What is a B2B sales and marketing funnel?

The B2B sales funnel is closely connected to the marketing funnel. While the marketing funnel focuses on generating leads and raising awareness, the sales funnel focuses on converting those leads into customers. A successful B2B sales funnel requires effective marketing strategies to attract and engage potential customers.

What is the difference between a B2B funnel and a B2C funnel?

The main difference between a B2B and B2C funnel is the target audience. B2B funnels focus on selling products or services to other businesses, while B2C funnels focus on selling to individual consumers. B2B funnels typically have longer sales cycles and involve multiple decision-makers, while B2C funnels are often shorter and more focused on emotional appeals.

How much does it cost to create a B2B sales funnel?

The cost of creating a B2B sales funnel can vary depending on factors such as the business's size, the sales process's complexity, and the tools and resources needed to implement the funnel. Costs may include expenses for marketing, advertising, software, and staff.

What is a full-funnel strategy in B2B?

A full-funnel strategy in B2B refers to a comprehensive approach to the sales and marketing process that involves all sales funnel stages. It encompasses lead generation, lead nurturing, sales enablement, and customer retention.

What is the top-of-funnel content B2B?

It refers to content that is designed to attract and engage potential customers who are in the early stages of the sales funnel. This can include blog posts, social media content, ebooks, webinars, and other types of content that provide educational or informative value to the audience, without necessarily promoting a specific product or service.

What is the bottom-of-funnel content B2B?

This can include case studies, product demos, free trials, and other types of content that provide specific details about the product or service being offered.

What are the 4 key elements in the funnel?

Awareness - creating awareness about the brand or product Interest - generating interest and educating potential customers Decision - helping potential customers make a decision Action - converting potential customers into customers.

Is a sales funnel a CRM?

A B2B sales funnel and a CRM (customer relationship management) system are not the same thing. A CRM can be used to manage customer data and interactions at all stages of the sales funnel.

Who needs a B2B sales funnel?

Any B2B business that wants to attract, engage, and convert potential customers needs a B2B sales funnel. It helps companies to streamline the sales process, improve lead generation and nurturing, and increase the overall efficiency and effectiveness of the sales and marketing efforts.

SaaS (Software as a Service) refers to a software delivery model in which software is licensed and accessed online. A funnel refers, on the other hand, to a typical b2b sales process that describes the stages a potential customer goes through when making a purchase decision.

What is a B2B Sales funnel example?

The same software company creates a white paper or ebook that provides in-depth information on how their product can solve a particular business problem. The company promotes the ebook through targeted ads and email campaigns.

Is a B2B sales funnel also a Sales pipeline?

B2B sales funnel and sales pipeline are often used interchangeably to describe converting leads into customers. While the sales pipeline focuses on the internal process of closing deals, the sales funnel considers the entire customer journey, from lead generation to conversion.

B2B Sales Funnel | Hlahisa E 'ngoe ka Katleho ka 2024

Ho sebetsana le bareki ha ho mohla ho leng bonolo, haholo-holo maemong a B2B; ke kahoo o tla hloka se nepahetseng B2B Sales Funnel. Ho fapana le B2C, bareki ba na le boipiletso ba maikutlo haholoanyane, 'me B2B Sale Funnels e rarahane haholo, mohlomong e ka ba e utloahalang le e tsepamisitseng maikutlo ho boleng le ROI ha u etsa liqeto tsa ho reka.

Ha theknoloji e ntse e fetoha, likamano tsa B2B li tla tsoela pele ho hola, ho theha menyetla e mecha ea khoebo le liphephetso. Ho utloisisa funnel ea B2B Sales e ka ba mokhoa o motle oa ho lebisa bareki le ho boloka melemo ea tlholisano.

Overview

Thekiso ea B2B ke Eng?	Khoebo ho Khoebo - Khoebo ea Khoebo
Ke mang ea qapileng thekiso ea B2B?	John Deere
Filosofi ea thekiso ea B2B ke efe?	Rekisa ka litlhoko ho e-na le mokhoa oa sebele oa thekiso

Kakaretso ea B2B Sales Funnel

Sesebelisoa sa thekiso ea B2B — Theko ea thekiso ea B2B | Mohloli: Freepik | Sheba mehlala e seng mekae ea thekiso ea b2b!

