Zochitika zenizeni ngati zimenezi n’zofala masiku ano, zikusonyeza kuti n’zosathandiza kugulitsa ndi kugulitsa.
Ndiye Kodi Upselling and Cross Selling ndi Chiyani, komanso momwe mungakulitsire phindu popanda kuzimitsa makasitomala? Onani nkhaniyi nthawi yomweyo.
M'ndandanda wazopezekamo
- Kusiyana pakati pa Upselling ndi Cross Selling
- Zitsanzo za Upselling ndi Cross Selling
- Njira yopambana ku Upselling ndi Cross Selling
- Mafunso Ofunsidwa Kawirikawiri
- pansi Line
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Upselling and Cross Selling: Kodi Pali Kusiyana Kotani?
Upselling ndi Cross Selling ndi njira zonse zogulitsira zomwe zimagwiritsidwa ntchito kuti ziwonjezere ndalama komanso kupindula, koma zimasiyana m'njira komanso kuyang'ana kwawo. Mabizinesi ayenera kusiyanitsa momwe ndi nthawi yogwiritsira ntchito Upselling ndi Cross Selling ndi makasitomala osiyanasiyana.
Mtanda kugulitsa tanthauzo
Kugulitsa Mtanda ndi njira yogulitsira yomwe kampani imalimbikitsa zinthu zowonjezera kapena ntchito kwa makasitomala omwe alipo, nthawi zambiri pakugula kapena pambuyo pake. Cholinga chake ndi kupereka malingaliro azinthu zina zomwe kasitomala atha kuzipeza kukhala zothandiza kapena zokopa kutengera zomwe wagula.
Mwachitsanzo, kasitomala amene amagula laputopu amatha kugulitsa chikwama chonyamulira, mbewa, kapena zida zina.
Upselling tanthauzo
Upselling ndi njira yogulitsira yomwe kampani imalimbikitsa makasitomala kuti agule mtundu wamtengo wapatali kwambiri wa chinthu kapena ntchito kapena kuwonjezera zina kapena kukweza. Cholinga chake ndi kuonjezera mtengo wa kugula kwa kasitomala m'malo mongowonjezera zinthu zina.
Mwachitsanzo, kasitomala amene akuganizira mtundu woyambira wa pulogalamu ya pulogalamuyo akhoza kugulitsidwa ku mtundu wamtengo wapatali womwe umapereka zina zambiri komanso magwiridwe antchito.
Zitsanzo za Upselling ndi Cross Selling
Zitsanzo Zogulitsa Mtanda
Mabizinesi amatha kufufuza mipata yosiyanasiyana yogulitsa malonda kuti awonjezere ndalama ndikuchita nawo makasitomala. Nawa njira zogulitsira zogwirira ntchito zomwe munganene motere:
Zogulitsa zambiri: Apatseni makasitomala kuchotsera akagula mtolo wazinthu zogwirizana. Mwachitsanzo, malo odyera amatha kukupatsani chakudya chomwe chimakhala ndi mbale yayikulu, mbale yam'mbali, ndi chakumwa.
Kugulitsa mwachidwi: Phunzitsani ogwira ntchito ogulitsa kuti afotokoze zinthu zina kapena ntchito zomwe zimagwirizana ndi kugula kwa kasitomala. Mwachitsanzo, wogulitsa zovala angapereke mpango wofananira kapena nsapato zopita ndi zovala za kasitomala.
Mapulogalamu okhulupirika: Perekani mphotho ndi mabonasi kwa makasitomala omwe amagula pafupipafupi kubizinesi yanu. Mwachitsanzo, malo ogulitsira khofi amatha kupereka chakumwa chaulere kwa makasitomala omwe amagula zakumwa zingapo.
Malingaliro anu: Gwiritsani ntchito migodi ya data yamakasitomala kuti mufotokozere zinthu kapena ntchito zomwe zikugwirizana ndi zomwe amakonda komanso mbiri yogula. Mwachitsanzo, wogulitsa pa intaneti atha kupereka malingaliro okhudzana ndi zomwe kasitomala amasaka ndikugula.
