"Mufananidzo wese, chiitiko chese, uye zvese zvinoonekwa zvinogadzira 'chiratidzo' mupfungwa dzemutengi." – Sergio Zyman
Isu tiri munguva ine simba zvakanyanya yevatengi vedhijitari. Simba rezvinhu zvinoonekwa mukukwezva vashandisi, kunyanya kutaurirana kwekuona kunonyanya kukosha kupfuura kare. Hapana nzira iri nani yekuendesa ruzivo kunze kwekumutsa chiono chemuoni.
Muchinyorwa chino, iwe uchadzidza iyo yakajairwa pfungwa yekuona kutaurirana, mienzaniso, uye mashandisiro ekuti uwedzere hunyanzvi hwako kana mufananidzo wemhando pamwe nemaitiro aripo.
Zviri Mukati
Chii chinonzi Visual Communication?
Chii chinonzi kutaurirana kwekuona? Kukurukurirana zvinoonekwa inzira yekugadzira iyo inosanganisa mufananidzo uye tekinoroji kuratidza pfungwa neruzivo nemaziso zvichibva zvaita kuti kudyidzana uye kuve nyore kunzwisisa.
Inoshandisa zvinhu zvakasiyana-siyana senge mifananidzo, quote, mushandirapamwe, mafirimu, kana animation, uye inoshandiswa zvakanyanya munzvimbo dzakawanda dzakasiyana mukugadzira, mifananidzo, kutora mafoto, hunyanzvi, uye kushambadzira.
Kukurukurirana kwekuona kunosanganisira zvinhu zviviri:
- Dhizaini yekutaurirana - nezve kuendesa mameseji zvakananga, sekushambadzira, branding, dhizaini yewebhu, dhizaini yemushandisi, dhizaini yeruzivo, uye dhizaini yesocial media. Magadzirirwo enhaurirano anotarisa pane zano, zvirimo, uye mamiriro emashoko avo, uye mabatiro avanogona kuita zviito, maitiro, uye maonero evateereri vavo.
- Graphic design - inotarisa pakugadzira zvinhu zvinoonekwa, zvakadai logos, zvidhori, mifananidzo, kutaipa, uye marongerwo, zvichiita kuti zvive zvakajeka uye zvinokwezva kune vashandisi. Graphic dhizaini inotarisa pane aesthetics, chimiro, uye chimiro chemashoko avo.
🌟 Unogona zvakare kuda: Divergent uye Convergent Kufunga
Mhando dzeKukurukurirana Kwekuona uye Mienzaniso
Kazhinji, dhizaini yekuona inoshanda kazhinji inotsamira pamhando ina huru dzekuona kutaurirana: typography, mifananidzo, marongerwo, uye kufamba. Imwe neimwe yemhando idzi inoita basa rakakosha mukufambisa ruzivo uye kugadzira dhizaini inoyevedza.
AhaSlides ndiyo Yekupedzisira Quiz Mugadziri
Ita mitambo yekudyidzana nekukasira neraibhurari yedu yakakura yetemplate kuuraya kubhowekana
- Typography inobatanidza kushandiswa kwemafonti uye manyorerwo ekutaurira meseji. Semuenzaniso, typography yeApple inozivikanwa nekuchena kwayo, minimalist, uye dhizaini yemazuva ano, inova chikamu chakakosha chechiratidzo chayo.
- Graphics iko kubatanidzwa kwemifananidzo, mifananidzo, uye zvidhori kuendesa ruzivo. Semuyenzaniso, Kutarisana kwekuona yagara iri chikamu che mutambo dhizaini, kunyanya Graphics zvinhu. Nhoroondo ye SCE Japan Muppeteer ine mukurumbira nekuda kweunyanzvi hwayo hwekuona uye hunoshamisa.
- Zvirongwa tarisa pakuronga zvinhu zvinoonekwa pane peji kana skrini. Semuenzaniso, mawebhusaiti anowanzoisa simba rakawanda muzvirongwa, nekuti marongerwo ndiwo anosarudza kuti mushandisi anodyidzana sei newebhusaiti, ine hukama kune ese UI neUX minda.
- chitsungo inoshandisa animation uye vhidhiyo kubata muoni uye kuendesa meseji. Mharidzo ine maficha anopindirana muenzaniso wakanaka wekufamba. Ichi ndicho chikonzero kudyidzana mharidzo mapuratifomu akafanana Vampire huya kuzobatsira kuvandudza kubatanidzwa kwevateereri.
