izvo mhando yekutengesakambani yako iri kushanda here?
Kana iwe uchifunga kuti iwe unofanirwa kushandisa ese ekutengesa matekiniki kuhwina pamusoro pevatengi vako uye kuve nemakwikwi mumusika, izvo hazvina kungwara. Kune mamwe mabhizinesi chaiwo uye indasitiri, zvakakosha kufunga imwe kune mashoma chaiwo ekutengesa nzira.
Muchinyorwa chino, uchadzidza 11 mhando dzakawanda dzekutengesa, maitiro uye mienzaniso. Pane zvimwe zvaungasambozviona. Kana iwe ukawana aya matekiniki ekutengesa achifuridza pfungwa dzako, usazvinetse, isu tinopawo yakazara gwara rekukubatsira iwe kusarudza uye kutora iyo chaiyo mhando yekutengesa kuti kambani yako ibudirire.
tsananguro
| Chii chinonzi 'B2C'? | Bhizinesi-kune-mutengi |
| Chii chinonzi 'B2B'? | Bhizimisi-kune-bhizinesi |
| Nderipi rimwe izwi rekutengesa? | Trade |
| Bhuku rine mukurumbira nezve 'Kutengeswa'? | 'Maitiro Ekuhwina Shamwari uye Kufurira Vanhu' naDale Carnegie |
Overview of TypeSaka, ngatitarisei idzi dzakasiyana mhando dzekutengesa nzira!
Sarudza yakanakisa mhando yekutengesa yekambani yako yekutengesa zano | Kunobva: Shutterstock
Unoda chishandiso chekutengesa zviri nani?
Wana zvinofarirwa nekupa inonakidza inopindirana mharidzo kutsigira yako yekutengesa timu! Nyora kuti utore mibvunzo yemahara kubva AhaSlides template raibhurari!
🚀 Bata Mibvunzo Yemahara☁️Zviri Mukati
- tsananguro
- B2C kutengesa - Mhando yekutengesa
- B2B kutengesa - Mhando yekutengesa
- Enterprise sales - Mhando yekutengesa
- Account-based sales - Mhando yekutengesa
- Kutengesa kwakananga - Rudzi rwekutengesa
- Consultative sales - Mhando yekutengesa
- Transactional sales - Mhando yekutengesa
- Inbound sales vs Outbound sales - Rudzi rwekutengesa
- Kunyoresa kutengesa - Mhando yekutengesa
- Channel yekutengesa - Mhando yekutengesa
- Nzira yekuisa pfungwa pamhando yakakodzera yekutengesa
- Final Thoughts
B2C Kutengesa - Rudzi rweKutengesa
Chii chinonzi B2C kutengesa? B2C kutengesa, kana Bhizinesi-ku-Mutengi kutengesa, zvinoreva kutengesa zvigadzirwa kana masevhisi zvakananga kune mumwe munhu vatengi kuti ashandise wega.
Kutengeswa uku kunowanzo tarisa kune yakakwira-vhoriyamu uye yakaderera-kukosha kutengeserana, uko vatengi vanotenga zvigadzirwa kana masevhisi ekushandisa wega.
Amazon ndeimwe yemuenzaniso wakakurumbira wekambani inoita mukutengesa kweB2C. Semutengesi mukuru wepamhepo pasirese, Amazon inopa huwandu hwakawanda hwezvigadzirwa uye inogadzirisa kurudziro yayo kumutengi wega wega zvichienderana nenhoroondo yavo yekutenga, mibvunzo yekutsvaga, uye maitiro ekubhurawuza. Iyi nzira yakabudirira yakabatsira Amazon kuti ive imwe yemakambani akabudirira eB2C pasi rose, aine mari yemusika inodarika madhora miriyoni 1.5 kubva muna 2021.
Related: Maitiro Ekutengesa Chero Chinhu: 12 Yakanakisa Kutengesa Tekinoroji muna 2024, uye chii kutengesa kwekutaura?
