Kuyang'ana zitsanzo zofotokozera (zitsanzo zofotokozera nkhani)? Timafunikira nkhani monga momwe zimawululira pazowonetsera. Tikhoza kuzigwiritsa ntchito posonyeza kufunika kwa mutu. Tikhoza kulimbikitsa mawu athu ndi mbiri ya moyo wathu.
Kudzera m'nkhani, timagawana zidziwitso zofunikira komanso zokumana nazo. Ngati tikumbukira lamulo la kalembedwe, malinga ndi momwe ulaliki uliri ndi chiyambi, pakati, ndi mapeto, tidzawona kuti mbali zomwezi nthawi zambiri zimakhala ndi nkhani.
M'ndandanda wazopezekamo
mwachidule
| Kodi mfundo 4 zoyambilira za nthano ndi ziti? | Khalidwe, nkhani, mikangano, ndi chilengedwe. |
| Kodi mitundu 4 yosiyanasiyana ya nthano ndi iti? | Kufotokoza nkhani zolembedwa, kusimba nkhani m'kamwa, kufotokoza nkhani zowoneka bwino, komanso nthano zama digito. |
Kufotokozera Nkhani ndi Chiyani?
Kukamba nthano ndi luso lofotokoza zinazake pogwiritsa ntchito nthano. Ndi njira yolankhulirana imene mauthenga, malingaliro, ndi mauthenga amaperekedwa kupyolera mu kufotokoza zochitika kapena otchulidwa. Kufotokozera nkhani kumaphatikizapo kupanga nkhani zosangalatsa, zomwe zingakhale zenizeni kapena zongopeka. Amagwiritsidwa ntchito kusangalatsa, kuphunzitsa, kukopa, kapena kudziwitsa omvera.
Pagulu la anthu (PR), pali mawu akuti "uthenga". Izi ndi zomwe wolemba nkhani amalankhula. Iyenera kukhala yokhazikika m'maganizo mwa omvera. Uthenga ukhoza kubwerezedwa mwachisawawa kapena kuperekedwa mwanjira ina mwa fanizo kapena zochitika za moyo.
Kulankhulana ndi njira yabwino yotumizira "uthenga" wanu kwa omvera anu.
Kusimba Nkhani M'mawu Oyambirira a Ulaliki
Kufotokozera nkhani ndi chimodzi mwa zitsanzo zogwiritsidwa ntchito kwambiri komanso zosavuta zofotokozera nkhani. Iyi ndi nkhani yomwe wowonetsa amatchulapo vuto lomwe tidzakambirane. Monga momwe mwadziwira kale, nkhanizi zimanenedwa pachiyambi. Pambuyo pa ulaliki, wokamba nkhaniyo amabwereza nkhani imene anakumana nayo posachedwapa, imene imasonyeza bwino lomwe vuto limene limagwirizana ndi mutu wa nkhani yake.
Nkhaniyo siingathe kudutsa mbali zonse za masewero a masewero. Ndipotu, ndi malo okhawo omwe timakulitsa mutu wa mawuwo. Ndikokwanira kupereka chiyambi, osati nkhani yonse, momwe vuto (mkangano) likuwonetsedwa. Koma onetsetsani kuti mukukumbukira kubwereranso ku mutuwo.
Chitsanzo: “Nthaŵi ina, Loweruka ndi Lamlungu usiku, mabwana anga anandiitanira kuntchito. Panthawiyo sindinkadziwa kuti ndi zotsatira zotani zomwe zingachitike ndikapanda kufika… Iwo ananena mwachidule pafoni kuti: “Mwachangu! Chotsani kunja!” Ndikuganiza kuti takhala tikuthana ndi mavuto ndikusiya zanga kukampani [<- zovuta]. Ndipo lero, ndikufuna kuti ndilankhule nanu za momwe anthu amakhalira odzipereka ku zomwe kampani imakonda komanso zomwe amakonda [<- presentation topic, bundle]…”
Kufotokozera Nkhani mu Thupi la Ulaliki
Nkhani ndi zabwino chifukwa zimathandiza wokamba nkhani kuti asamamvetsere. Timakonda kumvetsera nkhani zimene zimatiphunzitsa kapena kutisangalatsa. Kotero, ngati muli ndi ulaliki wautali (kupitirira mphindi 15-20), tengani "kupuma" pakati ndikufotokozera nkhani. Moyenera, nkhani yanu iyenera kulumikizidwabe ndi mzere wowonetsera. Zingakhale zabwino ngati mutha kusangalatsa omvera ndikupeza mfundo zothandiza kuchokera m'nkhaniyi nthawi imodzi.
Kusimba Nkhani Pomaliza Kufotokozera
Kodi mukukumbukira zomwe ziyenera kukhala kumapeto kwa chiwonetserochi? Chidule, uthenga, ndi pempho. Kufotokozera nkhani zomwe zimagwirira ntchito uthenga ndikusiya "aftertaste" yoyenera kulimbitsa mawu otumizidwa kwa omvera ndizoyenera kwambiri.
Kawirikawiri, zokamba zolimbikitsa amatsagana ndi mawu akuti “…ndipo akadapanda… (uthenga).” Ndiyeno, malingana ndi lingaliro lalikulu, lowetsani uthenga wanu m’malo mwa madontho. Mwachitsanzo: "pakanapanda: maphunziro opulumuka m'chipululu / kuthekera kokambilana / zopangidwa kufakitale yathu ..."
