Na u kile ua ipotsa hore na ke hobane'ng ha maano a mang a ho bapatsa a sebetsa joalo ka boselamose? Ha se lehlohonolo feela - ke leano le nahannoeng, le phethiloeng hantle. Ka poso ea kajeno ea blog, re ikakhela ka setotsoana lefatšeng le thabisang la mehlala ea maano a ho bapatsa. Hore na o morekisi ea nang le phihlelo ea batlang khothatso kapa motho ea sa tsoa fihla ea batlang ho ithuta lintho tsa motheo, re u koahetse. Eba le rona ha re ntse re hlahloba mehlala ea maano a katleho ea ho bapatsa lefatšeng ka bophara le ho fumana lintlha tsa bohlokoa!
Lethathamo la Tse ka Hare
Leano la Papatso ke Eng? Ke Hobane'ng ha E le Habohlokoa?
Leano la ho bapatsa ke moralo o nahannoeng hantle le mokhoa oo likhoebo le mekhatlo e o sebelisang ho fihlela sepheo le sepheo sa bona sa ho bapatsa. E kenyelletsa maqheka, mekhoa le mekhoa e etselitsoeng ho khothaletsa lihlahisoa kapa litšebeletso, ho hokahana le bareki, le ho tsamaisa kholo ea k'hamphani.
Leano la ho bapatsa le bohlokoa hobane le fana ka tataiso le sepheo boitekong ba ho bapatsa ba k'hamphani. Ke ka lebaka lena ho leng bohlokoa:
- E Hlakola Lintho: E thusa khoebo ho lula e hlakile ho seo ba se batlang le seo ba hlokang ho se etsa. Ka tsela ena, boiteko ba bona ba ho bapatsa bo tsamaellana le seo khoebo e batlang ho se fihlela.
- E boloka Lisebelisoa: E etsa bonnete ba hore khoebo ha e senye chelete le batho ho bapatsa tse sa sebetseng. E thusa ho sebelisa chelete ka bohlale.
- Ikhetholle: Leano la ho bapatsa le thusa khoebo ho fapana le tse ling. E thusa ho fumana hore na ke eng e ba khethollang le hore na ba ka e bontša lefatše joang.
- Ho eketsa ROI: Leano le entsoeng ka bokhabane le ikemiselitse ho eketsa phaello ho matsete (ROI) ka ho tseba mekhoa le maqheka a ho bapatsa a theko e tlaase le a sebetsang hantle.
15 Mehlala ea Leano la Papatso
Mehlala e Molemohali ea Leano la Papatso
1/ Letšolo la "Arolelana Coke" la Coca-Cola:
Letšolo la Coca-Cola la "Share a Coke". e ne e le monate hobane e kentse letsoho ho lihlahisoa tsa bona. Ka ho hatisa mabitso a batho ka makotikoti le libotlolong, Coca-Cola e ile ea khothalletsa bareki ho arolelana seno seo ba se ratang le metsoalle le ba lelapa. Letšolo lena le atlehile hobane le thehile kamano e matla ea maikutlo pakeng tsa brand le bareki ba eona, e leng se lebisang ho eketseha ha thekiso le likamano tsa litaba tsa sechaba.
2/ Lepetjo la Nike la "Etsa Feela":
Lepetjo la Nike la "Just Do It" le atlehile hobane lea khothatsa ebile ha le lebalehe. E khothalletsa batho ka bomong ho nka khato le ho phehella litoro tsa bona. Katleho ea nako e telele ea phutuho ena e bakoa ke molaetsa oa lona o akaretsang le o sa felloeng ke nako, o amang batho ba lilemo tsohle le limelo tsohle.
3/ Letšolo la "Botle ba 'Nete" la Dove:
Letšolo la “Botle ba Sebele” la Dove le ile la phephetsa litekanyetso tsa botle ba setso ka ho hlahisa basali ba sebele lipapatsong tsa bona. Letšolo lena le atlehile hobane le ile la amahanngoa le phetoho e pharalletseng ea setso e lebisang ho matla a 'mele le ho ikamohela. E ne e sa khothaletse molaetsa o motle feela empa hape e ile ea khetholla Dove ho bahlolisani, ea theha maqhama a matla a maikutlo le bareki.
Digital Marketing Strategy Mehlala
4/ Papatso ea Nako ea 'Nete ea Oreo Nakong ea Super Bowl XLVII:
Tweet ea Oreo ea "Dunk in the Dark" nakong ea ho tima ha Super Bowl ka 2013 ke mohlala oa khale. E atlehile hobane e ne e le nakong ebile e iqapetse, e sebelisa ketsahalo ea nako ea sebele ho hapa tlhokomelo ea sechaba. Monahano ona o potlakileng o ile oa etsa hore lets'oao la Oreo le hopolehe hape le be bonolo.
5/ Litaba tse hlahisitsoeng ke basebelisi ba Airbnb:
Airbnb e khothalletsa basebelisi ba eona ho arolelana liphihlelo tsa bona tsa maeto le marobalo ka litaba tse hlahisoang ke basebelisi (UGC). E atleha ka ho sebelisa litaba tsa 'nete tse hahang tšepo le ho hokahana le baeti ba ka bang teng, ho etsa hore sethala se ipiletse ho baeti le baeti.
Mehlala ea Leano la Phatlalatso ea Mecha ea Sechaba
6/ Twitter Roasts ea Wendy:
Wendy's, mokhatlo oa lijo tse potlakileng, o ile a hapa tlhokomelo le boitlamo ho Twitter ka ho araba lipotso le maikutlo a bareki ka bohlanya le bosoasoi. Leano lena le atlehile hobane le ile la fetola lebitso la motho, la hlahisa lipuisano tsa kokoana-hloko, 'me la beha Wendy e le khetho e monate ea lijo tse potlakileng.