Mamwe Mazano ane AhaSlides
Kutsvaga Interactive Presentations?
Unganidza nhengo dzechikwata chako nemibvunzo inonakidza paAhaSlides. Saina kuti utore mibvunzo yemahara kubva kuAhaSlides template raibhurari!
🚀 Bata Mibvunzo Yemahara☁️
Sei Kukurukurirana Nemaziso Kuchibudirira?
Kukurukurirana zvinoonekwa kwakakosha nekuti kunogonesa kutaurirana pasina kutaura pakati pevanhu. Pamusoro pezvo, zvinogona kuve nyore kupa fungidziro yakasimba yekutanga, kuratidza manzwiro, uye kuchengetedza maitiro.
Zvinoonekwa zvinogona kuve chishandiso chinobatsira chekuchengeta zvinhu zvakarongeka pamwe nekusimudzira hukama nekuvimba. Pane zvikonzero zvishanu zvinotsanangura kuti nei kutaurirana kwekuona kuchikosha.
#1. Mashoko anogona kupiwa zvakajeka uye nokukurumidza
"Kutaura zvazviri, isu tinogadzira zvinoonekwa kakapetwa ka60,000 kupfuura zvinyorwa." - T-sainzi
Mamwe mashoko, akadai senhamba, anozove nyore kutora kana ashandurwa kuita mutauro unooneka. Semuenzaniso, mamiriro ekunze, munguva shoma, anoshandisa infographics, uye vhidhiyo kufamba.
Vaoni vaisazongonzwisisa zvirimo nekukurumidza uye zvakajeka, asi zvaizoita kuti zvive nyore kuti muratidziri ataure pfungwa yavo. Kushandisa zvinoonekwa zvinokugonesa kuenzanisira zvine simba pfungwa yakaoma.
#2. Kukurukurirana kunoonekwa kunochinjika
Vanhu vanonzwisisa kuoma kwezvinhu nekuda kwedambudziko remutauro. Nekudaro, mufananidzo uye graphic dhizaini inogona kuyambuka tsika dzakasiyana uye zvipingamupinyi zvemutauro. Ichi ndicho chikonzero nei bhizinesi zano rinogara richishandisa zvinoonekwa zvino kusimudzira kushambadzira kwepasirese. Semuyenzaniso, Coca-Cola inoshandisa vhidhiyo mutauro usiri wekutaura unogona kukunda kudzikiswa kwekudhinda ads uye OOH.
#3. Mameseji anofambiswa anotora kutarisisa uye kubatanidzwa
Zvidzidzo zvinoratidza kuti vanhu vanorangarira 10% yezvavanonzwa, 20% yezvavanoverenga, uye 80% yezvavanoona.
Kuona data, senge zvemukati zvevhidhiyo, kusanganisa zvinoonekwa, ruzha, uye kutaura nyaya, izvo zvinosimudzira kubatikana uye manzwiro. Kushandiswa kwevhidhiyo uye dimikira mukutaurirana kwemukati kunogona kutora pfungwa dzevateereri vako nenzira dzisingaite zvinyorwa zviri nyore.
#4. Vateereri vanobatwa uye vanoyeukwa
"Maziso evanhu anokwanisa kunyoresa 36,000 zviratidzo zvekuona awa imwe neimwe. Musingasviki chegumi chesekondi, tinogona kuwana pfungwa yekuona nzvimbo." - Chikwata Naarg, Pakati
Zvinonzi inenge 90% yezvinyorwa zvinotumirwa kuuropi kubva kune ruzivo rwekuona. Hapana mubvunzo kuti zvinoonekwa zvinowedzera manzwiro uye kuita nenzira inoshanda uye inonakidza, simbisa pfungwa yezviri mukati, uye batsira vateereri vako kuyeuka zvimwe zvinhu zvine simba. Saka, maVisual elements inzira inobatsira yekubatsira zvakanyanya mukuzivikanwa kwemhando uye kurangarira.
#5. Zvemukati zvakagadzirirwa kuti zviwedzere kuedzwa kwevashandisi
Kukurukurirana kwekuona kubva kumapuratifomu emagariro seTikTok neFacebook kunowanzo shandiswa kugadzirisa kutaurirana, izvo zvinovavarira kuita zvemukati peji kana kusangana kwevatengi kunobatsira mutengi kana tarisiro.