Kulankhulana kotsatira: Funsani makasitomala kuti apereke malingaliro okhudzana ndi zinthu kapena ntchito mukagula. Mwachitsanzo, malo ogulitsa magalimoto amatha kupereka ntchito zosamalira magalimoto kwa makasitomala omwe agula galimoto yatsopano posachedwa.
Upselling Zitsanzo
Kutsatsa kwa Upsell ndikofunikira kuti apatse makasitomala ntchito zabwino kwambiri, kuwapatsa zinthu zamtengo wapatali kapena ntchito zomwe zimakwaniritsa zosowa zawo. Mutha kupeza zitsanzo pansipa za njira zotsatsa za upsell zothandiza.
Kukweza kwazinthu kapena ntchito: Apatseni makasitomala mtundu wapamwamba kwambiri kapena wolemera kwambiri wa chinthu kapena ntchito yomwe amagwiritsa ntchito kale. Mwachitsanzo, banki ikhoza kugulitsa kasitomala ku akaunti yoyang'anira ndalama zomwe zimapereka chiwongola dzanja chokwera kapena zopindulitsa zina monga chindapusa cha ATM kapena macheke aulere.
Zowonjezera ndi zowonjezera: Apatseni makasitomala zina zowonjezera kapena zowonjezera kuti muwongolere luso lawo. Mwachitsanzo, hotelo ikhoza kupatsa makasitomala mwayi woti akweze m'chipinda chokhala ndi mawonekedwe kapena suti yapamwamba.
Mitengo ya tiered: Mitundu yosiyanasiyana yamitengo imagwiritsidwa ntchito kwambiri kulimbikitsa milingo yosiyanasiyana ya mautumiki kapena mawonekedwe. Mwachitsanzo, ntchito yotengera kulembetsa ikhoza kupereka mapulani oyambira okhala ndi zochepera komanso pulani yamtengo wapatali yokhala ndi zina zambiri.
Zopereka zanthawi yochepa: Yesani kupanga changu popereka zotsatsa zanthawi yochepa kapena zotsatsa kuti mulimbikitse makasitomala kukweza kapena kugula mtundu wodula kwambiri wa chinthu kapena ntchito.
Mapulogalamu otumiza: Sianthu ambiri amakana mwayi wosunga ndalama zawo. Perekani zolimbikitsa kwa makasitomala omwe amatumiza bizinesi yatsopano kukampani. Izi zingaphatikizepo kuchotsera, malonda aulere kapena ntchito, kapena mphotho zina. Itha kukhalanso njira yabwino yogulitsira B2B.
Kupambana Strategy for Upselling and Cross Selling
Kodi kugulitsa ndi kugulitsa kumayenda bwino bwanji? Ngati mukufuna kukhutiritsa kasitomala wanu pamene mukukweza phindu ndi kutchuka kwa kampani, mukhoza kutsatira malangizo awa.
#1. Customer Portfolio
Kudziwa zosowa za makasitomala anu ndi zomwe amakonda ndi gawo lofunikira kuti mutha kupanga malingaliro oyenera komanso ofunikira. Kwa kampani yayikulu, kugwiritsa ntchito kasamalidwe ka Makasitomala kungathandize kukulitsa njira zotsatsira za B2B.
#2. Upsell Pop-up
Shopify mapulogalamu ngati "Ultimate Special Offers" amathandizira mabizinesi kuwonetsa ma pop-up omwe amapatsa makasitomala kugulitsa kapena kukweza potuluka. Mwachitsanzo, kasitomala yemwe wawonjezera laputopu yoyambira pangolo yawo atha kupatsidwa mwayi wokweza laputopu yapamwamba yokhala ndi zina zambiri.
#3. Email Transaction
Maimelo ochita malonda ndi maimelo omwe amatumizidwa kwa makasitomala pambuyo pakuchitapo kanthu kapena kuchitapo kanthu, monga kugula kapena kulembetsa.
