Na u batla Mehlala ea Thekiso ea B2C ho hokahana le bareki le ho holisa khoebo ea hau kapele? O seke wa sheba hole ho feta Lithekiso tsa B2C!
Ha theknoloji e ntse e tsoela pele, likhoebo li fumana mekhoa e mecha le e ncha ea ho fihlela batho bao li ba batlang le ho aha botšepehi ba bareki. Ho tloha mabenkeleng a litene le a seretse ho ea marang-rang, thekiso ea B2C e fana ka mekhoa e fapaneng ea ho u thusa ho hlahella 'marakeng oa tlholisano oa kajeno.
Sengoliloeng sena, re tla hlahloba Mehlala e atlehileng ea Thekiso ea B2C, hore na e fapana joang le thekiso ea B2B, 'me re fane ka malebela a khothatsang mabapi le ho sebelisa hamolemo boiteko ba hau ba thekiso ea B2C. Itokisetse ho isa khoebo ea hau boemong bo latelang!
Tafole ea likateng
- Thekiso ea B2C ke eng?
- Thekiso ea B2C e bohlokoa hakae likhoebong?
- Ke eng e etsang hore thekiso ea B2C e fapane le thekiso ea B2B?
- 4 Maano a Thekiso le Mehlala ea B2C
- Mehlala ea Thekiso ea B2C Mehleng ea Digital
- Malebela a Thekiso ea B2C
- Lipotso Asked hangata
- Litsela tsa bohlokoa
Malebela a ho Kopanelana hantle
U hloka sesebelisoa ho rekisa betere?
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Thekiso ea B2C ke eng?
Thekiso ea B2C e emetse Business-to-Consumer sales mme e bolela ho rekisa thepa kapa litšebeletso ka kotloloho ho bareki ka bomong ho fapana le likhoebo kapa mekhatlo e meng, e ikemiselitseng ho li sebelisetsa merero ea botho kapa ea lelapa.
Related: Mokhoa oa ho rekisa eng kapa eng: Mekhoa e 12 e Ntle ea Thekiso ka 2024
Thekiso ea B2C e bohlokoa hakae likhoebong?
Lithekiso tsa B2C li bapala karolo ea bohlokoa katlehong ea likhoebo e le mokhoa o motle oa ho theha likamano tse matla le bareki ba tsona, ho aha tlhokomeliso ea lebitso, le ho kenya chelete. Melemo e meng ea mantlha ea thekiso ea B2C e hlalositsoe ka botlalo ka tsela e latelang:
Mmaraka o Kholo: Mmaraka oa B2C o moholo mme o kenyelletsa limilione tsa bareki ba ka bang teng, ba ka hlahisang monyetla o moholo oa chelete bakeng sa likhoebo. Likhoebo li ka fihlela bamameli ba bangata ka ho sebelisa limmaraka tsa marang-rang, sethala sa litaba tsa sechaba, le liwebosaete tsa e-commerce, le ho eketsa tlhokomeliso ea lebitso la bona har'a bareki.
Phaello e Phahameng ea Thekiso: Lithekiso tsa B2C hangata li kenyelletsa boholo ba litekete tse nyane empa li le holimo, ho bolelang hore likhoebo li ka rekisa liyuniti kapa litšebeletso tse ngata ho bareki ka bomong. Sena se ka etsa hore likhoebo li be le chelete e ngata ha nako e ntse e ea.
Potlako ea Sales Cycle: Lithekiso tsa B2C hangata li na le nako e khuts'oane ea thekiso ho feta ea B2B, e leng se ka lebisang ho hlahiseng chelete kapele bakeng sa likhoebo. Hangata bareki ba na le tšekamelo ea ho reka ka tšohanyetso bakeng sa litlhoko tsa botho kapa tsa lelapa, ho etsa hore mokhoa oa ho rekisa o be o hlakileng le o potlakileng.
Tlhokomeliso ea Brand le Botšepehi ba Bareki: Ka ho fana ka liphihlelo tse ikhethang tsa bareki, likhoebo li ka etsa tlhokomeliso ea lebitso le botšepehi ba bareki har'a bareki. Liphihlelo tse ntle tsa bareki li ka lebisa khoebong e pheta-phetoang, papatso ea mantsoe, 'me qetellong chelete e ngata.
Customer Data Insights: Lithekiso tsa B2C li ka fa likhoebo lintlha tsa bohlokoa tsa data tsa bareki, ho kenyelletsa le palo ea batho, mekhoa ea ho reka, le likhetho. Litlhahiso tsena li ka thusa likhoebo ho hlophisa maano a tsona a ho bapatsa, ho ntlafatsa boitlamo ba bareki, le ho tsamaisa kholo ea thekiso.
