15 Marketing Strategy Mienzaniso Inotyaira Bhizinesi Budiriro

Wakambozvibvunza here kuti nei dzimwe nzira dzekutengesa dzichishanda semashiripiti? Harisi rombo rakanaka chete - chirongwa chine mufungo, chakaitwa nemazvo. Mumazuva ano blog post, tiri kunyura munyika inonakidza yemaitiro ekushambadzira mienzaniso. Kunyangwe iwe uri mushambadzi ane ruzivo uchitsvaga kurudziro kana mutsva anoda kudzidza izvo zvekutanga, takakufukidza. Joinha isu patinenge tichiongorora mienzaniso chaiyo yepasirese yebudiriro yekushambadzira uye kuwana ruzivo rwakakosha!

Table Of Contents 

• Chii chinonzi Marketing Strategy? Nei Zvichikosha?
• 15 Marketing Strategy Mienzaniso
  • Best Marketing Strategy Mienzaniso
  • Digital Marketing Strategy Mienzaniso
  • Social Media Marketing Strategy Mienzaniso
  • Sales Marketing Strategy Mienzaniso
  • Marketing Strategy Mienzaniso YeBhizinesi Diki
• Final Thoughts
• FAQs

Chii chinonzi Marketing Strategy? Nei Zvichikosha?

Chirongwa chekushambadzira chirongwa chakanyatsofungwa uye nzira iyo mabhizinesi nemasangano anoshandisa kuzadzisa zvinangwa zvavo zvekushambadzira uye zvinangwa. Inosanganisira matekiniki, matekiniki, uye nzira dzakagadzirirwa kusimudzira zvigadzirwa kana masevhisi, kubatana nevatengi, uye kutyaira kukura kwekambani. 

Kushambadzira zano kwakakosha nekuti inopa gwara uye chinangwa kukuedza kwekambani kushambadzira. Heino chikonzero nei zvakakosha:

• Inochengeta Zvinhu Zvakajeka: Inobatsira bhizinesi kugara rakajeka pane zvarinoda uye zvarinoda kuita. Nenzira iyi, kuedza kwavo kushambadzira kunoenderana nezvinodiwa nebhizinesi.
• Inochengetedza Zviwanikwa: Inoita shuwa kuti bhizinesi haritadze mari uye vanhu pakushambadzira izvo zvisingashande. Zvinobatsira kushandisa nekuchenjera.
• Kuva nemutsauko: Marketing strategy inobatsira bhizinesi kuti rive rakasiyana nemamwe. Inobatsira kuwana izvo zvinoita kuti vave vakakosha uye maitiro ekuratidza izvozvo kunyika.
• Kuwedzera ROI: Iyo yakanyatsogadzirwa zano ine chinangwa chekuwedzera kudzoka pakudyara (ROI) nekuona iyo inonyanya kudhura uye inoshanda nzira dzekushambadzira uye matekiniki.

15 Marketing Strategy Mienzaniso

Best Marketing Strategy Mienzaniso

1/ Coca-Cola's "Goverana Coke" Campaign

Coca-Cola's "Goverana Coke" mushandirapamwe yaive hit nekuti yakawedzera kubata kwemunhu kune zvigadzirwa zvavo. Nokudhinda mazita evanhu pamagaba nemabhodhoro, Coca-Cola yakakurudzira vatengi kugovera zvinwiwa zvavo zvavanofarira neshamwari nemhuri. Mushandirapamwe uyu wakabudirira nekuti wakagadzira hukama hwakasimba hwepfungwa pakati pechigadzirwa nevatengi vayo, zvichikonzera kuwedzera kwekutengesa uye kuita zvesocial media.

2/ Nike's "Just Do It" Slogan

Nike's "Just Do It" sirogani yakabudirira nekuti inokurudzira uye isingakanganwiki. Inokurudzira vanhu kuti vatore matanho uye vatevedze zviroto zvavo. Kubudirira kwemushandirapamwe kwenguva refu kunokonzerwa neshoko rayo repasi rose uye risingaperi, iro rinobata vanhu vemazera ose nemarudzi ose.

3/ Mushandirapamwe weNjiva "Runako chairwo".

Mushandirapamwe weDove we "Real Beauty" wakapikisa tsika dzechinyakare dzekunaka nekuisa vakadzi chaivo muzvishambadzo zvavo. Mushandirapamwe uyu wakabudirira nekuti wakauya neshanduko yetsika nemagariro yakanangana nekusimudzira muviri uye kuzvigamuchira. Haina kungosimudzira meseji yakanaka chete asi zvakare yakasiyanisa Njiva kubva kune vakwikwidzi, ichigadzira hukama hwakasimba hwepfungwa nevatengi.

Digital Marketing Strategy Mienzaniso

4/ Oreo's Chaiyo-Nguva Kushambadzira Panguva Super Bowl XLVII

Oreo's "Dunk in the Dark" tweet panguva ye2013 Super Bowl kudzima muenzaniso wekare. Yakabudirira nekuti yaive nenguva uye yekugadzira, ichishandisa chiitiko chenguva-chaiyo kutora pfungwa dzeveruzhinji. Uku kufunga kwakakurumidza kuita kuti brand yaOreo ikanganwike uye iite seyakafanana.

5/ Airbnb's Zvinogadzirwa Nemushandisi

Airbnb inokurudzira vashandisi vayo kugovera zvavakasangana nazvo pakufamba uye pekugara kuburikidza nezvinogadzirwa nevashandisi (UGC). Inobudirira kuburikidza nekusimudzira zvemukati zvemukati zvinovaka kuvimba uye zvinobatana nevanogona kufamba, zvichiita kuti chikuva chiwedzere kufadza kune vese vanogamuchira uye vashanyi.