Imelo yotsimikizira kuyitanitsa: Makasitomala akagula, mabizinesi amatha kuphatikiza mwayi wogulitsa mu imelo yotsimikizira. Mwachitsanzo, wogulitsa zovala atha kupangira zinthu zina kapena zowonjezera zomwe zimayenderana ndi kugula kwa kasitomala.
Imelo yamangolo yosiyidwa: Mabizinesi amatha kutumiza imelo yotsatila yomwe ili ndi mwayi wogulitsa zinthu kapena mautumiki ogwirizana ngati kasitomala asiya ngolo yake.
#4. Konzani Bizinesi Webusayiti
Kuti mukope makasitomala ambiri kuti agule zinthu kapena ntchito zomwe akulimbikitsidwa, ndikofunikira kukulitsa tsamba lanu m'njira yodziwika bwino komanso yowoneka bwino. Izi zitha kuthandiza makasitomala kupeza zinthu zatsopano ndi ntchito zomwe mwina sakanaziganizira mwanjira ina.
#5. Perekani Umboni Wachikhalidwe
Onetsani kasitomala wanu za ndemanga za makasitomala ena ndi mavoti, chiwonetsero chabwino kwambiri cha mtengo wazinthu zowonjezera kapena ntchito. Izi zitha kuthandiza makasitomala kudalira ndikuwonjezera mwayi wogula zina.
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#6. Competitor Analysis
Mwa kusanthula omwe akupikisana nawo, mutha kupeza chidziwitso chofunikira pazogulitsa zawo, mitengo, ndi njira zotsatsira. Izi zingakuthandizeni kuzindikira mipata pamsika yomwe mungathe kudzaza ndi katundu kapena ntchito zanu, komanso malo omwe mungathe kudzisiyanitsa ndi omwe akupikisana nawo.
Mwachitsanzo, ngati muwona kuti omwe akupikisana nawo akupereka zinthu zina zowonjezera kapena ntchito kwa makasitomala awo, mungafunike kuganiziranso kupereka izi kwa makasitomala anu.
#7. Kuchita Kafukufuku wa Makasitomala
Chitani kafukufuku kuti mupeze mayankho kuchokera kwa makasitomala pazokonda zawo ndi zosowa zawo. Funsani mafunso okhudza momwe amagulira, zinthu kapena ntchito zomwe asonyeza chidwi nazo, ndi zinthu kapena ntchito zomwe angakonde kuzigula m'tsogolomu.
AhaSlides imapereka ma tempulo osiyanasiyana amakasitomala omwe mungathe kusintha mwachangu.
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#8. Yang'anira Zochita za Makasitomala
Yang'anirani zomwe makasitomala amakumana nazo panjira zingapo monga malo ochezera a pa Intaneti, imelo, ndi foni kuti mudziwe makasitomala omwe angavomereze kugulitsa zinthu zosiyanasiyana. Tengani Facebook ngati mwachitsanzo.
#9. Ophunzitsidwa Salesforce
Phunzitsani antchito anu kupanga malingaliro oyenera malinga ndi zosowa za makasitomala ndi zomwe amakonda. Aphunzitseni kukhala aubwenzi ndi odziwa zambiri m’malo momangokhalira kukakamira kapena aukali. AhaSlides ndi chida chanzeru komanso chothandizira kwa ophunzitsa.
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- Maphunziro Owona: Maupangiri a 2024 okhala ndi Malangizo 15+ okhala ndi Zida
Mafunso Ofunsidwa Kawirikawiri
Kodi kugulitsa-kugulitsa vs kugulitsa ndi kugulitsa ndi chiyani?
Pomwe kugulitsa ndi kugulitsa pamtanda kumayang'ana kwambiri kukulitsa mtengo wamalonda amodzi, kuphatikiza kumayang'ana kwambiri kuphatikiza zinthu ziwiri kapena zingapo pamodzi ndikuzipereka ngati phukusi. Mwachitsanzo, malo odyera zakudya zophikidwa mofulumira angapereke chakudya chamtengo wapatali chokhala ndi mabaga, zokazinga, ndi zakumwa pamtengo wotsikirapo kusiyana ndi kugula chinthu chilichonse payekha.