Zviripachena kuti sevhisi iyi yakagadzirirwa kupa vatengi izvo chaizvo zvavanoda, chaizvo pavanenge vachichida. Nekugadzirisa izvo zvinopihwa kune zvinofarirwa nemunhu wega wega, zvaunofarira, uye zvinodiwa, zvinova nechokwadi chekuti vanhu vanogara vachiwana zvakanyanya kubva muruzivo rwavo.
Muchokwadi, maererano a 2021 BCG chirevo, makambani anounza mamwe macampaign evatengi akasarudzika anogona kuwedzera kutengesa ne6% kusvika 10%.
🌟 Unogona zvakare kuda: Zvishoma Zvakawanda: 15+ Yakapusa Yakapusa Mharidzo Mienzaniso yekuroverera Chiitiko Chese
Nhungamiro yeKukurukurirana Kunobudirira Kwekuona: 7 Mazano
Nderipi rinoshanda rekuona kutaurirana gwara rine matipi aunofanira kucherechedza? Kana iwe uri wekutanga, kana usiri kunyanya kujairana nehunyanzvi hwekuona nzira yekutaurirana, tarisa anotevera matipi nekukurumidza sezvinobvira.
Mazano #1. Ita shuwa kuti mufananidzo wacho unoburitsa meseji Zvakakodzera
Mufananidzo wakanakisa haungope iwo chaiwo meseji iyo bhizinesi inoshuvira, asi zvakare inomutsa manzwiro evanhu. Kutora nguva yekusarudza mufananidzo ndiyo kiyi yekuvandudza kukwezva kwedhizaini yako. Haisi yekungoti ichiri mifananidzo, maGIF, uye vhidhiyo ndiyo nzira yekukwezva vanhu.
Mazano #2. Simbisai Pamafonti Nemavara
Mafonti uye misimboti yemavara ayo ari agile uye anofungidzira anogara achiunza yakasarudzika bhenefiti kukusimudzira kwako. Mutemo pano ndewekunyatsosarudza font uye mavara anomiririra izwi rekambani yako uye zano. Muchokwadi, mabhureki mazhinji anozivikanwa anogadzira font yavo.
Mazano #3. Iva nechokwadi cheNheyo yeKuzivana
Iyo yakanaka dhizaini zano inogona kudzikisira huwandu hweruzivo rwunoratidzwa nevatengi. Nekuda kweizvozvo, gwara rekuziva rinofanirwa kushandiswa kurangarira vatengi. Kuwanda kwevanhu vanoziva nezvechigadzirwa, ndiko kuwedzera kwavanoita kuti vasarudze chigadzirwa ichocho zvakare.
Mazano #4. Shandisa Visual Hierarchy muKugadzira
Nzira huru yekuchengeta kutarisa kwemutengi wako ndeye kushandisa zvine musoro hierarchy mune yako graphic zvinhu uye zano. Vagadziri vanopesvedzera maonero evashandisi uye vanovatungamira kune anodiwa maitiro nekugadzira zvinhu zvinoonekwa senge zviratidzo zvemenu, mafonti, uye mavara.
Mazano #5. Shandisa Akasiyana Media Platform
Kune nzira dzakawanda dzekubatana nevatengi, uye muzera redhijitari, kushandisa mukana wemapuratifomu akasiyana-siyana emagariro kunogona kuunza mhindu yakakosha maererano nezvose zviri zviviri purofiti uye pesvedzero.
Mazano #6. Gadzira Dhizaini Inopindura
Senguva dzose, zvakakosha kuti chikuva chivakwe pachishandiswa inonzi "inopindura dhizaini" kuitira kugonesa zvinodiwa nevadzidzi. Iri izwi rinoreva mukana wekushandisa kosi pamidziyo yese yemagetsi — kubva kumakomputa kuenda kumafoni efoni — pasina kuve nekubatsira kwewebhusaiti kukanganiswa.
Mazano #7. Simudzira Interaction Design
Kana mukuwedzera kune kupindirana, iwe unoshandisa zvinoonekwa zvinhu kuendesa ruzivo, iwe unogona kuwedzera kushanda kwekutaurirana kwako. Semuenzaniso, kugadzira mameseji anokoka vateereri vako kuti vaongorore uye vaone imwe nyaya. Nekuda kwekuita uye mhinduro yedata revatengi, isu tinokwanisa kuwedzera nekuvandudza ruzivo rwemushandisi wechigadzirwa.
Zveramangwana: Mafambiro eKukurukurirana Kwekuona 2024
Chii chinonzi kutaurirana kwekuona uye ramangwana rayo mumaonero ako? Wakagadziridza yazvino maitiro ekutaurirana kwekuona? Heano maitiro mashanu ekupedzisira ayo akapararira mumakore achangopfuura.
