Google fa'atauga fa'atauga ose fa'amanaia o fa'afouga, fa'ai'uga fa'amaumauga, ma se faiga fa'aoga-tagata. O le tala fiafia, e mafai ona e faʻafetaui ma faʻatino elemene autu o Google maketi maketi mo lau lava pisinisi. I lenei blog post, o le a matou suʻesuʻeina pe faʻapefea ona e maua musumusuga mai le Google's playbook ma faʻaoga i au taumafaiga tau maketi.
Lisi o Mataupu
O le a le Google Marketing Strategy?
O se Google maketi maketi e pei o se fuafuaga e faʻaalia ai le faʻaalia o lau pisinisi ile Google. E aofia ai le fa'aogaina o mea faigaluega ma au'aunaga a Google, fa'atulagaina o sini, ma le su'esu'eina pe fa'apefea ona e iloa pe o lelei lau galuega. O le sini autu o le fa'aoga lea o Google e fausia ma fa'atumauina malosi lau fa'ailoga.
E pei Google lava fuafuaga tau maketi, o se fuafuaga mafaufau lelei e faʻalagolago i faʻamaumauga, fatufatuga, ma faʻamalieina tagata faʻaoga. O lenei fuafuaga e fa'alauiloa oloa a Google ma fa'amautinoa o lo'o iai se fa'ailoga fa'ailoga tutusa a latou fa'ailoga. Latou te faʻaogaina foʻi tekinolosi faʻatekonolosi ma fausia faiga faʻapaʻaga e tumau ai le manuia i le lalolagi i luga ole laiga e fesuisuiaʻi i taimi uma.
Vaega Autu ole Google Marketing Strategy
1/ Google Ads Maketi Fuafuaga
Google Ads ose vaega taua ole fuafuaga tau maketi a Google. E ala i le tu'ufa'atasiga o fa'asalalauga su'esu'e, fa'aaliga fa'aaliga, ma fa'asalalauga YouTube, Google fa'alauiloa lona fa'ailoga ma fa'afeso'ota'i tagata fa'aoga i oloa ma auaunaga latou te mana'omia. O le fa'atatauina o fa'asalalauga ma le fa'asilisiliina o lo'o iai se sao taua i lenei ta'iala.
2/ Google Maps ile Google's Marketing Strategy
Maps Google e le na'o le folauga; ose vaega taua foi ole fuafuaga tau maketi a Google. O lo'o fa'aogaina e le kamupani le Google Maps e tu'uina atu ai 'au'aunaga fa'atatau i nofoaga ma fa'atatau i tagata fa'aoga ma fa'atauga fa'apitonu'u talafeagai. Pisinisi, aemaise lava pisinisi laiti ma le lotoifale, e aoga tele mai lenei fuafuaga.
3/ Google My Business Marketing Strategy
Google My Business o se isi meafaigaluega taua mo pisinisi i le lotoifale. E ala i le fa'amalieina o latou fa'amatalaga Google My Business, e mafai ai e kamupani ona fa'aleleia lo latou i ai i luga ole laiga ma fa'atasi ma tagata fa'atau, o se vaega taua ole fuafuaga tau maketi a Google.
4/ Google Pay ma Google Pixel ile Maketi
Google Pay ma Google Pixel o loʻo faʻatauina o ni fofo sili ona lelei, e faʻaalia ai le tautinoga a Google i mea fou. Google fa'aaoga lona tomai tau maketi e fa'aalia ai foliga fou ma fa'amanuiaga o nei oloa, ma fa'afiafiaina ai tagata fa'atau.
5/ Google's Digital Marketing Strategy
5/ I le faʻaopoopoga i faʻasalalauga totogi, Google faʻaaogaina auala faʻatau numera eseese e pei ole SEO, faʻasalalauga faʻasalalauga, ma faʻasalalauga lautele. O nei togafiti e fesoasoani ia Google e faʻamautu ai le malosi i luga ole laiga ma faʻatasi ma ana au maimoa i le tele o luma.
Fa'afefea ona fa'aoga Google Marketing Strategy mo lau Pisinisi
I le taimi nei ua uma ona matou ufiufi vaega autu o Google maketi maketi, seʻi o tatou suʻesuʻe pe faʻapefea ona e faʻaogaina nei taʻiala i lau lava pisinisi. O laasaga nei e mafai ona e faʻatinoina i aso nei:
Laasaga 1: Fa'aoga Google Analytics mo Fa'amatalaga
faatuina Analytics Google e maua ai fa'amatalaga taua ile fa'atinoga o lau 'upega tafa'ilagi. E taua tele le siakiina o metotia taua e pei o fefaʻatauaʻiga i luga o le upega tafaʻilagi, fua faʻatatau, ma le fua o le liua. Fa'aoga fa'amaumauga e fai ai fa'ai'uga fa'apitoa ma fa'aauau pea ona fa'aleleia lau 'upega tafa'ilagi.
Laasaga 2: Fa'aaoga Google Trends mo Fa'amatalaga Maketi
faiga Google ose auro o faamatalaga. Fa'aoga e fa'ailoa ai mataupu fa'asolo i lau alamanuia ma mea tau galuega e fa'atatau i lau au maimoa. E le gata i lea, mata'ituina faiga fa'a-taimi e fetu'una'i ai lau kalena fa'atauga.
Laasaga 3: Faʻaaoga le Mana o Google Ads
Google Ads o se mea faigaluega faʻapitoa e mafai ona faʻaleleia atili ai lou i ai i luga ole laiga. Amata i le fatuina o se tala ma faʻamalamalamaina sini manino mo au faʻasalalauga faʻasalalauga. Filifili upu sa'o, fai kopi fa'asalalauga fa'amalosi, ma seti se paketi e fetaui ma au sini. Ina ia maua fa'ai'uga sili, e taua le siaki pea ma fa'aleleia au fa'asalalauga.
