Ecommerce Marketing Strategy | 11 Mhando uye Mienzaniso Yekubudirira

Munyika inomhanya-mhanya yekutengeserana kwepamhepo, kuve neiyo yakasimba ecommerce yekushambadzira zano ndiyo kiyi yekubudirira. Kunyangwe iwe uri mutengesi wepamhepo ane ruzivo kana uchangotanga, izvi blog post ndiyo gwara rako rakakosha kuvhura zvakavanzika zvegumi neimwe mhando dzeanoshanda ecommerce kushambadzira zano.

Table Of Contents 

• Chii chinonzi Ecommerce Marketing?
• 11 Mhando dzeEcommerce Marketing Strategy ine Mienzaniso 
  • SEO
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Kubhadhara Kushambadzira
  • Affiliate Marketing
  • Influencer Marketing
  • Zvemukati Kugadziriswa
  • Shanduko Yekuchinja Shanduko (CRO)
  • Analytics uye Data Analysis
  • Mushandisi-Akagadzirwa Zvemukati (UGC)
• Zvitsva Zvitsva
• FAQs

Chii chinonzi Ecommerce Marketing?

Kushambadzira kweEcommerce kunosanganisira nzira uye nzira dzinoshandiswa nemabhizinesi kushambadzira nekutengesa zvigadzirwa kana masevhisi painternet. Zvinosanganisira zvakasiyana-siyana zviito zvekukwezva vatengi vanogona, kuwedzera huwandu hwevashanyi kuzvitoro zvepamhepo, uye pakupedzisira kuita kuti vashanyi ivavo vave vatengi vanobhadhara.

11 Mhando dzeEcommerce Marketing Strategy ine Mienzaniso

Ecommerce kushambadzira mazano akakosha pakubudirira kwevatengesi vepamhepo uye anogona kusanganisira zvinhu zvakasiyana, senge:

Kutsvaga Engine Optimization (SEO) - Ecommerce Marketing Strategy

Kugadzirisa zvirimo uye chimiro chewebhusaiti ye ecommerce kuvandudza kuoneka kwayo mumapeji ekutsvaga injini mapeji (SERPs), kuwedzera organic (isina kubhadharwa) traffic.

• muenzaniso: Kana iwe uine online chitoro chezvishongo zvakaitwa nemaoko. Nekugadzirisa webhusaiti yako nemashoko akakosha, tsananguro yemeta, uye mifananidzo yemhando yepamusoro yechigadzirwa, saiti yako inowedzera kuoneka pamainjini ekutsvaga seGoogle. Nekuda kweizvozvo, kana mumwe munhu achitsvaga "necklace dzesirivha dzakagadzirwa nemaoko," webhusaiti yako inonyanya kuoneka pamusoro pemitsva yekutsvaga, ichiwedzera mikana yekukwezva vangangove vatengi.

Content Marketing - Ecommerce Marketing Strategy

Kugadzira uye kugovera zvakakosha, zvakakosha, uye zvinodzidzisa zvemukati senge blog zvinotumirwa, tsananguro yechigadzirwa, uye mavhidhiyo ekuita uye kuzivisa vangangove vatengi.

• muenzaniso: Kana iwe uri mutengesi wefashoni, unogona kugadzira a blog nezvinyorwa zvemafashoni, matipi ezvitaera, uye kurudziro yefashoni yemukurumbira. Nekupa zvakakosha zvemukati, haungobatanidzi vateereri vako chete asi zvakare simbisa yako brand sechiremera muindasitiri yemafashoni. Izvi zvinogona kutyaira organic traffic kune yako online chitoro uye kuwedzera kuvimba kwevatengi.

Social Media Marketing - Ecommerce Marketing Strategy

Kushandisa masocial media mapuratifomu kuti abatane nevateereri vanotarisirwa, kuvaka ruzivo rwemhando, uye kutyaira traffic kune ecommerce saiti.