Social Media Marketing Strategy Mienzaniso

6/ Wendy's Twitter Roasts

Wendy's, iyo yekukurumidza-chikafu cheni, yakawana kutariswa uye kubatikana pa Twitter nekupindura kune vatengi kubvunza uye makomendi ane hungwaru uye zvinosetsa kudzoka. Iri zano rakabudirira nekuti rakagadzira mhando, rakagadzira nhaurirano dzehutachiona, uye rakaisa Wendy sechinhu chinonakidza uye chinogoneka chekukurumidza-chikafu sarudzo.

7/ Oreo's Daily Twist Campaign

Oreo yakapemberera kusvitsa kwayo zana nekutumira mifananidzo yemazuva ese paFacebook neTwitter ine Oreo makuki akarongwa zvine hungwaru kumaka zviitiko zvenhoroondo kana mazororo. Mushandirapamwe uyu yakabudirira nekuti yakabatanidza zvemukati nenguva nechigadzirwa chinozivikanwa, zvinokurudzira migove uye kubatanidzwa kwevashandisi.

8/ Burberry's Snapchat Campaign

Burberry yakashandisa Snapchat kupa yakasarudzika kuseri-kwe-zviitiko zvemukati zveLondon Fashion Week zviitiko. Iri zano rakabudirira nekugadzira pfungwa yekusarudzika uye nekukasira, ichikwezva kune mudiki uye akatarisana nedemographic.

Sales Marketing Strategy Mienzaniso

9/ Amazon's "Kurudziro" Strategy

Kurudziro yeAmazon yakasarudzika yechigadzirwa, yakavakirwa pakutsvaga kwevashandisi uye nhoroondo yekutenga inzira inozivikanwa yekutengesa. Inobudirira nekukwezva vatengi nezvinhu zvavangangofarira, kuwedzera avhareji yekuodha kukosha, uye kutyaira kwakawanda kutengesa.

10 / McDonald's "Kudya Kunofadza" Kwevana

McDonald's inosanganisira matoyi ane yavo "Happy Meal" zvipo zvekukwezva vana. Iyi nzira yekutengesa inokwezva mhuri kumaresitorendi, inowedzera kutengesa kwese, uye inovaka kuvimbika kwemhando kubva paudiki.

Product Marketing Strategy Mienzaniso

11/ Apple's iPhone Marketing Strategy

Apple's iPhone yekushambadzira zano inotarisa pakugadzira pfungwa yekusarudzika uye hunyanzvi. Nekusimbisa dhizaini yakapfava, mushandisi-inoshamwaridzika nzvimbo, uye iyo "inongoshanda" pfungwa, Apple yakavaka yakavimbika vatengi base. Iri zano rinobudirira nekuti rinopinda muchishuwo chevatengi chekucheka-kumucheto tekinoroji uye chimiro chine chekuita nekuve ne iPhone.

12/ Nike's Air Jordan Brand

Kudyidzana kwaNike nenyanzvi yebasketball Michael Jordan yakagadzira mhando yeAir Jordan. Iri zano rinobudirira nekubatanidza chigadzirwa nechiratidzo chemitambo uye kugadzira yakazvipira fanbase.

13/ Tesla's Premium Magetsi Mota

Tesla's marketing strategy inotarisa pakuisa motokari dzemagetsi sepamusoro-kushanda, motokari dzepamusoro. Iyi nzira inobudirira nekusiyanisa mhando kubva kune echinyakare automaker uye kukwezva kune vanoziva zvakatipoteredza uye tech-savvy vatengi.

Marketing Strategy Mienzaniso YeBhizinesi Diki

14/ Dollar Shave Club's Viral Vhidhiyo

Kushambadza kwevhidhiyo kweDollar Shave Club kunosetsa uye kwakashata kwakaenda kuhutachiona, zvichitungamira kumamirioni ekuona uye kuwanda kwevanyoresa. Zano iri rakabudirira nekuti raishandisa zvinosetsa uye kukosha kwakaringana kuenderana nevateereri vayo uye yaigovewa zviri nyore, ichikudza kusvika kwayo.

15/ Warby Parker's Edza-Usati-Iwe-Kutenga Model

Warby Parker, mutengesi wepamhepo eyewear, anopa a edza-usati-iwe-kutenga purogiramu uko vatengi vanogona kusarudza mafuremu ekuyedza kumba. Iri zano rakabudirira nekugadzirisa marwadzo akajairika mukutenga maziso epamhepo-kusava nechokwadi nezvekukodzera uye chimiro-uye kuvaka kuvimba nekuita kuti vatengi vaone chigadzirwa ivo pachavo.

Final Thoughts

Mienzaniso yemaitiro ekushambadzira inosimbisa nzira dzakasiyana dzinoshandiswa nemabhizinesi kuti abatanidze nevateereri vavanoda, kutengesa kutengesa, uye kuvaka hukama hunogara.

Ikozvino, sezvatakaongorora nzira dzekushambadzira idzi, rangarira izvozvo AhaSlides inogona kuva shamwari yako murwendo urwu runonakidza. AhaSlides inorerutsa maitiro ekugadzira anodyidzana uye anobata mharidzo, quizzes, uye ongororo, zvichiita kuti iwe utaure nzira dzako dzekushambadzira zvinobudirira uye kugamuchira yakakosha mhinduro kubva kune vateereri vako.

Mibvunzo Inonyanya Kubvunzwa