Uri kutsvaga B2C Sales Mienzaniso yekubatana nevatengi uye kukura bhizinesi rako nekukurumidza? Usatarise kupfuura B2C kutengesa!
Sezvo tekinoroji inofambira mberi, mabhizinesi anowana nzira nyowani uye itsva dzekusvika kune avo vavanoda uye kuvaka kuvimbika kwevatengi. Kubva pazvitoro zvezvidhinha-nedhaka kuenda pamhepo, kutengesa kweB2C kunopa nzira dzakasiyana dzekukubatsira kumira mumusika wemazuva ano wemakwikwi.
Muchinyorwa chino, tichaongorora mamwe akabudirira ekutengesa kweB2C Mienzaniso, kuti inosiyana sei nekutengesa kweB2B, uye nekupa matipi anokurudzira ekuita zvakanyanya kuedza kwako kweB2C kutengesa. Gadzirira kuendesa bhizinesi rako kune rinotevera nhanho!
Zviri Mukati
- Chii chinonzi B2C kutengesa?
- Kutengesa kweB2C kwakakosha sei kumabhizinesi?
- Chii chinoita kuti kutengesa kweB2C kuve kwakasiyana nekutengesa kweB2B?
- 4 Maitiro eB2C Kutengesa uye Mienzaniso
- B2C Sales Mienzaniso muZera reDhijitari
- B2C Mazano Ekutengesa
- Mibvunzo Inonyanya Kubvunzwa
- Zvitsva Zvitsva
Mazano Ekuita Zvirinani
Unoda chishandiso chekutengesa zviri nani?
Wana zvinofarirwa nekupa inonakidza inopindirana mharidzo kutsigira yako yekutengesa timu! Nyora kuti utore mibvunzo yemahara kubva AhaSlides template raibhurari!
🚀 Bata Mibvunzo Yemahara☁️
Chii chinonzi B2C kutengesa?
Kutengesa kweB2C kunomirira Bhizinesi-ku-Mutengi kutengesa uye zvinoreva kutengesa zvinhu kana masevhisi zvakananga kuvatengi vega kwete kune mamwe mabhizinesi kana masangano, ane chinangwa chekuzvishandisa kune zvemunhu kana zvemhuri zvinangwa.
Related: Maitiro Ekutengesa Chero Chinhu: 12 Yakanakisa Kutengesa Tekinoroji muna 2024
Kutengesa kweB2C kwakakosha sei kumabhizinesi?
Kutengesa kweB2C kunoita basa rakakosha mukubudirira kwemabhizinesi senzira yakanaka yekugadzira hukama hwakasimba nevatengi vavo, kuvaka ruzivo rwemhando, uye kugadzira mari. Mamwe mabhenefiti makuru ekutengesa kweB2C anotsanangurwa zvizere sezvinotevera:
Musika Mukuru: Musika weB2C wakakura uye unosanganisira mamirioni evangangodaro vatengi, izvo zvinogona kupa mukana wakakura wemari kumabhizinesi. Mabhizinesi anogona kusvika kune vateereri vakakura nekushandisa misika yepamhepo, masocial media mapuratifomu, uye e-commerce mawebhusaiti, uye kuwedzera ruzivo rwavo pakati pevatengi.
Higher Sales Volume: B2C kutengesa kwekutengesa kunowanzo sanganisira madiki matikiti madiki asi mavhoriyamu akakwira, zvichireva kuti mabhizinesi anogona kutengesa mamwe mayuniti kana masevhisi kune vatengi vega. Izvi zvinogona kuguma nekuwedzera kwakakosha mari kune mabhizinesi nekufamba kwenguva.
Faster Sales Cycle: B2C kutengesa kwekutengesa kunowanzo kuve neapfupi kutengesa kutenderera pane B2B kutengeserana, izvo zvinogona kutungamira kukurumidza kugadzirwa kwemari kumabhizinesi. Vatengi vanowanzo farira kutenga zvechimbichimbi zvezvido zvemunhu kana zvemumba, zvichiita kuti nzira yekutengesa ive yakatwasuka uye nekukurumidza.
Brand Kuziva uye Kuvimbika kweMutengi: Nekupa zvakasarudzika zviitiko zvevatengi, mabhizinesi anogona kuvaka ruzivo rwemhando uye kuvimbika kwevatengi pakati pevatengi. Zvakanaka zviitiko zvevatengi zvinogona kutungamira kudzokorora bhizinesi, izwi-re-muromo kushambadzira, uye pakupedzisira yakakwira mari.
