Hukuru yemukati yekutaurirana zano ndiwo musimboti wesangano ripi neripi rinobudirira. Mumamiriro ekunze ekushanda emazuva ano, kuve nechokwadi chekutaura kwakajeka, nguva nenguva muzvikwata zvakagoverwa kwakakosha kupfuura nakare kose. Zvakadaro makambani mazhinji achiri kunetseka kuti atumire meseji kana vashandi vari mukati nekubuda muhofisi.
Mune ino positi, isu tichaongorora akanakisa maitiro akaunganidzwa kubva mukati comms pros kumakambani ari kuita zvakanaka munguva yehybrid. Iwe uchawana matipi emukati ekugadzira akakodzera, ekuita-yekutyaira zvemukati pamwe nekuyera izvo zvinonyatsoenderana nevateereri vako.
Zviri Mukati
- Chii chinonzi Internal Communication Strategy?
- Nei Hurongwa HweKukurukurirana Mukati Huchikosha?
- Ndiani Ane Basa Rekugadzira Iyo Yemukati Yekutaurirana Strategy?
- Iyo Yemukati Yekukurukurirana Strategy Inoitika Rini?
- Ndeapi maChannel Achashandiswa neInternal Communication Strategy?
- Nzira Yokugadzira Nzira Yekutaurirana Yemukati?
- Ita Kuti Kukurukurirana Kwemukati Kubudirire Ne AhaSlides
- Zvitsva Zvitsva
- Mibvunzo Inonyanya Kubvunzwa
Mamwe Mazano ne AhaSlides
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Chii chinonzi Internal Communication Strategy?
Fungidzira uine boka revanhu vane tarenda vanoshanda pamwechete mukambani. Zvino, kuti chikwata ichi chibudirire, chinofanirwa kutaurirana zvakanaka, sekutaura kunoita shamwari nekugovana mazano. Ndipo panouya Hurongwa hweKutaurirana Kwemukati!
Yemukati Yekukurukurirana Strategy chirongwa chakakwana uye hurongwa hwakagadzirirwa kufambisa kutaurirana kwakanaka uye kwakanaka mukati mesangano.
Chinangwa chikuru chechirongwa ichi ndechekugadzira vashandi vakabatana, vane ruzivo, uye vanobatikana, zvichizobatsira mukubudirira kwesangano uye kubudirira kwezvinangwa zvaro.
Kune marudzi mana ekutaurirana mukati:
- Kukurukurirana kwepamusoro-pasi (Kutarisira kukukurukurirana kwevashandi): Apa ndipo apo ruzivo rwunoyerera kubva pamusoro pehutungamiri hwesangano (semamaneja kana vatungamiriri) kuenda kumatanho epasi (vashandi). Zvakafanana nashefu arikupa mafambiro kuchikwata. Isu tinoshandisa iyi mhando yekutaurirana kugovera zvakakosha zviziviso, zvinangwa zvekambani, kana marongero matsva.
- Kukurukurirana kwepasi-kumusoro (Kukurukurirana kwevashandi): Zvakapesana nekutaura kwepamusoro-pasi. Ruzivo rwunofamba kubva padanho repasi (vashandi) kuenda kumusoro (mamaneja kana vatungamiriri). Zvakafanana nevashandi vanogovana mazano avo, mhinduro, kana zvinonetsa nevakuru vavo.
- Kukurukurirana kwakatwasuka/kwakatarisana (Kutaurirana-kune-vezera :): Rudzi urwu rwekutaurirana runoitika pakati pevanhu vari pamwero mumwechete mukati mesangano. Zvakafanana nevaunoshanda navo vari kutaura nemumwe kuti varongedze mabasa kana kugovana zvigadziriso.
- Diagonal Kukurukurirana: Fungidzira izvi semusanganiswa wepamusoro-pasi uye wakachinjika kutaurirana. Zvinoitika apo vanhu vanobva kumadhipatimendi akasiyana kana nhanho vanoda kushanda pamwechete papurojekiti kana kuchinjana ruzivo.
Nei Hurongwa HweKukurukurirana Mukati Huchikosha?