#1. Kubatana kwevanhu
Kubatana kwevanhu kwakakosha mukuchengetedza hukama pakati pemhando nemutengi. Kunyanya muCommerce, kukwikwidza pakati pemabhizinesi ndeyekuona kuvimbika-vatengi. Semuenzaniso, kupa kune nharaunda yepamhepo, senge Instagram, YouTube, Facebook, uye Reddit inobvumira mutengi anonangwa kuti adyidzane nemhando uye bhizinesi pamwe nemhinduro yavo. Uyezve, mabhodhi ekudyidzana anga achitenderera kwemakore mazhinji.
#2. Automation uye AI
Isu tiri kusvika kuzvinhu zvinoonekwa zvakasiyana semhedzisiro yeAI tekinoroji. Zvichienderana neAI uye otomatiki matekiniki, Vashambadzi nemakambani anotora mukana wekutonga nekukurumidza uye nemazvo kuongorora hukuru hwe data pamwe nekuwana ruzivo rwehungwaru, nekusimudzira kuita sarudzo.
#3. Revolution chishandiso: 3D uye CGI
Nyika dzefashoni dziri kupengereka nekufamba kuri kuita Jacquemus, uko kwaisanganisira mabhegi mahombe akaita semota ari kupeperetswa mumigwagwa yeParis. Pamusoro pezvo, kwave nekutaura nezveCGI Maybelline Mascara kushambadzira. Vhidhiyo yekutanga inoratidza chitima chepingi chakafanana nekurongedzerwa kwemascara ichibhururuka ichidzika nemugwagwa weNew York City. Vhidhiyo yechipiri inoratidza chitima muLondon "chakapfeka" eyelashes dzemanyepo - uye bhurashi remascara hombe rinobuda kubva pabhodhi rinopfekedza mashava apo chitima chinopinda muchiteshi chechubhu.
#4. Kurondedzera nyaya
Kana zvasvika paKushandisa zvakasiyana siyana zvemanzwiro, mabhureki haasi kure kumashure kwevagadziri vemafirimu. Graphics inokwanisa kuburitsa pfungwa dzakaoma, kumutsa manzwiro, uye kusiya zvimiro zvenguva refu nekuda kwekusanganiswa kwavo kwakasiyana kwezvinhu zvinoonekwa uye nzira dzekutaura nyaya.
#5. Zvakaitika Pamunhu
Vhidhiyo yakasarudzika (PV) ndiyo imwe nzira yekuwana iyo yekupedzisira yemunhu ruzivo. Kuti utumire data rakakodzera kumunhu akakodzera kuburikidza neiyo inosanganisirwa vhidhiyo yekutaurirana chiteshi munguva chaiyo, PV inoshandisa simba rekutepfenyura uye inoisanganisa neyemunhu.
Hapana chinogona kuvimbisa maitiro ezvino ekuona ekutaurirana anogara kwenguva yakareba sei, asi pamusoro pazvo, iwo umbowo hwakanyanya hwekuti kutaurirana kwekuona kunopesvedzera mhomho uye kunatsiridza ruzivo rwemhando.
🌟Kana iwe uchida kuvandudza mharidzo yako nezvimwe zvinodyidzana uye zvekubatana maficha, usakanganwa kusaina Vampire uye shandisa-kusvika-zuva maficha uye akanaka matemplate emahara.
Mibvunzo Inonyanya Kubvunzwa
Chii chinorehwa nekukurukurirana kwekuona?
Kukurukurirana kwekuona kunoendesa ruzivo rwedata kumunhu nenzira inogona kuverengwa kana kutariswa zvakanyanya. Mhando dzakadai dzinosanganisira zvinhu zvemuviri uye modhi, machati, makadhi, matafura, mafoto, mavhidhiyo, mifananidzo, ...
Ndeupi muenzaniso wekukurukurirana kwekuona?
Mifananidzo, mabhaisikopo, infographics, uye kunyange chaiwo zviitiko mienzaniso yezvinhu zvinoonekwa zvinogona kushandiswa mumabhizinesi akasiyana siyana.
Chinangwa chekukurukurirana kwekuona ndechei?
Zvinoonekwa zvinogona kubatsira nekunzwisisa meseji nenzira dzisingagone kunyorwa chete. Vanogona kubatsira mukuvhara mukaha uripo pakati pezvinoreva meseji nemutauro, kunyanya kana vateereri vaine zvinodiwa zvakasiyana uye mamiriro.