Mutengi Data Insights: Kutengesa kweB2C kunogona kupa mabhizinesi ane ruzivo rwakakosha rwevatengi data, kusanganisira huwandu hwevanhu, kutenga maitiro, uye zvaunofarira. Aya manzwisisiro anogona kubatsira mabhizinesi kugadzirisa maitiro avo ekushambadzira, kuvandudza kubatanidzwa kwevatengi, uye kufambisa kukura kwekutengesa.
Related: Yekupedzisira Nhungamiro Yekukwirisa uye Muchinjika Kutengesa muna 2024
Chii chinoita kuti kutengesa kweB2C kuve kwakasiyana nekutengesa kweB2B?
Ngationei kuti misiyano iripi pakati pekutengesa kweB2C nekutengesa kweB2B?
| B2C kutengesa | B2B kutengesa | |
| Vatereri vakanangwa | vatengi vega | mabhizinesi |
| Chikamu Chekutengesa | kusangana kumwe chete | kazhinji kureba kuita pedyo |
| Sales Approach | tarisa pakugadzira isingakanganwike uye inonakidza ruzivo rwevatengi | tarisa pakuvaka hukama nekupa nzira yekutaurirana |
| Marketing Tactics | social media advertising, influencer kushambadzira, email kushambadzira, kushambadzira zvemukati, uye kutumira kushambadzira | account-based marketing, trade show, content marketing, uye email marketing |
| Zvigadzirwa kana maSevhisi | zviri nyore uye zvinoda tsananguro shoma | yakaoma, uye mumiriri wekutengesa anofanira kunzwisisa zvakadzama chigadzirwa kana sevhisi kuti atengese zvinobudirira. |
| Pricing | kazhinji mitengo yakatarwa | mitengo yepamusoro-soro kana kutaurirana |
Related: Maitiro Ekugadzira Iyo Yekugadzira B2B Sales Funnel muna 2024
4 Maitiro eB2C Kutengesa uye Mienzaniso
Kutengesa kweB2C kunogona kuitika kuburikidza nematanho akasiyana, kusanganisira zvitoro zvezvitoro, misika yepamhepo, uye e-commerce mawebhusaiti, nezvimwe. Heino tsanangudzo yeimwe neimwe nzira yekutengesa B2C uye muenzaniso wayo.
Retail sales
Ndiyo yakajairika nzira yekutengesa kweB2C, uko zvinhu zvinotengeswa kune vatengi vega muchitoro chenyama kana online. Kutengesa kwekutengesa kunogona kupesvedzerwa nezvinhu zvakasiyana, zvinosanganisira zvinodiwa nevatengi, mamiriro ehupfumi, uye kuedza kwekushambadzira. Semuenzaniso, vatengesi vanogona kupa kutengesa kana kuderedzwa kukwezva vatengi kana kutanga zvigadzirwa kuti vaunze kufarira uye kutyaira kutengesa.
E-commerce
Inotarisa pakutengesa kwepamhepo kwezvinhu kana masevhisi kuburikidza ne-e-commerce webhusaiti, nharembozha, kana mamwe mapuratifomu edhijitari. E-commerce yakakura nekukurumidza mumakore achangopfuura, sezvo vatengi vakawandisa vave kugadzikana nekutenga online uye mabhizinesi aona mabhenefiti angangoita ekutengesa online. Amazon uye eBay kune zvitoro zvepamhepo zvinofambiswa nemabhizinesi ega.
Kutengesa kwakananga
Izvo ndezvekutengesa zvigadzirwa kana masevhisi zvakananga kune vatengi kuburikidza nekutengesa-paimba neimba, telemarketing, kana mapato epamba. Kutengesa kwakananga kunogona zvakare kuve nzira inodhura yemabhizinesi kusvika kune vatengi, sezvo ichibvisa kudiwa kwechinyakare nzira dzekutengesa uye inodyidzana pamusoro pemitengo.
Related: Chii chinonzi Kutengesa Kwakananga: Tsanangudzo, Mienzaniso, uye Yakanakisa Strategy muna 2024
Kunyoresa-kwakavakirwa kutengesa
Kunyoresa kunoreva vatengi vanobhadhara mari inodzokororwa kuti vagamuchire dhirivhari kana kuwana sevhisi. Mumakore achangopfuura vashandisi vakawanda vanoda kubhadhara Kunyoresa sezvo mitengo iri mukugadzirisa zviri nani kuti ikwane homwe dzevatengi.
