What is a B2B sales and marketing funnel?

The B2B sales funnel is closely connected to the marketing funnel. While the marketing funnel focuses on generating leads and raising awareness, the sales funnel focuses on converting those leads into customers. A successful B2B sales funnel requires effective marketing strategies to attract and engage potential customers.

What is the difference between a B2B funnel and a B2C funnel?

The main difference between a B2B and B2C funnel is the target audience. B2B funnels focus on selling products or services to other businesses, while B2C funnels focus on selling to individual consumers. B2B funnels typically have longer sales cycles and involve multiple decision-makers, while B2C funnels are often shorter and more focused on emotional appeals.

How much does it cost to create a B2B sales funnel?

The cost of creating a B2B sales funnel can vary depending on factors such as the business's size, the sales process's complexity, and the tools and resources needed to implement the funnel. Costs may include expenses for marketing, advertising, software, and staff.

What is a full-funnel strategy in B2B?

A full-funnel strategy in B2B refers to a comprehensive approach to the sales and marketing process that involves all sales funnel stages. It encompasses lead generation, lead nurturing, sales enablement, and customer retention.

What is the top-of-funnel content B2B?

It refers to content that is designed to attract and engage potential customers who are in the early stages of the sales funnel. This can include blog posts, social media content, ebooks, webinars, and other types of content that provide educational or informative value to the audience, without necessarily promoting a specific product or service.

What is the bottom-of-funnel content B2B?

This can include case studies, product demos, free trials, and other types of content that provide specific details about the product or service being offered.

What are the 4 key elements in the funnel?

Awareness - creating awareness about the brand or product Interest - generating interest and educating potential customers Decision - helping potential customers make a decision Action - converting potential customers into customers.

Is a sales funnel a CRM?

A B2B sales funnel and a CRM (customer relationship management) system are not the same thing. A CRM can be used to manage customer data and interactions at all stages of the sales funnel.

Who needs a B2B sales funnel?

Any B2B business that wants to attract, engage, and convert potential customers needs a B2B sales funnel. It helps companies to streamline the sales process, improve lead generation and nurturing, and increase the overall efficiency and effectiveness of the sales and marketing efforts.

SaaS (Software as a Service) refers to a software delivery model in which software is licensed and accessed online. A funnel refers, on the other hand, to a typical b2b sales process that describes the stages a potential customer goes through when making a purchase decision.

What is a B2B Sales funnel example?

The same software company creates a white paper or ebook that provides in-depth information on how their product can solve a particular business problem. The company promotes the ebook through targeted ads and email campaigns.

Is a B2B sales funnel also a Sales pipeline?

B2B sales funnel and sales pipeline are often used interchangeably to describe converting leads into customers. While the sales pipeline focuses on the internal process of closing deals, the sales funnel considers the entire customer journey, from lead generation to conversion.

B2B Fa'atau Fa'atau | Fausia le Tasi Lelei ile 2024

Fegalegaleai ma tagata faʻatau e le faigofie, aemaise i se tulaga B2B; o le mea lea e te manaʻomia ai se mea faʻapitoa B2B Fa'atau Fa'atau. E le pei o le B2C, o tagata fa'atau e sili atu ona lagona lagona, ma B2B Sale Funnels e sili atu ona lavelave, e foliga mai e sili atu le mafaufau ma taulaʻi i le tau ma le ROI pe a faia filifiliga faʻatau.

A'o fa'atupuina fa'atekonolosi, o le a fa'aauau pea le fa'atupulaia o mafutaga B2B, fa'atupuina avanoa fou pisinisi ma lu'itau. O le malamalama i le B2B Sales funnel e mafai ona avea ma auala sili ona lelei mo le faʻatauaina o tagata faʻatau ma le faatumauina o tulaga faʻatauvaʻa.

lagona

O le a le B2B Sale?	Pisinisi i Pisinisi - Fa'atauga Fa'atau
O ai na faia le fa'atauga B2B?	John Deere
O le a le filosofia o le B2B faʻatau?	Fa'atau atu i mana'oga nai lo le fa'atauga moni

Aotelega o B2B Fa'atau Fa'atau

Le fa'atauga fa'atau B2B — Le B2B fa'atau fa'atau | Punavai: Freepik | Siaki ni nai fa'ata'ita'iga fa'atau fa'atau a le b2b!