Tafole ea likateng

Overview
Sesebelisoa sa thekiso ea B2B ke eng, 'me ke hobane'ng ha se le bohlokoa?
Mehato e 6 ea fani ea thekiso ea B2B le mehlala
Malebela a ho theha Funnel e Kenyelletsang ea Thekiso ea B2B
Lipotso Asked hangata
Bottom Line
Lipotso Asked hangata

Malebela a ho Kopanelana ha Molemo

Sengoloa se seng

U hloka sesebelisoa ho rekisa betere?

Fumana lithahasello tse betere ka ho fana ka nehelano e monate ea puisano ho ts'ehetsa sehlopha sa hau sa thekiso! Ingolise ho nka lipotso tsa mahala ho laeborari ea template ea AhaSlides!

🚀 Ipotse Lipotso tsa Mahala☁️

Sesebelisoa sa thekiso ea B2B ke eng, 'me ke hobane'ng ha se le bohlokoa?

Thekiso ea B2B ke moralo o hlophisitsoeng o hlalosang mekhahlelo e fapaneng eo moreki eo e ka bang a feta ho eona ha a nahana ho reka sehlahisoa kapa tšebeletso maemong a B2B (khoebo ho isa khoebong).

Ka ho arola mokhoa oa ho rekisa ka mekhahlelo e fapaneng, likhoebo li ka utloisisa ka ho feletseng mokhoa oa ho reka, o nolofalletsang likhoebo ho lekanya le ho hlahloba boiteko ba bona ba ho rekisa le ho bapatsa le ho ntlafatsa phihlelo ea bareki ka kakaretso.

Hape, setsi sa thekiso ea B2B se thusa likhoebo ho tseba lintlha tsa bohlokoa tsa ho ama le litšebelisano tse etsahalang nakong ea leeto la ho reka. Sena se lumella likhoebo ho theha maano a ho bapatsa le maqheka a ho rekisa molemong o mong le o mong oa fani, ho eketsa monyetla oa ho fetolela bareki ba ka bang teng ho ba bareki ba lefang.

Leha ho le joalo, ba bang ba pheha khang ea hore mohlala ona o bonolo haholo 'me ha o ikarabelle bakeng sa ho rarahana ha mekhoa ea kajeno ea ho reka B2B. Ka lebaka leo, likhoebo tse ngata li thehile mefuta e mengata e fapaneng le e feto-fetohang e nahanang ka litšobotsi tse ikhethang tsa limmaraka le bareki ba tsona.

Mehato e 6 ea fani ea thekiso ea B2B le mehlala

Pele a reka ka mokhoa oa B2B, moreki eo e ka bang moreki a ka feta methating e 6 e fapaneng, e hlalosoang ka mofuta oa thekiso ea thekiso ea B2B ka tsela e latelang. Hlokomela hore palo ea bareki bao e ka bang bareki e ka fokotseha ha ba ntse ba feta sethaleng ka seng.

Mothati oa 1: Ho etsa tlhokomeliso

Sepheo sa Mokhahlelo oa Tlhokomeliso ho fani ea thekiso ea B2B ke ho etsa tlhokomeliso ea lebitso le ho hohela bareki bao e ka bang ba thahasella lihlahisoa kapa litšebeletso tsa hau. Mothating ona, bareki bao e ka bang bareki ha ba batle ho reka, empa ba ka ba le bothata kapa tlhoko eo khoebo ea hau e ka e rarollang.

Sena se ka etsoa ka mekhoa e fapaneng ea ho bapatsa, joalo ka thekiso ea ntlo le ntlo ea B2B, papatso, mecha ea litaba ea sechaba, livideo tsa Youtube, papatso ea litaba, le likamano tsa sechaba.

Mothati oa 2: Thahasello

Sekhahla sa Ts'epahalo ho fani ea thekiso ea B2B ke mohato oa bobeli ts'ebetsong ea ho fetolela moreki eo e ka bang moreki ea lefang. Mothating ona, moreki eo e ka bang moreki o se a tseba ka k'hamphani ea hau mme o bontšitse thahasello ho lihlahisoa kapa lits'ebeletso tsa hau.