Kodi njira yogulitsira ndi kugulitsa ndi chiyani?
Njira yogulitsira ndi kugulitsa zinthu zambiri imaphatikizapo kumvetsetsa makasitomala anu, kupereka zinthu kapena ntchito zofunikira komanso zofunikira, kufotokozera zabwino, kupereka zolimbikitsa, komanso kupereka chithandizo chabwino kwambiri kwamakasitomala.
Chifukwa chiyani tiyenera kugulitsa ndi kugulitsa?
Kugulitsa ndi Kugulitsa Pamtanda kumatha kuwonjezera ndalama, kukulitsa kukhutira kwamakasitomala, ndikumanga kukhulupirika kwamakasitomala. Popereka zinthu zowonjezera kapena ntchito zomwe zimakwaniritsa zosowa za makasitomala kapena kukulitsa luso lawo, mabizinesi amatha kukulitsa mtengo wamalonda aliwonse ndikupanga ubale wolimba ndi makasitomala awo. Ndi njira yopambana pomwe makasitomala amapeza mtengo wochulukirapo ndipo makampani amawonjezera ndalama.
Kodi mumagulitsa bwanji popanda kuzimitsa makasitomala?
Nthawi ndiyofunikira: Osakankhira kugulitsa koyambirira kwambiri pakugulitsa; imatha kuzimitsa kasitomala. Dikirani mpaka kasitomala atasankha kugula kwawo koyambirira ndiyeno perekani lingaliro la upsell ngati njira.
Kodi mumawadziwa bwanji makasitomala oti agulitse?
Njira yosavuta yodziwira yemwe angagule phukusi logulitsira ndikuyang'ana pankhokwe yamakasitomala anu kuti muzindikire machitidwe ndi machitidwe ogula.
Kodi Ulamuliro wa Atatu mu Upselling ndi chiyani?
Popereka makasitomala njira zitatu, mabizinesi amatha kupereka zinthu zosiyanasiyana kapena ntchito zomwe zimakwaniritsa zosowa ndi bajeti zosiyanasiyana. Lamulo la Atatu lingagwiritsidwe ntchito pogulitsa komanso kugulitsa.
Kodi Chitsanzo cha Woocommerce Upsell ndi Cross-sell ndi chiyani?
Upsell patsamba lazogulitsa, kugulitsa-kugulitsa patsamba langolo, ndikugulitsa patsamba lotuluka ndi zina mwa njira za Woocommerce zolimbikitsira kugulitsa ndi kugulitsa mwachindunji kwa makasitomala.
Kodi kugulitsa kwapakati mu B2 ndi chiyani?
Kugulitsa malonda mu B2B (bizinesi-to-bizinesi) kumatanthawuza mchitidwe wopereka zinthu zowonjezera kapena ntchito kwa kasitomala wabizinesi yemwe akugula kale kuchokera kwa inu.
Kodi Zoipa Zogulitsa Mtanda Ndi Chiyani?
Makasitomala angakakamizidwe kugula zinthu zina kapena ntchito zina zomwe sazifuna kapena kuzifuna, zomwe zimabweretsa kusakhutira ndi kuwononga ubale.
pansi Line
Mabizinesi akuyenera kugwiritsa ntchito njira zogulitsira ndi kugulitsa mosamalitsa m'njira yomwe imawonjezera phindu lenileni kwa kasitomala m'malo mongoyesa kukulitsa malonda.
Chitani kafukufuku wanu wokhutitsidwa ndi kasitomala nthawi yomweyo ndi AhaSlides kuti mudziwe zomwe makasitomala anu amafunikira kwambiri.
Ndipo musaiwale kugwira nawo ntchito AhaSlides kuphunzitsa anthu ogwira ntchito pa intaneti komanso pa intaneti.
Ref: Forbes
