What is a B2B sales and marketing funnel?

The B2B sales funnel is closely connected to the marketing funnel. While the marketing funnel focuses on generating leads and raising awareness, the sales funnel focuses on converting those leads into customers. A successful B2B sales funnel requires effective marketing strategies to attract and engage potential customers.

What is the difference between a B2B funnel and a B2C funnel?

The main difference between a B2B and B2C funnel is the target audience. B2B funnels focus on selling products or services to other businesses, while B2C funnels focus on selling to individual consumers. B2B funnels typically have longer sales cycles and involve multiple decision-makers, while B2C funnels are often shorter and more focused on emotional appeals.

How much does it cost to create a B2B sales funnel?

The cost of creating a B2B sales funnel can vary depending on factors such as the business's size, the sales process's complexity, and the tools and resources needed to implement the funnel. Costs may include expenses for marketing, advertising, software, and staff.

What is a full-funnel strategy in B2B?

A full-funnel strategy in B2B refers to a comprehensive approach to the sales and marketing process that involves all sales funnel stages. It encompasses lead generation, lead nurturing, sales enablement, and customer retention.

What is the top-of-funnel content B2B?

It refers to content that is designed to attract and engage potential customers who are in the early stages of the sales funnel. This can include blog posts, social media content, ebooks, webinars, and other types of content that provide educational or informative value to the audience, without necessarily promoting a specific product or service.

What is the bottom-of-funnel content B2B?

This can include case studies, product demos, free trials, and other types of content that provide specific details about the product or service being offered.

What are the 4 key elements in the funnel?

Awareness - creating awareness about the brand or product Interest - generating interest and educating potential customers Decision - helping potential customers make a decision Action - converting potential customers into customers.

Is a sales funnel a CRM?

A B2B sales funnel and a CRM (customer relationship management) system are not the same thing. A CRM can be used to manage customer data and interactions at all stages of the sales funnel.

Who needs a B2B sales funnel?

Any B2B business that wants to attract, engage, and convert potential customers needs a B2B sales funnel. It helps companies to streamline the sales process, improve lead generation and nurturing, and increase the overall efficiency and effectiveness of the sales and marketing efforts.

SaaS (Software as a Service) refers to a software delivery model in which software is licensed and accessed online. A funnel refers, on the other hand, to a typical b2b sales process that describes the stages a potential customer goes through when making a purchase decision.

What is a B2B Sales funnel example?

The same software company creates a white paper or ebook that provides in-depth information on how their product can solve a particular business problem. The company promotes the ebook through targeted ads and email campaigns.

Is a B2B sales funnel also a Sales pipeline?

B2B sales funnel and sales pipeline are often used interchangeably to describe converting leads into customers. While the sales pipeline focuses on the internal process of closing deals, the sales funnel considers the entire customer journey, from lead generation to conversion.

B2B Sales Funnel | Gadzira Imwe Zvinobudirira muna 2024

Kuita nevatengi hakuna kumbova nyore, kunyanya mumamiriro eB2B; ndosaka iwe uchizoda yakakodzera B2B Sales Funnel. Kusiyana neB2C, vatengi vanonyanya kukwezva manzwiro, uye B2B Kutengesa Funnels yakanyanya kuoma, ingangove ine musoro uye yakatarisana nekukosha uye ROI pakuita sarudzo dzekutenga.

Sezvo tekinoroji inoshanduka, hukama hweB2B hucharamba huchikura, huchigadzira mikana mitsva yebhizinesi nematambudziko. Kunzwisisa iyo B2B Sales funnel inogona kuve yakanakisa nzira yekunongedza vatengi uye kuchengetedza makwikwi mabhenefiti.

tsananguro

Chii chinonzi B2B Sale?	Bhizinesi kune Bhizinesi - Enterprice Sale
Ndiani akagadzira B2B kutengesa?	John Deere
Chii chinonzi uzivi hweB2B kutengesa?	Tengesa nezvido pane kuita chaiyo yekutengesa

Kuongorora kwe B2B Sales Funnel

Iyo B2B yekutengesa funnel | Kunobva: Freepik | Tarisa uone mashoma b2b ekutengesa funnel mienzaniso!

Zviri Mukati

tsananguro
Chii chinonzi B2B yekutengesa funnel uye nei yakakosha?
6 nhanho dzeB2B yekutengesa funnel uye mienzaniso
Mazano ekugadzira Inopindirana B2B Sales Funnel
Mibvunzo Inonyanya Kubvunzwa
Bottom Line
Mibvunzo Inonyanya Kubvunzwa

Mazano eKuroorana Zvirinani

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Chii chinonzi B2B yekutengesa funnel uye nei yakakosha?

Iyo B2B yekutengesa funnel igadziriro yakarongeka inodonongodza matanho akasiyana anogona kuitwa nemutengi kana achifunga kutenga chigadzirwa kana sevhisi mumamiriro eB2B (bhizinesi-kune-bhizinesi).

