Mamiriro ezvinhu chaiwoiwo akadaro anowanzoonekwa mazuva ano, achiratidza kusashanda kutengesa uye kutengesa.
Saka Chii chinonzi Upselling uye Cross Selling, uye maitiro ekuwedzera purofiti pasina kudzima vatengi? Tarisa chinyorwa ichi pakarepo.
Zviri Mukati
- Musiyano pakati peUpselling uye Cross Selling
- Mienzaniso yeUpselling uye Cross Selling
- Kuhwina zano kune Upselling uye Cross Selling
- Mibvunzo Inonyanya Kubvunzwa
- Bottom Line
Mazano eKuroorana Zvirinani
Unoda chishandiso chekutengesa zviri nani?
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Upselling uye Cross Selling: Ndeipi Misiyano?
Upselling uye Cross Selling ese ari maviri ekutengesa matekiniki anoshandiswa kuwedzera mari uye purofiti, asi iwo anosiyana munzira yavo uye kutarisa. Mabhizinesi anofanirwa kusiyanisa kuti sei uye riini yekushandisa Upselling uye Cross Selling nevatengi vakasiyana.
Cross selling definition
Kutengesa muchinjiko inzira yekutengesa umo kambani inosimudzira zvimwe zvigadzirwa kana masevhisi kune vatengi varipo, kazhinji panguva kana mushure mekutenga. Chinonyanya kutariswa ndechekupa mazano ekuwedzera zvinhu izvo mutengi angawana zvichibatsira kana kukwezva zvichienderana nekutenga kwavo ikozvino.
Semuyenzaniso, mutengi anotenga laptop anogona kudarika-kutengesa bhokisi rakatakura, mbeva, kana zvimwe zvinhu.
Upselling tsananguro
Upselling inzira yekutengesa umo kambani inokurudzira vatengi kutenga inodhura kana premium vhezheni yechigadzirwa kana sevhisi kana kuwedzera pane mamwe maficha kana kukwidziridzwa. Chinangwa ndechekuwedzera kukosha kwekutenga kwemutengi pane kungowedzera zvimwe zvinhu.
Semuyenzaniso, mutengi ari kufunga nezvekutanga vhezheni yesoftware application inogona kutengeswa kune premium vhezheni inopa mamwe maficha uye kushanda.
Mienzaniso yeUpselling uye Cross Selling
Muchinjikwa Kutengesa Mienzaniso
Mabhizinesi anogona kuongorora akasiyana-siyana-yekutengesa mikana yekuwedzera mari uye kubatanidzwa kwevatengi. Heano mamwe maitiro anoshanda ekutengesa muchinjiko ereferensi yako seanotevera:
Kugadzira zvigadzirwa: Ipa vatengi mutengo wekuderedzwa kana vatenga bundle rezvigadzirwa zvine hukama. Semuenzaniso, resitorendi inogona kupa dhiri rekudya rinosanganisira dhishi huru, dhishi rekudivi, uye chinwiwa.
Suggestive kutengesa: Dzidzisa vashandi vekutengesa kuti vataure zvimwe zvigadzirwa kana masevhisi anoenderana nekutenga kwemutengi. Semuyenzaniso, mushandi wemuchitoro chembatya anogona kupa sikafu inoenderana kana shangu dzinoenda nechipfeko chemutengi.
Kuvimbika zvirongwa: Ipa mibairo uye mabhonasi kune vatengi vanogara vachitenga kubva kubhizinesi rako. Semuenzaniso, chitoro chekofi chinogona kupa chinwiwa chemahara kune vatengi vanotenga zvinwiwa zvakati wandei.
Kurudziro dzemunhu: Shandisa mutengi data kuchera kuratidza zvigadzirwa kana masevhisi anofanana nezvavanofarira uye nhoroondo yekutenga. Semuyenzaniso, mutengesi wepamhepo anogona kupa mazano ezvigadzirwa zvinoenderana nekutarisa kwemutengi uye nhoroondo yekutenga.
Kutevera kutaurirana: Svika kune vatengi kuti vape mazano ane hukama zvigadzirwa kana masevhisi mushure mekutenga. Semuenzaniso, mutengesi wemotokari anogona kupa mabasa ekugadzirisa motokari kune vatengi vachangobva kutenga motokari itsva.