Mune chero kambani, yemukati yekutaurirana zano inoita kuti vashandi vabatane uye vabatikane. Mharidzo dzakakosha senge kuburitswa kwechigadzirwa chitsva, shanduko mumatongerwo ekambani, kana zviitiko zviri kuuya zvinogovaniswa nekukasira. Vashandi vanogonawo kupa mhinduro uye mazano kune vatungamiri, zvichiita kuti vanzwe vachikosheswa uye chikamu chemufananidzo mukuru.
Nezano rakasimba, nzvimbo yebasa inova inofara uye inobudirira, apo munhu wese ari papeji imwe chete, kushanda kwechikwata kunobudirira, uye kambani inokura!
Ndiani Ane Basa Rekugadzira Iyo Yemukati Yekutaurirana Strategy?
Basa rekugadzira Internal Communication Strategy rinowanzowira pamafudzi echikwata chehutungamiriri chesangano nedhipatimendi renhaurirano kana reHR (Human Resources). Inosanganisira kushandira pamwe pakati pevatambi vakasiyana-siyana kugadzira hurongwa hwakakwana uye hunoshanda hunoenderana nezvinangwa nemaitiro esangano.
Heano vatambi vakakosha vanobatanidzwa mukugadzira Internal Communication Strategy:
- Hutungamiri Chikwata
- Kukurukurirana kana HR Dhipatimendi
- Communication Consultants: Mune zvimwe zviitiko, masangano anogona kutsvaga vanachipangamazano vekunze kana nyanzvi kuti vape maonero matsva uye maitiro akanakisa mukugadzira zano rinoshanda.
Iyo Yemukati Yekukurukurirana Strategy Inoitika Rini?
Iyo yemukati yekutaurirana nzira inoenderera uye inoitika mukati mehupenyu hwesangano. Hachisi chinhu chenguva imwe chete asi kuedza kunoenderera mberi kwekuona kutaurirana kunobudirira. Heano mamwe maitiro akakosha pazvinoitika:
- Kuronga Kwesangano: Iyo zano inovakwa panguva yekuronga kuenzanisa kutaurirana nezvinangwa zvekambani.
- Kugara uchivandudza: Inodzokororwa nguva nenguva kuti ienderane neshanduko uye nekuchinja zvinodiwa.
- Kuongorora uye Kuongorora: Izvo zvakakosha zvakanyanya kune iyo yekuongorora maitiro kusanganisira kuongorora kwepakati pegore, kuongorora kwekupera kwegore, uye kuongororwa kwekushanda kwevashandi.
- Panguva Yekuchinja: Zvinova zvakakosha panguva yekuchinja kukuru sekubatanidza kana shanduko yehutungamiriri.
- Kusuma Policies: Inovimbisa kuti vashandi vanoziva nezvemitemo mitsva kana zvirongwa.
- Panguva Yematambudziko: Inoita basa rakakosha mukupa ruzivo rwakakodzera nguva nenguva panguva dzakaoma.
- Mushandi Onboarding: Inobatsira vashandi vatsva kunzwa kugamuchirwa uye kuziviswa nezvemabasa avo.
- Zuva Nezuva Operations: Inovimbisa kutaurirana kwakanaka pakati pezvikwata nehutungamiriri.
- Kutsvaga Feedback: Inouya mukuita kana kambani ichikumbira mhinduro yevashandi, maneja mhinduro uye inokurudzira kukurukurirana pachena.
Ndeapi maChannel Achashandiswa neInternal Communication Strategy?
Matanho anoshandiswa muInternal Communication Strategy anogona kusiyana zvichienderana nezvinodiwa nesangano, ukuru, uye rudzi rweruzivo runofanira kufambiswa. Heano mamwe akajairika nzira dzekutaurirana dzinogona kushandiswa neInternal Communication Strategy:
- enamel
- intranet
- Misangano Yechikwata (Nguva dzose vakatarisana kana misangano chaiyo yekukurukura kufambira mberi, kugovana zvigadziriso, uye kushandira pamwe pamapurojekiti.)
- Digital Collaboration Tools (Mapuratifomu akadai Microsoft Teams, Slack, kana mamwe maturusi ekugadzirisa mapurojekiti.)
