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Evaluate your sales team's skill sets and experience to determine which sales strategy will work best for your organization. Give time for your sales team to learn new skills or update their knowledge through customized training. It can be courses from training providers or from your own company. Related: Ultimate Guide To Trained Staff | Benefits, and Best Strategies in 2024 On-the-job Training Programs – Best Practice in 2024

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11 Mofuta oa Thekiso | Tsepamisa Maikutlo Bakeng sa Mokhoa o Atlehang oa Khoebo

eo mofuta oa thekisona k'hamphani ea hau e ntse e sebetsa?

Haeba u nahana hore u lokela ho sebelisa mekhoa eohle ea ho rekisa ho hapa bareki ba hao le ho ba le tlhōlisano 'marakeng, seo ha se bohlale hakaalo. Bakeng sa likhoebo tse itseng le indastering, ho bohlokoa ho nahana ka mekhoa e 'maloa e ikhethileng ea thekiso.

Sehloohong sena, u tla ithuta Mefuta e 11 e tloaelehileng ea thekiso, litšobotsi le mehlala. Ho na le tse ling tseo mohlomong u ke keng ua li hlokomela pele. Haeba u fumana hore mekhoa ena ea thekiso e u sithabetsa, u seke oa tšoenyeha, re boetse re fana ka tataiso e felletseng ho u thusa ho khetha le ho amohela mofuta o nepahetseng oa thekiso bakeng sa katleho ea k'hamphani ea hau.

Overview

'B2C' e emela eng?	Khoebo-to-moreki
'B2B' e emela eng?	Khoebo-ho-khoebo
Lentsoe le leng le rekisoang ke lefe?	Khoebo
Buka e Tummeng ka 'Thekiso'?	'Mokhoa oa ho Hlōla Metsoalle le ho Susumetsa Batho' ka Dale Carnegie

Kakaretso ea Mofuta

Kahoo, a re hlahlobeng mefuta ena e fapaneng ea mekhoa ea thekiso!

mofuta oa thekiso — Khetha mofuta o motle oa thekiso bakeng sa leano la hau la thekiso ea k'hamphani | Mohloli: Shutterstock

Sengoloa se seng

U hloka sesebelisoa ho rekisa betere?

Fumana lithahasello tse betere ka ho fana ka nehelano e monate ea puisano ho ts'ehetsa sehlopha sa hau sa thekiso! Ingolise ho nka lipotso mahala AhaSlides laebrari ea template!

🚀 Ipotse Lipotso tsa Mahala☁️

Tafole ea likateng

Overview
B2C thekiso - Mofuta oa thekiso
B2B thekiso - Mofuta oa thekiso
Lithekiso tsa likhoebo - Mofuta oa thekiso
Lithekiso tse thehiloeng ho akhaonto - Mofuta oa thekiso
Thekiso e tobileng - Mofuta oa thekiso
Thekiso ea lipuisano - Mofuta oa thekiso
Thekiso ea transaction - Mofuta oa thekiso
Thekiso e kenang ka hare ho naha vs Thekiso e tsoang kantle - Mofuta oa thekiso
Lithekiso tsa peeletso - Mofuta oa thekiso
Lithekiso tsa kanale - Mofuta oa thekiso
Mokhoa oa ho tsepamisa maikutlo ho mofuta o nepahetseng oa thekiso
Mehopolo ea ho qetela

B2C Thekiso - Mofuta oa Thekiso

Thekiso ea B2C ke eng? Lithekiso tsa B2C, kapa Thekiso ea Khoebo-to-Bareki, e bolela ho rekisa lihlahisoa kapa litšebeletso ka kotloloho ho bareki ka bomong bakeng sa tšebeliso ea botho.

Thekiso ena hangata e shebana le litheko tse phahameng le tsa theko e tlase, moo bareki ba rekang lihlahisoa kapa lits'ebeletso bakeng sa tšebeliso ea bona.

