"Chithunzi chilichonse, chochita chilichonse, komanso zowoneka bwino zimapanga 'chizindikiro' m'malingaliro a ogula." - Sergio Zyman
Tili m'nthawi yamphamvu kwambiri ya ogula digito. Mphamvu ya zinthu zowoneka pokopa ogwiritsa ntchito, makamaka kulumikizana kowonekera ndikofunikira kwambiri kuposa kale. Palibe njira yabwinoko yofotokozera zambiri kuposa kudzutsa masomphenya a wowonera.
M'nkhaniyi, muphunzira momwe mungayankhulire zowoneka bwino, zitsanzo, ndi momwe mungagwiritsire ntchito kupititsa patsogolo ntchito yanu kapena chithunzi chamtundu wanu komanso zomwe zikuchitika.
M'ndandanda wazopezekamo
Kodi Visual Communication ndi chiyani?
Kodi kulumikizana kowoneka ndi chiyani? Kulankhulana kowoneka ndi njira yopangira yomwe imaphatikiza mafanizo ndi ukadaulo kuti afotokoze malingaliro ndi chidziwitso mowonekera potero kuwapangitsa kukhala ogwirizana komanso osavuta kumva.
Imagwiritsa ntchito zinthu zosiyanasiyana monga zithunzi, mawu, kampeni, mafilimu, kapena makanema ojambula, ndipo imagwiritsidwa ntchito kwambiri m'magawo osiyanasiyana pakupanga, mafanizo, kujambula, zojambulajambula, ndi kutsatsa.
Kulankhulana kowoneka kuli ndi zinthu ziwiri:
- Kulankhulana - zokhudzana ndi kutumiza mauthenga mwachindunji, monga kutsatsa, kuyika chizindikiro, mawonekedwe awebusayiti, mawonekedwe amtundu wa ogwiritsa ntchito, kapangidwe ka chidziwitso, ndi kapangidwe ka media. Kapangidwe kazoyankhulana kamayang'ana pa njira, zomwe zili, komanso nkhani za mauthenga awo, komanso momwe angakhudzire zochita, malingaliro, ndi malingaliro a omvera awo.
- Luso lazojambula - imayang'ana pakupanga zinthu zowoneka, monga ma logos, zithunzi, zithunzi, kalembedwe, ndi masanjidwe, kuwapangitsa kukhala omveka bwino komanso okopa kwa ogwiritsa ntchito. Kapangidwe kazithunzi kamayang'ana kwambiri kukongola, kalembedwe, ndi mawonekedwe a mauthenga awo.
🌟 Mwinanso mungakonde: Kuganiza Mosiyana ndi Kosinthasintha
Mitundu ya Kulankhulana Kowoneka ndi Zitsanzo
Nthawi zambiri, mawonekedwe owoneka bwino nthawi zambiri amadalira mitundu inayi yolumikizirana yowonera: typography, zithunzi, masanjidwe, ndikuyenda. Iliyonse mwa mitundu iyi imakhala ndi gawo lofunikira popereka chidziwitso ndikupanga kapangidwe kowoneka bwino.
AhaSlides ndiye Wopanga Quiz Womaliza
Pangani masewera ochezera nthawi yomweyo ndi laibulale yathu yayikulu yama template kuti muphe kunyong'onyeka
- Typography Zimakhudza kugwiritsa ntchito mafonti ndi zilembo kuti atumize uthenga. Mwachitsanzo, typography ya Apple imadziwika ndi mawonekedwe ake oyera, ocheperako, komanso amakono, omwe ndi gawo lofunikira pakuyika kwake.
- zithunzi ndiko kuphatikizika kwa zithunzi, zithunzi, ndi zithunzi kuti zipereke zambiri. Mwachitsanzo, Kulankhulana kowonekera wakhala gawo la masewera kapangidwe, makamaka Graphics zinthu. Chithunzi cha SCE Japan Wopupuluma ndi yotchuka chifukwa cha luso lake lokopa komanso lapadera.
- Mipangidwe yang'anani pakukonza zinthu zowoneka patsamba kapena pazenera. Mwachitsanzo, mawebusaiti nthawi zambiri amaika khama pakupanga masanjidwe, chifukwa masanjidwewo ndi omwe amatsimikizira momwe wogwiritsa ntchito amalumikizirana ndi tsambalo, zokhudzana ndi magawo onse a UI ndi UX.
- Zoyenda amagwiritsa ntchito makanema ojambula pamanja ndi makanema kuti agwirizane ndi owonera ndikupereka uthenga. Chiwonetsero chokhala ndi mawonekedwe ochezera ndi chitsanzo chabwino cha zoyenda. Ichi ndichifukwa chake nsanja zowonetsera zimafanana Chidwi bwerani kudzathandiza kukulitsa chidwi cha omvera.