Nekuputsa maitiro ekutengesa mumatanho akasiyana, mabhizinesi anogona kunyatsonzwisisa nzira yekutenga, iyo inogonesa mabhizinesi kuyera uye kuongorora kutengesa kwavo uye kushambadzira kuedza uye inovandudza ruzivo rwese rwevatengi.

Uyezve, iyo B2B yekutengesa funnel inobatsira mabhizinesi kuona akakosha ekubata uye kudyidzana kunoitika panguva yerwendo rwekutenga. Izvi zvinobvumira mabhizinesi kugadzira nzira dzekutengesa dzakanangwa uye nzira dzekutengesa kune yega yega nhanho yefaneli, zvichiwedzera mukana wekushandura vangangove vatengi kuita vatengi vanobhadhara.

Nekudaro, vamwe vanopokana kuti modhi iyi yakareruka uye haiverengere kuomarara kwemaitiro emazuva ano ekutenga B2B. Nekuda kweizvozvo, mabhizinesi mazhinji akagadzira mamwe ane nuanced uye anochinjika mamodheru anofunga akasarudzika maitiro emisika yavo yavanoda uye vatengi.

6 nhanho dzeB2B yekutengesa funnel uye mienzaniso

Usati watenga muchimiro cheB2B, mutengi angangove anogona kupfuura nematanho matanhatu, ayo anotsanangurwa kuburikidza neB6B yekutengesa funnel modhi sezvinotevera. Ziva kuti nhamba yevangangove vatengi inogona kudzikira pavanenge vachifamba nechikamu chimwe nechimwe.

Iwo matanhatu matanho eB6B yekutengesa funnel

Danho 1: Kuziva

Chinangwa chenhanho yeKuzivisa muB2B yekutengesa funnel ndeyekugadzira ruzivo rwemhando uye kukwezva vangangove vatengi vanogona kufarira zvigadzirwa kana masevhisi ako. Panguva ino, vangangove vatengi havasi kushingairira kutsvaga kutenga, asi vanogona kunge vaine dambudziko kana chinodiwa chinogona kugadziriswa nebhizinesi rako.

Izvi zvinogona kuitwa kuburikidza neakasiyana nzira dzekushambadzira, senge pasuo nesuo B2B kutengesa, kushambadzira, masocial media posts, Youtube mavhidhiyo, kushambadzira zvemukati, uye hukama neveruzhinji.

Danho rechipiri: Kufarira

Iyo Kufarira nhanho muB2B yekutengesa funnel ndiyo yechipiri nhanho mukugadzirisa angangove mutengi kuita mutengi anobhadhara. Panguva ino, angangoita mutengi ave kuziva nezvekambani yako uye aratidza kufarira mune zvigadzirwa kana masevhisi ako.

Cotent kushambadzira, webinars, kana zvigadzirwa demosinogona kuva nzira dzekutengesa dzinoshanda dzekupa vangangove vatengi ruzivo rwakakodzera uye runobatsira runovabatsira kunzwisisa mabhenefiti ezvigadzirwa kana masevhisi ako

Danho rechitatu: Ongororo

Chinangwa chechikamu cheKuongorora ndechekupa angave mutengi ruzivo uye zviwanikwa zvavanoda kuita sarudzo ine ruzivo. Izvi zvinogona kuitwa nekupa zvidzidzo zvenyaya, zvipupuriro, mabheji ekuvimba, kuongororwa kwevatengi, mapeji emitengo, uye demos yechigadzirwaizvo zvinoratidza kukosha uye mabhenefiti ezvigadzirwa kana masevhisi ako.

Nekupa ruzivo rwakakwana uye kugadzirisa chero zvinonetsa kana kupokana izvo zvingave mutengi angave nazvo, unogona kuwedzera kuvimba kwavo mune zvigadzirwa kana masevhisi ako uye wovaswededza padyo nekuita sarudzo yekutenga.

Semuenzaniso, ngatiti uri kutengesa B2B masevhisi. Munguva yeKuongorora, mutengi anogona kunge achitsvaga akasiyana masevhisi anowanikwa pamusika, achienzanisa maficha, kuverenga wongororo yevatengi, uye kuongorora kuti ndeapi masevhisi maficha nemitengo inonyatso kuzadzisa zvavanoda.

Danho 4: Kuroorana

Iyo Engagement nhanho muB2B yekutengesa funnel idanho rakakosha mukugadzirisa angangove mutengi kuita mutengi anobhadhara nekupa rutsigiro runoenderera mberi kuti vawedzere kuvimba kwavo mubhizinesi.

