Anthu ambiri avomereza Kupanga Njira ndi kulinganiza mwanzeru mofanana, koma sizili choncho. Gawo loyamba lakukonzekera njira ndi njira yopangira. Kwa kampani iliyonse, Kupanga njira ndi gawo lofunikira kwambiri popeza limayika Gulu Lankhondo musanachitepo kanthu, ndikugogomezera kuchita bwino komanso zomveka.
Ndiye Kodi Strategy formulation ndi chiyani? M'nkhaniyi, tifotokoza zambiri za njira yopangira njira, zomwe zili, masitepe opangira njira, ndi malangizo opangira njira yopambana yopangira mabizinesi amitundu yonse.
M'ndandanda wazopezekamo
- Kodi Strategy Formulation ndi chiyani?
- Kufunika Kopanga Njira
- 5 Njira Zopangira Njira
- Kodi Mitundu Itatu Yopanga Strategy ndi iti?
- Njira 5 zopangira njira yopambana
- pansi Line
- Mafunso Ofunsidwa Kawirikawiri
Malangizo Othandizira Kuchita Bwino
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Kodi Strategy Formulation ndi chiyani?
Ndiye, strategic formulation ndi chiyani? Kupanga njira ndi njira yofotokozera momwe bungwe likuyendera, zolinga zake, ndi mapulani ake kuti akwaniritse zolingazo. Zimaphatikizapo kusanthula mphamvu ndi zofooka za bungwe ndi mwayi ndi zoopseza zomwe zilipo kunja kwake kuti apange ndondomeko yokwanira yokwaniritsa zolinga zake.
Kufunika Kopanga Njira
Panthawi yokonza njira, atsogoleri a bungwe amaganizira zinthu zingapo, monga momwe msika ukuyendera, zosowa za makasitomala, machitidwe omwe akupikisana nawo, chitukuko chaukadaulo, ndi zofunikira pakuwongolera. Amawunikanso chuma cha bungwe, kuphatikizapo ndalama, anthu, ndi katundu, kuti adziwe momwe angagawire bwino zinthuzo kuti akwaniritse zolinga zake.
Zotsatira za kamangidwe ka njira kaŵirikaŵiri ndi dongosolo lokonzekera bwino lomwe limalongosola zolinga za bungwe, zolinga zake, ndi zochita zake zofunika kuti zitheke. Dongosololi limapereka njira yopangira zisankho ndikuwongolera kagawidwe kazinthu, komanso kupanga ndi kukhazikitsa njira ndi ntchito zinazake. Kupanga njira zogwira mtima ndikofunikira kuti bungwe liziyenda bwino, chifukwa limawonetsetsa kuti zoyesayesa zake zikugwirizana ndi cholinga chake chonse komanso masomphenya ake komanso kuti ali okonzeka kupikisana pamisika yomwe yasankhidwa.
Kodi Mitundu Itatu Yopanga Strategy ndi iti?
Mtengo Utsogoleri Strategy
Kampani ikhoza kutengera njira ya utsogoleri wamtengo wapatali kuti ipeze mwayi wampikisano pokhala wopanga zotsika mtengo pamakampani ake. Izi zikuphatikizapo kuzindikira njira zochepetsera ndalama pamene mukusunga ubwino ndi mtengo kwa makasitomala. Mwachitsanzo, Walmart imagwiritsa ntchito njira ya utsogoleri wamtengo wapatali kuti ipereke mitengo yotsika kwa makasitomala ake potengera kuchuluka kwake, kasamalidwe kake, komanso magwiridwe antchito.
Njira Yosiyanitsira
Mpikisano njira ndi za kukhala wosiyana. Kampani ikhoza kupereka zinthu kapena ntchito zapadera zomwe makasitomala amawawona kuti ndi apamwamba pa mpikisano kuti asatsogolere opikisana nawo. Izi zikuphatikizapo kuzindikira njira zosiyanitsira malonda kapena ntchito za kampani ndi za omwe akupikisana nawo. Mwachitsanzo, Apple imagwiritsa ntchito njira yosiyanitsira kuti ipereke zinthu zamtengo wapatali, zotsogola zokhala ndi chizindikiritso champhamvu komanso chidziwitso chamakasitomala.