Cpapatso ea otent, li-webinars, kapa li-demos tsa lihlahisoae ka ba mekhoa e metle ea ho bapatsa ho fa bareki bao e ka bang bareki tlhahisoleseling e bohlokoa le e sebetsang e ba thusang ho utloisisa melemo ea lihlahisoa kapa litšebeletso tsa hau

Mothati oa 3: Tekolo

Sepheo sa mokhahlelo oa Tekolo ke ho fa moreki ea ka bang teng tlhahisoleseling le lisebelisoa tseo a li hlokang ho etsa qeto e nang le tsebo. Sena se ka etsoa ka ho fana ka lithuto tsa linyeoe, bopaki, libeche tsa tšepo, maikutlo a bareki, maqephe a litheko, le li-demos tsa lihlahisoatse bontšang boleng le melemo ea lihlahisoa kapa litšebeletso tsa hau.

Ka ho fana ka tlhaiso-leseling e nepahetseng le ho rarolla mathata leha e le afe kapa khanyetso efe kapa efe eo moreki eo e ka bang le eona, o ka eketsa tšepo ea bona ho lihlahisoa kapa litšebeletso tsa hau mme oa ba atametsa ho etsa qeto ea ho reka.

Ka mohlala, ha re re u rekisa litšebeletso tsa B2B. Nakong ea Mokhahlelo oa Tekolo, moreki eo e ka bang moreki a ka etsa lipatlisiso ka bafani ba litšebeletso tse fapaneng ba fumanehang 'marakeng, a bapisa likarolo, a bala maikutlo a bareki, le ho lekola hore na ke likarolo life tsa litšebeletso le litheko tse fihlelang litlhoko tsa bona hantle.

Mothati oa 4: Lebeletsana

Mokhahlelo oa boikopanyo ho fani ea thekiso ea B2B ke mohato oa bohlokoa molemong oa ho fetolela moreki eo e ka bang moreki ea lefang ka ho fana ka tšehetso e tsoelang pele ho eketsa tšepo ea bona khoebong.

Nakong ea Mokhahlelo oa Kopano, moreki ea ka bang teng o sebelisana le khoebo ea hau ka mekhoa e fapaneng, joalo ka ho tlatsa a foromo ea ho ikopanya, lipuo tsa thuto, ho ingolisa ho lengolo la hau la litaba, kapa ho ea webinr. Mokhahlelo ona o tsepamisitse maikutlo ho aheng likamano le bareki ba ka bang teng le ho holisa thahasello ea bona ho lihlahisoa kapa litšebeletso tsa hau.

Mothati oa 5: Reka

Ha re fihla sethaleng sa bohlano, ka mor'a ho qeta lintlha tsa konteraka le ho hlahloba likhetho tsa theko, moreki ea ka bang teng o etsa qeto ea ho qetela mabapi le hore na o tla reka lihlahisoa kapa litšebeletso tsa hau kapa che. E tšoaea pheletso ea fani ea thekiso ea B2B le qalo ea kamano ea bareki,

Mohlala, k'hamphani ea software e latela batho ba nang le thahasello ba qetileng demo kapa teko, e ba fa leseli la litheko le likhothaletso tsa motho ka mong. Ho eketsa boleng ba theko, leqepheng la Tefo, lik'hamphani li ka sebelisa mekhoa ea Cross-Selling le Upselling.

Mothati oa 6: Botšepehi

Qetellong, ha ho tluoa sethaleng sa Botšepehi, likhoebo li ka sebelisa maano a fapaneng ho boloka bareki ba tšoarehile, joalo ka ho fana ka litšebeletso tse ikhethang tsa bareki. E ka ba tlhahiso ea meputso kapa ditheolelo tsa botshepehi, Papatso ea lengolo-tsoibila ea B2B, ho latedisa sehlahiswa, le ho etela bareki khafetsa ho rarolla mathata afe kapa afe ao ba ka bang le ona.

Ka ho matlafatsa bots'epehi ba bareki, likhoebo li ka boloka bareki le ho hlahisa maikutlo le likhothaletso tse ntle, tse ka thusang ho hohela bareki ba bacha le ho holisa bareki ba bona.