Munguva yeEngagement nhanho, angave mutengi ari kutaurirana nebhizinesi rako nenzira dzakasiyana, sekuzadza a fomu rekuonana, zviratidziro zvedzidzo, kunyoresa kutsamba yako, kana kuenda kune webinr. Iyi nhanho yakanangana nekuvaka hukama neanogona mutengi uye nekusimudzira kufarira kwavo zvigadzirwa kana masevhisi.

Danho 5: Kutenga

Kuuya kuchikamu chechishanu, mushure mekupedza ruzivo rwekondirakiti uye kuongorora sarudzo dzemitengo, angangoita mutengi ari kuita sarudzo yekupedzisira nezvekuti ungatenga here zvigadzirwa kana masevhisi ako. Inotaridza kupera kweB2B yekutengesa funnel uye kutanga kwehukama hwevatengi,

Semuenzaniso, kambani yesoftware inotevera nevanofarira tarisiro vakapedza demo kana kuyedza, vachivapa ruzivo rwemitengo uye kurudziro yakasarudzika. Kuti uwedzere kukosha kwekutenga, pane Kubhadhara peji, makambani anogona kushandisa Cross-Selling uye Upselling matekiniki.

Danho 6: Kuvimbika

Chekupedzisira, kana zvasvika padanho reKuvimbika, mabhizinesi anogona kushandisa nzira dzakasiyana siyana kuchengetedza vatengi kubatikana, sekupa yakasarudzika basa revatengi. Inogona kuva chipo che kuvimbika mibairo kana zvideredzwa, B2B Email kushambadzira, chigadzirwa chekubatana kwekutevera, uye kugara uchitarisa nevatengi kugadzirisa chero zvinonetsa kana nyaya dzavangave nadzo.

Nekusimudzira kuvimbika kwevatengi, mabhizinesi anogona kuchengetedza vatengi uye kugadzira yakanaka yeshoko-ye-muromo kutumira uye kurudziro, izvo zvinogona kubatsira kukwezva vatengi vatsva uye kukura vatengi vavo.

Mazano ekugadzira Inofambidzana B2B Sales Funnel

#1. Personalizationiri kuwedzera kukosha muB2B yekutengesa funnel. Zvinoenderana neshumo neSalesforce, 80% yevatengi veB2B vanotarisira chiitiko chemunhu pavanenge vachidyidzana nevatengesi. Shandisa data yevatengi kugadzirisa maemail, zvinopihwa, uye zvemukati kuita kuti vangangove vatengi vanzwe kukosheswa uye kunzwisiswa.

#2. Batanidza vatengi vako nemasocial media posts, senge rarama mapopotiuye online zvipo takeaway zviitikone AhaSlides Kutenderera Wheel panguva yeBlack Friday mwaka kana mazororo.

ZANO: Wana ruzivo rwevatengi nekushandisa AhaSlides Inonakidza Quizzes neMitambo!

shandisa AhaSlides kugadzira kunakidza uye kuita sarudzo, ongororo kana mitambo ine chekuita nechigadzirwa chako kana sevhisi.
Govera iyo quiz kana mutambo nevateereri vako kuburikidza neemail, social media, kana webhusaiti yako. Kurudzira kutora chikamu nekupa mubairo kana kurudziro.

#3. Kupa zvinobudirira mharidzo dzedzidzokune vatengi, shandisa vhidhiyo tutorials uye, blogs, FAQsmapeji ari pawebhusaiti yako kuti ape akakwana magwara uye ruzivo runobatsira senge kuti inoshanda sei uye inogona kuvabatsira.

#4. Integrate Cold callB2B mune yako yekutengesa funnel. Semuenzaniso, timu yekutengesa inogadzira runyorwa rweanogona kutungamira uye inotanga kutonhora kufona kusuma kambani uye zvigadzirwa zvayo kana masevhisi.

#5. Gadzira yakasarudzika yekutenga chiitiko: Wedzera Omnichannel kutengesakupa vatengi kutenga kwakanaka uye kusina musono mumatanho akawanda uye ma touchpoints, anosanganisira online, nhare, uye zvidhinha-nedhaka zvitoro.

Mibvunzo Inonyanya Kubvunzwa

Chii chinonzi B2B kutengesa uye kushambadzira funnel?

Iyo B2B yekutengesa funnel yakabatana zvakanyanya kune yekushambadzira funnel. Nepo dhizaini yekushambadzira yakanangana nekugadzira inotungamira uye kusimudzira ruzivo, iyo yekutengesa funnel inotarisa pakushandura iyo inotungamira kuva vatengi. Iyo yakabudirira B2B yekutengesa faniro inoda inoshanda nzira dzekushambadzira kukwezva nekubatanidza vangangove vatengi.

Ndeupi musiyano uripo pakati peB2B funnel neB2C funnel?

