi.

Kusagwirizana
Kutumiza pafupipafupi pamanetiweki kumathandiza otsatira kudalira inu ngati gwero lovomerezeka. Zimawonjezeranso mwayi woti anthu aziwona zosintha zanu.

Ugwirizano
Kuyanjana ndi osonkhezera ndi mabizinesi omwe ali ndi omvera omwewo kumatha kuyambitsa mtundu wanu kwa anthu atsopano. Kugwirizana kumalimbitsa chikhulupiriro.

Kutembenuka
Zochita zonse zokhudzana ndi chikhalidwe cha anthu ziyenera kukhala zolunjika ku cholinga chomwe mukufuna monga otsogolera, malonda kapena kuchuluka kwa masamba. Kutsata ma metric kumathandizira kukhathamiritsa njira ndi zomwe zili mkati kuti ziyendetse bwino.

Ndi njira zitatu ziti zotsatsira ma media media?

Njira zitatu zodziwika bwino zamalonda zapa social media zomwe muyenera kuyang'ana nazo ndi:

Kutsatsa kwazinthu: Kupanga ndi kugawana zochititsa chidwi, zamaphunziro ndi njira yoyambira pazama TV. Izi zimathandiza kukweza mphamvu zamtundu wanu ndikupanga ubale ndi omwe angakhale makasitomala.

Kutsatsa komwe kuli kolipira: Kugwiritsa ntchito kukwezedwa kolipidwa kudzera pamapulatifomu otsatsa ngati Facebook/Instagram Ads kumakupatsani mwayi wopititsa patsogolo kufikitsa kwa zomwe muli ndi kampeni.

Kumanga pamudzi: Kulimbikitsa chiyanjano ndi kuyanjana kwa njira ziwiri ndi njira ina yabwino. Izi zimaphatikizapo kutumiza / kuyankha pafupipafupi pazokambirana zolimbikitsa.