Kutepfenyura masevhisi seNetflix, Amazon Prime Vhidhiyo, uye Spotify inopa mukana kune akasiyana siyana mafirimu, TV inoratidza, uye mimhanzi yemubhadharo wepamwedzi. Kana E-kudzidza Platform senge Coursera uye Skillshare inopawo mukana kune online makosi pamisoro yakasiyana-siyana yemubhadharo wepamwedzi kana wepagore.
B2C Sales Mienzaniso muZera reDhijitari
Vatengi vakawedzera kutarisisa kuzera redhijitari, kwavanowana ruzivo rwakawanda uye sarudzo kupfuura nakare kose. Nekudaro, kunzwisisa iyo Digital B2C inogona kuita kuti makambani awedzere purofiti uye ruzivo rwemhando.
E-Commerce
E-commerce B2C (Business-to-Consumer) inoreva kutengeswa kwezvinhu kana masevhisi kubva kumabhizinesi zvakananga kune vatengi vega kuburikidza nepuratifomu yepamhepo. Iyi mhando ye e-commerce yakaputika mumakore achangopfuura, ichitungamirwa nekukura kwehunyanzvi hwedhijitari uye nekuchinja maitiro evatengi.
Alibaba inzvimbo yakakurumbira e-commerce inobatanidza vatengi nevatengesi muChina nedzimwe nyika. Iyi puratifomu inoratidza huwandu hwakakura hwezvigadzirwa, zvinosanganisira zvemagetsi, zvipfeko, uye zvinhu zvemumba, uye inopa vatengi sarudzo dzekubhadhara dzakachengeteka, vimbiso dzechigadzirwa, uye rutsigiro rwebasa revatengi.
Social Media
Social media mapuratifomu ave nzira inowedzera kukosha mukutengesa kweB2C, ichibvumira mabhizinesi kuti abatane nevatengi nekukurumidza kuburikidza nesocial media network uye pesvedzero yekushambadzira.
Maererano neStatista, pakanga paine 4.59 mabhiriyoni evashandisi vezvemagariro evanhu pasi rose muna 2022, uye nhamba iyi inotarisirwa kuwedzera kusvika 5.64 bhiriyoni muna 2026. Facebook ichiri nzvimbo yakavimbiswa yekusimudzira kutengesa kweB2C sezvo inofungidzirwa nevanopfuura mabhiriyoni 2.8 pamwedzi vanoshandisa. Instagram, LinkedIn zvakare misika yakanaka yekuisa mari muB2B yekutengesa zano.
Data mining
Kuchera dhata kune akawanda maapplication emabhizinesi eB2C, sezvo achibvumira masangano kutora ruzivo rwakakosha kubva kumaseti makuru anogona kushandiswa kuvandudza kugutsikana kwevatengi, kuwedzera kutengesa, uye kugadzirisa bhizinesi maitiro.
Semuyenzaniso, Data migodhi inogona kushandiswa kuona mitengo mapatani uye optimize mitengo yezvinhu zvakasiyana-siyana uye masevhisi. Nekuongorora maitiro evatengi uye mafambiro emusika, mabhizinesi anogona kuseta mitengo inokwikwidza uye inokwezva vatengi vachiri kugadzira purofiti.
Personalization
Zano rakakosha remabhizinesi eB2C ndeyeKusarudzika, uko masangano anokwenenzvera kuedza kwavo kwekushambadzira uye zviitiko zvevatengi kune izvo zvega uye zvido zvevatengi vavo.
Kusarudzika kunogona kutora mafomu mazhinji, kubva kune yakanangwa email mishandirapamwe kune yakasarudzika chigadzirwa kurudziro uye yakasarudzika webhusaiti ruzivo.
Semuenzaniso, mutengesi wembatya anogona kukurudzira zvigadzirwa zvakafanana nezvinhu zvakambotengwa nemutengi.
B2C Mazano Ekutengesa
Yave nguva yekuziva zvakawanda nezve mashandisiro ekutengesa kweB2C, uye iwe unowana aya anotevera matipi anobatsira zvakanyanya.
#1. Kunzwisisa maitiro evatengi yakakosha kumabhizinesi ari mukutengesa kweB2C. Nekuongorora data revatengi uye mafambiro, mabhizinesi anogona kunzwisisa zvirinani vateereri vavanoda uye kugadzira zvigadzirwa, masevhisi, uye nzira dzekushambadzira dzinosangana nezvavanoda nezvavanofarira.
