Wakambozvibvunza here kuti nei dzimwe nzira dzekutengesa dzichishanda semashiripiti? Harisi rombo rakanaka chete - chirongwa chine mufungo, chakaitwa nemazvo. Mune yanhasi blog post, tiri kunyura munyika inonakidza yemaitiro ekushambadzira mienzaniso. Kunyangwe iwe uri mushambadzi ane ruzivo uchitsvaga kurudziro kana mutsva anoda kudzidza izvo zvekutanga, takakufukidza. Joinha isu patinenge tichiongorora yechokwadi-yepasirese budiriro yekushambadzira nzira mienzaniso uye kuwana yakakosha ruzivo!
Table Of Contents
Chii chinonzi Marketing Strategy? Nei Zvichikosha?
Chirongwa chekushambadzira chirongwa chakanyatsofungwa uye nzira iyo mabhizinesi nemasangano anoshandisa kuzadzisa zvinangwa zvavo zvekushambadzira uye zvinangwa. Inosanganisira matekiniki, matekiniki, uye nzira dzakagadzirirwa kusimudzira zvigadzirwa kana masevhisi, kubatana nevatengi, uye kutyaira kukura kwekambani.
Kushambadzira zano kwakakosha nekuti inopa gwara uye chinangwa kukuedza kwekambani kushambadzira. Heino chikonzero nei zvakakosha:
- Inochengeta Zvinhu Zvakajeka: Inobatsira bhizinesi kugara rakajeka pane zvavanoda uye zvavanoda kuita. Nenzira iyi, kuedza kwavo kushambadzira kunoenderana neizvo bhizinesi rinoda kuita.
- Inochengetedza Zviwanikwa: Inoita shuwa kuti bhizinesi haritadze mari uye vanhu pakushambadzira izvo zvisingashande. Zvinobatsira kushandisa nekuchenjera.
- Kuva nemutsauko: Marketing strategy inobatsira bhizinesi kuti rive rakasiyana nemamwe. Inobatsira kuwana izvo zvinoita kuti vave vakakosha uye maitiro ekuratidza izvozvo kunyika.
- Kuwedzera ROI: Iyo yakanyatsogadzirwa zano ine chinangwa chekuwedzera kudzoka pakudyara (ROI) nekuona iyo inonyanya kudhura uye inoshanda nzira dzekushambadzira uye matekiniki.
15 Marketing Strategy Mienzaniso
Best Marketing Strategy Mienzaniso
1/ Coca-Cola's "Goverana Coke" Campaign:
Coca-Cola's "Goverana Coke" mushandirapamwe yaive hit nekuti yakawedzera kubata kwemunhu kune zvigadzirwa zvavo. Nokudhinda mazita evanhu pamagaba nemabhodhoro, Coca-Cola yakakurudzira vatengi kugovera chinwiwa chavanofarira neshamwari nemhuri. Mushandirapamwe uyu wakabudirira nekuti wakagadzira hukama hwakasimba hwepfungwa pakati pechigadzirwa nevatengi vayo, zvichikonzera kuwedzera kwekutengesa uye kuita zvesocial media.
2/ Nike's "Ingoita Izvo" Slogan:
Nike's "Just Do It" sirogani yakabudirira nekuti inokurudzira uye isingakanganwike. Inokurudzira vanhu kuti vatore matanho uye vatevedze zviroto zvavo. Kubudirira kwemushandirapamwe kwenguva refu kunokonzerwa neshoko rayo repasi rose uye risingaperi, iro rinobata vanhu vemazera ose nemarudzi ose.
3/ Mushandirapamwe weNjiva we“Runako chairwo”:
Mushandirapamwe waDove we“Runako chairwo” wakapikisa tsika dzechinyakare dzekunaka nekuisa vakadzi chaivo muzvishambadzo zvavo. Mushandirapamwe uyu wakabudirira nekuti wakasangana neshanduko yetsika nemagariro yakanangana nekusimudzira muviri uye kuzvigashira. Izvo hazvina kungosimudzira meseji yakanaka chete asi zvakare yakasiyanisa Njiva kubva kune vakwikwidzi, ichigadzira hukama hwakasimba hwepfungwa nevatengi.
Digital Marketing Strategy Mienzaniso
4/ Oreo's Chaiyo-Nguva Yekushambadzira Munguva yeSuper Bowl XLVII:
Oreo's "Dunk in the Dark" tweet panguva ye2013 Super Bowl kudzima muenzaniso wekare. Yakabudirira nekuti yaive nenguva uye yekugadzira, kushandisa chiitiko chenguva-chaiyo kutora pfungwa dzeveruzhinji. Uku kufunga kwakakurumidza kuita kuti brand yaOreo ikanganwike uye iite seyakafanana.
5/ Airbnb's Zvinogadzirwa Nemushandisi:
Airbnb inokurudzira vashandisi vayo kugovera zvavakasangana nazvo pakufamba uye pekugara kuburikidza nezvinogadzirwa nevashandisi (UGC). Inobudirira kuburikidza nekusimudzira zvemukati zvemukati zvinovaka kuvimba uye zvinobatana nevanogona kufamba, zvichiita kuti chikuva chiwedzere kufadza kune vese vanogamuchira uye vashanyi.
Social Media Marketing Strategy Mienzaniso
6/ Wendy's Twitter Roasts:
Wendy's, iyo yekukurumidza-chikafu cheni, yakawana kutariswa uye kubatikana pa Twitter nekupindura kune vatengi kubvunza uye makomendi ane hungwaru uye zvinosetsa kudzoka. Iri zano rakabudirira nekuti rakagadzira mhando, rakagadzira nhaurirano dzehutachiona, uye rakaisa Wendy sechinhu chinonakidza uye chinogoneka chekukurumidza-chikafu sarudzo.
