KPI khahlano le OKR: Liphapang tseo U Lokelang ho li Tseba (E ntlafalitsoe ka 2023)

Mohlomong re tloaelane le mantsoe a kang KPI - Key Performance Indicators kapa OKR - Objectives and Key Results, metrics e 'meli e sebelisoang hoo e batlang e le mofuta o mong le o mong oa khoebo lefatšeng ka bophara. Leha ho le joalo, ha se motho e mong le e mong ea utloisisang ka ho hlaka hore na OKRs le KPIs ke eng kapa phapang pakeng tsa KPI khahlano le OKR.

Sehloohong sena, AhaSlides e tla ba le pono e nepahetseng haholoanyane ea OKR le KPI le uena!

KPI ke eng?
Mehlala ea KPI
OKR ke eng?
Mehlala ea OKR
KPI khahlano le OKR: Phapano ke Efe?
Na li-OKR le li-KPI li ka sebetsa 'moho?
Ntlha ea bohlokoa

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KPI ke eng?

KPI (Key Performance Indicators) ke tšebeliso ea litekanyetso ho lekola tšebetso le katleho ea mosebetsi oa khoebo kapa motho ka mong ho fihlela sepheo se itseng se behiloeng nakong e itseng.

Ntle le moo, KPI e sebelisetsoa ho lekola mosebetsi o entsoeng le ho bapisa tšebetso le mekhatlo e meng, mafapha le batho ka bomong.

Litšobotsi tsa KPI e ntle

E ka lekanyang. Katleho ea li-KPI e ka baloa le ho lekanyetsoa ka nepo ka lintlha tse itseng.
Khafetsa. KPI e tlameha ho lekanyetsoa letsatsi le letsatsi, beke le beke, kapa khoeli le khoeli.
Concretize. Mokhoa oa KPI ha oa lokela ho abeloa ka kakaretso empa o lokela ho tlamahanngoa le mosebeletsi kapa lefapha le itseng.

Tšebelisano e eketsehileng le likopano tsa hau

Mehlala ea KPI

Joalokaha ho boletsoe ka holimo, li-KPI li lekantsoe ka matšoao a itseng a mangata. Indastering e 'ngoe le e' ngoe, KPI e fetoha ka tsela e fapaneng ho lumellana le tse ikhethang tsa indasteri.

Mona ke mehlala e meng e tloaelehileng ea KPI bakeng sa liindasteri kapa mafapha a itseng:

Indasteri ea Mabenkele: Thekiso ho ya ka Square Foot, Karolelano ya Boleng ba Transaction, Thekiso ka Mosebeletsi ka mong, Theko ya Thepa e Rekiswang (COGS).
Lefapha la Litšebeletso tsa Bareki: Sekhahla sa ho Boloka ha Bareki, Khotsofalo ya Bareki, Sephethephethe, Diyuniti ka Pherekano.
Lefapha la Tlhahiso: Karolelano ea Phaello ea Phaello, Lipehelo tsa Lithekiso tsa Khoeli le Khoeli, Menyetla ea Lithekiso, Sepheo sa Thekiso, Karolelano ea Lithekiso-ho Koala.
Indasteri ea Theknoloji: Nako e Bolelang ea ho Hlōla (MTTR), Nako ea Tharollo ea Litekete, Phano ea Nako, Matsatsi a A/R, Litšenyehelo.
Indasteri ea tlhokomelo ea bophelo: Karolelano ea Bolulo ba Lipetlele, Sekhahla sa Bolulo ba Libethe, Tšebeliso ea Thepa ea Bongaka, Litšenyehelo tsa Kalafo.

KPI khahlano le OKR - Indasteri ea Theknoloji ea KPI Mohlala - datapine

OKR ke eng?

OKR - Maikemisetso le Liphetho tsa Bohlokoa ke mokhoa oa tsamaiso o ipapisitseng le lipheo tse ikhethileng tse lekantsoeng ka liphetho tsa bohlokoa ka ho fetisisa.