Musiyano mukuru pakati peB2B neB2C faniro ndeye vateereri vanonangwa. B2B funnels inotarisa pakutengesa zvigadzirwa kana masevhisi kune mamwe mabhizinesi, nepo B2C fenicha inotarisa pakutengesa kune wega vatengi. B2B funnels dzinowanzova nekutengesa kwenguva refu uye dzinosanganisira vakawanda vanoita sarudzo, nepo B2C funnels dzinowanzova dzakapfupika uye dzakanyanya kutariswa pakukwezva kwemanzwiro.

Marii inodhura kugadzira B2B yekutengesa funnel?

Mutengo wekugadzira B2B rekutengesa funnel unogona kusiyana zvichienderana nezvinhu zvakaita senge saizi yebhizinesi, kuoma kwemaitiro ekutengesa, uye maturusi uye zviwanikwa zvinodiwa kuita funnel. Mari inogona kusanganisira mari yekushambadzira, kushambadzira, software, uye vashandi.

Chii chinonzi full-funnel strategy muB2B?

Iyo yakazara-funnel zano muB2B inoreva nzira yakazara kune yekutengesa uye kushambadzira maitiro anosanganisira ese ekutengesa funnel matanho. Inosanganisira chizvarwa chinotungamira, kusimudzira kutungamira, kugonesa kutengesa, uye kuchengetedza kwevatengi.

Ndeipi iyo yepamusoro-ye-funnel yemukati B2B?

Inoreva zvemukati zvakagadzirirwa kukwezva nekubatanidza vangangove vatengi vari mumatanho ekutanga ekutengesa funnel. Izvi zvinogona kusanganisira blog zvinotumirwa, zvemagariro enhau, ebooks, webinars, uye mamwe marudzi ezvinyorwa zvinopa kukosha kwekudzidzisa kana ruzivo kune vateereri, pasina hazvo kusimudzira chimwe chigadzirwa kana sevhisi.

Chii chiri pasi-pa-funnel yemukati B2B?

Izvi zvinogona kusanganisira zvidzidzo, demos yechigadzirwa, miedzo yemahara, uye mamwe marudzi ezvinyorwa zvinopa ruzivo rwakakwana nezvechigadzirwa kana sevhisi iri kupihwa.

Ndezvipi zvinhu zvina zvakakosha mufaniro?

Kuziva - kugadzira kuziva nezve brand kana chigadzirwa
Kufarira - kuunza kufarira uye kudzidzisa vangangove vatengi
Sarudzo - kubatsira vangangove vatengi kuita sarudzo
Chiito - kushandura vangangove vatengi kuva vatengi.

Mutengesi wekutengesa iCRM here?

Iyo B2B yekutengesa funnel uye CRM (customer relationship management) system haisi chinhu chimwe chete. A CRM inogona kushandiswa kubata mutengi data uye kudyidzana pamatanho ese ekutengesa funnel.

Ndiani anoda B2B yekutengesa funnel?

Chero bhizinesi reB2B rinoda kukwezva, kuita, uye kushandura vangangove vatengi rinoda B2B yekutengesa funnel. Inobatsira makambani kugadzirisa maitiro ekutengesa, kunatsiridza chizvarwa chekutungamira uye kusimudzira, uye kuwedzera kugona kwese uye kushanda kwekutengesa uye kushambadzira kuedza.

Iyo funnel ndeye SaaS?

SaaS (Software seSevhisi) inoreva nzira yekuburitsa software umo software ine rezinesi uye inowanikwa online. Funnel inoreva, kune rumwe rutivi, kune yakajairwa b2b yekutengesa maitiro inotsanangura matanho ayo anogona kuitika mutengi paanoita sarudzo yekutenga.

Chii chinonzi B2B Sales funnel muenzaniso?

Iyo imwechete software kambani inogadzira chena bepa kana ebook inopa ruzivo rwakadzama rwekuti chigadzirwa chavo chinogona kugadzirisa sei rimwe dambudziko rebhizinesi. Iyo kambani inosimudzira ebook kuburikidza neakatariswa ads uye email mishandirapamwe.

Iyo B2B yekutengesa funnel zvakare pombi yekutengesa?

B2B yekutengesa funnel uye pombi yekutengesa inowanzoshandiswa zvakasiyana kutsanangura kushandura inotungamira kuva vatengi. Nepo pombi yekutengesa inotarisisa maitiro emukati ekuvhara madhiri, iyo yekutengesa funnel inotarisa rwendo rwese rwevatengi, kubva kuchizvarwa chekutungamira kuenda kushanduko.

Bottom Line

Zvizhinji zvekunze zvinhu zvinogona kukanganisa iyo B2B yekutengesa funnel, senge hupfumi, maitiro eindasitiri, uye kukwikwidza. Nekudaro, mabhizinesi anofanirwa kuve akakwenenzverwa uye kugadzirisa maitiro avo ekutengesa uye ekushambadzira mukupindura shanduko idzi kuti arambe achikwikwidza.

Ref: Westamp