Malebela a ho Theha Setsi sa Lithekiso sa B2B se Kenyelletsang

#1. Personalizatione ntse e e-ba ea bohlokoa le ho feta fani ea thekiso ea B2B. Ho latela tlaleho ea Salesforce, 80% ea bareki ba B2B ba lebelletse boiphihlelo ba motho ka mong ha ba sebelisana le barekisi. Sebelisa lintlha tsa bareki ho etsa hore li-imeile, linyehelo, le litaba li be tsa hau ho etsa hore bareki ba ikutloe ba ratoa ebile ba utloisisoa.

#2. Ho kenyelletsa bareki ba hau ka li-post media media, joalo ka phela likhethole inthaneteng liketsahalo tsa ho nka limphole AhaSlides Spinner Wheel ka linako tsa Labohlano le Letšo kapa matsatsi a phomolo.

TLHOKOMELISO: Fumana temohisiso ea bareki ka ho sebelisa Lipotso le Lipapali tse Monate tsa AhaSlides!

Sebelisa AhaSlides ho theha likhetho tse monate le tse hohelang, lipatlisiso kapa lipapali tse amanang le sehlahisoa kapa tšebeletso ea hau.
Arolelana lipotso kapa papali le bamameli ba hau ka lengolo-tsoibila, mecha ea litaba ea sechaba, kapa sebaka sa hau sa Marang-rang. Khothalletsa ho nka karolo ka ho fana ka moputso kapa khothatso.

#3. Ho fana ka katleho linehelano tsa thutobakeng sa bareki, sebelisa lithupelo tsa video le li-blog, FAQsmaqepheng a sebaka sa hau sa Marang-rang ho fana ka litataiso tse felletseng le tlhaiso-leseling e sebetsang joalo ka hore na e sebetsa joang mme e ka ba tsoela molemo.

#4. Kopanya Cold callB2B molemong oa hau oa thekiso. Ka mohlala, sehlopha sa barekisi se etsa lethathamo la batho ba ka 'nang ba e-ba teng' me se qala ho letsetsa ho tsebisa k'hamphani le lihlahisoa kapa litšebeletso tsa eona.

#5. Theha boiphihlelo bo ikhethang ba ho reka: Leverage Omnichannel ho rekisaho fa bareki theko e ntle le e se nang moeli ho liteishene tse ngata le li-touchpoints, ho kenyeletsoa mabenkele a marang-rang, a mobile, le a litene le a seretse.

Lipotso Asked hangata

Mokhoa oa ho rekisa le oa ho bapatsa oa B2B ke eng?

Theko ea thekiso ea B2B e hokahane haufi le setsi sa ho bapatsa. Le ha setsi sa ho bapatsa se shebane le ho hlahisa li-lead le ho hlokomelisa batho, setsi sa thekiso se tsepamisitse maikutlo ho fetoleng lits'oants'o tseo ho ba bareki. Mokhoa o atlehileng oa thekiso ea B2B o hloka maano a sebetsang a ho bapatsa ho hohela le ho hohela bareki ba ka bang teng.

Phapano ke efe lipakeng tsa funele ea B2B le fane ea B2C?

Phapang e kholo lipakeng tsa funnel ea B2B le B2C ke bamameli ba shebiloeng. Li-funnels tsa B2B li shebane le ho rekisa lihlahisoa kapa litšebeletso ho likhoebo tse ling, ha li-funnel tsa B2C li shebane le ho rekisetsa bareki ka bomong. Li-funnels tsa B2B hangata li na le lipotoloho tse telele tsa thekiso 'me li kenyelletsa batho ba etsang liqeto tse ngata, athe li-funnel tsa B2C hangata li le khuts'oane ebile li tsepamisitse maikutlo haholo ho boipiletso ba maikutlo.

Ke bokae ho theha fani ea thekiso ea B2B?

Litsenyehelo tsa ho theha fani ea thekiso ea B2B li ka fapana ho latela lintlha tse kang boholo ba khoebo, ho rarahana ha mokhoa oa thekiso, le lisebelisoa le lisebelisoa tse hlokahalang ho kenya tšebetsong fani. Litšenyehelo li ka kenyelletsa litšenyehelo tsa ho bapatsa, ho bapatsa, software le basebetsi.