B2B Kutengesa - Rudzi rweKutengesa
Kusiyana neizvi, kutengesa kweB2B kunoreva zvibvumirano pakati pemakambani, kwete vatengi vega. Mukutengesa kweB2B, chinangwa chiri pakuvaka hukama hurefu. Izvo zvakare zvinogona kutevedzera nhaurirano dzakaoma, zvigadzirwa zvakagadziridzwa, uye marefu ekutengesa kutenderera,
Muenzaniso wakanaka wekambani yeB2B ndeye Salesforce, inova mupi anotungamira wevatengi hukama manejimendi (CRM) software. Inopa huwandu hwezvigadzirwa nemasevhisi akagadzirirwa chaizvo kutengesa kweB2B, senge lead management, mukana wekutevera, uye kufanotaura kwekutengesa. Nekukoshesa kwayo pakupa mhinduro dzakagadzirirwa kumabhizinesi, Salesforce yakabuda seimwe yemabhizinesi akabudirira kwazvo eB2B pasi rese, ichizvikudza nemusika wemari inodarika mabhiriyoni mazana maviri emadhora muna 200.
Related: Maitiro Ekugadzira Iyo Yekugadzira B2B Sales Funnel muna 2024
Kana kuti, dzidza kuti sei SalesKitkwakakosha!
Enterprise Sales - Mhando Yekutengesa
Zvakanyanya kufanana neB2B kutengesa, asi Enterprise Salesine nzira yakati siyanei yekutengesa sezvo ichinyanya kutengesa zvigadzirwa kana masevhisi kumakambani ane maitiro akaoma ekutenga uye anoda hunyanzvi mhinduro. Maitiro ekutengesa mukutengesa kwemabhizinesi anogona kureba uye akaomarara, anosanganisira akawanda vanobatana, akadzama mazano, uye nhaurirano.
Kubudirira kwekutengesa kwemabhizinesi kunovimba zvakanyanya nekugona kwechikwata chekutengesa kumisikidza kuvimba uye kuvimbika nevanoita sarudzo vebhizinesi uye nekupa mhinduro inosangana nezvavanoda zvakasiyana.
Chii SaaS Sale?
Akaundi-Yakavakirwa Kutengeswa - Mhando Yekutengesa
Kutengeswa kweakaundi-kwakavakirwa, inozivikanwawo seABS, inzira yehungwaru yekutengesa iyo inotarisana nekunangana nekuita chaiwo emhando yepamusoro maakaundi kwete vatengi vega. Mukutengesa-kwakavakirwa muakaunti, timu yekutengesa inozivisa seti yemaakaundi akakosha anoenderana neyakanaka mutengi chimiro uye inogadzira yakasarudzika nzira yekutengesa yeakaundi yega yega.
Kuhwina pamusoro pezvibvumirano, iyo yakakosha account manejimendi timu inofanirwa kugadzirisa zano iro rinogona kusanganisira mameseji emunhu, kushambadzira kwakanangwa, uye zvikumbiro zvakagadziridzwa zvinogadzirisa izvo zvakasarudzika zvinodiwa zveakaundi yega yega.
Account-based Sales - Mhando Yekutengesa | Kunobva: AdobestockKutengesa Kwakananga - Rudzi rweKutengesa
Kutengesa kwakananga kunogona kuve sarudzo yakakodzera kana kambani yako ichida kutengesa zvigadzirwa kana masevhisi zvakananga kune vatengi vasina vamiriri vakaita sevatengesi kana vatengesi. Kutengesa kwakananga kunogona kuitika kuburikidza nenzira dzakasiyana-siyana, kusanganisira pasuo nesuo, telemarketing, uye kutengesa online.
Rudzi urwu rwekutengesa runogona kunyanya kushanda kune vanoda vatengi vanoda kutariswa nemunhu uye mhinduro dzakagadzirirwa. Mukutengesa zvakananga, boka rekutengesa rinogona kupa kutarisa-kune-kumwe kune mutengi, kupindura mibvunzo yavo, uye kugadzirisa chero zvinonetsa kana zvipikiso zvavangave nazvo. Iyi nzira inogona kubatsira kuvaka kuvimba kwevatengi uye kuvimbika, zvichikonzera kuwedzera kwekutengesa uye kuvimbika kwevatengi.
Amway, Avon, Herbalife, Tupperware, uye mamwe mimwe mienzaniso inonyanyo zivikanwa yekuti vanga vachishandisa kutengesa zvakananga senzira yekutanga kwemakore akawanda uye vakavaka mabhizinesi akabudirira zvichienderana nemaitiro aya.
Related: Chii chinonzi Kutengesa Kwakananga: Tsanangudzo, Mienzaniso, uye Yakanakisa Strategy muna 2024
Consultative Sales - Rudzi rweKutengesa
Kune mamwe marudzi emaindasitiri, akadai sebhangi, hutano, mabasa emari, uye kutengesa kweB2B, kutengesa kwekubvunzana kuri pakati penzira dzakanyanya kukosha dzekutengesa.