7/ Oreo's Daily Twist Campaign:
Oreo yakapemberera kusvitsa kwayo zana nekutumira mifananidzo yemazuva ese paFacebook neTwitter ine Oreo makuki akarongwa zvine hungwaru kumaka zviitiko zvenhoroondo kana mazororo. Mushandirapamwe uyu yakabudirira nekuti yakabatanidza zvemukati nenguva nechigadzirwa chinozivikanwa, zvinokurudzira migove uye kubatanidzwa kwevashandisi.
8/ Burberry's Snapchat Campaign:
Burberry yakashandisa Snapchat kupa yakasarudzika kuseri-kwe-zviitiko zvemukati zveLondon Fashion Week zviitiko. Iri zano rakabudirira nekugadzira pfungwa yekusarudzika uye nekukasira, ichikwezva kune mudiki uye akatarisana nedemographic.
Sales Marketing Strategy Mienzaniso
9/ Amazon's "Kurudziro" Strategy
Kurudziro yeAmazon yakasarudzika yechigadzirwa, yakavakirwa pakutsvaga kwevashandisi uye nhoroondo yekutenga, inzira inozivikanwa yekutengesa. Inobudirira nekukwezva vatengi nezvinhu zvavangangofarira, kuwedzera avhareji yekuodha kukosha, uye kutyaira kwakawanda kutengesa.
10/ McDonald's "Kudya Kunofadza" Kwevana
McDonald's inosanganisira matoyi ane yavo "Happy Meal" inopa kukwezva vana. Iyi nzira yekutengesa inokwezva mhuri kumaresitorendi, inowedzera kutengesa kwese, uye inovaka kuvimbika kwemhando kubva paudiki.
Product Marketing Strategy Mienzaniso
11/ Apple's iPhone Marketing Strategy:
Apple's iPhone yekushambadzira zano inotarisa pakugadzira pfungwa yekusarudzika uye hunyanzvi. Nekusimbisa dhizaini yakapfava, mushandisi-inoshamwaridzika nzvimbo, uye iyo "inongoshanda" pfungwa, Apple yakavaka yakavimbika vatengi base. Iri zano rinobudirira nekuti rinopinda muchishuwo chevatengi chekucheka-kumucheto tekinoroji uye chimiro chine chekuita nekuve ne iPhone.
12/ Nike's Air Jordan Brand:
Kudyidzana kwaNike nenyanzvi yebasketball Michael Jordan yakagadzira mhando yeAir Jordan. Iri zano rinobudirira nekubatanidza chigadzirwa nechiratidzo chemitambo uye kugadzira yakazvipira fanbase.
13/ Tesla's Premium Magetsi Mota:
Tesla's marketing strategy inotarisa pakuisa motokari dzemagetsi sepamusoro-kushanda, motokari dzepamusoro. Iyi nzira inobudirira nekusiyanisa mhando kubva kune echinyakare automaker uye kukwezva kune vanoziva zvakatipoteredza uye tech-savvy vatengi.
Marketing Strategy Mienzaniso YeBhizinesi Diki
14/ Dollar Shave Club's Viral Vhidhiyo:
Kushambadza kwevhidhiyo kweDollar Shave Club kunosetsa uye kwakashata kwakaenda kuhutachiona, zvichitungamira kumamirioni ekuona uye kuwanda kwevanyoresa. Zano iri rakabudirira nekuti raishandisa zvinosetsa uye kukosha kwakaringana kuenderana nevateereri vayo uye yaigovewa zviri nyore, ichikudza kusvika kwayo.
15/ Warby Parker's Edza-Usati-Iwe-Kutenga Model:
Warby Parker, mutengesi wepamhepo eyewear, anopa a edza-usati-iwe-kutenga purogiramu uko vatengi vanogona kusarudza mafuremu ekuyedza kumba. Iri zano rakabudirira nekugadzirisa marwadzo akajairika mukutenga maziso epamhepo-kusava nechokwadi nezvekukodzera uye chimiro-uye kuvaka kuvimba nekuita kuti vatengi vaone chigadzirwa ivo pachavo.
Final Thoughts
Mienzaniso yemaitiro ekushambadzira inosimbisa nzira dzakasiyana dzinoshandiswa nemabhizinesi kuti abatanidze nevateereri vavanoda, kutengesa kutengesa, uye kuvaka hukama hunogara.
Ikozvino, sezvatakaongorora nzira dzekushambadzira idzi, rangarira izvozvo Vampire anogona kuva shamwari yako murwendo urwu runonakidza. AhaSlides inorerutsa maitiro ekugadzira anodyidzana uye anobata mharidzo, quizzes, uye ongororo, zvichiita kuti iwe utaure nzira dzako dzekushambadzira zvinobudirira uye kugamuchira yakakosha mhinduro kubva kune vateereri vako.
FAQs
Ndeupi muenzaniso wechirongwa chekushambadzira?
Muenzaniso weKushambadzira Strategy: Kupa diki-nguva kuderedzwa kuti uwedzere kutengesa panguva yezororo.
Ndeapi maitiro mana makuru ekutengesa?
4 Huru Kushambadzira Strategic: Chigadzirwa Kusiyanisa, Mutengo Hutungamiri, Kuwedzera Kwemusika, Mutengi-Yepakati Focus
Ndedzipi nzira shanu dzakajairika dzekushambadzira?
Kushambadzira Kwemukati, Kushambadzira Kwemagariro, Kushambadzira Email, Influencer Kushambadzira, Injini Yekutsvagira (SEO)