Leano le felletseng la funnel ho B2B ke lefe?

Leano le felletseng ho B2B le bolela mokhoa o felletseng oa mokhoa oa thekiso le oa ho bapatsa o kenyelletsang mekhahlelo eohle ea thekiso. E kenyelletsa tlhahiso e etellang pele, ho holisa lead, ho nolofalletsa thekiso le ho boloka bareki.

Litaba tsa B2B tse holimo-limo ke life?

E bua ka litaba tse etselitsoeng ho hohela le ho hohela bareki ba ka bang teng ba maemong a pele a thekiso. Sena se ka kenyelletsa litaba tsa blog, litaba tsa litaba tsa sechaba, li-ebooks, li-webinars, le mefuta e meng ea litaba tse fanang ka boleng ba thuto kapa tsebo ho bamameli, ntle le ho khothaletsa sehlahisoa kapa tšebeletso e itseng.

Litaba tsa B2B tse tlase-tlase ke life?

Sena se ka kenyelletsa lithuto tsa liketsahalo, li-demos tsa lihlahisoa, liteko tsa mahala, le mefuta e meng ea litaba e fanang ka lintlha tse tobileng mabapi le sehlahisoa kapa litšebeletso tse fanoang.

Ke lintlha life tse 4 tse ka sehloohong tsa funnel?

Tlhokomeliso - ho etsa tlhokomeliso ka lebitso kapa sehlahisoa
Thahasello - ho hlahisa thahasello le ho ruta bareki ba ka bang teng
Qeto - ho thusa bareki ba ka bang teng ho etsa qeto
Ketso - ho fetola bareki bao e ka bang bareki.

Na mochini oa thekiso ke CRM?

Sesebelisoa sa thekiso ea B2B le tsamaiso ea CRM (taolo ea likamano tsa bareki) ha se ntho e le 'ngoe. CRM e ka sebelisoa ho laola lintlha tsa bareki le litšebelisano ka mekhahlelo eohle ea thekiso.

Ke mang ea hlokang fani ea thekiso ea B2B?

Khoebo efe kapa efe ea B2B e batlang ho hohela, ho hohela, le ho sokolla bao e ka bang bareki e hloka fani ea thekiso ea B2B. E thusa lik'hamphani ho tsamaisa tšebetso ea thekiso, ho ntlafatsa tlhahiso ea lead le ho holisa, le ho eketsa katleho le katleho ea boiteko ba thekiso le mebaraka.

Na funnel ke SaaS?

SaaS (Software as a Service) e bua ka mofuta oa phano ea software eo software e nang le laesense le ho fumaneha inthaneteng. Ka lehlakoreng le leng, funnel e bua ka mokhoa o tloaelehileng oa thekiso ea b2b o hlalosang mehato eo moreki ea ka bang teng ho eona ha a etsa qeto ea ho reka.

Mohlala oa funnel oa B2B Sales ke ofe?

Khampani e tšoanang ea software e etsa pampiri e tšoeu kapa ebook e fanang ka boitsebiso bo tebileng ba hore na sehlahisoa sa bona se ka rarolla bothata bo itseng ba khoebo joang. Khamphani e khothaletsa ebook ka lipapatso tse lebisitsoeng le matšolo a lengolo-tsoibila.

Na fani ea thekiso ea B2B le eona ke pipeline ea Thekiso?

Liphaephe tsa thekiso ea B2B le lipeipi tsa thekiso li atisa ho sebelisoa ka mokhoa o fapaneng ho hlalosa ho fetola li-lead ho ba bareki. Le hoja phaephe ea thekiso e tsepamisitse maikutlo tšebetsong ea ka hare ea ho koala litumellano, setsi sa thekiso se nahana ka leeto lohle la bareki, ho tloha molokong o ka sehloohong ho ea ho phetoho.

Bottom Line

Lintlha tse ngata tsa kantle li ka ama fani ea thekiso ea B2B, joalo ka moruo, mekhoa ea indasteri le tlholisano. Ka hona, likhoebo li hloka ho sebetsa ka thata le ho ikamahanya le maano a tsona a ho rekisa le ho bapatsa ho arabela liphetoho tsena hore li lule li le tlholisano.

Ref: Wisestamp