Maitiro ekutsvaga mapoinzi eInflection muBhizinesi | 2024 Inozivisa

Maitiro ekutsvaga mapoinzi eInflection muBhizinesi?

Rita McGrath, nyanzvi yekuvandudza bhizinesi, mubhuku rake "Kuona Kwakatenderedza Makona: Maitiro ekuona Inflection Points muBhizinesi Asati Aitika” inotaura kuti kana kambani iri "vakashongedzerwa nemazano akakodzera uye maturusi, vanogona kuona inflection mapoinzi semubairo wemakwikwi".

Iko hakuna nzira yekuti kambani inzivise inflection mapoinzi, asi zvinokwanisika kufanotaura kana iri kuuya uye nekuishandisa semukana. Ichi chinyorwa chinokurukura nzira yekuwana mapoinzi einflection mubhizinesi uye nei zvakakosha kuti kukura kwekambani.

Zviri Mukati

• Ndeapi maInflection Points muBhizinesi?
• Sei Mabhizinesi Achifanira Kuona Nzvimbo dzeKutapukira?
• Kunzwisisa Inflection Points neChaiyo-Nyika Mienzaniso
• Nzira yekuwana Mapoinzi eInflection?
• Zvitsva Zvitsva
• FAQs

Chii chinonzi Inflection Point muBhizinesi?

Inflection points, inonziwo Paradigmatic shifts inoreva chiitiko chakakosha chinotungamira shanduko yakakosha mukufambira mberi kwekambani, indasitiri, chikamu, hupfumi, kana geopolitical mamiriro. Inogona kuoneka senge shanduko mukushanduka kwekambani "uko kukura, shanduko, hunyanzvi hutsva, zvinodiwa zvitsva, kana dzimwe shanduko dzinoraira kufunga patsva nekugadzirisazve maitirwo ebhizinesi.“. Shanduko idzi dzinogona kuva nemhedzisiro yakanaka kana yakaipa.

Kuziva nzvimbo yekuchinja muindasitiri ndiko kuziva kwakakosha kuti shanduko dzakakura dziripo. Iyo inflection point inoshanda senzvimbo yekutendeuka, ichiratidza kudikanwa kwekugadziriswa uye shanduko kuti ive nechokwadi chekuenderera mberi kukosha uye kubudirira.

Sezvo kambani inoshanduka kubva mukutanga kuenda kune yepakati-saizi kana yakakura bhizinesi, inopfuura nematanho akati wandei apo mhando dzekare uye nzira dzinogona kukanganisa hunyanzvi, kukura, uye shanduko. Aya matanho, anozivikanwa semainflection point, anoda kutorwa kwenzira nyowani dzekushanda kuti ive nechokwadi chekuenderera mberi nekubudirira.

Sei Mabhizinesi Achifanira Kuona Nzvimbo dzeKutapukira?

Inflection Point chikamu chemaitiro ekuita sarudzo. Chokwadi ndechekuti"Inflection Point haisi sarudzo pachayo, inobatsira vanoita sarudzo kuti vatarise shanduko uye kufanotaura mhedzisiro mushure.” Vanoita sarudzo vanofanirwa kuona izvi uye kuita sarudzo pamusoro pemikana yekutevera uye nzira yekudzikisa njodzi dzinogona kuitika.

Ziva kuti kuve nehunyanzvi uye kugadzirisa nenguva kune shanduko munzvimbo yemakwikwi chinhu chakakosha. Kana mabhizinesi akatadza kuziva inflection mapoinzi uye kusada kuchinja, zvinogona kutungamira mukudzikira kusingadzoreki kwebhizinesi. Kune rimwe divi, Inflection mapoinzi anowanzo ratidza mikana yekuvandudza. Makambani anotora mikana iyi uye anovandudza shanduko yekuchinja kwemusika anogona kuwana mukana wekukwikwidza.

Zvakakosha kucherechedza kuti inflection points haisi yenguva imwe chete zviitiko; ivo chikamu chekutenderera kwebhizinesi kutenderera. Vanoita sarudzo vanofanirwa kutora nzira inoenderera yekudzidza, vachisimudzira ruzivo rwakawanikwa kubva kune yakapfuura inflection point kuti vazivise marongero emangwana. Kugara uchiongorora kushanduka kwemusika uye kuzvipira kugara uine ruzivo kunobatsira pakusimba uye kusimba kwesangano pfungwa.

Kunzwisisa Inflection Points neChaiyo-Nyika Mienzaniso

Mabhizinesi, sevanhu, anotanga madiki uye anofambira mberi kuburikidza nematanho akawanda ekukura sezvaanoshanduka. Points of Inflection inoitika mumatanho aya. Inogona kuve ese mikana nematambudziko, zvichienderana nekuti kambani inovafambisa sei.