Focus Strategy
Njira yowunikira ingagwiritsidwe ntchito kuti mupeze phindu lampikisano poyang'ana gawo linalake lamakasitomala kapena msika. Izi cholinga chake ndi kuzindikira gulu la makasitomala omwe ali ndi zosowa ndi zokonda zapadera ndikusintha zinthu kapena ntchito zakampani kuti zikwaniritse zosowazo. Mwachitsanzo, Southwest Airlines imagwiritsa ntchito njira yolunjika poyang'ana apaulendo omwe amangoganizira za bajeti omwe ali ndi ndege zotsika mtengo komanso zosachita zinthu zotsika mtengo zomwe zimagogomezera kuchita bwino komanso kuthandiza makasitomala.
5 Njira Zopangira Njira
Kuti muyike gulu lanu panjira yoyenera kwazaka zikubwerazi, ndi ntchito yovuta. Komabe, ndi njira yoyenera yopangira ma Strategy poyambira, imalonjeza kuti kampaniyo ikhoza kudziwa momwe njirayo idzakhalire nthawi yayitali. Ndipo, nazi njira 5 popanga njira yamabizinesi moyenera:
Gawo 1: Kupanga cholinga ndi masomphenya
Chinthu choyamba pakupanga njira ndikutanthauzira cholinga ndi masomphenya a bungwe. Izi zimaphatikizapo kumveketsa bwino cholinga cha bungwe ndi kukhazikitsa zolinga zenizeni, zoyezeka zomwe bungwe likufuna kukwaniritsa.
Kumbukirani kuti zolinga zanu ndi masomphenya anu sizimangokhala. Ayenera kusinthika ndikusintha momwe bungwe lanu likukula ndikusintha. Onetsetsani nthawi zonse ndikusintha kuti muwonetsetse kuti zikupitiriza kusonyeza cholinga ndi malangizo a gulu lanu.
Gawo 2: Kusanthula kwachilengedwe
Ndi nthawi yoti mabungwe azindikire zoopseza ndi mwayi, mphamvu ndi zofooka, mwa kuyankhula kwina, zinthu zamkati ndi zakunja zomwe zingakhudze kupambana kwawo.
Kusanthula kwachilengedwe kumaphatikizapo kusonkhanitsa mwadongosolo komanso kusanthula zambiri za zinthu zakunja zomwe zingakhudze momwe bungwe likuyendera. Zinthu izi zingaphatikizepo zachuma, chikhalidwe, zamakono, chilengedwe, ndi ndale, komanso mpikisano ndi makasitomala. Cholinga cha kuwunika kwachilengedwe ndikuzindikira ziwopsezo ndi mwayi womwe ungakhudze bungwe ndikudziwitsa zisankho zanzeru. Kugwiritsa ntchito kusanthula kwa PEST kumatha kukuthandizani pamalo ojambulira.
Kuphatikiza apo, gawo lachiwiri la Strategy Formulation lingayambirenso Kusanthula kwa SWOT. Kusanthula uku kumapereka chidziwitso chokwanira cha momwe bungwe lilili komanso limathandizira kuzindikira madera omwe akuyenera kusintha.
Gawo 3: Dziwani zomwe mungachite
Kuzindikira njira zoyendetsera ntchito ndi chinthu chofunikira kwambiri popanga njira, yomwe imaphatikizapo kulingalira njira zosiyanasiyana zokwaniritsira zolinga ndi zolinga za bungwe.
Kutengera kuwunika kwazomwe zikuchitika mu gawo lachiwiri, bungwe liyenera kupeza njira zomwe zingawathandize kukwaniritsa zolinga ndi zolinga zake. Izi zitha kuphatikiza zosankha zakukula, kusiyanasiyana, kuyang'ana, kapena kulowa kwa msika.
4: Kuunika njira
kamodzi njira zosankha zazindikirika, ziyenera kuyesedwa potengera zinthu monga kuthekera, kuyenerera, kuvomerezeka, Kubwereranso pazachuma (ROI), chiwopsezo, nthawi yake, ndi mtengo. Nazi zina mwazinthu za timu yayikulu zomwe muyenera kuziganizira poyesa njira zoyenera:
Gawo 5: Sankhani njira yabwino
Bwerani ku gawo lomaliza, kampaniyo ikayesa zabwino ndi zoyipa za njira iliyonse yolimbana ndi zolinga ndi zolinga za bungwe, chuma, ndi chilengedwe chakunja, nthawi ikuwoneka kuti ndiyoyenera kusankha yabwino kwambiri ndikupanga dongosolo lomwe limafotokoza njira zenizeni. zomwe zidzatengedwe kuti zikwaniritse ndondomekoyi.