• muenzaniso: "Sephora," mutengesi wezvizoro uye runako, anoshandisa zvinobudirira social media kuti abatanidze nevateereri vayo. Sephora anogara achitumira makeup tutorials, zvigadzirwa zvinoratidzira, uye wongororo yevatengi pamapuratifomu akaita se Instagram neYouTube. Nekuita izvi, havangovaka ruzivo rwemhando chete asiwo kutyaira. traffic kune yavo ecommerce saiti sezvo vatengi vanokweverwa kuti vaongorore uye vatenge izvo zvinoratidzwa zvigadzirwa.

Email Marketing - Ecommerce Marketing Strategy

Kushandisa email mishandirapamwe kusvika kune vatengi, kupa kukwidziridzwa, uye kuvachengeta vachiziva nezvezvigadzirwa, zvibvumirano, uye kugadzirisa kwekambani.

• muenzaniso: Chitoro chemabhuku chepamhepo chinogona kutumira vhiki nevhiki tsamba kune vanyoreri vayo, iine vatsva vanosvika, vatengesi vepamusoro, uye zvakasarudzika zvideredzwa. Nekutumira maemail akasarudzika kune yako mutengi base, unogona kukurudzira kudzokorora kutenga uye kusimudzira zvakakosha zvinopihwa, zvichikonzera kuwedzera kwekutengesa.

Yakabhadharwa Kushambadzira - Ecommerce Marketing Strategy

Kushandisa nzira dzakabhadharwa dzekushambadzira dzakadai seGoogle Ads, Facebook Ads, uye mamwe mapuratifomu ekushambadzira epamhepo kusvika kune vateereri vakawanda uye kugadzira traffic nekukurumidza uye kutengesa.

• muenzaniso: Sangano rekufambisa repamhepo rinogona kugadzira mushandirapamwe wekutsvaga kweGoogle Ads kuti uoneke pamusoro pezvawanikwa kana vashandisi vachitsvaga mazwi se "pakeji yezororo inodhura." Nekubhidha pamashoko akakosha, vanogona kukwezva vashandisi vachishingairira kutsvaga kubhuka zororo.

Affiliate Marketing - Ecommerce Marketing Strategy

Kudyidzana nevanodyidzana kana vapesvedzera vanosimudzira zvigadzirwa zvako mukutsinhana nekomisheni yekutengesa yavanogadzira.

• muenzaniso: Ngatitii une chitoro chembatya dzemitambo yepamhepo. Iwe unogona kufambidzana nevanoita zvekusimba vanosimudzira zvigadzirwa zvako pasocial media chiteshi kana blogs. Mukudzoka, ivo vanowana komisheni yekutengesa kwega kwega kunogadzirwa kuburikidza neavo akasiyana affiliate link. Iri zano rinogona kuwedzera mutengi wako kusvika kuburikidza nevanofurira vateereri uye kuwedzera kutengesa.

Influencer Kushambadzira - Ecommerce Marketing Strategy

Kudyidzana nevapesvedzera mune yako niche kuti ubate kune avo varipo vateveri uye kuwana kuvimbika uye kuratidzwa.

• muenzaniso: Chigadzirwa chezvizoro chinogona kubatana nevanoita runako kuti vaongorore uye varatidze mashandisiro ezvigadzirwa zvavo. Aya mapesvedzero ane yakakura inotevera kufarira runako uye make-up, zvichiita kuti ive yakanakira kusimudzira zvizorwa. Kutsigira kwavo kunogona kuwedzera kuvimbika kwemhando uye kutyaira traffic kune yako online chitoro.

Zvemukati Kugadziriswa

Kugadzirisa zvirimo uye kurudziro yechigadzirwa zvichienderana nemaitiro emuenzi uye zvaanofarira kusimudzira ruzivo rwekutenga uye kuwedzera shanduko.

• muenzaniso: Chitoro chegirosari chepamhepo chinogona kuita chinhu chinokurudzira zvigadzirwa kune vatengi zvichienderana nezvavakatenga kare. Nekugadzirisa mazano echigadzirwa kune zvaunofarira mutengi wega wega, unogona kuwedzera mukana wekudzokorora kutenga uye nepamusoro avhareji yekuodha kukosha.