Li-OKR li na le likarolo tse peli, Lipheo le Liphetho tsa Bohlokoa:

Sepheo: Tlhaloso ea boleng ba seo u batlang ho se finyella. Likōpo li lokela ho ba tse khutšoanyane, tse khothatsang le tse hohelang. Lipakane li tlameha ho susumetsa le ho phephetsa boikemisetso ba motho.
Liphetho tsa Bohlokoa: Ke sete ea metrics e lekanyang tsoelo-pele ea hau ho ea ho Lipheo. U lokela ho ba le sehlopha sa Liphetho tsa Bohlokoa tse 2 ho isa ho tse 5 bakeng sa sepheo ka seng.

Ka bokhutšoanyane, OKR ke sistimi e u qobellang ho arola se bohlokoa ho tse ling le ho beha lintho tse tlang pele ka ho hlaka. Ho etsa joalo, o tlameha ho ithuta ho beha mosebetsi oa hau pele le ho tlohela lintho tse amang moo u eang teng.

KPI khahlano le OKR - Setšoantšo: oboard.co

Lintlha tse ling tsa motheo tsa ho tseba OKR:

Lipheo tsa ho ntlafatsa khotsofalo ea bareki
Sepheo sa ho eketsa chelete e kenang khafetsa
Letšoao la tekanyo ea tšebetso ea basebetsi
Eketsa palo ea bareki bao ho buisanoeng le bona le ho tšehetsoa
Sepheo sa ho fokotsa palo ea liphoso tsa data tsamaisong

Mehlala ea OKR

Ha re bone mehlala e meng ea li-OKRs:

Lipheo tsa ho bapatsa tsa dijithale

O - Sepheo: Ntlafatsa Webosaete ea Rona le ho Holisa Liphetoho

KRs - Liphetho tsa Bohlokoa:

KR1: Holisa baeti ba sebaka sa marang-rang ka 10% khoeli le khoeli
KR2: Ntlafatsa liphetoho Maqepheng a ho Lulisa ka 15% ho Q3

Lipheo tsa Thekiso

O - Sepheo: Grow Sales in the Central region

KRs - Liphetho tsa Bohlokoa:

KR1: Theha likamano le litebello tse ncha tse 40 kapa liakhaonto tse reheletsoeng
KR2: Onboard 10 barekisi ba bacha ba shebaneng le sebaka se Bohareng
KR3: Fana ka kicker e eketsehileng ho AEs ho fihlela 100% e tsepamisitse maikutlo sebakeng se Bohareng

Lipakane tsa Tšehetso ea Bareki

O - Sepheo: Fana ka Boiphihlelo ba Tšehetso ea Bareki bo Phahameng ka ho Fetisisa

KRs - Liphetho tsa Bohlokoa:

KR1: Fumana CSAT ea 90%+ bakeng sa litekete tsohle tsa Tier-1
KR2: Rarolla mathata a Tier-1 nakong ea hora e le 'ngoe
KR3: Rarolla 92% ea litekete tsa tšehetso tsa Tier-2 ka nako e ka tlase ho lihora tse 24
KR4: Moemeli e mong le e mong oa tšehetso ho boloka CSAT ea botho ea 90% kapa ho feta

KPI khahlano le OKR: Phapano ke Efe?

Leha KPI le OKR ka bobeli litsupa sebelisoa ke likhoebo le lihlopha tse sebetsang hantle, leha ho le joalo, mona ke liphapang tse ling pakeng tsa KPI le OKR tseo u lokelang ho li tseba.

KPI khahlano le OKR - Morero

KPI: Hangata li-KPI li sebelisoa ho likhoebo tse nang le mekhatlo e tsitsitseng mme li etselitsoe ho lekanya le ho lekola ts'ebetso ea basebetsi bohareng. Li-KPI li etsa tlhahlobo e ntle le e hlakileng haholoanyane lipakeng tsa maikutlo a data ho paka sephetho. Ka lebaka leo, mekhoa le mesebetsi ea mokhatlo e tla ba e tsitsitseng haholoanyane.

