Kutsvaga nzira dzekugadzira kickass kushambadzira mharidzo? Kunyangwe iwe uri katsi inoda kuziva iyo inoda kudzidza kugadzira mharidzo yekushambadzira, kana iwe uri mutsva pakushambadzira uye wakakumbirwa kuti uunze yekushambadzira nzira yekuratidzira, iwe wauya kunzvimbo chaiyo.
Kugadzira mharidzo yekushambadzira hakufanirwe kuve kunetseka. Kana iwe uine nzira dzakakodzera munzvimbo uye uchiziva kuti ndezvipi zvirimo zvinopa kukwezva kwekuona uye ruzivo rwakakosha, unogona kunamatira mune izvi mhando yemharidzo.
Mugwaro iri, isu tichakurukura izvo zvekusanganisa mune yekushambadzira mharidzo uye matipi ekugadzira inobudirira yekushambadzira mharidzo.
tsananguro
| Ndiani akagadzira Marketing Theory uye Strategies? | Philip Kotler |
| Shoko rekuti 'marketing' rakatanga riini? | 1500 BCE |
| Kushambadza kunotanga kupi? | Kubva pachigadzirwa kana sevhisi |
| Ndeipi pfungwa yekare yekushambadzira? | Production Concept |
Mhedziso yeKushambadzira PresentationZviri Mukati
- tsananguro
- Chii chinonzi Marketing Presentation?
- Zvekusanganisa muKushambadza kwako Mharidzo
- Kugadzira Mharidzo Yekushambadzira Inobudirira
- Zvitsva Zvitsva
- Mibvunzo Inonyanya Kubvunzwa
Matipi kubva AhaSlides
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Tanga mumasekondi.
Wana matemplate emahara ehurukuro yako inotevera inopindirana. Saina mahara uye tora zvaunoda kubva kutemplate raibhurari!
🚀 Bata Yemahara AkaundiMhinduro kubva kune vateereri vako zvechokwadi ichabatsira kune yako yekudyidzana yekushambadzira mharidzo. Tarisa kuti ungaunganidza sei mhinduro usingazivikanwe nazvo AhaSlides!Chii chinonzi Marketing Presentation?
Maererano ne UppercutSEO, zvisinei kuti uri kutengesa chii, unofanirwa kuva nehurongwa hwakasimba hwekuti uchazviita sei. Mharidzo yekushambadzira, yakangotaurwa, inokutora iwe kuburikidza nemufananidzo wakadzama wekuti uchatengesa sei chigadzirwa chako kana sevhisi kune chaunoda chinangwa chevateereri.
Kunyange zvichiita sezviri nyore, mharidzo yekushambadzira inofanira kusanganisira ruzivo rwechigadzirwa, kuti chakasiyana sei nevakwikwidzi vako, ndedzipi nzira dzauri kuronga kushandisa kuchisimudzira nezvimwewo. tekinoroji tekinoroji senzira yako yekushambadzira, unogona kutaura a kuda-kudivi chikuva advertisinguchiratidzira pamapeji ekushambadzira kwako mharidzo. - anodaro Lina Lugova, CMO kuEpom. Ngatitarisei pazvinhu zvinomwe zvekuratidzira kwekushambadzira.
Zvekusanganisa muKushambadza kwako Mharidzo
Chekutanga, iwe unofanirwa kuve nekushambadzira mharidzo mazano! Marketing mharidzo ndeye chigadzirwa / sevhisi chaiyo. Zvaunosanganisira mairi zvinoenderana nezvauri kutengesa kune vateereri vako uye kuti unoronga kuzviita sei. Zvakangodaro, yese mharidzo yekushambadzira inofanirwa kuvhara aya mapoinzi manomwe. Ngatizvitarisei.
#1 - Zvinangwa Zvekushambadzira
"Ziva gap"
Iwe unogona kunge wakanzwa vanhu vazhinji vachitaura izvi, asi unoziva zvazvinoreva here? Nezvese chigadzirwa kana sevhisi yaunotengesa, uri kugadzirisa imwe mhando yedambudziko rakatarisana nevateereri vako. Nzvimbo isina chinhu pakati pedambudziko ravo nemhinduro - ndiyo gap.