Malangizo 5 Ogwiritsa Ntchito Kufotokozera Nkhani mu Ulaliki
Kugwiritsa ntchito nthano muzowonetsera kumawonjezera mphamvu zawo komanso kukumbukira. Nawa malangizo 5 ochitira izi:
- Dziwani uthenga wofunikira. Musanayambe kupanga nkhani yofotokoza nkhani yanu, zindikirani uthenga waukulu kapena cholinga chomwe mukufuna kupereka kwa inu cholinga cha omvera. Izi zidzakuthandizani kuyang'ana pa nkhani yomwe munganene kuti mutsindike bwino mfundo yanu.
- Pangani khalidwe. Phatikizanipo munthu m'nkhani yanu yemwe omvera angamuzindikire kapena kumumvera chisoni. Uyu akhoza kukhala munthu weniweni kapena wongopeka, koma ndikofunikira kuti zigwirizane ndi mutu wanu ndipo zitha kuwonetsa zovuta kapena zochitika zomwe mukukambirana.
- Konzani nkhani yanu. Gawani nkhani yanu m'magawo omveka bwino: mawu oyamba, otukuka, ndi omaliza. Izi zikuthandizani kuti nkhani yanu ikhale yosavuta kugayidwa komanso yosangalatsa. Ngati muli ndi nkhawa zogawanitsa ulaliki wanu kapena kulemba sitepe inayake, musazengereze kupeza thandizo la akatswiri. Wolemba Nkhani imathandizira pazofunikira zilizonse.
- Onjezerani zinthu zamaganizo. Kutengeka mtima kumapangitsa nkhani kukhala zokopa komanso zosaiŵalika. Phatikizaninso zamalingaliro m'nkhani yanu kuti mutengere omvera anu ndikupangitsa kuti achitepo kanthu.
- Fotokozani ndi zitsanzo zenizeni. Gwiritsani ntchito zitsanzo zenizeni kuti muwonetse malingaliro anu ndi mauthenga anu okopa komanso omveka bwino. Izi zidzathandiza omvera kumvetsetsa bwino momwe uthenga wanu umagwirira ntchito.
Kupatula nthawi yokonza nthano zabwino kwambiri kungakhale kothandiza kwambiri.
Yambani mumasekondi.
Mukuyang'ana zowonetsera zotsatira za kafukufuku? Lowani kwaulere ndikutenga zomwe mukufuna kuchokera mu library ya template!
🚀 Kupita kumitambo ☁️
Pomaliza Pa Zitsanzo Zofotokozera Nkhani
Kumbukirani kuti nkhani yokambidwa bwino sikuti imangophunzitsa komanso imalimbikitsa ndi kukopa. Imasiya chiyambukiro chokhalitsa, kupangitsa ulaliki wanu kukhala wosatsatizana chabe wa mfundo ndi ziŵerengero koma chokumana nacho omvera anu adzachikumbukira ndi kuchiyamikira. Chifukwa chake, mukamayamba ntchito yanu yotsatira yolemba, landirani mphamvu ya nthano ndikuwona mauthenga anu akukhala moyo, ndikusiya chidwi kwa omvera anu.
Mafunso Ofunsidwa Kawirikawiri
Kodi kufunikira kofotokozera nkhani ndi chiyani polemba zowonetsera?
Kufotokozera nkhani polemba ndikofunika chifukwa kumathandiza kuti omvera anu azitha kukumbukira, kupangitsa zomwe mukulemba kukhala zosaiŵalika, ndikupereka zidziwitso zovuta m'njira yovomerezeka komanso yomveka. Zimakupatsani mwayi wolumikizana ndi omvera anu mwamalingaliro, ndikupangitsa uthenga wanu kukhala wokhudza komanso wokopa.
Kodi chitsanzo chabwino kwambiri cha momwe kukamba nkhani kungagwiritsidwire ntchito powonetsera bizinesi?
Tangoganizani kuti mukupereka chiwonetsero chazogulitsa zatsopano. M'malo mongotchula zinthu ndi zopindulitsa, mutha kuyamba ndi kugawana nkhani ya kupambana kwa kasitomala. Fotokozani momwe makasitomala anu adakumana ndi vuto lofanana ndi lomwe omvera anu angakumane nalo, ndiyeno fotokozani momwe mankhwala anu adathetsera vuto lawo, zomwe zimapangitsa kuti pakhale phindu komanso phindu. Njirayi ikuwonetsera mtengo wa mankhwalawo ndipo imagwirizananso ndi omvera payekha.
Kodi ndingaphatikizepo bwanji nkhani zankhani mu ulaliki wanga mogwira mtima?
Kufotokozera bwino nkhani kumaphatikizapo zinthu zingapo zofunika. Pazitsanzo zabwino za nthano, choyamba, zindikirani uthenga waukulu kapena zotengera zomwe mukufuna kufotokoza. Kenako, sankhani nkhani yolumikizana yomwe ikugwirizana ndi uthenga wanu. Onetsetsani kuti nkhani yanu ili ndi chiyambi, pakati, ndi mapeto omveka bwino. Gwiritsani ntchito mfundo zomveka bwino komanso mawu ofotokozera kuti omvera anu amve. Pomaliza, fotokozerani nkhaniyo ndi uthenga wanu waukulu, kutsindika mfundo yofunika yomwe mukufuna kuti omvera anu azikumbukira. Yesetsani kalankhulidwe kanu kuti muwonetsetse kuti kafotokozedwe kake kamakhala kosangalatsa komanso kosangalatsa.