Malangizo Enanso ndi AhaSlides
Mukuyang'ana Maulaliki Ogwiritsa Ntchito?
Sonkhanitsani mamembala agulu lanu ndi mafunso osangalatsa pa AhaSlides. Lowani kuti mutenge mafunso aulere kuchokera ku library ya template ya AhaSlides!
🚀 Tengani Mafunso Aulere☁️
N'chifukwa Chiyani Kulankhulana Koonekera Kuli Kothandiza?
Kulankhulana mwachiwonekere n'kofunika kwambiri chifukwa kumathandiza kuti anthu azilankhulana popanda mawu. Kuonjezera apo, zingakhale zophweka kupereka chiwongolero choyamba champhamvu, kufotokoza zakukhosi, ndi kusunga malingaliro.
Zowoneka zingakhale chida chothandizira kusunga zinthu mwadongosolo komanso kupanga ubale ndi kukhulupirirana. Pali zifukwa zisanu zomwe zimafotokozera chifukwa chake kulumikizana kowonekera ndikofunikira.
#1. Zambiri zitha kufotokozedwa momveka bwino komanso mwachangu
"M'malo mwake, timapanga zowonera nthawi 60,000 mwachangu kuposa zolemba." - T-sayansi
Zambiri, monga ziwerengero, zimakhala zosavuta kumva zikasinthidwa kukhala chilankhulo chowoneka. Mwachitsanzo, zolosera zanyengo, pakanthawi kochepa, zimagwiritsa ntchito infographics, komanso kuyenda kwamavidiyo.
Owonerera sakanangomvetsetsa zomwe zili mkati mwachangu komanso momveka bwino, komanso zingapangitse kuti zikhale zosavuta kuti wowonetsa afotokoze mfundo zawo. Kugwiritsa ntchito zowonera kudzakuthandizani kufotokoza momveka bwino lingaliro lovuta.
#2. Kulankhulana kowoneka ndi kosinthika
Anthu amamvetsetsa zovuta zomwe zili mkati chifukwa cha vuto la chilankhulo. Komabe, mafanizo ndi zojambulajambula zimatha kukhala pazikhalidwe zosiyanasiyana komanso zolepheretsa chilankhulo. Ichi ndichifukwa chake njira yamabizinesi nthawi zonse imagwiritsa ntchito zowonera kuti zilimbikitse kutsatsa kwapadziko lonse lapansi. Mwachitsanzo, Coca-Cola amagwiritsa ntchito makanema osalankhula mawu omwe amatha kuthana ndi malire a malonda osindikiza ndi OOH.
#3. Mauthenga operekedwa amakopa chidwi komanso kuchitapo kanthu
Kafukufuku amasonyeza kuti anthu amakumbukira 10 peresenti ya zomwe amamva, 20 peresenti ya zomwe amawerenga, ndi 80 peresenti ya zomwe amawona.
Kuwona kwa data, monga mavidiyo, kumaphatikiza zowonera, zomveka, ndi nthano, zomwe zimakulitsa chidwi komanso kutengeka. Kugwiritsa ntchito makanema ndi mafanizo polumikizirana mkati kumatha kukopa chidwi cha omvera anu m'njira zomwe mawu osavuta sangathe.
#4. Omvera amakhudzidwa ndikukumbukiridwa
"Maso aumunthu amatha kulemba zizindikiro za 36,000 ola lililonse. Pasanathe gawo limodzi mwa magawo khumi a sekondi, tikhoza kukhala ndi chidziwitso cha zochitika." - Team Naarg, Wapakati
Akuti pafupifupi 90% ya tsatanetsatane imatumizidwa ku ubongo kuchokera kuzinthu zowoneka. Palibe kukayika kuti zowoneka zimawonjezera kutengeka ndi kuchitapo kanthu m'njira yabwino komanso yosangalatsa, kulimbitsa mfundo, ndikuthandizira omvera anu kukumbukira zinthu zina zomwe zimakhudza. Chifukwa chake, zinthu zowoneka ndi njira yothandiza kwambiri yothandizira kuzindikira komanso kukumbukira.
#5. Zomwe zili ndizomwe zimapangidwira kuti ziwonjezere zoyeserera za ogwiritsa ntchito
Kulankhulana kowonekera kuchokera pamawebusayiti ngati TikTok ndi Facebook nthawi zambiri amagwiritsidwa ntchito makonda kulumikizana, komwe cholinga chake ndi kupanga zomwe zili patsamba kapena kulumikizana kwamakasitomala kukhala kothandiza kwambiri kwa kasitomala kapena chiyembekezo.