Related: Tataiso ea ho qetela ea ho Phahamisa le ho rekisa ka 2024
Ke eng e etsang hore thekiso ea B2C e fapane le thekiso ea B2B?
Ha re bone hore na phapang ke efe lipakeng tsa thekiso ea B2C le thekiso ea B2B?
| Lithekiso tsa B2C | B2B thekiso | |
| Bamameli ba reretsoeng | bareki ka bomong | likhoebo |
| Khoebo ea Khoebo | tšebelisano e le 'ngoe | hangata sebetsana nako e telele |
| Mokhoa oa ho rekisa | tsepamisa maikutlo ho theheng boiphihlelo bo sa lebaleheng le bo monate ba bareki | tsepamisa maikutlo ho aheng likamano le ho fana ka mokhoa oa lipuisano |
| Maqheka a Khoebo | papatso ea litaba tsa sechaba, ho bapatsa ka tšusumetso, ho bapatsa ka lengolo-tsoibila, ho bapatsa ka litaba, le ho bapatsa ka phetisetso | papatso e thehiloeng ho ak'haonte, lipontšo tsa khoebo, papatso ea litaba, le papatso ea lengolo-tsoibila |
| Lihlahisoa kapa Litšebeletso | e otlolohileng mme e hloka tlhaloso e nyane | rarahaneng, mme moemeli oa thekiso o tlameha ho utloisisa ka botebo sehlahisoa kapa tšebeletso ho rekisa ka katleho. |
| ditheko | litheko tse tsitsitseng | litheko tse phahameng kapa tseo ho buisanoeng ka tsona |
Related: Mokhoa oa ho hlahisa Funnel ea Thekiso ea B2B ka 2024
4 Maano a Thekiso le Mehlala ea B2C
Thekiso ea B2C e ka etsahala ka liteishene tse fapaneng, ho kenyeletsoa mabenkele a mabenkele, limmaraka tsa marang-rang, le liwebosaete tsa e-commerce, le tse ling. Mona ke lintlha tse mabapi le mokhoa o mong le o mong oa thekiso ea B2C le mohlala oa eona.
Lithekiso tsa thekiso
Ke mofuta o atileng haholo oa thekiso ea B2C, moo thepa e rekisetsoang bareki ka bomong lebenkeleng la 'mele kapa la inthanete. Lithekiso tsa thekiso li ka susumetsoa ke lintlha tse fapaneng, tse kenyelletsang likhetho tsa bareki, maemo a moruo le boiteko ba ho bapatsa. Mohlala, barekisi ba ka fana ka thekiso kapa litheolelo ho hohela bareki kapa ho qala lihlahisoa tse ncha ho hlahisa phaello le ho khanna thekiso.
E-khoebo
E shebane haholo le thekiso ea thepa kapa lits'ebeletso tsa marang-rang ka webosaete ea e-commerce, app mobile, kapa sethala se seng sa dijithale. Khoebo ea E-commerce e hotse ka potlako lilemong tsa morao tjena, kaha bareki ba ntseng ba eketseha ba phutholohile ho reka inthaneteng mme likhoebo li hlokometse melemo e ka bang teng ea ho rekisa inthaneteng. Amazon le eBay ho mabenkele a marang-rang a tsamaisoang ke likhoebo ka bomong.
Ho rekisa ka kotloloho
E mabapi le ho rekisa lihlahisoa kapa litšebeletso ka kotloloho ho bareki ka thekiso ea ntlo le ntlo, thekiso ea mohala, kapa meketjana ea lapeng. Lithekiso tse tobileng e ka boela ea e-ba mokhoa o theko e tlaase oa hore likhoebo li fihlele bareki, kaha li felisa tlhokahalo ea litsela tsa setso tsa thekiso le litšenyehelo tse amanang le tsona.
Related: Ho rekisa ka kotloloho ke eng: Tlhaloso, Mehlala, le Leano le Molemohali ka 2024
Lithekiso tse thehiloeng ho ngoliso
Motheo oa peeletso o bua ka bareki ba lefang litefiso khafetsa ho fumana lipalangoang khafetsa kapa phihlello ea litšebeletso. Lilemong tsa morao tjena basebelisi ba bangata ba ikemiselitse ho lefella Ngoliso kaha litheko li maemong a matle ho lekana lipokotho tsa bareki.
