Chii chinonzi Netflix tsika? Netflix, kambani yechinomwe pakukura pasirese, ine rekodhi-yakatyora madhora bhiriyoni gumi nerimwe mumari muna 11, uye 2018 miriyoni vanyoreri pasi rese muna 158.3, inopa yakasarudzika tsika yesangano, inozivikanwa seNetflix tsika. Itsika inokwezva kune vashandi vayo.
Tsika yeNetflix yakatosiyana netsika dzemakambani echinyakare senge hierarchy kana tsika yedzinza. Saka, zvakasiyana sei? Yave iri nyaya refu kubva mukushandurwa kwayo kwesangano kubva padambudziko, kupora, chimurenga, nekubudirira.
Ichi chinyorwa chinoburitsa chokwadi nezve Netflix tsika uye zvakavanzika zvaro zvekubudirira. Saka, ngatinyure mukati!
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NezveNetflix
Netflix yakavambwa muna 1997 naReed Hastings naMarc Randolph muScotts Valley, California. Yakatanga serendi-ne-mail DVD sevhisi yaishandisa mubhadharo-per-rental modhi.
Netflix yakasangana nekushomeka kwevashandi muchirimo cha2001. Kutaura zvazviri, sezvo Netflix's DVD-by-mail subscription service yakatanga kuwana mukurumbira, sangano rakazviwana riine pfupi kune vashandi kuti vabate basa rakakura.
Reed Hastings, muvambi weNetflix, akaziva kuti mabhizinesi mazhinji aishandisa mari uye nguva pamitemo yakasimba yevashandi kugadzirisa chete 3% yevashandi vavo, izvo zvakakonzera matambudziko.
Zvichakadaro, imwe 97% yevashandi vanogona kugadzirisa nyaya nekutaura uye kutora maonero e "vakuru" neimwe nzira inotarisirwa kushomeka. Pane kudaro, takaedza zvakasimba kusapinza basa vanhu ivavo, uye takavarega vachienda kana zvikazoitika kuti takanganisa pakuhaya basa.
Hasting yakaramba nhungamiro yezvishandiso zvevanhu zvechinyakare kusimudzira tsika “yakaita sevakuru” inokurudzira rusununguko nebasa. Zvinotanga nehurongwa hwekutarisira tarenda resangano, nepfungwa huru yekuti vashandi vanofanirwa kubvumidzwa kutora chero nguva yezororo yavanofunga kuti yakakodzera. Pfungwa iyi inonzwika kupenga, asi ipapo iyo PowerPoint yezvese zano uye pfungwa iyi yakaenda nehutachiona zvisingatarisirwi.
Parizvino, Netflix inoshandisa vanhu vangangosvika zviuru gumi nezviviri mumahofisi gumi nemana munyika gumi dzakasiyana. Munguva yekuvharwa kwepasirese, kambani iyi yakawana mamirioni evashandisi vatsva, uye nhasi iri pakati pemabhizimusi makuru edhijitari uye evaraidzo papasi.
Iyo kambani inogadzira zvemukati yakagamuchirawo akati wandei maaccolades inoziva mukurumbira wayo wekugadzira inonakidza nzvimbo yebasa tsika. Iyo Yakanakisa Kambani Muripo uye Yakanakisa Hutungamiri Zvikwata 2020 neComparable, pamwe nenzvimbo yechina paForbes 'rondedzero ye2019's Top Regarded Companies, angori mashoma eaya makomborero.
7 Zvinhu zvakakosha zveNetflix Tsika
Kana tichifanira kushandisa mazwi matatu kutsanangura tsika yeNetflix, tinogona kungozvitaura se "Hapana mitemo yemitemo" kana "zvese nezvevanhu" tsika.
Sezvambotaurwa, kunyange zvazvo vaimbosangana nedambudziko revashandi, hofisi iyi yakanga yava kuita seyakazara nevanhu vaipengesana nebasa ravo. Mumazuva nemwedzi yakatevera, Hastings akawana chimwe chinhu chakanyatso shandura nzira yaainzwisisa zvese kukurudzira kwevashandi uye mutoro wehutungamiriri.
Zvakaitika ndezvekuti kambani yakawedzera zvakanyanya "tarenda density" yavo: vanhu vane tarenda vakakurudzirana kushanda nemazvo.
Netflix, senge chero imwe kambani, inotarisa mukukwezva, kuchengetedza, uye kutonga tarenda. Inovavarira kugadzira yakanakisa nzvimbo yebasa ine hunhu hwekuvimbika, kugona, ruremekedzo, kubatanidzwa, uye kubatana. Nekuchinja kwemafungiro, Hastings nemudiwa vanokurukura uye kutora mitemo mitsva nemitemo.