7/ Letšolo la Daily Twist la Oreo:
Oreo e ketekile selemo sa eona sa bo100 ka ho beha litšoantšo tsa letsatsi le letsatsi ho Facebook le Twitter tse nang le li-cookies tsa Oreo tse hlophisitsoeng ka boqhetseke ho tšoaea liketsahalo tsa nalane kapa matsatsi a phomolo. Letšolo lena e atlehile hobane e ne e kopanya litaba tse nakong le sehlahisoa se tsebahalang, se khothatsang likabelo le tšebelisano ea basebelisi.
8/ Letšolo la Snapchat la Burberry:
Burberry e sebelisitse Snapchat ho fana ka litaba tsa morao-rao tsa liketsahalo tsa London Fashion Week. Leano lena le atlehile ka ho theha maikutlo a ho ikhethela le ho potlaka, ho ipiletsa ho batho ba bacha le ba tsepamisitseng maikutlo ho tloaelehileng.
Sales Marketing Strategy Mehlala
9/ Leano la "Likhothaletso" tsa Amazon
Litlhahiso tsa sehlahisoa sa motho ka mong sa Amazon, se ipapisitseng le nalane ea ho bala le ho reka ha basebelisi, ke leano le tsebahalang la thekiso. E atleha ka ho hohela bareki ka lintho tseo ba ka 'nang ba li thahasella, ho eketsa boleng ba odara e tloaelehileng, le ho khanna thekiso e ngata.
10 / McDonald's "Sejo se Thabisang" sa Bana
McDonald's e kenyelletsa lintho tsa ho bapala tse nang le linyehelo tsa tsona tsa "Happy Meal" ho hohela bana. Leano lena la thekiso le hohela malapa lireschorenteng tsa bona, le eketsa thekiso ka kakaretso, 'me le aha botšepehi ba brand ho tloha bocheng.
Mehlala ea Leano la Papatso ea Lihlahisoa
11/ Leano la Papatso la Apple la iPhone:
Leano la ho bapatsa la Apple la iPhone le shebane le ho theha maikutlo a boikhethelo le boqapi. Ka ho hatisa moralo o boreleli, li-interfaces tse bonolo tsa basebelisi, le mohopolo oa "e sebetsa feela", Apple e hahile bareki ba tšepahalang. Leano lena lea atleha hobane le kenella takatsong ea bareki ea ho batla theknoloji ea maemo a holimo le boemo bo amanang le ho ba le iPhone.
12/ Letšoao la Nike la Air Jordan:
Tšebelisano ea Nike le tšōmo ea basketball Michael Jordan e thehile mofuta oa Air Jordan. Leano lena le atleha ka ho amahanya sehlahisoa le letšoao la lipapali le ho theha fanbase e inehetseng.
13/ Tesla's Premium Electric Likoloi:
Leano la ho bapatsa la Tesla le shebana le ho beha likoloi tsa motlakase e le likoloi tse sebetsang hantle, tse majabajaba. Mokhoa ona o atleha ka ho khetholla mofuta ho baetsi ba likoloi ba setso le ho hohela bareki ba hlokomelang tikoloho le theknoloji.
Mehlala ea Leano la Papatso Bakeng sa Likhoebo tse Nyane
14/ Video ea Viral ea Dollar Shave Club:
Papatso ea video e qabolang le e metlae ea Dollar Shave Club e ile ea ata, ea lebisa ho maikutlo a limilione le keketseho ea ba ngolisitseng. Leano lena le atlehile hobane le ne le sebelisa metlae le tlhahiso e hlakileng ea boleng ho lumellana le bamameli ba lona 'me le ne le arolelanoa habonolo, le holisa phihlello ea lona.
15/ Warby Parker's Try-Pele-You-Buy Model:
Warby Parker, morekisi oa liaparo tsa mahlo inthaneteng, o fana ka leka-pele-o-reka lenaneo moo bareki ba ka khethang liforeimi ho etsa liteko lapeng. Leano lena le atlehile ka ho rarolla bothata bo tloaelehileng ba ho reka liaparo tsa mahlo tsa marang-rang - ho se tsitse mabapi le ho lekana le setaele - le ho haha ts'epo ka ho lumella bareki ho bona sehlahisoa ka bobona.
Mehopolo ea ho qetela
Mehlala ea leano la ho bapatsa e totobatsa mekhoa e fapaneng eo likhoebo li e sebelisang ho hokahana le bamameli ba bona, ho khanna thekiso le ho theha likamano tse tšoarellang.
Joale, ha re ntse re hlahloba maano ana a ho bapatsa, hopola seo AhaSlides e ka ba molekane oa hau leetong lena le monate. AhaSlides e nolofatsa mokhoa oa ho theha lipuo tse kopanetsoeng le tse hohelang, lipotso le lipatlisiso, e u nolofalletsang ho buisana le maano a hau a ho bapatsa ka nepo le ho fumana maikutlo a bohlokoa ho tsoa ho bamameli ba hau.
FAQs
Mohlala oa leano la ho bapatsa ke ofe?
Mohlala oa Leano la Lipapatso: Ho fana ka theolelo ea nako e lekanyelitsoeng ho eketsa thekiso nakong ea matsatsi a phomolo.
Maano a 4 a mantlha a ho bapatsa ke afe?
Maano a 4 a Maholo a Papatso: Phapang ea Sehlahisoa, Boetapele ba Litšenyehelo, Katoloso ea Mmaraka, Tsepamiso ea Bohareng ba Bareki.
Maano a mahlano a tloaelehileng a ho bapatsa ke afe?
Papatso ea Litaba, Papatso ea Mecha ea Sechaba, Papatso ea lengolo-tsoibila, Papatso ea Influencer, Optimization Engine (SEO)