#2. Leverage Influencer kushambadzira: Mabhizinesi mazhinji anowedzera vatsigiri vesocial media kusimudzira zvigadzirwa kana masevhisi avo kune vateereri vakanangwa. Vanofurira vane kutevedza kwakakura vanogona kubatsira mabhizinesi kusvika kune vakawanda vateereri uye kuwedzera ruzivo rwemhando.
#3. Isa mari paSocial Advertising: Nzvimbo dzesocial media dzakadai seFacebook, Instagram, uye Twitter dzinopa dzakasiyana siyana dzekushambadzira sarudzo, kusanganisira zvinotsigirwa zvinotumirwa uye zvakanangwa kushambadzira. Mabhizinesi anogona kushandisa zvishandiso izvi kusvika kune chaivo vateereri, kusimudzira zvigadzirwa kana masevhisi, uye kutyaira kutengesa.
#4. Tichifunga nezveOmni-channel kutengwa: Kutengesa kweOmni-channel kunogona kubatsira mabhizinesi eB2C sezvo ichikwanisa kuwedzera ruzivo rwevatengi nemaitiro akawanda ekutenga, pane akawanda touchpoints, uye zvirinani masevhisi evatengi. Nekudaro, kutengesa omnichannel kunogona kunge kusiri kwakaringana bhizinesi rega rega reB2C, kunyanya kumakambani mashoma ezviwanikwa.
#5. Kutarisira maonero eVatengi: Nekuteerera mhinduro dzevatengi, mabhizinesi anogona kuona nzvimbo dzavari kupfupika nekuvandudza zvigadzirwa zvavo, masevhisi, kana ruzivo rwevatengi. Izvi zvinogona kutungamirira kumazinga epamusoro ekugutsikana kwevatengi uye kuvimbika.
#6. Kugonesa Salesforce kudzidziswa: Ipa dzidziso inoenderera mberi uye rutsigiro rwechikwata chako chekutengesa, hunyanzvi hwese hunosanganisira hunyanzvi hwehunyanzvi uye hunyanzvi hwakapfava, uye ruzivo rwechizvino-zvino nemafambiro zvakakosha.
HINTS: Maitiro ekugadzirisa mhinduro uye kugadzira kudzidziswa kunonangana? Buda AhaSlides ine akawanda anobatsira maficha uye huwandu hweakafanogadzirwa matemplate. Uyezve, nechaiyo nguva zvigadziriso, unogona kuwana, kutarisa uye kuongorora mhinduro dzako nekukurumidza.
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Mibvunzo Inonyanya Kubvunzwa
Chii chinonzi B2B Uye B2C Mienzaniso Yekutengesa?
B2B mienzaniso yekutengesa: Kambani inopa mhinduro dzesoftware kune mamwe mabhizinesi. B2C mienzaniso yekutengesa: Iyo e-commerce webhusaiti inotengesa zvipfeko zvakananga kune wega vatengi
McDonald's B2C kana B2B here?
McDonald's ikambani yeB2C (bhizinesi-kune-mutengi) inotengesa zvigadzirwa zvayo zvakananga kune vatengi vega.
Ndezvipi Zvigadzirwa Zviri B2C?
Zvigadzirwa zvinowanzotengeswa zvakananga kuvatengi vega, senge zvipfeko, girosari, zvemagetsi, uye zvinhu zvekuchengeta munhu, zvigadzirwa zveB2C.
Chii Chinonzi Muenzaniso WeB2C Bhizinesi?
Nike muenzaniso wekambani yeB2C, inotengesa zvigadzirwa zvemitambo uye mararamiro zvakananga kune vatengi kuburikidza newebhusaiti yavo uye zvitoro zvinotengesa.
Zvitsva Zvitsva
Nemaitiro matsva uye zvinodiwa nevatengi mumusika wemazuva ano, zvirongwa zvekutengesa zveB2C zvinogonesa mabhizinesi kugara akakodzera uye achienderana nekuchinja kwemusika mamiriro. Ramba uchifunga kuti kana iwe uchida kubudirira mumusika weB2C, hapana chinhu chiri nani pane kudyara mune ruzivo rwevatengi, kuvaka kuvimbika kwemhando, uye nekupa yakanakisa basa revatengi.
