Google yekushambadzira zano isimba rekuvandudza, sarudzo-inotungamirwa nedata, uye mushandisi-centric maitiro. Nhau dzakanaka ndedzekuti, unogona kugadzirisa uye kuita zvakakosha zveGoogle kushambadzira zano kune rako bhizinesi. Mune ino blog post, isu tichaongorora maitiro aungaita kurudziro kubva kuGoogle playbook uye kuishandisa kune yako yekushambadzira kuedza.
Table Of Contents
- Chii chinonzi Google Marketing Strategy?
- Zvikamu zvakakosha zveGoogle Marketing Strategy
- Maitiro Ekushandisa Google Marketing Strategy yeBhizinesi Rako
- Zvitsva Zvitsva
- FAQs NezveGoogle Marketing Strategy
Chii chinonzi Google Marketing Strategy?
A Google marketing strategy yakafanana nehurongwa hunoratidza kuti bhizinesi rako rinoonekwa sei paGoogle. Zvinosanganisira kushandisa maturusi nemasevhisi eGoogle, kuseta zvinangwa, uye kufunga kuti ungaziva sei kana uri kuita zvakanaka. Chinangwa chikuru ndechekushandisa Google kuvaka uye kuchengetedza mufananidzo wako wakasimba.
Nezve Google's own marketing strategy, chirongwa chakanyatsofungwa chinotsamira pane data, kusika, uye kuita kuti vashandisi vagutsikane. Urongwa uhu hunosimudzira zvigadzirwa zveGoogle uye hunova nechokwadi chekuti mhando yavo ine chitupa chakafanana. Ivo zvakare vanoshandisa tekinoroji yepamusoro uye vanogadzira kudyidzana kuti varambe vakabudirira munyika inogara ichichinja online.
Zvikamu zvakakosha zveGoogle Marketing Strategy
1/ Google Ads Marketing Strategy
Google Ads chinhu chakakosha cheGoogle's marketing strategy. Kuburikidza nemusanganiswa wekutsvaga ads, kuratidza ads, uye YouTube kushambadzira, Google inosimudzira mhando yayo uye inobatanidza vashandisi nezvigadzirwa nemasevhisi avanoda. Ad kunanga uye optimization inoita basa rakakosha muchirongwa ichi.
2/ Google Mepu muGoogle's Marketing Strategy
Google Maps haisi yekufambisa chete; iyo zvakare chikamu chakakosha cheGoogle's marketing strategy. Iyo kambani inoshandisa Google Mepu kuti ipe nzvimbo-yakavakirwa masevhisi uye inonongedza vashandisi vane yakakodzera, kushambadzira kwemuno. Mabhizinesi, kunyanya madiki uye emuno, anobatsirwa zvakanyanya kubva kune iyi zano.
3/ Google Bhizinesi Rangu Rekushambadzira Strategy
Google Bhizinesi Yangu chimwe chishandiso chakakosha kune mabhizinesi emuno. Nekugadzirisa maprofiles avo eGoogle Bhizinesi Rangu, makambani anogona kusimudzira kuvepo kwavo pamhepo uye kuita nevatengi, chinhu chakakosha chehurongwa hwekushambadzira hweGoogle.
4/ Google Pay uye Google Pixel muKushambadzira
Ose ari maviri Google Pay neGoogle Pixel anotengeswa seanocheka-kumucheto mhinduro, achiratidza kuzvipira kweGoogle mukuvandudza. Google inoshandisa kugona kwayo kwekushambadzira kuratidza zvichangobva kuitika uye mabhenefiti ezvigadzirwa izvi, zvichiita kuti zvifadze vatengi.
5/ Google's Digital Marketing Strategy
5/ Pamusoro pekushambadzira kwakabhadharwa, Google inoshandisa nzira dzakasiyana dzekushambadzira dzedhijitari dzakadai seSEO, kushambadzira zvemukati, uye magariro enhau. Aya matekiniki anobatsira Google kuchengetedza kuvepo kwakasimba kwepamhepo uye kubatana nevateereri vayo pamativi akawanda.
Maitiro Ekushandisa Google Marketing Strategy yeBhizinesi Rako
Zvino zvatafukidza zvakakosha zveGoogle kushambadzira zano, ngationgororei mashandisiro aungaita aya mazano kune rako bhizinesi. Heano matanho anoshanda aungaite nhasi:
Danho 1: Shandisa Google Analytics yeInsights
gadza Google Analytics kuti uwane ruzivo rwakakosha mukuita kwewebhusaiti yako. Izvo zvakakosha kuti utarise akakosha metrics senge webhusaiti traffic, bounce rate, uye chiyero chekushandura. Shandisa iyo data kuita sarudzo dzine ruzivo uye ramba uchivandudza webhusaiti yako.
Nhanho yechipiri: Shandisa Google Trends yeMusika Insights
Google Maitiro mugodhi wegoridhe weruzivo. Ishandise kuona misoro irikuitika muindasitiri yako uye zvekugadzira zvemukati zvinoenderana nevateereri vako. Pamusoro pezvo, tarisa mafambiro emwaka kuti ugadzirise kalendari yako yekushambadzira zvinoenderana.
Nhanho 3: Shandisa Simba reGoogle Ads
Google Ads chishandiso chinochinjika chinogona kuwedzera zvakanyanya kuvapo kwako online. Tanga nekugadzira account uye kutsanangura zvakajeka zvinangwa zvead ad campaigns. Sarudza iwo akakosha mazwi, hunyanzvi hunomanikidza ad kopi, uye isa bhajeti inoenderana nezvinangwa zvako. Kuti uwane mibairo yakanaka, zvakakosha kuti ugare uchitarisa nekuvandudza mishandirapamwe yako.