Paunenge uchiita mharidzo yekushambadzira, chinhu chekutanga chaunofanirwa kuita kuona gaka, uye ritsanangure. Pane nzira dzakawandakuzviita, asi imwe yenzira dzakajairika dzinoshandiswa nevashambadzi vane ruzivo ndeyekubvunza vatengi vako zvakananga zvavari kushaikwa mumusika wezvino - ongororo dzevatengi.
Iwe unogona zvakare kuwana gaka nekutsvaga uye kugara uchiona maindasitiri maitiro etc. Kuvhara gaka iri ndicho chinangwa chako chekushambadzira.
#2 - Chikamu chemusika
Ngatitorei muenzaniso. Iwe haugone kutengesa chigadzirwa chako muUS uye kuMiddle East nenzira imwechete. Misika miviri yakasiyana, tsika uye neimwe nzira. Nenzira imwecheteyo, musika wega wega wakasiyana, uye iwe unofanirwa kudhiza pasi maitiro emusika wega wega uye madiki madiki auri kuronga kugovera.
Ndedzipi kufanana kwetsika nekusiyana, kunzwisiswa, uye unoronga sei kuendesa zvemukati zvekusimudzira, huwandu hwevanhu vauri kupa, uye maitiro avo ekutenga - zvese izvi zvinofanirwa kuverengerwa mune yako yekushambadzira mharidzo.
#3 - Value Proposition
Shoko guru here? Usanetseka, zviri nyore kunzwisisa.
Value proposition inongoreva maitiro auri kuita kuti chigadzirwa chako kana sevhisi inakidze kune vatengi. Ndeipi mutengo / mutengo, mhando, kuti chigadzirwa chako chakasiyana sei nevakwikwidzi vako, yako USP (yakasarudzika nzvimbo yekutengesa) nezvimwe? Aya ndiwo maziviro aunoita kuti musika wako waunoda kuziva kuti sei vachifanira kutenga chigadzirwa chako panzvimbo yevakwikwidzi vako.
#4 - Brand Positioning
Mune yako yekushambadzira mharidzo, iwe unofanirwa kutsanangura zvakajeka yako brand chinzvimbo.
Kumisikidzwa kweBrand kune zvese zvekuti unoda kuti vateereri vako vaone iwe uye zvigadzirwa zvako. Izvi zvinoumba chimwe chezvinhu zvakakosha zvinosarudza zvimwe zvese kubva pano zvichienda mberi - kusanganisira bhajeti raunofanira kugovera, nzira dzekushambadzira, nezvimwe. Chii chekutanga icho munhu anofanira kubatanidza brand yako nacho? Taura semuenzaniso, kana mumwe munhu akati Versace, tinofunga nezveumbozha uye kirasi. Ndiwo marongerwo avakaita brand yavo.
#5 - Kutenga Nzira / Rwendo rweMutengi
Maitiro ekutenga pamhepo ari kuita mukurumbira nguva pfupi yadarika uye kunyangwe mune izvozvo, panogona kunge paine nzira dzakasiyana siyana dzekuti mutengi wako asvike kwauri kana kuziva nezve chigadzirwa chako, zvichitungamira pakutenga.
Iti, semuenzaniso, vanogona kunge vakaona ad yesocial media, ndokudzvanya pairi uye vakafunga kuitenga nekuti inoenderana nezvavaida izvozvi. Ndiyo nzira yekutenga yemutengi uyo.
Vazhinji vevatengi vako vanotenga sei? Kuburikidza nenharembozha here kana kuti vanoona zvishambadzo paterevhizheni vasati vatenga muchitoro chenyama?. Kutsanangura nzira yekutenga kunokupa kujeka kwakawanda pamusoro pekuti ungavatungamira sei pakutenga nenzira inoshanda uye inoshanda. Izvi zvinofanirwa kuverengerwa mune yako yekushambadzira mharidzo.