Pazasi pane mamwe bhizinesi inflection point mienzaniso yemamwe makambani akawana budiriro yakanyanyisa nekushandisa zano rakanaka mushure mekuona mapoinzi einflection. Vanotarisira kubudirira kukanganisa, kuvaka kusimba kwesangano, uye kubudirira kana vakwikwidzi vakabatwa vasina kungwarira.

Apple Inc.:

• Inflection Point: Kutanga kweiyo iPhone muna 2007.
• Nature: Shanduko kubva kune komputa-centric kambani kuenda kune yevatengi zvemagetsi uye masevhisi magetsi.
• Mhinduro: Apple yakawedzera budiriro ye iPhone kuti ive mutambi mukuru muindasitiri ye smartphone, ichivandudza kutaurirana uye varaidzo.

Netflix:

• Inflection Point: Chinja kubva pakuroja maDVD kuenda kukushambadzira muna 2007.
• Nature: Kuchinjira kune shanduko mumaitiro evatengi uye tekinoroji.
• Mhinduro: Netflix yakatama kubva kuDVD-ne-mail sevhisi kuenda papuratifomu yekutepfenyura, ichikanganisa indasitiri yechinyakare yeTV nemabhaisikopo uye kuita hofori yekutepfenyura pasi rose.

💡 Iyo Netflix Tsika: 7 Makiyi maficha kune Yayo Kuhwina Formula

Amazon:

• Inflection Point: Kutanga kweAmazon Web Services (AWS) muna 2006.
• Nature: Diversification yemari yemari inodarika e-commerce.
• Mhinduro: AWS yakashandura Amazon kuita inotungamira gore komputa mupi, ichipa zvakanyanya kune yayo purofiti uye kukosha kwemusika.

Google:

• Inflection Point: Kuunzwa kweAdWords muna 2000.
• Nature: Kuita mari yekutsvaga kuburikidza nekushambadzira kwakanangwa.
• Mhinduro: Nzvimbo yekushambadzira yeGoogle yakava mutyairi mukuru wemari, ichibvumira kambani kupa masevhisi ekutsvaga emahara uye kuwedzera mune zvimwe zvigadzirwa nemasevhisi.

Zvirokwazvo, haasi makambani ese akabudirira kufamba mapoinzi einflection, uye mamwe anogona kutarisana nematambudziko kana kutodzikira nekuda kwekutadza kuchinjika. Heino mienzaniso mishoma yemakambani akanetsekana panguva yakakosha inflection points:

Blockbusters:

• Inflection Point: Kuwedzera kwekutepfenyura online.
• Mhinduro: Blockbuster, hofori muindasitiri yekurojesa vhidhiyo, akatadza kuchinjika kuchinjika kuenda pamhepo kutenderera uye kunyoreswa-kwakavakirwa modhi. Iyo kambani yakazivisa kudonha sevakwikwidzi vakaita seNetflix yakakwira mukurumbira, uye muna 2010, Blockbuster yakamhan'arira kubhuroka.

nokia:

• Inflection Point: Kuuya kwema smartphones.
• Mhinduro: Nokia, aimbove mutungamiri munharembozha, yakanetseka kukwikwidza nekubuda kwema smartphones. Kunonoka kwekambani kupindura pakuchinja zvinodiwa nevatengi uye kusimbirira kwayo kuchengetedza iyo Symbian inoshanda sisitimu zvakakonzera kudzikira uye kubuda mubhizinesi muna 2014.

Kodak:

• Inflection Point: Kubuda kwe digital mafoto.
• Mhinduro: Kodak, aimbove mutambi ane mukurumbira muindasitiri yekutora mifananidzo yemafirimu, akanetsekana kuti ajairane nenguva yedhijitari. Kunyangwe kuve nekutanga patents yedhijitari kamera tekinoroji, kambani yakatadza kugashira zvizere shanduko, zvichikonzera kudzikira kwechikamu chemusika uye kubhuroka kwayo muna 2012.

Nzira yekuwana Mapoinzi eInflection?

Nzira yekuwana Mapoinzi eInflection? Inflection mapoinzi anouya mune akawanda akasiyana maumbirwo uye saizi ayo anokanganiswa nezvose zvemukati nekunze zvinhu. Kuziva mapoinzi einflection mumamiriro ebhizinesi kunosanganisira kuziva nguva dzakaoma kana shanduko mune nzira yekambani. Heano mamwe matipi ekuona mapoinzi einflection zvisati zvaitika.