- Newsletters
- Misangano yeDhorobha
- Notice Boards
- Social Media (Mapuratifomu emukati)
- Feedback Surveys
Nzira Yokugadzira Nzira Yekutaurirana Yemukati?
Kugadzira Yemukati Yekutaurirana Strategy kunosanganisira matanho akati wandei ekuona kuti inoenderana nezvinangwa zvesangano uye inosangana nezvinodiwa zvekutaurirana kwevashandi vayo. Heino nhanho-ne-nhanho gwara rekubatsira iwe kugadzira Yemukati Yekukurukurirana Strategy:
1/ Tsanangura Zvinangwa zveKukurukurirana uye Zvinangwa:
Taura zvinangwa zvaunoda kuzadzisa nehurongwa. Kuva nezvinangwa zvakananga kunotungamira kuedza kwako kutaurirana, kungave kuri kukurudzira kubatana, kuwedzera kubatanidzwa kwevashandi, kana kuunza vashandi zvinoenderana nechiratidzo chekambani.
2/ Ziva Vatariri Vavarindi:
Ziva zvikamu zvakasiyana zvevashandi uye zvavanoda zvekutaurirana zvakasiyana. Gadzirisa mameseji nemachanera kuti aenderane nezvido zveboka rega rega, mabasa, uye zvinodiwa.
- Semuyenzaniso, timu yekushambadzira ingangoda kudzokororwa kazhinji pamishandirapamwe mitsva, nepo dhipatimendi reIT richida ruzivo nezvekuvandudzwa kwehurongwa uye nenyaya dzehunyanzvi.
3/ Sarudza Kukurukurirana Channels:
Zvichienderana nerudzi rweruzivo rwunopihwa uye vateereri vanonangwa, sarudza nzira dzakanakisa dzekutaurirana. Funga nezvekushandisa akasiyana chiteshi, senge chat mapuratifomu, email, intranet, misangano yechikwata, uye maturusi ekubatana kwedhijitari.
4/ Gadzira Mazano eMharidzo:
Tsanangura matauriro, manyorerwo, uye mutauro wekutaurirana. Ita shuwa kuti mameseji akajeka, akapfupika, uye anoenderana nemaitiro ekambani uye tsika.
5/ Shandisa Nzira mbiri-Kukurukurirana:
Kurudzirai nhaurirano yakavhurika uye zvishwe zvemhinduro kugadzira tsika yekubatana. Ipa nzira dzevashandi kuti vataure zvavanofunga, mazano, uye zvinovanetsa.
6/ Gadzira Chirongwa cheKukurukurirana:
Gadzirai nguva yekurukurirano yenguva dzose. Sarudza kuwanda kwekuvandudzwa, misangano, uye zvikamu zvemhinduro kuitira kuti vashandi vazive uye vabatikane.
7/ Gadzirira Chirongwa cheKukurukurirana Dambudziko:
Iva nehurongwa huripo hwekutaurirana zvinobudirira munguva dzedambudziko kana mamiriro ezvinhu akaoma. Nekuva nehurongwa hwekutaurirana hwematambudziko hwakagadziridzwa, kambani inogona kunyatsopindura kumatambudziko, kuchengetedza vashandi ruzivo, uye kuchengetedza kuvimba mukugona kwesangano kufamba mumatambudziko.
8/ Dzidzisa uye Dzidzisa:
Ipa dzidziso kuvashandi nemaneja pamusoro pemaitiro ekukurukurirana anobudirira, kunyanya kune zvishandiso zvitsva kana nzira dziri kuunzwa.
9/ Kuyera uye Ongorora:
Misa metrics yekuongorora kushanda kweInternal Communication Strategy. Unganidza mhinduro kubva kuvashandi uye tevera akakosha maratidziro ekuita kuti uvandudze.
Pamusoro pezvo, chengetedza zano racho uye rigadzirise sezvinodiwa zvichienderana nemhinduro, kushandura zvinodiwa nesangano, uye ari kubuda matekinoroji ekutaurirana.