Upselling Mienzaniso
Upsell kushambadzira kwakakosha kupa vatengi sevhisi yakanakisa, ichivapa zvimwe zvakakosha zvigadzirwa kana masevhisi anozadzisa zvavanoda. Unogona kuwana iri pazasi mienzaniso yeupsell marketing tactics inoshanda.
Zvigadzirwa kana sevhisi kukwidziridzwa: Ipa vatengi imwe yepamusoro kana ficha-yakapfuma vhezheni yechigadzirwa kana sevhisi yavanotoshandisa. Semuenzaniso, bhangi rinogona kutengesa mutengi kune premium cheki account inopa mubereko wakakwira kana mamwe mabhenefiti akadai seakabviswa mari yeATM kana cheki yemahara.
Zviwedzere uye zviwedzere: Ipa vatengi mamwe maficha kana ma-add-ons kuti vawedzere ruzivo rwavo. Semuenzaniso, hotera inogona kupa vatengi sarudzo yekusimudzira mukamuri ine maonero kana premium suite.
Tiered mitengo: Akasiyana emitengo tiers anonyanya kushandiswa kusimudzira akasiyana masevhisi masevhisi kana maficha. Semuenzaniso, yekunyorera-yakavakirwa sevhisi inogona kupa yakakosha hurongwa ine mashoma maficha uye premium chirongwa chine zvimwe zvinhu.
Zvipo zvenguva shoma: Edza kuumba pfungwa yekukurumidzira nekupa zvinopihwa zvenguva shoma kana kukwidziridzwa kukurudzira vatengi kukwidziridza kana kutenga shanduro inodhura yechigadzirwa kana sevhisi.
Zvirongwa zvekuendesa: Havasi vanhu vazhinji vanoramba mukana wekuchengetedza mari yavo. Ipa zvinokurudzira kune vatengi vanonongedzera bhizinesi idzva kukambani. Izvi zvinogona kusanganisira zvideredzwa, zvigadzirwa zvemahara kana masevhisi, kana mamwe mibairo. Iyo zvakare inogona kuve yakakura B2B upsell zano.
Kuhwina Strategy yeUselling uye Cross Selling
Kutengesa uye kuyambuka-kutengesa zvinobudirira sei? Kana iwe uchida kugutsa mutengi wako uchisimudza purofiti yekambani uye mukurumbira, unogona kutevedzera aya matipi anobatsira.
#1. Mutengi Portfolio
Kuziva zvinodiwa nevatengi vako uye zvaunofarira inhanho yakakosha kuitira kuti iwe ugone kuita akakodzera uye akakosha kurudziro. Kune mubatanidzwa hombe, kushandisa Mutengi portfolio manejimendi inogona kubatsira kukwirisa B2B kushambadzira zano.
#2. Upsell Pop-up
Shopify mapurogiramu akaita se "Ultimate Special Offers" inoita kuti mabhizinesi aratidze pop-ups anopa vatengi kutengesa kana kusimudzira pakubuda. Semuenzaniso, mutengi akawedzera yakakosha laptop kungoro yavo anogona kupihwa kusimudzira kune yepamusoro-yekupedzisira laptop ine mamwe maficha.
#3. Transaction Email
Transaction maemail maemail otomatiki anotumirwa kune vatengi mushure mekuita chaiko kana kutengeserana, sekutenga kana kunyoresa.
Odha email yekusimbisa: Mushure mekunge mutengi atenga, mabhizinesi anogona kusanganisira mukana wekutengesa-muchinjika mune iyo email yekusimbisa email. Semuenzaniso, mutengesi wembatya anogona kukurudzira zvigadzirwa zvine hukama kana zvishongedzo zvinoenderana nekutenga kwemutengi.
Yakasiiwa email yengoro: Mabhizinesi anogona kutumira email yekutevera inosanganisira mikana yekutengesa-yekutengesa kune zvine hukama zvigadzirwa kana masevhisi kana mutengi akasiya ngoro yake.
#4. Gadzirisa Bhizinesi Webhusaiti
Kukwezva vatengi vakawanda kuti vatenge zvinokurudzirwa zvigadzirwa kana masevhisi, zvakakosha kukwidziridza webhusaiti yako nenzira ine mukurumbira uye inoyevedza. Izvi zvinogona kubatsira vatengi kuwana zvigadzirwa zvitsva nemasevhisi avangangodaro vasina kufunga neimwe nzira.