Litšebeletso tsa Phallo tse kang Netflix, Amazon Prime Video, le Spotify li fana ka phihlello ea lifilimi tse fapaneng, mananeo a seea-le-moea-pono le 'mino bakeng sa tefo ea khoeli le khoeli. Kapa Li-Platform tsa E-learning joalo ka Coursera le Skillshare le tsona li fana ka phihlello ea lithuto tsa inthanete ka lihlooho tse fapaneng bakeng sa tefo ea khoeli le khoeli kapa ea selemo.
Mehlala ea Thekiso ea B2C Mehleng ea Digital
Bareki ba 'nile ba ela hloko ka ho eketsehileng mehleng ea digital, moo ba khonang ho fumana boitsebiso bo bongata le likhetho ho feta leha e le neng pele. Kahoo, ho utloisisa Digital B2C ho ka etsa hore lik'hamphani li eketse phaello le tlhokomeliso ea lebitso.
Khoebo
E-commerce B2C (Business-to-Consumer) e bolela thekiso ea thepa kapa litšebeletso tse tsoang likhoebong ka kotloloho ho ea ho bareki ka bomong ka sethala sa Marang-rang. Mofuta ona oa khoebo ea e-commerce o phatlohile lilemong tsa morao tjena, o susumetsoa ke kholo ea mahlale a dijithale le ho fetola boitšoaro ba bareki.
Alibaba ke sethala se tsebahalang sa e-commerce se hokahanyang bareki le barekisi ba China le linaheng tse ling. Sethala se na le mefuta e mengata ea lihlahisoa, ho kenyeletsoa lisebelisoa tsa elektroniki, liaparo le thepa ea lapeng, 'me e fa bareki likhetho tse sireletsehileng tsa ho lefa, litiisetso tsa sehlahisoa le tšehetso ea litšebeletso tsa bareki.
Media Social
Mecha ea litaba ea sechaba e fetohile mocha o ntseng o eketseha oa bohlokoa thekisong ea B2C, e lumellang likhoebo ho hokahana le bareki kapele ka marang-rang a litaba tsa sechaba le ho susumetsa papatso.
Ho ea ka Statista, ho ne ho e-na le basebelisi ba mecha ea litaba ea sechaba ba limilione tse likete tse 4.59 lefatšeng ka bophara ka 2022, 'me palo ena e lebeletsoe hore e eketsehe ho 5.64 limilione tse likete ka 2026. Facebook e ntse e le sebaka se ts'episang ho ntšetsa pele thekiso ea B2C kaha ho hakanngoa hore ho na le basebelisi ba sebetsang ba khoeli le khoeli ba fetang limilione tse likete tse 2.8. Instagram, LinkedIn le tsona ke limmaraka tse ntle tsa ho tsetela ho leano la thekiso ea B2B.
Liminerale tsa data
Meepo ea data e na le lits'ebetso tse ngata bakeng sa likhoebo tsa B2C, kaha e lumella mekhatlo ho fumana lintlha tsa bohlokoa ho tsoa ho li-database tse kholo tse ka sebelisoang ho ntlafatsa khotsofalo ea bareki, ho eketsa thekiso le ho ntlafatsa lits'ebetso tsa khoebo.
Mohlala, Morafo oa data o ka sebelisoa ho supa mekhoa ea litheko le ho ntlafatsa litheko tsa lihlahisoa le lits'ebeletso tse fapaneng. Ka ho hlahloba boitšoaro ba bareki le mekhoa ea 'maraka, likhoebo li ka beha litheko tse nang le tlhōlisano le tse ipiletsang ho bareki ha li ntse li hlahisa phaello.
Personalization
Leano la bohlokoa bakeng sa likhoebo tsa B2C ke Personalization, moo mekhatlo e hlophisang boiteko ba bona ba ho bapatsa le liphihlelo tsa bareki ho latela litlhoko le likhetho tsa bareki ba bona.
Ho iketsetsa motho ho ka nka mefuta e mengata, ho tloha matšolong a lengolo-tsoibila a shebiloeng ho ea ho likhothaletso tsa sehlahisoa sa motho ka mong le boiphihlelo bo ikhethileng ba webosaete.
Ka mohlala, morekisi oa liaparo a ka ’na a buella lihlahisoa tse tšoanang le tseo moreki a neng a li rekile pele.
Malebela a Thekiso ea B2C
Ke nako ea ho tseba haholoanyane ka mokhoa oa ho sebelisa thekiso ea B2C, 'me u tla fumana malebela ana a latelang a le bohlokoa haholo.
#1. Ho utloisisa boitšoaro ba bareki e bohlokoa bakeng sa likhoebo tse sebetsanang le thekiso ea B2C. Ka ho sekaseka lintlha tsa bareki le mekhoa ea bona, likhoebo li ka utloisisa hamolemo bamameli ba tsona le ho nts'etsapele lihlahisoa, lits'ebeletso le maano a ho bapatsa a fihlelang litlhoko le likhetho tsa bona.