OKR: Ka OKRs, mokhatlo o beha lipakane le ho hlalosa motheo le liphetho tse fihletsoeng bakeng sa lipakane tseo. OKR e thusa batho ka bomong, lihlopha le mekhatlo ho hlalosa lintho tse tlang pele mosebetsing. Hangata OKR e sebelisoa ha likhoebo li hloka ho rera moralo ka nako e itseng. Merero e mecha e ka boela ea hlalosa li-OKR ho nkela lintho tse sa hlokahaleng tse kang "pono, thomo".

**KPI khahlano le OKR** - Setšoantšo: Lucidity

KPI khahlano le OKR - Tsepamisa maikutlo

Tsepamiso ea mekhoa e 'meli e fapane. OKR ka O (Sepheo) e bolela hore o tlameha ho hlalosa lipheo tsa hau pele o fana ka liphetho tsa bohlokoa. Ka KPI, ho tsepamisitsoe maikutlo ho I - indicators. Matšoao ana a supa litlamorao tse boletsoeng pejana.

Mohlala oa KPI khahlano le OKR Lefapheng la Thekiso

Mehlala ea OKR:

Sepheo: Ho nts'etsapele mesebetsi ea khoebo ea khoebo ka potlako ka December 2022.

Liphetho tsa Bohlokoa

KR1: Lekeno le fihlile ho 15 bilione.
KR2: Palo ea bareki ba bacha e fihlile ho batho ba 4,000
KR3: Palo ea bareki ba khutlang e fihla ho batho ba 1000 (e lekanang le 35% ea khoeli e fetileng)

Mehlala ea li-KPIs:

Chelete e tsoang ho bareki ba bacha 8 limilione tse likete
Chelete e tsoang ho bareki ba Re-Re-sale 4 bilione
Palo ea lihlahisoa tse rekisitsoeng lihlahisoa tse 15,000

KPI khahlano le OKR - Maqhubu

OKR ha se sesebelisoa sa ho latela mosebetsi oa hau letsatsi le letsatsi. OKR ke sepheo se lokelang ho finyelloa.

Ka lehlakoreng le leng, o hloka ho beha KPI ea hau leihlo letsatsi le leng le le leng. Hobane li-KPI li sebeletsa li-OKR. Haeba beke ena e ntse e sa kopane le KPI, o ka eketsa KPI bakeng sa beke e tlang mme o ntse o khomarela KR eo o e behileng.

Na li-OKR le li-KPI li ka sebetsa 'moho?

Motsamaisi ea bohlale a ka kopanya li-KPI le li-OKR ka bobeli. Mohlala o ka tlase o tla bontša motsoako o phethahetseng.

Li-KPI li tla abeloa lipakane tse pheta-phetoang, tsa cyclical 'me li hloka ho nepahala ho phahameng.

Eketsa sephethephethe sa marang-rang sa Q4 ha se bapisoa le Q3 ho isa ho 50%
Eketsa sekhahla sa ho sokoloha ho tloha ho baeti setšeng ho ea ho bareki ba ingolisang bakeng sa teko: ho tloha ho 15% ho isa ho 20%

Li-OKR li tla sebelisoa ho lipheo tse sa tsoeleng pele, tse pheta-phetoang, eseng tsa potoloho. Ka mohlala:

Sepheo: Fumana bareki ba bacha liketsahalong tse ncha tsa ho qala sehlahisoa

KR1: Sebelisa mocha oa Facebook ho fumana baeti ba ka bang 600 ketsahalong eo
KR2: Bokella tlhahisoleseling mabapi le baetapele ba 250 ketsahalong eo

Ntlha ea bohlokoa

Joale, ke efe e molemo? KPI vs OKR? Ebang ke OKR kapa KPI, e tla boela e be sesebelisoa sa bohlokoa sa tšehetso ho thusa likhoebo ho latela liphetoho tsa basebetsi mehleng ea dijithale.

Ka hona, KPI khahlano le OKR? Ha ho na taba! AhaSlides e lumela hore, ho latela litlhoko tsa khoebo, batsamaisi le baetapele ba tla tseba ho khetha mekhoa e nepahetseng kapa ho e kopanya ho thusa likhoebo ho hola ka mokhoa o tsitsitseng.