Lisi o Mataupu

lagona
O le a le B2B fa'atau fa'atau ma aisea e taua ai?
6 laʻasaga o se faʻatau faʻatau B2B ma faʻataʻitaʻiga
Fautuaga e fai ai se Fa'atauga Fa'atauga B2B
Fesili e Masani ona Fesiligia
Line pito i lalo
Fesili e Masani ona Fesiligia

Fautuaga mo le Fa'auiga Sili

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O le a le B2B fa'atau fa'atau ma aisea e taua ai?

O le B2B fa'atauga fa'atau ose fa'avae fa'atulagaina lea e fa'ailoa mai ai la'asaga 'ese'ese e uia e le tagata fa'atau pe a mafaufau e fa'atau se oloa po'o se tautua i totonu ole B2B (pisinisi-i-pisinisi).

E ala i le talepeina o le faʻatauga i vaega eseese, e mafai e pisinisi ona malamalama atoatoa i le faʻatauga, lea e mafai ai e pisinisi ona fua ma auʻiliʻili a latou taumafaiga faʻatau ma maketi ma faʻaleleia atili le poto masani o tagata faʻatau.

E le gata i lea, o le B2B faʻatau faʻatau e fesoasoani i pisinisi e iloa ai mea taua ma fegalegaleaiga e tupu i le taimi o le faʻatauga. Ole mea lea e mafai ai e pisinisi ona atia'e faiga fa'atauva'a fa'atatau ma fa'atauga fa'atau mo la'asaga ta'itasi ole fa'ase'e, fa'ateleina le avanoa e fa'aliliuina ai tagata fa'atau i tagata fa'atau totogi.

Ae ui i lea, o nisi e finau o lenei faʻataʻitaʻiga e faigofie tele ma e le faʻamatalaina mo le lavelave o amioga faʻatau B2B faʻaonaponei. O le iʻuga, o le tele o pisinisi ua atiaʻe ni faʻataʻitaʻiga sili atu le nuanced ma fetuutuunai e amanaʻia uiga faʻapitoa o latou maketi ma tagata faʻatau.

6 laʻasaga o se faʻatau faʻatau B2B ma faʻataʻitaʻiga

A'o le'i faia se fa'atauga ile B2B context, ole tagata fa'atau fa'atau e mafai ona uia tulaga eseese e 6, lea e fa'amatalaina ile fa'ata'ita'iga fa'atau fa'atau B2B e fa'apea. Manatua e ono fa'aitiitia le aofa'i o tagata fa'atau a'o latou aga'i atu i la'asaga ta'itasi.

Laasaga 1: Fa'alauiloa

O le fa'amoemoega o le Fa'aaliga Fa'alauiloa i le B2B fa'atau fa'atauga o le fa'atupuina lea o le fa'alauiloaina o fa'ailoga ma fa'atosina tagata fa'atau e ono fiafia i au oloa po'o au'aunaga. I lenei laʻasaga, e le o vaʻavaʻai malosi tagata faʻatau e fai se faʻatau, ae atonu latou te i ai se faʻafitauli poʻo se manaʻoga e mafai e lau pisinisi ona foia.

E mafai ona faia lenei mea e ala i auala tau maketi eseese, pei ole fa'atauga B2B mai lea fale i lea faitoto'a, fa'asalalauga, fa'asalalauga fa'aagafesootai, vitio Youtube, fa'atauga o mataupu, ma fefa'ataua'iga lautele.

Laasaga 2: Tului

O le Tului Laasaga i le B2B fa'atauga fa'atau o le vaega lona lua lea i le fa'agasologa o le fa'aliliuina o se tagata fa'atau i se tagata fa'atau totogi. I lenei laʻasaga, ua iloa e le tagata faʻatau oloa lau kamupani ma faʻaalia se fiafia i au oloa poʻo auʻaunaga.

Cmaketi fa'atau, webinars, po'o fa'ata'ita'iga o oloae mafai ona avea ma auala faʻatauga lelei e tuʻuina atu ai i tagata faʻatau oloa faʻamatalaga talafeagai ma aoga e fesoasoani ia i latou e malamalama ai i aoga o au oloa poʻo auʻaunaga

Laasaga 3: Iloiloga

O le sini o le Fa'atonuga o le tu'uina atu lea i le tagata fa'atau oloa fa'amatalaga ma punaoa latou te mana'omia e fai ai se fa'ai'uga. E mafai ona faia lenei mea e ala i le tuʻuina atu mataupu su'esu'e, molimau, pine fa'alagolago, iloiloga a tagata fa'atau, itulau o tau, ma fa'ata'ita'iga o oloae fa'aalia ai le taua ma fa'amanuiaga o au oloa po'o au'aunaga.