Pazasi, tinonyora 7 Aspects yetsika yeNetflix, iyo inotsanangurwa mugwaro reNetflix muna 2008, chii chakaita kuti Netflix ichinje bhizinesi rayo zvachose.
1. Gadzira Context, kwete Kudzora
Mutsika yeNetflix, mamaneja haadzore sarudzo dzese dzakakomba kana mamiriro epamusoro-soro kune yavo yakananga mishumo. Chinangwa ndechekuvandudza kukwanisa kwevashandi kugadzira mazano, kutsanangura zviyero, kutsanangura mabasa nemazvo, uye kuva akatendeseka pamusoro pekuita sarudzo. Kwakafanana nokuita zvisarudzo zvokukurumidza kana kuti kusimbisa zvikuru kugadzirira kupfuura pamiuyo. Panzvimbo pekutsvaga kutonga, kuisa mamiriro ezvinhu kunotungamirira kumigumisiro iri nani.
2. Yakanyatsobatanidzwa, Yakasununguka Yakabatanidzwa
Mafungiro aripo mutsika yeNetflix ndeyekuva neakanyanya hurongwa uye zvinangwa mukati mesangano uye mukati mezvikwata. Pamusoro pezvo, vane kutenda kwakawanda muzvikwata nemadhipatimendi, izvo zvinodzikisira kudiwa kwemicromanagement uye misangano yedhipatimendi. Kuve mukuru, nekukurumidza, uye kuchinjika ndicho chinangwa chekupedzisira.
3. Bhadhara Muhoro Wepamusoro
Netflix inobhadhara muhoro wepamusoro kune vashandi vavo. Iyo kambani inotenda kubhadhara mubairo wemakwikwi, izvo zvinopfuura izvo vakwikwidzi vanogona kukwezva matarenda akawanda, uye kuchengetedza vanhu vane shungu. " PaNetflix, tinoda kuti mamaneja agadzirise mamiriro ezvinhu apo vanhu vanoda kuva pano, nokuda kwebasa guru uye mari yakawanda”, akadaro CEO.
4. Zvinokosha ndizvo Zvatinokoshesa
Netflix yakasimbisa zvipfumbamwe zvakakosha zvinokanganisa kugadzirwa kwevashandi. Mutsika yeNetflix, kuita uye kugadzirwa kunoyerwa uchishandisa zvinotevera maitiro:
- Kutongwa
- kutaurirana
- Impact
- chiringa
- utsanzi
- chivindi
- chido
- kuvimbika
- Kuzvikudza
5. Kurudzira Rusununguko & Mutoro
Netflix yakaona kuti kana vashandi vakangorairwa kuti vavimbe nehungwaru uye njere pane kuomesera zvirambidzo, ivo vanowanzogadzira zvigadzirwa zviri nani nemutengo wakaderera. Mitemo inobatsira kune diki muzana yevanhu vanokonzera nyaya, asi inodzivirira vashandi kubva kuratidza kugona uye hunyanzvi.
Kana iwe uchida kuongorora huzivi huri kuseri kweimwe yemakambani epasirese ane mukurumbira, achitsanangura nhanho-ne-nhanho shanduko dzakaitwa mukudzoreredza tsika yeNetflix, unogona kuverenga bhuku Hapana Mitemo Mitemo: Netflix uye Tsika yeRevention naErin Meyer naReed. Hastings.
6. Ratidza Chokwadi pamusoro peKuita
Kuvaka hofisi uye tsika dzakadzama dzakatenderedza kuyera kuita kazhinji hazvinatsiridze. Tsika yeNetflix ine chinangwa chekuchengetedza mushandi wepamusoro-soro kuburikidza nekutaura pachena uye nekuongorora kwakajeka.
Nekudaro, kunze kwekuyedza "kupenya kwezuva" kunokurudzira vashandirwi kugovana kukanganisa kwavakaita nevamwe, kambani inokurudzira mamaneja kushandisa chimwe chinhu chinodaidzwa kuti 'Keeper Test'.
The Keeper Test inodenha mamaneja nemubvunzo wekuti, "Ndingarwisa nesimba kuti ndimuchengete pano kana mumwe munhu wechikwata changu akandizivisa kuti ari kuenda kubasa rakafanana pakambani yevezera?" Kana mhinduro iri aiwa, vanofanira kugamuchira chipo chokuparadzana chinofadza.