Nhanho 4: Gadzirisa Hupo Hwako Kwenzvimbo neGoogle Mepu uye Google Bhizinesi Rangu
Kana bhizinesi rako richivimba nevatengi vemunharaunda, Google Mepu uye Google Bhizinesi Rangu ishamwari dzako dzepamoyo. Chekutanga, tora uye simbisa bhizinesi rako paGoogle Bhizinesi Rangu. Ita shuwa kuti ruzivo rwebhizinesi rako, kusanganisira maawa ekuvhura, ruzivo rwekufonera, uye mapikicha, ndezvemazuva ano. Kurudzira vatengi vanogutsikana kuti vasiye wongororo pane yako rondedzero. Google Mepu ichabatsira vangangove vatengi kuwana nzvimbo yako zviri nyore. Funga kutumira zvigadziriso zvenguva dzose uye kushandisa iyo Mibvunzo neMhinduro chimiro kuita nevateereri vako zvakananga.
Nhanho 5: Gamuchira Digital Marketing Tactics
Kunze kwekushambadzira kwakabhadharwa, gamuchira nzira dzekushambadzira dzedhijitari kuti uchengetedze huvepo hwakasimba hwepamhepo. Heano mashoma akakosha maitiro:
- Tsvaga Injini Kugonesa (SEO): Gadzirisa webhusaiti yako kuti ioneke mumibairo yekutsvaga yemazwi akakosha. Tsvagiridza uye unosanganisira akakosha-akakosha mazwi, gadzira zvemhando yepamusoro, uye shuwa kuti saiti yako yakamira-inoshamwaridzika.
- Zvemukati Kushambadzira: Gara uchigadzira zvinodzidzisa uye zvinobata zvemukati zvinogadzirisa zvinodiwa uye zvinofarirwa nevateereri vako. Zvinyorwa zveBlog, mavhidhiyo, infographics, uye mamwe mafomu enhau anogona kutorwa sezvirimo.
- Social Media Engagement: Bata nevateereri vako nekushandisa masocial media mapuratifomu. Govera zvirimo, pindura kune makomendi, uye gadzira nharaunda yakatenderedza brand yako.
Danho rechitanhatu: Ongorora Zvigadzirwa zveGoogle
Tora peji kubva mubhuku reGoogle uye funga kushandisa zvimwe zvezvigadzirwa zvepamberi, zvakaita seGoogle Pay neGoogle Pixel. Aya ekucheka-kumucheto mhinduro anogona kusiyanisa bhizinesi rako uye kukwezva kune tech-savvy vatengi.
Danho rechinomwe: Consistent Branding
Chimwe chezviratidzo zveGoogle's marketing strategy is constant branding. Ita shuwa chiziviso chemhando yako, kusanganisira yako logo, dhizaini zvinhu, uye kutumira mameseji, inoramba yakafanana pane zvese zvekushambadzira zvinhu uye touchpoints. Consistency inovaka kuzivikanwa kwemhando uye kuvimba.
Nhanho 8: Ramba Wakagadzikana uye Uchishandira pamwe
Iyo digital landscape inogara ichichinja. Kufanana neGoogle, chinja kune idzi shanduko uye urambe uri pamberi pemakwikwi. Bata pamwe nemamwe mabhizinesi, ongorora kudyidzana, uye funga nezvekubatana-yekushambadzira kuedza kuwedzera kusvika kwako.
Zvitsva Zvitsva
Mukupedzisa, kushandisa nzira yekushambadzira yeGoogle yebhizinesi rako kunosanganisira musanganiswa weGoogle Ads, optimization yemuno, dhijitari ekushambadzira matekiniki, kushandiswa kwechigadzirwa chepamberi, kuenderana kwema brand, uye kuzvipira kugadzirisa. Nekutevera aya matanho anoshanda, unogona kusimbisa kuvepo kwechiratidzo chako pamhepo uye kubatana nevateereri vako zvinobudirira.
Mukuwedzera, funga kushandisa AhaSlides kuitira misangano ine pundutso uye misangano yekurangana. AhaSlides inogona kukwidziridza kudyidzana uye kubatanidzwa, zvichiita kuti bhizinesi rako rinyanye kushanda
FAQs NezveGoogle Marketing Strategy
Ndedzipi nzira dzekutengesa dzinoshandiswa neGoogle?
Google inoshandisa nzira dzakasiyana-siyana dzekushambadzira, kusanganisira sarudzo dzinofambiswa nedata, nzira yevashandisi, hunyanzvi, uye kubatana nevadyidzani.
Sei Google ichibudirira mukushambadzira?
Kubudirira kweGoogle mukushambadzira kunokonzerwa nekutarisisa kwayo kwakasimba pane zvinodiwa nevashandisi, zvigadzirwa zvehunyanzvi uye masevhisi, uye kushandisa data kuita sarudzo ine ruzivo.
Ndeipi pfungwa yekushambadzira yeGoogle?
Pfungwa yekushambadzira yeGoogle inotenderera pakugutsa zvido zvevashandisi uye kuunza mhinduro dzakakosha, paine tarisiro yevashandisi-centricity, innovation, uye sarudzo dzinotungamirwa nedata.
Ref: Funga neGoogle: Media Lab | Similarweb: Google Marketing Strategy | CoSchedule: Google Marketing Stratey | Google's Blog: Marketing Platform