#6 - Marketing Mix
Musanganiswa wekushambadzira igadziriro yemaitiro kana nzira idzo mhando inosimudzira chigadzirwa kana sevhisi. Izvi zvinobva pane 4 zvinhu - iyo 4 Ps yekushambadzira.
- Product:Chii chauri kutengesa
- Price: Uku ndiko kukosha kwese kwechigadzirwa chako/sevhisi. Iyo inoverengerwa zvichienderana nemutengo wekugadzira, iyo yakanangwa niche, ingave yakawanda-yakagadzirwa mutengi chigadzirwa kana chinhu cheumbozha, kupihwa uye kudiwa, nezvimwe.
- Nzvimbo: Ndekupi nzvimbo yekutengesa irikuitika? Une chitoro here? Kutengeswa kwepamhepo here? Ndeipi nzira yako yekugovera?
- Kukurudzira: Ichi ndicho chiitiko chese chaunoita kuti ugadzire ruzivo rwechigadzirwa chako, kuti usvike pamusika wako waunotarirwa - kushambadzira, izwi remuromo, kuburitswa kwenhau, magariro enhau, kushambadzira semuenzaniso, zvese zvinouya mukusimudzirwa.
Paunosanganisa iyo 4 Ps neimwe yekushambadzira funnel nhanho, iwe une yako yekushambadzira musanganiswa. Izvi zvinofanirwa kuverengerwa mune yako yekushambadzira mharidzo.
#7 - Kuongorora uye kuyerwa
Ichi chingangove chikamu chakaomesesa cheratidziro yekushambadzira- unoronga sei kuyera kuedza kwako kushambadzira?
Kana zvasvika pakushambadzira kwedhijitari, zviri nyore kuteedzera kuedza nerubatsiro rweSEO, social media metrics, uye mamwe maturusi akadaro. Asi kana mari yako yese ichibva munzvimbo dzakasiyana dzinosanganisira kutengesa kwemuviri uye kutengesa-muchinjika-chishandiso, unogadzirira sei ongororo yakazara uye kuyerwa nzira?
Izvi zvinofanirwa kuverengerwa mune yekushambadzira mharidzo, zvichibva pane zvese zvimwe zvinhu.
Kugadzira Inoshanda uye Inopindirana Yekushambadzira Mharidzo
Sezvo iwe uchidzika pasi zvese zvinodiwa kuti ugadzire chirongwa chekushambadzira, ngatinyure zvakadzama mukuita kuti mharidzo yako yekushambadzira ive yakakosha kuyeuka.
#1 - Tora kutariswa kwevateereri vako neaizi inopwanya
Tinonzwisisa. Kutanga mharidzo yekushambadzira inogara ichinetsa. Unotya, vateereri vanogona kunge vasina kugadzikana kana kuita zvimwe zvinhu - sekusevha pafoni yavo kana kutaura pakati pavo, uye une zvakawanda zviri panjodzi.
Nzira yakanakisa yekugadzirisa izvi ndeyekutanga mharidzo yako nehokwe - an ngarava inopwanya aizi.Ita kuti kutaura kwako kuve kunodyidzana kushambadza mharidzo.
Bvunza mibvunzo. Inogona kunge ine hukama nechigadzirwa kana sevhisi yauri kuda kuvhura kana chimwe chinhu chinosekesa kana chakajairika. Pfungwa yacho ndeyekuita kuti vateereri vako vafarire izvo zvichauya.
Iwe unoziva nezve yakakurumbira Oli Gardner pessimistic hook tekinoroji? Mutauriri wepachena ane mukurumbira uye akasarudzika anowanzotanga hurukuro yake kana mharidzo nekupenda mufananidzo wezuva redooms- chimwe chinhu chinoita kuti vateereri vaore mwoyo vasati vavapa mhinduro. Izvi zvinogona kuvatora pamanzwiro ekuroza rollercoaster uye kuita kuti vabatanidzwe pane zvaunofanira kutaura.