Zikuwonekeratu kuti ntchitoyi idapangidwa kuti ipatse ogula zomwe akufuna, nthawi yomwe akuzifuna. Mwa kulinganiza zopereka zake mogwirizana ndi zokonda za munthu aliyense, zomwe amakonda, ndi zosowa zake, zimatsimikizira kuti anthu nthawi zonse amapindula ndi zomwe akumana nazo.
Ndipotu, malinga ndi a Lipoti la 2021 BCG, makampani omwe amapereka makampeni amakasitomala ochulukirapo amatha kuwonjezera malonda ndi 6% mpaka 10%.
🌟 Mwinanso mungakonde: Pang'ono Ndi Zambiri: 15+ Zitsanzo Zosavuta Kwambiri Zowonetsera Kuti Zikhomerere Chochitika Chilichonse
Malangizo Othandizira Kuyankhulana Kowoneka Bwino: Malangizo 7
Ndi kalozera wotani wolankhulirana wowoneka bwino wokhala ndi malangizo omwe muyenera kuwatsatira? Ngati ndinu oyamba, kapena simukudziwa bwino njira yolumikizirana ndi akatswiri, yang'anani malangizo awa posachedwa.
Malangizo #1. Onetsetsani kuti Chithunzicho Chikupereka Uthenga Moyenera
Chithunzi chabwino kwambiri sichimangopereka uthenga wolondola womwe bizinesi ikufuna, komanso imadzutsa malingaliro amunthu. Kutenga nthawi yosankha chithunzi ndiye chinsinsi chowongolera kukopa kwanu. Sikuti ndi zithunzi zokha, ma GIF, ndi makanema ndi njira yokopa anthu.
Malangizo #2. Yang'anani Pa Mafonti ndi Mitundu
Mfundo zamafonti ndi utoto zomwe zimakhala zosavuta komanso zongoganizira nthawi zonse zimapindulitsa kwambiri pakukwezera kwanu. Lamulo pano ndikusankha mosamalitsa mafonti ndi mitundu yomwe imayimira mawu akampani yanu ndi njira. M'malo mwake, mitundu yambiri yodziwika bwino imapanga font yawoyawo.
Malangizo #3. Tsimikizirani Mfundo Yodziwika bwino
Njira yabwino yopangira mapangidwe imatha kuchepetsa kuchuluka kwa chidziwitso chomwe makasitomala amakumana nacho. Chifukwa chake, buku lodziwika bwino liyenera kugwiritsidwa ntchito kukumbukira ogula. Anthu ambiri amene amachidziwa bwino chinthucho, m’pamenenso amakhala ndi mwayi wosankhanso chinthucho.
Malangizo #4. Gwiritsani Ntchito Mawonekedwe Apamwamba Pakupanga
Njira yabwino kwambiri yosungitsira chidwi cha kasitomala wanu ndikugwiritsa ntchito maulamuliro omveka bwino pazojambula zanu ndi njira. Okonza amakhudza malingaliro a ogwiritsa ntchito ndikuwatsogolera ku machitidwe omwe akufuna popanga zinthu zowoneka ngati zizindikiro za menyu, mafonti, ndi mitundu.
Malangizo #5. Gwiritsani Ntchito Mapulatifomu Osiyanasiyana a Media
Pali njira zambiri zolumikizirana ndi makasitomala, ndipo m'zaka za digito, kugwiritsa ntchito mwayi wamapulatifomu osiyanasiyana kumatha kubweretsa phindu lalikulu potengera phindu komanso chikoka.
Malangizo #6. Pangani Mapangidwe Omvera
Monga nthawi zonse, ndikofunikira kuti nsanja imangidwe pogwiritsa ntchito zomwe zimatchedwa "mapangidwe omvera" kuti athe kukwaniritsa zosowa za ophunzira. Mawuwa akutanthauza kuthekera kogwiritsa ntchito maphunzirowa pazida zonse zamagetsi-kuchokera pamakompyuta kupita ku mafoni a m'manja-popanda phindu la tsambalo likukhudzidwa.
Malangizo #7. Kupititsa patsogolo Interaction Design
Ngati kuwonjezera pa kuyanjana, mumagwiritsa ntchito zinthu zowoneka kuti mupereke zambiri, mutha kukulitsa luso la kulumikizana kwanu. Mwachitsanzo, kupanga mauthenga omwe amapempha omvera anu kuti afufuze ndikupeza nkhani yonse. Chifukwa cha zomwe makasitomala amayankha komanso kuyankha kwa data yamakasitomala, titha kukulitsa ndikuwongolera zomwe ogwiritsa ntchito amakumana nazo.