Nzwisisa mamiriro ebhizinesi

Maitiro ekutsvaga mapoinzi einflection mudanho rekutanga - kutsvaga mapoinzi einflection ndiko kunzwisisa zvakanyanya mamiriro ebhizinesi. Izvi zvinosanganisira kuziva mashandiro eindasitiri, nharaunda yekutonga, uye zvinhu zvemukati zvinogona kukanganisa mafambiro ekambani. Izvo zvakare nezvekuva nekunzwisisa kwakanaka kune vakwikwidzi, vanova vakwikwidzi vekambani, uye kuti ndezvipi zvinhu zvinokanganisa shanduko. Semuenzaniso, vatsva vanopinda kana shanduko mumusika wemusika vanogona kuratidza inflection mapoinzi anoda mhinduro dzehungwaru.

Kugona muData Analytics

Muzera ranhasi redhijitari, mabhizinesi anofanirwa kusimudzira ruzivo rwunofambiswa nedatha kuita sarudzo. Kuongorora akakosha maratidziro ekuita, hunhu hwevatengi, uye imwe data yakakodzera inobatsira mukuona mapatani uye zvinogona kuitika mapoinzi. Semuenzaniso, kana kambani ikashandisa KPIs kuyera mashandiro uye kutarisira shanduko, shanduko dzinongoerekana dzachinja mumitengo yekutora mutengi kana mitengo yekutendeuka inogona kuratidza shanduko mumusika wekuchinja.

Ngwarira mafambiro emusika

Vatungamiriri vanofanirwa kuchengetedza mafambiro emusika anosanganisira kutarisa kusimukira kweindasitiri, tekinoroji iri kusimukira, uye shanduko muhunhu hwevatengi. Kuziva kwemaitiro emusika kunobvumira mabhizinesi kutarisira shanduko uye kuzvimisa zvine hungwaru mukupindura kushanduka kwemusika. Vanogona kushandisa mikana inomuka kubva kune ari kubuda maitiro uye kugara pamberi pevakwikwidzi. Semuyenzaniso, kusimudzira ndiwo maitiro izvozvi, kambani inogona kuzvimisa seyekutanga kugamuchira eco-hushamwari maitiro ekukwezva vatengi vakawanda.

Vaka chikwata chakasimba

Kana iwe uchida kunyatsotarisira shanduko, hapana nzira iri nani pane kuva nevashandi vakasimba uye vane hunyanzvi uye nyanzvi. Izvi zvakasiyana-siyana zvinowedzera kukwanisa kuongorora mamiriro akaoma kubva kumakona akawanda. Pamusoro pezvo, munguva dzeinflection, timu inoshanda zvakanaka inogona kuongorora mamiriro ezvinhu, kuunza mhinduro nyowani, uye kuita shanduko dzehungwaru zvinobudirira.

Zvitsva Zvitsva

Izvo zvakakosha kuti kambani izive nzira yekuwana mapoinzi einflection. Kunzwisisa kana kambani yako ichivhara inflection point uye kugadzirira timu yako hunyanzvi hunodiwa uye ruzivo kuti ugadzirire kutarisana nekuchinja kwakakosha kuti urambe uchikura. 

💡 Shongedza vashandi vako nazvo hunyanzvi hwakakosha uye njere nekuvakurudzira kutora chikamu mukudzidziswa uye maworkshop imhinduro huru. Kana iwe uchitsvaga inonakidza nzira yekuona yako kudzidziswa kwekambani, Vampire nematurusi epamusoro anopindirana anogona kukubatsira kuzadzisa zvinangwa zvako zvine mutengo.

FAQs

Ndeupi muenzaniso wepoindi yekuchinjika?

Muenzaniso wenzvimbo yakamira yekuchinjika inogona kucherechedzwa panzvimbo (0, 0) pagirafu re y = x ^ 3. Panguva ino, tangent ndiyo x-axis inopindirana negirafu. Nekune rimwe divi, muenzaniso wenzvimbo isiri-yakamira yekuchinjika ndiyo poindi (0, 0) pagirafu rekuti y = x^3 + ax, apo a inhamba ipi neipi nonzero.

Iwe unowana sei inflection point mune economics?

Iyo inflection point yebasa inogona kuwanikwa nekutora chikamu chayo chechipiri [f”(x)]. Painonongedza poindi ndipo panotorwa chirevo chechipiri chakaenzana ne zero [f”(x) = 0] uye chiratidzo chekuchinja tangent.

Ref: HBR | Investopedia | creoinc | Zvechokwadi