Iyi nzira inosanganisira mutengesi kubvunza mutengi, kubvunza mibvunzo, kuteerera kune zvavanoda, nekupa mhinduro dzakagadzirirwa.
Iwo Big 4 accounting uye mafemu ekubvunzurudza akaita seDeloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), uye Klynveld Peat Marwick Goerder (KPMG), anogona kuva mareferensi akanaka.
Transactional Sales - Rudzi rweKutengesa
Transactional sales inonyatsokodzera makambani kana misika uko zvigadzirwa kana masevhisi anopihwa ane mutengo wakaderera, akamisikidzwa, uye anoda zvishoma kana kusaita tsika.
Mienzaniso yemisika ingangobudirira nekutengesa kwekutengesa inosanganisira e-commerce, retail, cheni dzechikafu nekukurumidza, uye zvemagetsi zvevatengi. Mumisika iyi, nzira yekutengeserana yekutengeserana inoshandiswa kutengesa zvigadzirwa nekukurumidza uye zvinobudirira kune nhamba huru yevatengi, pasina kudiwa kwekubvunzurudza kwakadzama kana kugadzirisa.
Chitarisiko chiri pakuita kuti kutengesa kuve nekukurumidza uye nemazvo sezvinobvira, kazhinji kuburikidza nematanho epamhepo kana kutenga muchitoro. Misika iyi inotsamira zvakanyanya pakutengesa kwevhoriyamu, saka kutengesa kwekutengesa kwakakosha kuchengetedza pundutso.
Related: Yekupedzisira Nhungamiro Yekukwirisa uye Muchinjika Kutengesa muna 2024
Inbound Sales vs Outbound Sales - Rudzi rweKutengesa
Kutengeswa kwemukati uye kutengesa kunze kune marudzi maviri akasiyana ekutengesa maitiro anogona kushanda pamwechete kuti avandudze kutengesa kwese kuita.
Inbound kutengesa inotarisa kukwezva vatengi kukambani kuburikidza nekushambadzira zvemukati, social media, uye yekutsvaga injini optimization. Zvichakadaro, Kutengesera kunze kunosanganisira kusvika kune vangangove vatengi zvakananga kuburikidza nefoni, maemail, kana tsamba yakananga.
Mune zvimwe zviitiko, kutengesa kwemukati kunogona kuva mhinduro yekukundikana kwekutengesa kunze. Ngatitii kutengeswa kwekunze hakusi kuunza zvinotungamira zvakakwana kana kutengesa. Kana zvakadaro, kambani inogona kushandura kutarisa kwayo kune inbound kutengesa kukwezva vatengi vagara vachifarira chigadzirwa kana sevhisi. Izvi zvinogona kubatsira kuvandudza kunaka kwekutungamira uye kuderedza mutengo wekutengesa.
Kunyoresa Kutengesa - Rudzi rweKutengesa
Pfungwa yekupa zvigadzirwa kana masevhisi nguva dzose mukutsinhana mubhadharo wekunyoresa yave iripo kwemakore mazhinji, isu tese tinoziva zita rayo, Kunyoreswa-kwakavakirwa Kutengesa. Semuenzaniso, tambo uye internet sevhisi vanopa vanga vachishandisa kunyoreswa-kwakavakirwa mamodhi ekutengesa kwemakore mazhinji.
Maindasitiri akasiyana, anosanganisira software, varaidzo, midhiya, uye masevhisi ekupa chikafu anowanzo shandisa iyi modhi. Iyo iri kuramba ichizivikanwa nekuda kwekugona kwavo kupa vatengi mukana wenguva dzose kune zvigadzirwa kana masevhisi uku vachipa mabhizinesi ane yakavimbika uye inofanotaurwa sosi yemari.
AhaSlides hurongwa hwemitengo hwakanakira mari yako zvichienzaniswa nemamwe maapplication akafananaChannel Kutengeswa - Mhando Yekutengesa
Zvakawanda sei zvaunoziva nezve Channel yekutengesa? Inoreva muenzaniso wekutengesa umo kambani inotengesa zvigadzirwa kana masevhisi ayo kuburikidza nevechitatu-bato vanobatika, sevanogovera, vatengesi, kana vatengesi.
Kukosha kwekutengesa kwechiteshi kunogona kuonekwa mukubudirira kwemakambani akaita seMicrosoft neCisco, ayo anovimba zvakanyanya nevanodyidzana nechiteshi kuti vatengese zvigadzirwa nemasevhisi.