Kodi mitundu itatu ya Strategy Formulation ndi iti?
Kukula kwa Strategy Formation kuyenera kuganiziridwa kumayambiriro kwa kukonzekera. Gulu loyang'anira liyenera kupanga mapulani osiyanasiyana pamlingo uliwonse wa kasamalidwe.
Mitundu itatu ya Strategy Formulation imagwirizana ndi magawo atatu amakampani, motere:
Mlingo wamakampani
Pamlingo wamakampani, kupanga njira kumayang'ana kufotokozera kukula ndi mayendedwe a bungwe lonse. Izi zikuphatikiza kuzindikira mabizinesi ndi mafakitale omwe bungweli lidzagwire ntchito, ndikuwunika momwe mabizinesiwa adzayendetsedwe ndikuphatikizidwa kuti akwaniritse zolinga zonse.
Mulingo wamalonda
Cholinga cha kapangidwe ka Strategy pamlingo wabizinesi ndikupanga mwayi wampikisano wabizinesi inayake kapena mzere wazogulitsa mkati mwa bungwe. Cholinga chake ndi kupanga phindu kwa makasitomala ndikupanga phindu lokhazikika la bungwe.
Ntchito mlingo
Kukonzekera kwa njira zogwirira ntchito kumaphatikizapo kuzindikira malo ogwirira ntchito, kusanthula malo amkati ndi kunja, kufotokozera zolinga ndi zolinga, kupanga njira ndi njira, ndi kugawa chuma.
Malangizo 5 Opangira Njira Yopambana
Kusanthula mokwanira
Pangani kusanthula kwathunthu kwa chilengedwe chamkati ndi kunja kuti muzindikire mphamvu, zofooka, mwayi, ndi zoopseza. Izi zithandiza kumvetsetsa bwino momwe bungwe lilili komanso zinthu zomwe zingakhudze kupambana kwake kwamtsogolo.
Khalani ndi zolinga zomveka bwino
Khazikitsani zolinga ndi zolinga zomveka bwino, zachindunji, ndi zoyezeka zomwe zikugwirizana ndi cholinga ndi masomphenya a bungwe. Izi zithandizira kutsogolera popanga zisankho ndikuwonetsetsa kuti zinthu zaperekedwa moyenera.
Pangani njira yosinthika komanso yosinthika
Pangani njira yosinthika komanso yosinthika yomwe ingasinthe kusintha kwa msika ndi zosowa za makasitomala. Izi zidzathandiza kuonetsetsa kuti bungwe likukhalabe loyenera komanso lopikisana pakapita nthawi.
Phatikizani okhudzidwa nawo
Phatikizani makiyi othandizira, monga antchito, makasitomala, ogulitsa katundu, ndi othandizana nawo, pakupanga njira. Izi zithandiza kuwonetsetsa kuti malingaliro ndi malingaliro osiyanasiyana akuganiziridwa komanso kuti ndondomekoyi ikuthandizidwa ndi omwe adzakhale ndi udindo wokonzekera.
Yang'anirani ndikuwunika momwe zinthu zikuyendera
Kuwunika ndi yezerani kupita patsogolo pafupipafupi motsutsana ndi zolinga ndi zolinga zomwe zakhazikitsidwa mundondomeko. Izi zidzathandiza kuzindikira madera opambana ndi madera omwe angafunikire kusintha ndikusintha zofunikira kuti bungwe liziyenda bwino.
Kambiranani ndi AhaSlides
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Kuphatikiza apo, kugwiritsa ntchito AhaSlides kugwirira ntchito limodzi ndi membala wa gulu lanu ndikuchita kafukufuku ndi zisankho kuti mutenge ndemanga kuchokera ku gulu lanu ndi okhudzidwa kungakhale lingaliro lodabwitsa. Izi zithandiza kuwonetsetsa kuti malingaliro a aliyense akuganiziridwa komanso kuti ndondomekoyi ikugwirizana ndi zosowa ndi zomwe akuyembekezera.
pansi Line
Ngati pali kusintha kwakukulu mumakampani, njira yamakampani ingafunikire kusinthanso. Zikatero, njira yopangira njira zingapo ikhoza kukhala yankho labwino kwambiri. Osasokoneza momwe kampaniyo ilili mukamasankha njira zoyendetsera ntchito.
Ref: HBS
Mafunso Ofunsidwa Kawirikawiri
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