E ala i le tuʻuina atu o faʻamatalaga saʻo ma faʻatalanoaina soʻo se atugaluga poʻo ni tetee e ono maua e le tagata faʻatau, e mafai ona e faʻateleina lo latou talitonuga i au oloa poʻo auʻaunaga ma faʻalatalata atili ai i latou i le faia o se filifiliga faʻatau.

Mo se fa'ata'ita'iga, fa'apea o lo'o e fa'atau atu auaunaga B2B. I le taimi o le Su'esu'ega, atonu o lo'o su'esu'e e se tagata fa'atau auaunaga eseese o lo'o maua i le maketi, fa'atusatusa foliga, faitau fa'amatalaga a tagata fa'atau, ma iloilo po'o fea au'aunaga ma tau e sili ona fetaui ma o latou mana'oga.

Si'itia le Alualu i Luma o Tagata Fa'atau

Laasaga 4: Fa'auiga

O le Engagement stage i le B2B sales funnel o se laasaga taua i le faagasologa o le faʻaliliuina o se tagata faʻatau e avea ma tagata faʻatau totogi e ala i le tuʻuina atu o le lagolago faifaipea e faʻateleina ai lo latou faʻalagolago i le pisinisi.

I le taimi o le Engagement stage, o loʻo fegalegaleai le tagata faʻatau ma lau pisinisi i auala eseese, e pei o le faʻatumu o se fomu fa'afeso'ota'i, fa'aa'oa'oga fa'aaoaoga, lesitala i lau nusipepa, po'o le auai i se webinar. O lenei laasaga e taulaʻi i le fausiaina o se mafutaga ma le tagata faʻatau ma faʻaleleia lo latou fiafia i au oloa poʻo auʻaunaga.

Laasaga 5: Fa'atau

O'o mai i le tulaga lona lima, pe a uma ona fa'amae'aina fa'amatalaga fa'akonekarate ma toe iloilo filifiliga tau, o lo'o faia e le tagata fa'atau oloa se fa'ai'uga mulimuli pe fa'atau pe leai au oloa po'o au'aunaga. E faʻailogaina le faʻaiʻuga o le B2B faʻatau faʻatau ma le amataga o le faʻatauga faʻatau,

Mo se faʻataʻitaʻiga, e tulitatao e le kamupani komipiuta ma faʻamoemoe fiafia ua maeʻa le faʻataʻitaʻiga poʻo le faʻataʻitaʻiga, tuʻuina atu ia i latou faʻamatalaga tau ma fautuaga faʻapitoa. Ina ia faʻateleina le tau faʻatau, i luga o le itulau Totogi, e mafai e kamupani ona faʻaogaina auala Faʻatau atu ma Upselling.

Laasaga 6: Faamaoni

Ma le mea mulimuli, a oʻo mai i le Faʻamaoni tulaga, e mafai e pisinisi ona faʻaogaina ni taʻiala eseese e faʻaauau ai tagata faʻatau, e pei o le tuʻuina atu o auaunaga faʻapitoa mo tagata faʻatau. E mafai ona avea o se ofo a taui fa'amaoni po'o fa'aitiitiga, B2B Email maketiina, su'esu'ega fa'atasi o oloa, ma siaki fa'atasi ma tagata fa'atau e fa'ailoa so'o se atugaluga po'o fa'afitauli latou te ono iai.

E ala i le faʻaleleia o le faʻamaoni o tagata faʻatau, e mafai e pisinisi ona faʻatumauina tagata faʻatau ma faʻatupuina faʻamatalaga lelei o le gutu ma fautuaga, lea e mafai ona fesoasoani e faatosina mai tagata fou ma faʻalauteleina a latou tagata faʻatau.