A PowerPoint buff? Tarisa mazano edu pa kugadzira sei inopindirana PowerPointmharidzo kuitira kuti vateereri vako vasazokwanisa kutarisa kure nekutaura kwako kwekutengesa.
#2 - Ita mharidzo yacho yese nezvevateereri
Ehe! Kana iwe uine musoro wakadzama, senge chirongwa chekushambadzira, kuti uunze, zvinonetsa kuita kuti inakidze vateereri. Asi hazvibviri.
Danho rekutanga kunzwisisa vateereri vako. Ndeipi nhanho yavo yeruzivo nezvemusoro wenyaya? Ivo vashandi vekupinda-chikamu, vatengesi vane ruzivo kana C-suite vatariri? Izvi zvichakubatsira kuona maitiro ekuwedzera kukosha kune vateereri vako uye maitiro ekuvaitira.
Usangoenderera mberi nezvaunoda kutaura. Gadzira tsitsi nevateereri vako. Taura nyaya inonakidza kana kuvabvunza kana vaine nyaya dzinonakidza dzekushambadzira kana mamiriro ekugovana.
Izvi zvichakubatsira iwe kuseta yakasikwa toni yemharidzo.
#3 - Iva nemamwe masiraidhi ane zvipfupi zvemukati
Kazhinji, vanhu vemakambani, kunyanya vatungamiri vepamusoro-soro kana vatungamiri veC-suite, vanogona kupfuura nemharidzo dzisingaverengeki pazuva. Kuwana pfungwa dzavo kwenguva yakareba ibasa rakaoma chaizvo.
Nekukurumidza kupedza mharidzo nekukasira, imwe yemhosho huru inoitwa nevanhu vazhinji ndeyekuroverera zvinhu zvakawanda muchisiraidhi chimwe. Iyo siraidhi icharatidzwa pachiratidziri uye vacharamba vachitaura kwemaminetsi vachifunga kuti mashoma masiraidhi, zviri nani.
Asi ichi chimwe chinhu chaunofanirwa kudzivirira zvachose mune yekushambadzira mharidzo. Kunyangwe uine 180 masiraidhi ane zvishoma zvirimo paari, zvichiri nani pane kuva nemasiraidhi makumi mashanu ane ruzivo rwakazara maari.
Gara uchiyedza kuve nemasiraidhi akawanda ane zvipfupi zvemukati, mifananidzo, magif, uye zvimwe zviitiko zvinodyidzana.
Interactive mharidzo mapuratifomu akadai AhaSlidesinogona kukubatsira kugadzira mharidzo dzinonakidza ne interactive quizzes, musarudzo, chinotenderera vhiri, gore izwiuye zvimwe zviitiko.
#4 - Goverana chaiwo-yehupenyu mienzaniso uye data
Ichi ndicho chimwe chezvikamu zvakakosha zvekuratidzira kwekushambadzira. Iwe unogona kuve neruzivo rwese rwakarongedzerwa vateereri vako zvakajeka, asi hapana chinokunda kuve nedata rakakodzera uye ruzivo rwekutsigira zvirimo.
Kupfuura kuda kuona nhamba dzisina kurongeka kana data pamasiraidhi, vateereri vako vangada kuziva zvawakagumisa kubva pazviri uye kuti wakasvika sei pamhedziso iyoyo.Iwe unofanirwawo kuve neruzivo rwakajeka rwekuti uri kuronga kushandisa sei iyi data kune yako mukana.
#5 - Iva nenguva dzekugovana
Tiri kuenda kunguva yekuti munhu wese anoda kuita ruzha - taurira denderedzwa ravo zvaange achiita kana zvinhu zvitsva zvavakadzidza. Vanhu vanozvifarira kana vakapihwa mukana "wakasikwa" wekugovana ruzivo kana nguva kubva pakushambadzira mharidzo kana musangano.