Laasaga 4: Fa'amalieina lou Fa'alotoifale ile Google Maps ma Google My Business
Afai e fa'alagolago lau pisinisi i tagata fa'atau i le lotoifale, Google Maps ma Google My Business o au uo mamae. Muamua, fai ma fa'amaonia lau pisinisi ile Google My Business. Ia mautinoa o au faʻamatalaga pisinisi, e aofia ai itula tatala, faʻamatalaga faʻafesoʻotaʻi, ma ata, o loʻo faʻafouina. Fa'amalosia tagata fa'amalieina e tu'u ni iloiloga i lau lisi. Google Maps o le a fesoasoani i tagata fa'atau e mafai ona maua lou nofoaga faigofie. Mafaufau e lafo fa'afouga masani ma fa'aoga le vaega o Fesili & Tali e fa'afeso'ota'i sa'o ai lau au maimoa.
Laasaga 5: Talia Faiga Fa'atauga Fa'atekinolosi
E ese mai i fa'asalalauga totogi, talia faiga fa'atauga fa'akomepiuta e fa'atumauina ai le malosi i luga ole laiga. O nisi nei o auala autu:
- Su'e Su'esu'e (SEO): Fa'alelei lau 'upega tafa'ilagi e fa'aalia i fa'ai'uga o su'esu'ega mo fa'amatalaga talafeagai. Su'esu'e ma fa'aaofia ai fa'aupuga maualuga-taua, fatuina mea e sili ona lelei, ma fa'amautinoa le fa'aogaina o lau 'upega tafa'ilagi e fa'aoga-tagata.
- Faʻasalalauga Maketi: Fa'atupu pea fa'amatalaga fa'amatalaga ma fa'aoga mea e fa'atatau i mana'oga ma mea e fiafia i ai lau au maimoa. Blog pou, vitio, infographics, ma isi ituaiga o ala o faasalalauga e mafai ona manatu uma o mea e aofia ai.
- Fa'aagafesootai Fa'asalalauga: Auai ma lau au maimoa e ala i le faʻaogaina o faʻasalalauga lautele. Fa'asoa lau 'anotusi, tali atu i fa'amatalaga, ma faia se fa'alapotopotoga i lau fa'ailoga.
Laasaga 6: Su'esu'e Google's Advanced Products
Ave se itulau mai le tusi a Google ma mafaufau e faʻatino nisi o latou oloa faʻapitoa, pei ole Google Pay ma Google Pixel. O nei fofo aupito sili e mafai ona 'ese'ese ai lau pisinisi ma fa'atosina i tagata fa'atau tekonolosi.
Laasaga 7: Fa'ailoga Fa'asolo
O se tasi o fa'ailoga o le Google's marketing strategy o le fa'ailoga faifaipea. Ia mautinoa o lou faʻailoga faʻailoga, e aofia ai lau logo, elemene mamanu, ma feʻau, e tumau le tutusa i mea tau maketi uma ma mea e paʻi i ai. O le fa'amaoni e fausia ai le fa'ailoga ma le fa'atuatuaina.
Laasaga 8: Tumau Fetuuna'i ma Felagolagomai
O le laufanua numera o loʻo suia i taimi uma. E pei o Google, fetuunai i nei suiga ma tumau i luma o le tauvaga. Galulue faʻatasi ma isi pisinisi, suʻesuʻe faiga faʻapaʻaga, ma mafaufau i taumafaiga faʻatau faʻatasi e faʻalautele lau aapa.
Key Takeaway
I le fa'ai'uga, o le fa'atinoina o le Google's marketing strategy mo lau pisinisi e aofia ai le tu'ufa'atasia o Google Ads, fa'alotoifale optimization, fa'atauga fa'atekinolosi fa'atauga, fa'aogaina o oloa fa'asili, fa'ailoga faifaipea, ma se tautinoga i le fetuutuunai. E ala i le mulimuli i laasaga fa'atino nei, e mafai ai ona e fa'amalosia lau fa'ailoga i luga ole laiga ma fa'afeso'ota'i lelei lau au maimoa.
E le gata i lea, mafaufau e faʻaaoga AhaSlides mo fonotaga sili atu ona aoga ma manatu palepalealuga. Faaseʻe e mafai ona faʻaleleia le galulue faʻatasi ma le faʻatasi, faʻaleleia atili au fuafuaga pisinisi
FAQ e uiga ile Google Marketing Strategy
O a fuafuaga tau maketi e fa'aogaina e Google?
Google e fa'afaigaluegaina le tele o faiga tau maketi, e aofia ai fa'ai'uga fa'amaumauga, se faiga fa'aoga-fa'aoga, fa'afouga, ma le galulue fa'atasi ma pa'aga.
Aisea e manuia ai Google ile maketiina?
O le manuia o Google i le maketiina e mafua ona o lona taulaʻi malosi i manaʻoga o tagata faʻaoga, oloa ma auaunaga fou, ma le faʻaogaina o faʻamaumauga e fai ai faʻaiuga faʻamaonia.
O le a le manatu tau maketi a Google?
O le manatu fa'atauga a Google e fa'ata'amilo i le fa'amalieina o mana'oga o tagata fa'aoga ma le tu'uina atu o fofo taua, fa'atasi ai ma le taula'i i le fa'aogaina o tagata, fa'afouga, ma fa'ai'uga e fa'atatau i fa'amaumauga.