Fautuaga e Fausia ai se Fa'atauga Fa'atauga B2B

#1. Personalizationo loʻo faʻatuputeleina le taua i le B2B faʻatau faʻatau. E tusa ai ma se lipoti a Salesforce, 80% o tagata faʻatau B2B faʻamoemoeina se poto masani faʻapitoa pe a fegalegaleai ma tagata faʻatau. Fa'aoga fa'amaumauga a tagata fa'atau e fa'avasega ai imeli, ofo, ma mea e fa'amanino ai tagata fa'atau e lagona le fa'atauaina ma le malamalama.

#2. Fa'asoa au tagata fa'atau i fa'asalalauga fa'asalalau lautele, pei palota palotama le initaneti mea e ave ai meaalofai AhaSlides Uili uila i taimi po o aso malolo o le Aso Faraile uliuli.

FA'ATASI: Maua fa'amatalaga a tagata fa'atau ile fa'aoga AhaSlides Su'ega malie ma Ta'aloga!

faʻaaogā AhaSlides e fatu ai ni palota malie ma faatosina, su'esu'ega po'o ta'aloga e feso'ota'i ma au oloa po'o au'aunaga.
Fa'asoa le su'ega po'o le ta'aloga i lau au maimoa e ala ile imeli, fa'asalalauga fa'aagafesootai, po'o lau 'upega tafa'ilagi. Uunaia le auai e ala i le ofoina atu o se taui po o se faaosofiaga.

#3. Ia ofo lelei folasaga faaleaoaogamo tagata faʻatau, faʻaaoga aʻoaʻoga vitio ma, blogs, FAQsitulau i lau 'upega tafaʻilagi e tuʻuina atu taʻiala atoatoa ma faʻamatalaga aoga e pei o le auala e galue ai ma e mafai ona manuia ai i latou.

#4. Tuufaatasi Taʻu leoteleB2B i lau fa'atau fa'atau. Mo se faʻataʻitaʻiga, e faia e le au faʻatau se lisi o taʻitaʻi faʻapitoa ma amata le valaau malulu e faʻalauiloa le kamupani ma ana oloa poʻo auaunaga.

#5. Fausia le poto masani faʻatau: Leverage Omnicchannel fa'atau atue tu'uina atu i tagata fa'atau oloa fa'atauga lelei ma le fa'alelei i le tele o alalaupapa ma fa'afeso'ota'i, e aofia ai faleoloa i luga o le initaneti, telefoni feavea'i, ma piliki-ma-mortar.

Fesili e Masani ona Fesiligia

O le a le B2B fa'atau ma maketi fa'atau?

O le B2B faʻatau faʻatau e fesoʻotaʻi vavalalata ma le maketi maketi. A'o taula'i le fa'atauga fa'atauga i le fa'atupuina o ta'ita'i ma fa'alauiloa, o le fa'atauga fa'atau e taula'i i le fa'aliliuina o na ta'ita'i i tagata fa'atau. O se fa'atauga fa'atauga manuia B2B e mana'omia ni ta'iala fa'atauga lelei e fa'atosina ma fa'aogaina ai tagata fa'atau.

O le a le eseesega i le va o le B2B funnel ma le B2C funnel?

O le eseesega tele i le va o le B2B ma le B2C funnel o le aufaʻatatau. B2B funnel e taulaʻi i le faʻatau atu o oloa poʻo tautua i isi pisinisi, ae o B2C faʻatau atu e faʻatau atu i tagata faʻatau taʻitoʻatasi. B2B funnels e masani lava ona umi atu taamilosaga faʻatau ma e aofia ai le tele o tagata fai filifiliga, aʻo B2C funnels e masani ona pupuu ma sili atu ona taulaʻi i lagona faʻapitoa.

E fia le tau e fai ai se fa'atauga fa'atau B2B?

O le tau o le fausiaina o se fa'atau fa'atau B2B e mafai ona fesuisuiai e fa'atatau i mea e pei o le tele o le pisinisi, le lavelave o le fa'atauga, ma mea faigaluega ma punaoa e mana'omia e fa'atino ai le fa'aoga. O tau e mafai ona aofia ai tupe faʻaalu mo maketi, faʻasalalauga, polokalama, ma le aufaigaluega.

O le a le ta'iala atoa-funnel i le B2B?