Zam'tsogolo: Mawonekedwe Oyankhulana Owoneka 2024
Kodi kulankhulana kowoneka ndi tsogolo lake ndi chiyani m'malingaliro anu? Kodi mwasintha njira zaposachedwa kwambiri zamalankhulidwe owoneka? Nawa machitidwe 5 aposachedwa omwe adafalikira m'zaka zaposachedwa.
#1. Mgwirizano wa anthu
Kulumikizana kwa anthu ndikofunikira posunga ubale pakati pa mtundu ndi kasitomala. Makamaka mu eCommerce, mpikisano pakati pa mabizinesi ndikuwonetsetsa kukhulupirika-makasitomala. Mwachitsanzo, kuthandizira pagulu lapaintaneti, monga Instagram, YouTube, Facebook, ndi Reddit kumalola kasitomala kuti azilumikizana ndi mtundu ndi bizinesi komanso mayankho awo. Kuphatikiza apo, zikwangwani zolumikizana zakhala zikuchitika kwa zaka zambiri.
#2. Automation ndi AI
Tikuyandikira zowoneka mosiyanasiyana chifukwa chaukadaulo wa AI. Kutengera njira za AI ndi Automation, Otsatsa ndi makampani amapezerapo mwayi pakuwongolera mwachangu komanso moyenera kuchuluka kwa data komanso kupeza chidziwitso chanzeru, ndikuwongolera kupanga zisankho.
#3. Chida cha Revolution: 3D ndi CGI
Dziko la mafashoni likuipiraipira chifukwa cha malonda atsopano a Jacquemus, omwe akukhudza zikwama zazikulu zonga ngati galimoto zikuwulutsidwa m'misewu ya Paris. Kuphatikiza apo, pakhala nkhani zotsatsa za CGI Maybelline Mascara. Kanema woyamba akuwonetsa sitima yapinki yofanana ndi zopaka za mascara ikuyenda mumsewu wa New York City. Kanema wachiwiri akuwonetsa sitima yapamtunda ku London "atavala" nsidze zabodza - komanso burashi yayikulu yotulutsa chikwangwani chotuluka pa boardboard imavala zikwapu pamene sitimayo ikupita pachubu.
#4. Kufotokozera nkhani zowoneka
Zikafika pakugwiritsa ntchito zokumana nazo zapadera, ma brand sakhala kumbuyo kwa opanga mafilimu. Zithunzi zimatha kufotokoza malingaliro ovuta, kudzutsa malingaliro, ndikusiya zowoneka kwanthawi yayitali chifukwa cha kuphatikiza kwawo kosiyana kwa zowoneka ndi njira zofotokozera nkhani.
#5. Zochitika Mwamakonda Anu
Kanema wamunthu payekha (PV) ndi njira imodzi yopezera zomwe mwakonda. Kuti mutumize zofunikira kwa munthu woyenera kudzera pa kanema wolumikizana ndi kanema mu nthawi yeniyeni, PV imagwiritsa ntchito mphamvu yowulutsa ndikuyiphatikiza ndi makonda.
Palibe chomwe chingatsimikize kuti mayendedwe amakono olankhulirana amatha bwanji, koma pamwamba pake, ndiwo umboni wodziwika bwino wa momwe kulumikizana kowonekera kumakhudzira unyinji ndikukulitsa chidziwitso chamtundu.
🌟Ngati mukufuna kukonza ulaliki wanu ndi mawonekedwe ochezera komanso ogwirizana, osayiwala kulembetsa Chidwi ndipo gwiritsani ntchito zaposachedwa komanso ma tempuleti okongola kwaulere.
Mafunso Ofunsidwa Kawirikawiri
Tanthauzo la kulankhulana kowoneka ndi chiyani?
Kulankhulana kowonekera kumasamutsa zambiri za data kwa munthu mwanjira yomwe imatha kuwerengedwa kapena kuwonedwa bwino. Mitundu yotere imaphatikizapo zinthu zakuthupi ndi zitsanzo, ma chart, makadi, matebulo, zithunzi, makanema, zithunzi, ...
Kodi chitsanzo cha kuyankhulana kowoneka ndi chiyani?
Zithunzi, makanema, infographics, ngakhale zochitika zenizeni ndi zitsanzo za zinthu zowoneka zomwe zingagwiritsidwe ntchito m'mabizinesi osiyanasiyana.
Kodi cholinga cha kulumikizana kowoneka ndi chiyani?
Zowoneka zingathandize kumvetsetsa uthenga m'njira zomwe malemba okha sangathe. Angathandize kuthetsa kusiyana pakati pa tanthawuzo la uthenga ndi chinenero, makamaka pamene omvera ali ndi zofuna ndi zikhalidwe zosiyanasiyana.