#2. Leverage Influencer marketing: Likhoebo tse ngata li sebelisa batho ba susumetsang mecha ea litaba ea sechaba ho phahamisetsa lihlahisoa kapa litšebeletso tsa bona ho batho bao ba lebelletseng ho bona. Litšusumetso tse nang le balateli ba bangata li ka thusa likhoebo ho fihlela bamameli ba bangata le ho eketsa tlhokomeliso ea lebitso.
#3. Tsetela ho Phatlalatso ea Sechaba: Li-platform tsa media tsa sechaba tse kang Facebook, Instagram le Twitter li fana ka mefuta e mengata ea likhetho tsa papatso, ho kenyelletsa le lipapatso tse tšehelitsoeng le lipapatso tse lebisitsoeng. Likhoebo li ka sebelisa lisebelisoa tsena ho fihlela batho ba itseng, ho khothaletsa lihlahisoa kapa litšebeletso, le ho tsamaisa thekiso.
#4. Ho nahanoa ka Omni-channel rekisa: Ho rekisa li-Omni-channel ho ka tsoela likhoebo tsa B2C molemo kaha ho ka eketsa phihlelo ea bareki ka mekhoa e mengata ea ho reka, libakeng tse ngata tsa ho ama, le litšebeletso tse molemo tsa bareki. Leha ho le joalo, thekiso ea omnichannel e kanna ea se tšoanele khoebo e 'ngoe le e 'ngoe ea B2C, haholo bakeng sa lik'hamphani tse nang le lisebelisoa tse fokolang.
#5. Ho hlokomela maikutlo a Bareki: Ka ho mamela maikutlo a bareki, likhoebo li ka tseba libaka tseo li haellang ho tsona le ho ntlafatsa lihlahisoa tsa tsona, litšebeletso kapa boiphihlelo ba bareki. Sena se ka lebisa maemong a holimo a khotsofalo le botšepehi ba bareki.
#6. Ho nolofalletsa koetliso ea Salesforce: Fana ka koetliso e tsoelang pele le tšehetso bakeng sa sehlopha sa hau sa thekiso, litsebo tsohle ho kenyeletsoa litsebo tsa tekheniki le tsebo e bonolo, le tsebo ea morao-rao le mekhoa e bohlokoa.
LITLHAKISO: U ka etsa joang maikutlo a hau le ho theha koetliso e khahlang? Sheba AhaSlides e nang le likarolo tse ngata tse sebetsang le mefuta e mengata ea litempele tse entsoeng esale pele. Hape, ka lintlafatso tsa nako ea 'nete, u ka khona ho fihlella, ho beha leihlo le ho sekaseka liphetho tsa hau kapele.
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Lipotso Asked hangata
Mehlala ea thekiso ea B2B le B2C ke efe?
Mehlala ea thekiso ea B2B: K'hamphani e fanang ka tharollo ea software ho likhoebo tse ling. Mehlala ea thekiso ea B2C: Webosaete ea e-commerce e rekisang liaparo ka kotloloho ho bareki ka bomong
Na McDonald's ke B2C kapa B2B?
McDonald's ke k'hamphani ea B2C (khoebo-ho-bareki) e rekisang lihlahisoa tsa eona ka kotloloho ho bareki ka bomong.
B2C ke Lihlahisoa life?
Lihlahisoa tse rekisoang ka kotloloho ho bareki ka bomong, joalo ka liaparo, korosari, lisebelisoa tsa elektroniki, le lintho tsa tlhokomelo ea motho ka mong, ke lihlahisoa tsa B2C.
Mohlala oa Khoebo ea B2C ke Efe?
Nike ke mohlala oa k'hamphani ea B2C, e rekisang lihlahisoa tsa lipapali le mekhoa ea bophelo ka kotloloho ho bareki ka sebaka sa bona sa marang-rang le mabenkele a mabenkele.
Litsela tsa bohlokoa
Ka mekhoa e mecha le litlhoko tsa bareki 'marakeng oa sejoale-joale, merero ea maano ea thekiso ea B2C e tla thusa likhoebo ho lula li sebetsa le ho ikamahanya le maemo a fetohang a mmaraka. Hopola hore haeba u batla ho atleha 'marakeng oa B2C, ha ho letho le betere ho feta ho tsetela ho boiphihlelo ba bareki, ho haha ts'epehi ea brand, le ho fana ka litšebeletso tse ntle tsa bareki.