O se ta'iala atoa i le B2B o lo'o fa'atatau i se fa'ata'ita'iga atoatoa i le fa'atauga ma le fa'atauga fa'atauga e aofia uma ai fa'atauga fa'atau. E aofia ai le fa'atupuina o ta'ita'i, ta'ita'i fa'afailele, fa'ataga fa'atau, ma le fa'atumauina o tagata fa'atau.

O le a le pito i luga-o-funnel anotusi B2B?

O lo'o fa'atatau i mea o lo'o fa'atulagaina e fa'atosina ma fa'aulu ai tagata fa'atau o lo'o iai i le amataga o le fa'atauga fa'atau. E mafai ona aofia ai blog pou, fa'asalalauga fa'aagafesootai, ebooks, webinars, ma isi ituaiga o anotusi e maua ai fa'aa'oa'oga po'o fa'amatalaga taua i le aofia, e aunoa ma le fa'alauiloaina o se oloa fa'apitoa po'o se tautua.

O le a le mea ole pito i lalo ole fa'aoga B2B?

E mafai ona aofia ai su'esu'ega fa'ata'ita'iga, fa'ata'ita'iga o oloa, fa'ata'ita'iga fua, ma isi ituaiga o anotusi e maua ai fa'amatalaga patino e uiga i le oloa po'o le tautua o lo'o ofoina atu.

O a elemene autu e 4 i totonu o le faga?

Fa'alauiloa - fa'atupu fa'alauiloa e uiga i le fa'ailoga po'o le oloa
Tului - fa'atupuina le fiafia ma a'oa'oina tagata fa'atau
Fa'ai'uga - fesoasoani i tagata fa'atau e fai se fa'ai'uga
Fa'atino - fa'aliliuina tagata fa'atau i tagata fa'atau.

O se fa'atau fa'atau se CRM?

O le B2B faʻatau faʻatau ma le CRM (pulega o fesoʻotaʻiga a tagata faʻatau) e le tutusa. E mafai ona fa'aogaina se CRM e fa'atautaia ai fa'amaumauga a tagata fa'atau ma fegalegaleaiga i la'asaga uma o le fa'atauga fa'atau.

O ai e mana'omia se fa'atauga fa'atau B2B?

So'o se pisinisi B2B e mana'o e fa'atosina, fa'atasi, ma fa'aliliu tagata fa'atau mana'omia se fa'atau fa'atau B2B. E fesoasoani i kamupani e faʻafaigofie le faʻatauga, faʻaleleia le faʻatupuina o le taʻitaʻia ma le faafaileleina, ma faʻateleina le lelei atoatoa ma le aoga o taumafaiga faʻatau ma maketi.

O fa'alu ole SaaS?

SaaS (Software as a Service) e fa'asino i se fa'ata'ita'iga tu'uina atu polokalame lea e laiseneina ma maua ai le initaneti. O le funnel e faasino, i le isi itu, i se faiga masani o le faatauina atu o le b2b lea e faamatalaina ai laasaga e uia e se tagata faatau pe a faia se filifiliga faatau.

O le a le fa'ata'ita'iga fa'atauga a le B2B Sales?

O le kamupani lava lea e tasi e fausia se pepa paʻepaʻe poʻo se tusi e tuʻuina atu faʻamatalaga loloto i le auala e mafai ai e a latou oloa ona foia se faʻafitauli faʻapitoa pisinisi. O loʻo faʻalauiloaina e le kamupani le tusi e ala i faʻasalalauga faʻapitoa ma faʻasalalauga imeli.

O le B2B fa'atau fa'atauga ose fa'atauga paipa?

B2B fa'atauga fa'atauga ma fa'atauga paipa e masani ona fa'aogaina e fa'amatala fa'aliliuina ta'ita'i i tagata fa'atau. A'o taula'i le fa'atauga paipa i le faiga fa'alotoifale o le tapunia o fefa'ataua'iga, o le fa'atauga fa'atauga e manatu i le malaga atoa a tagata fa'atau, mai le ta'ita'i tupulaga i le liua.

Line pito i lalo

Le tele o mea mai fafo e ono a'afia ai le B2B fa'atau fa'atau, e pei o le tamaoaiga, tulaga tau alamanuia, ma tauvaga. O le mea lea, e manaʻomia e pisinisi le agile ma faʻafetaui a latou faʻatauga ma maketi faʻatau e tali atu ai i nei suiga ina ia tumau ai le tauvaga.

Faʻamata: Wisestamp