Ita Kuti Kukurukurirana Kwemukati Kubudirire Ne AhaSlides
AhaSlides inogona kuva chishandiso chine simba chekusimudzira kutaurirana kwemukati uye kuita kuti inyatsoshanda munzira dzakati wandei:
- Interactive Meetings uye Town Halls: Unogona kushandisa rarama mapopoti, mibvunzo, uye Q&A zvikamu kuita vatori vechikamu, kuunganidza mhinduro yenguva chaiyo, uye kukurudzira kutora chikamu mumisangano chaiyo nemahoro emataundi nevashandi.
- Real-time Feedback: Na AhaSlides, unogona kukurumidza kugadzira uye kugovera sarudzo, gore izwi kuvashandi. Izvi zvinokugonesa kuunganidza mhinduro dzakakosha pamisoro yakasiyana-siyana, yakadai sematanho ekambani, kugutsikana kwevashandi, kana zvirongwa zvekudzidzisa.
- Kudzidzira uye Kudzidza: Iwe unogona kubatanidza mibvunzo inopindirana uye sarudzo ne pre-yakagadzirwa matemplate kuyedza kunzwisisa kwevashandi uye kusimbisa pfungwa dzakakosha kuwedzera nguva dzekudzidziswa uye maworkshop.
- Zviitiko zvekuvaka Chikwata: AhaSlides inopa zviitiko zvekuvaka timu senge icebreaker quizzes, mitambo ine vhiri reku spinner, jenareta yechikwata chisina kujairika. Zviitiko izvi zvinogona kukurudzira kushamwaridzana uye kubatana pakati pevashandi, kunyangwe muzvikwata zviri kure kana zvakagoverwa.
- Kuzivikanwa Kwevashandi: AhaSlides inogona kushandiswa kuona nekupemberera kubudirira kwevashandi, zviitiko zvakakosha, uye mipiro. Izvi zvinowedzera hunhu hwevashandi uye kukurudzira.
- Anonymous Feedback: Nzvimbo yekuvhota isingazivikanwe yepuratifomu inogona kuita kuti vashandi vape mhinduro vasingatyi zvinozoitika, zvichisimudzira nzvimbo yakavhurika uye yakatendeseka yekutaurirana.
- Kubatanidza Vashandi Vari Kure: Kumasangano ane zvikwata zviri kure kana zvakagoverwa, AhaSlides inogona kuva chishandiso chakakosha kuona kuti vashandi vese vanogara vakabatana, vakabatikana, uye vane ruzivo.
Zvitsva Zvitsva
Nzira yekukurukurirana yemukati inobudirira ndiyo musana wesangano rinoshanda uye rinowirirana. Inosimbisa tsika yesangano uye pakupedzisira inotungamira mukuvandudzika kwekubudirira uye kubudirira.
Mibvunzo Inonyanya Kubvunzwa
Iwe unogadzira sei nzira yemukati yekutaurirana?
Heano matanho ekukubatsira iwe kugadzira yemukati yekutaurirana zano: tsanangura zvinangwa zvekutaurirana uye zvinangwa, tsvaga vateereri vanonangwa, sarudza nzira dzekutaurirana, gadza meseji nhungamiro, shandisa nzira mbiri dzekutaurirana, gadzira hurongwa hwekutaurirana, gadzirira hurongwa hwekutaurirana dambudziko, dzidzisa uye dzidzisa. , kuyera uye kuongorora, uye kugadzirisa hurongwa sezvinodiwa.
Ndeapi marudzi mana ekutaurirana mukati?
Mhando ina dzekukurukurirana kwemukati ndeye Kukurukurirana kwePamusoro-pasi (Kutarisira-kune-Mushandi kutaurirana), Kukurukurirana kwepasi-kumusoro (Kukurukurirana kwevashandi), Horizontal/Lateral Communication (Peer-to-peer communication), uye Diagonal Communication.
Ndedzipi mbiru dzehurongwa hwekutaurirana mukati?
Iyo yemukati yekutaurirana mbiru mbiru dzakatsanangurwa zvinangwa, yakanangwa yevateereri segment, yakakodzera nzira yekutaurirana, meseji nhungamiro, nzira mbiri kutaurirana, uye kudzidziswa uye ongororo.
Ref: Forbes