Iyo zvachose inzira yekukunda-kukunda. Mabhizinesi anogona kuwana misika mitsva uye zvikamu zvevatengi zvavasingakwanise kusvika kuburikidza nekutengesa zvakananga. Zvichakadaro, vanobatana vanogona kuve nerutsva rwemari uye mukana wekuwedzera zvavanopa kune vatengi vavo.
Nzira Yekutarisisa Nerudyi Rudzi rweKutengesa
Chii chaunotarisa mumhando yega yega yekutengesa? Pakusarudza nzira yekutengesa yekambani yako, zvakakosha kuti utarise mashoma akakosha zvinhu kuti uve nechokwadi chekubudirira mumusika une makwikwi. Heano mamwe matipi ekukubatsira iwe kusarudza nekushandisa iyo chaiyo mhando yekutengesa:
Nzira Yekusarudza Yakakodzera Kutengesa Strategy yeChigadzirwa kana Sevhisi?
Funga nezvekuoma kwechigadzirwa chako kana sevhisi, saizi yemusika, uye maitiro ekutenga akajairika evateereri vako kuti vaone nzira yakanaka yekutengesa.Related: Yakanakisisa SWOT Analysis Mienzaniso | Chii Icho uye Maitiro Ekudzidzira muna 2024
Nzira Yekusarudza Yakakodzera Kutengesa Strategy yeTengesi Chikwata?
Ongorora hunyanzvi hwetimu yako yekutengesa uye ruzivo kuti uone kuti ndeipi nzira yekutengesa ichashanda zvakanyanya kusangano rako.Ipa nguva yekuti timu yako yekutengesa idzidze hunyanzvi hutsva kana kugadzirisa ruzivo rwavo kuburikidza neyakagadzirirwa kudzidziswa. Inogona kunge iri makosi kubva kuvadzidzisi vekudzidzisa kana kubva kune yako kambani. Related:Ultimate Guide kune Vakadzidziswa Vashandi | Benefits, uye Best Strategies muna 2024Pa-pa-basa-Kudzidzisa Zvirongwa - Zvakanakisa Dzidzira muna 2024
Maitiro Ekusarudza Yakakodzera Kutengesa Strategic Yekushambadzira uye Branding?
Ongorora kuti kushambadzira kwako uye kuedza kwechiratidzo kunogona sei kutsigira yako yakasarudzwa yekutengesa zano. Mamwe marudzi ekutengesa angangoda zvakanyanya kutarisisa kushambadzira kuedza kutyaira kudiwa uye kukwezva iyo chaiyo mhando yemutengi. Related: Kushambadzira Presentation Guide 2024 - Zvekusanganisira uye Maitiro ekuzviroverera
Nzira Yekusarudza Yakakodzera Kutengesa Strategy kune Mutengi Hukama?
Sarudza kukosha kwehukama hwevatengi kune bhizinesi rako uye sarudza nzira yekutengesa inoita kuti iwe uvake uye uchengetedze hukama hwakasimba nevatengi vako. Shandisa CRM softwares kana zvichidikanwa.
Nzira Yekusarudza Yakakodzera Kutengesa Strategy yeZviwanikwa uye Tsigiro?
Funga nezve zviwanikwa uye rutsigiro rwunogona kupihwa nekambani yako kuti uve nechokwadi chekubudirira nehurongwa hwako hwekutengesa hwakasarudzwa, kusanganisira kudzidziswa kwekutengesa, kushambadzira chibvumirano, uye inoenderera mberi rutsigiro rwechikwata chako chekutengesa uye chiteshi vadyidzani.
Feedback pakudzidziswa kubva AhaSlidesFinal Thoughts
Kutarisa pamhando chaiyo yekutengesa zano kwakakosha kuti chero kambani ibudirire mumusika wanhasi une makwikwi. Ita shuwa kuti unonzwisisa zvizere mhando yega yega yekutengesa kuitira kuti kambani yako isatambise mari nenguva.
Kana iwe uchitsvaga yakasimba kudzidzisa tsigiro chishandiso kubatsira yako yekutengesa timu kubudirira, tarisa AhaSlides. Iine mushandisi-inoshamwaridzika interface, inofambidzana maficha, uye chaiyo-nguva mhinduro, AhaSlidesinzira inoshanda yekubatanidza timu yako yekutengesa uye kuvabatsira kuvandudza hunyanzvi hwavo uye ruzivo. Edza nhasi uye uone mutsauko waungaite kune yako yekutengesa timu!
Ref: Forbes
Tags: Sei Kutengesa