Shanduko Yekuchinja Shanduko (CRO)

Kuita mazano ekusimudzira ruzivo rwemushandisi, kugadzirisa maitiro ekutenga, uye kuwedzera chikamu chevashanyi vanotenga.

• muenzaniso: Chitoro chefenicha e-commerce chinogona kukwirisa mapeji echigadzirwa nekuvandudza mifananidzo yechigadzirwa, ichipa tsananguro yakadzama, uye kurerutsa maitiro ekubhadhara. Izvi zvinoita kuti pave nekutenga kwakapfava uye kunonakidza, izvo zvinogona kutungamirira kuhuwandu hwekushandura.

Analytics uye Data Analysis

Kushandisa data uye analytics maturusi kuyera kushanda kwekushambadzira mishandirapamwe uye kuita sarudzo dzinofambiswa nedata kukwirisa mazano.

• muenzaniso: Chitoro chinopa e-commerce chitoro chinogona kushandisa maturusi ewebhu analytics kutarisa maitiro evatengi, kuona kuti ndezvipi zvigadzirwa zvinonyanya kufarirwa, uye kunzwisisa kunodonhera vashanyi mugero rekutengesa. Iyi data inogona kutungamira kuita sarudzo yekusimudzira zvigadzirwa zvinopihwa uye nzira dzekushambadzira.

Mushandisi-Akagadzirwa Zvemukati (UGC)

Kukurudzira vatengi kuti vagovane zvavanosangana nazvo uye mapikicha nezvigadzirwa zvako pasocial media, mawebhusaiti, kana wongororo, izvo zvinovaka kuvimba uye humbowo hwemagariro.

• muenzaniso: Airbnb, chikuva chinobatanidza vafambi nepekugara uye zvakaitika, chinoshandisa zvakanyanya user-generated content kusimudzira mhando yayo uye kuvaka kuvimba. Airbnb inokurudzira vashanyi kusiya ongororo mushure mekugara kwavo. Ongororo idzi, dzinowanzoperekedzwa nemifananidzo, dzinopa ruzivo rwakakosha kune vangangove vashanyi uye dzinosimbisa kuvimba nemhando yepekugara nevaenzi. Iyo hashtag #AirbnbZvakaitika pasocial media inokurudzira vashandisi, vese vaenzi nevagamuchiri, vagovane zviitiko zvavo zvisingakanganwiki nezviitiko.

Zvitsva Zvitsva

Iyo yakanyatsogadzirwa ecommerce yekushambadzira zano ndiro simba rekufambisa kuseri kweakabudirira bhizinesi repamhepo. Uye sezvakangoita chirongwa chekushambadzira chakaitwa zvakanaka chinogona kutungamira mukubudirira, mharidzo yakajeka uye inobata inogona kukwidziridza nhaurirano dzako dzehurongwa. Usakanganwa kushandisa AhaSlides kuti utaure zvinobudirira yako ecommerce kushambadzira nzira uye ubatanidze timu yako kana vateereri. Nematurusi akakodzera uye nehurongwa hwakazara, bhizinesi rako rinogona kubudirira mumakwikwi emusika wepamhepo.

FAQs

Ndedzipi ecommerce kushambadzira mazano?

Ecommerce kushambadzira mazano zvirongwa uye matekiniki anoshandisa kusimudzira nekutengesa zvigadzirwa kana masevhisi online.

Ndeapi ma4 P ekushambadzira muecommerce?

Mune ecommerce, iyo 4 P's yekushambadzira Chigadzirwa, Mutengo, Nzvimbo (Kugovera), uye Kusimudzira. 

Ndeipi yakanakisa nzira yekushambadzira ye online chitoro?

Iyo yakanakisa nzira yekushambadzira yechitoro chepamhepo zvinoenderana nebhizinesi, asi yakanyatso kutenderera nzira inowanzo sanganisira musanganiswa weSEO, kushambadzira zvemukati, social media, uye inobhadharwa kushambadzira kuti isvike uye ubatanidze vateereri vanotarisirwa.

Ref: Mayple | Mouse Flow