4. Kukwidziridzwa & Budiriro
Tsika yeNetflix inokurudzira kukura kwehupfumi hwevanhu kuburikidza nekupa chipangamazano, kutenderera, uye kuzvitonga pane kugadzira nzira yebasa kubva pakutanga. Chero mushandi anozadzisa zvinodiwa nesangano anogara achikodzera kufambiswa mberi.
Netflix yakazivisa yayo £ 1.2m yekudyara muindasitiri yekugadzira. Ichi chirongwa chitsva chekudzidzisa chichabatsira kusimudzira uye kutsigira mabasa uye kudzidziswa kwevanhu vanosvika 1000 muUK yese kuburikidza nezvayo zvigadzirwa, vadyidzani vayo uye masangano edzidzo.
Ko Netflix Ine Tsika Yakasimba?
Tichitarisa kubva kumakore ekukura zvichikwira, hongu, Netflix inozvimisa sekambani yemapiyona ine tsika yakasimba. Nekudaro, nekutanga kuderera kwevatengi muna Kubvumbi 2022 mushure meanopfuura makore gumi, ramangwana harina chokwadi uye harina kugadzikana.
Chinhu chakakosha pakubudirira kweNetflix kwekutanga yaive tsika yakasarudzika ye "rusununguko uye mutoro", umo kambani yairamba kuita sarudzo, kuongororwa kwemaitiro, hurongwa hwezororo uye mari, uye vashandi vaitarisirwa kuita zvakanaka kana njodzi yekuregedzwa kubva ku " dream team”.
Vamwe vashandi vakaratidza kutenda nemamiriro ekunze eNetflix, asi vamwe vakaidana "cutthroat". Ibasa rei iro mafungiro eNetflix "asina mitemo" achiri kuita mukushanda kwekambani muchirimo 2024 uye makore gumi anotevera, kana kuti yanga yava mutoro?
Zvitsva Zvitsva
Mushure memakore makumi maviri ekushanda, tsika yeNetflix ichiri imwe yemhando dzakanakisa dzetsika dzemakambani. Inotsanangura zvakadzama kuti bhizinesi rinofamba sei, zvinokosheswa neNetflix, maitiro api anotarisirwa kuvashandi, uye izvo vatengi vanogona kutarisira kubva mubhizinesi. Netsika isina kufanana nedzimwe, Netflix yakadenha gungano kwemakore, ichibudirira uko mamwe mabhizinesi akakundikana mukuvandudza uye kugadzirisa.
💡 Netflix yakamira kuita ongororo yemaitiro, panzvimbo pezvo, ivo vakatanga zvisina kurongeka 360-degree wongororo. Kana iwe uchida kuita isina kurongeka asi chaiyo-nguva ongororo kune ese marudzi evashandi, kubva kune vashandirwi kusvika kune vatsva, edza AhaSlides ipapo. Isu tinopa ese-mu-imwe ongororo chishandiso apo vashandi vanogona kutaura chokwadi munzvimbo yakanyatsogadzikana.
Mibvunzo Inonyanya Kubvunzwa
Chii chinonzi tsika yekambani yeNetflix?
Tsika yekambani yeNetflix muenzaniso wakakurumbira. Maitiro eNetflix kutsika netarenda akasiyana. Semuyenzaniso, Mushandi anogona kutora zororo rakareba rakabhadharwa, anogona kutamba mitambo kubasa, anogona kunge akapfeka majasi, anogona kusarudza maawa ekushanda anochinjika, nezvimwe.
Ndezvipi zvakakosha uye tsika dzeNetflix?
Tsika yeNetflix inokoshesa vashandi vazhinji vanozviziva, uye vakatendeseka uye havaite kubva kuhunhu hwavo asi nekuda kwezvakanaka zvekambani. Havana kubhadhara mari mukubhadhara vanhu vakanaka uye vanongochengeta vatambi vepamusoro. Yakavhurika, yakasununguka nzvimbo yekushanda, yakanangana nekuzvisarudzira
Chii chinonzi shanduko yetsika paNetflix?
Kukura kunoshamisa kwekambani yavo uye makwikwi emukwikwidzi kunofambisa tsika yekuvandudza zvisinei kuti unobva kupi, zvaunotenda, kana kuti iwe unofunga sei, Netflix inoramba ichitsvaga ngano kubva kutenderera pasirese kuti ipe akasiyana evaraidzo anofanirwa kuwanikwa nemunhu wese. .