#5. Ipa Social Humbowo
Ratidza mutengi wako nezve wongororo yevamwe vatengi uye zviyero, iyo yakanakisa ratidziro yekukosha kwezvimwe zvigadzirwa kana masevhisi. Izvi zvinogona kubatsira kuvaka kuvimba kwevatengi uye kuwedzera mukana wekuti vatore imwe kutenga.
Related: Online Poll Mugadziri - Yakanakisa Survey Turusi muna 2024
#6. Competitor Analysis
Nekuongorora vakwikwidzi vako, unogona kuwana ruzivo rwakakosha mune zvigadzirwa zvavo, mitengo, uye nzira dzekushambadzira. Izvi zvinogona kukubatsira kuona mapundu mumusika aunogona kuzadza neako zvigadzirwa kana masevhisi, pamwe nenzvimbo dzaunogona kuzvisiyanisa kubva kune vakwikwidzi vako.
Semuenzaniso, kana iwe ukaona kuti vakwikwidzi vako vari kupa zvimwe zvigadzirwa zvekuwedzera kana masevhisi kune vatengi vavo, ungangoda kufunga nezvekupa izvi kune vako vatengi zvakare.
#7. Kuitisa Customer Surveys
Ita ongororo kuti uunganidze mhinduro kubva kune vatengi nezve zvavanofarira uye zvavanoda. Bvunza mibvunzo nezvemaitiro avo ekutenga, kuti ndezvipi zvigadzirwa kana masevhisi avakaratidza kufarira, uye kuti ndezvipi zvigadzirwa kana masevhisi avangafarira kutenga mune ramangwana.
AhaSlides inopa akasiyana mutengi ongororo matemplate aunogona kugadzirisa nekukasira.
Related: Gadzira Survey Online | 2024 Nhanho-Ku-Nhanho Gwaro
#8. Monitor Mutengi Kudyidzana
Tarisa kupindirana kwevatengi pane akawanda ma touchpoints akadai sesocial media, email, uye foni kuti uone vatengi vanogona kugamuchira kune-kupfuura-kutengesa kuedza. Tora muchinjika-kutengesa Facebook semuenzaniso.
#9. Akadzidziswa Salesforce
Dzidzisa vashandi vako kuti vaite mazano akakodzera zvichienderana nezvinodiwa nevatengi uye zvavanofarira. Vadzidzisei kuva vane ushamwari uye vanodzidzisa panzvimbo pokumanikidzira kana kuti kuva nehasha. AhaSlides chishandiso chitsva uye chekubatana chevarairidzi.
Related:
- Ultimate Guide kune Vakadzidziswa Vashandi | Benefits, uye Best Strategies muna 2024
- Kudzidziswa Kwechokwadi: 2024 Nhungamiro ine 15+ Mazano ane Zvishandiso
Mibvunzo Inonyanya Kubvunzwa
Chii chinonzi cross-selling vs upselling vs bundling?
Ndeipi zano rekutengesa uye nepakati-kutengesa?
Sei tichifanira kutengesa uye kutengesa-muchinjika?
Unotengesa sei usina kudzima vatengi?
Unoziva sei vatengi vekutengesa-kutengesa?
Chii chinonzi Mutemo weVatatu muUpselling?
Chii Chinonzi Muenzaniso weWoocommerce Upsell uye Muchinjikwa-kutengesa?
Chii chinonzi cross-selling muB2?
Ndezvipi Zvakaipa zveKutengesa-Muchinjikwa?
Bottom Line
Mabhizinesi anofanirwa kushandisa nzira dzekutengesa nekutengesa zvine hungwaru uye nenzira inowedzera kukosha kwechokwadi kune ruzivo rwemutengi pane kungoedza kuwedzera kutengesa.
Ita ongororo yekugutsikana kwevatengi vako nekukurumidza ne Vampire kuziva izvo vatengi vako vanonyanya kuda.
Uye usakanganwe kushanda neAhaSlides kuitisa online uye offline inoshanda yevashandi kudzidzisa.
Ref: Forbes