Asi haugone kumanikidza izvi. Imwe yedzakanakisa nzira dzekuita izvi kuve nemazwi ekubata kana nguva mune yako yekudyidzana yekushambadzira mharidzo iyo vateereri vanogona kunyanya kugovera izwi nezwi kana semufananidzo kana vhidhiyo.
Aya anogona kunge ari matsva eindasitiri maitiro, chero chaiwo maficha echigadzirwa chako kana sevhisi inogona kugovaniswa isati yatanga, kana chero inonakidza data inogona kushandiswa nevamwe.
Pane masiraidhi akadaro, taura yako social media hashtag kana mubato wekambani kuitira kuti vateereri vako vagone kukumaka iwewo.
Mufananidzo Kutendeseka: Piktochart#6 - Iva nekufanana mumharidzo yako
Kazhinji kazhinji isu tinowanzo tarisa zvakanyanya pane zviri mukati kana tichigadzira mharidzo yekushambadzira uye tinowanzo kukanganwa nezvekukosha kwekukwezva kwekuona. Edza kuva nedingindira rakasimba mumharidzo yako yese.
Iwe unogona kushandisa mavara emhando yako, magadzirirwo kana font mumharidzo yako. Izvi zvichaita kuti vateereri vako vawedzere kujairana nemhando yako.
#7 - Tora mhinduro kubva kune vateereri
Wese munhu achange achidzivirira "mwana" wavo uye hapana anoda kunzwa chero chinhu chakaipa? Mhinduro haifanire kunge isina kunaka, kunyanya kana iwe uchiendesa mharidzo yekushambadzira.
Mhinduro kubva kune vateereri vako ichanyatso batsira kune yako yekudyidzana yekushambadzira mharidzo nekukubatsira iwe kuvandudza kunodiwa kuhurongwa hwako hwekushambadzira. Unogona kuva nekurongeka Q&Achikamu pakupera kwemharidzo.
Buda: Akanakisa Q&A Mapurogiramu ekuita Nevateereri Vako | 5+ Mapuratifomu Emahara muna 2024
Zvitsva Zvitsva
Zvisinei nekuti nei uri pano, kugadzira mharidzo yekushambadzira haifanire kunge iri basa rinotyisa. Kunyangwe iwe uri kutungamira kuvhura chigadzirwa chitsva kana sevhisi kana iwe unongoda kuve ace mukugadzira kushambadzira mharidzo, unogona kushandisa gwara iri kune mukana wako.
Ramba uchifunga izvi paunenge uchigadzira yako yekushambadzira mharidzo.
Mibvunzo Inonyanya Kubvunzwa
Chii chandinofanira kusanganisira mumharidzo?
Zviratidziro zvekushambadzira zvine chigadzirwa- kana sevhisi-chaiyo. Izvo zvaunosanganisira mairi zvinoenderana nezvauri kutengesa kune vateereri vako uye kuti unoronga kuzviita sei, kusanganisira pazasi 7 mapoinzi: Zvinangwa zveKushambadzira, Musika Segmentation, Kukosha Proposition, Brand Positioning, Purchase Path / Mutengi Rwendo, Marketing Mix, uye Analysis uye Kuyera.
Ndeipi mimwe mienzaniso yekuratidzwa kwebhizinesi zano?
Bhizinesi zano rinoitirwa kuratidza kuti kambani inoronga sei kuzadzisa zvinangwa zvayo. Kune akawanda akasiyana mabhizinesi maitiro, semuenzaniso, mutengo wehutungamiriri, kusiyanisa, uye kutarisa.
Chii chinonzi digital marketing presentation?
Mharidzo yekushambadzira yedhijitari inofanirwa kusanganisira pfupiso yepamusoro, iyo yedhijitari yekushambadzira mamiriro, zvibodzwa zvebhizinesi, vateereri vanonangwa, makiyi nzira, mameseji ekushambadzira, uye chirongwa chekushambadzira.
Tags: Misoro Yemharidzo