Amazon ke e 'ngoe ea mehlala e tsebahalang haholo ea k'hamphani e etsang thekiso ea B2C. E le morekisi o moholo ka ho fetisisa lefatšeng oa marang-rang, Amazon e fana ka lihlahisoa tse ngata haholo 'me e etsa likhothaletso tsa eona bakeng sa moreki e mong le e mong ho ipapisitse le nalane ea bona ea ho reka, lipotso tsa patlo le boitšoaro ba ho bala. Mokhoa ona o atlehileng o thusitse Amazon ho ba e 'ngoe ea lik'hamphani tse atlehileng ka ho fetisisa tsa B2C lefatšeng ka bophara, ka chelete ea 'maraka e fetang $1.5 trillion ho tloha ka 2021.

Lithekiso tsa B2B - Mofuta oa Thekiso

Ho fapana le hoo, thekiso ea B2B e bua ka litumellano lipakeng tsa lik'hamphani, eseng bareki ka bomong. Lithekisong tsa B2B, ho tsepamisitsoe maikutlo ho aheng likamano tsa nako e telele. E kanna ea latela lipuisano tse rarahaneng, lihlahisoa tse ikhethileng, le lipotoloho tse telele tsa thekiso,

Mohlala o motle oa k'hamphani ea B2B ke Salesforce, e leng mofani ea ka sehloohong oa software ea tsamaiso ea likamano tsa bareki (CRM). E fana ka mefuta e fapaneng ea lihlahisoa le lits'ebeletso tse etselitsoeng thekiso ea B2B ka ho khetheha, joalo ka taolo ea lead, ho latedisa menyetla, le bolepi ba thekiso. Ka ho etelletsa pele ho fana ka litharollo tse ikhethileng likhoebong, Salesforce e hlahile e le e 'ngoe ea likhoebo tse atlehileng ka ho fetisisa tsa B2B lefatšeng ka bophara, e ithorisang ka chelete ea mmaraka e fetang $200 bilione ka 2021.

Kapa, tseba hore na ke hobane'ng SalesKite bohlokoa haholo!

Lithekiso tsa Khoebo - Mofuta oa Thekiso

E tšoana hantle le thekiso ea B2B, empa Khoebo ea Khoeboe na le mekhoa e fapaneng ea thekiso kaha e rekisa haholo lihlahisoa kapa litšebeletso ho lik'hamphani tse nang le mekhoa e rarahaneng ea ho reka le ho hloka tharollo e khethehileng. Ts'ebetso ea thekiso ea thekiso ea likhoebo e ka ba nako e telele le e rarahaneng, e kenyelletsang ba amehang ba bangata, litlhahiso tse qaqileng, le lipuisano.

Katleho ea thekiso ea likhoebo e itšetlehile haholo ka bokhoni ba sehlopha sa barekisi ho theha ts'epo le ts'epo ho baetsi ba liqeto tsa khoebo le ho fana ka tharollo e fihlelang litlhoko tsa bona tse ikhethang.

ke eng SaaS Sale?

Lithekiso tse ipapisitseng le Akhaonto - Mofuta oa Thekiso

Lithekiso tse thehiloeng ho ak'haonte, tse tsejoang hape e le ABS, ke mokhoa oa leano oa ho rekisa o tsepamisitseng maikutlo holima li-account tsa boleng bo holimo ho fapana le bareki ka bomong. Lithekisong tse thehiloeng ho ak'haonte, sehlopha sa barekisi se tsebahatsa sehlopha sa li-account tsa bohlokoa tse lumellanang le boemo bo nepahetseng ba bareki mme se theha leano le ikhethileng la thekiso bakeng sa ak'haonte ka 'ngoe.

Ho hapa litumellano, sehlopha sa bohlokoa sa batsamaisi ba li-account se tlameha ho hlophisa leano le ka kenyelletsang melaetsa ea motho ka mong, papatso e lebisitsoeng, le litlhahiso tse ikhethileng tse sebetsanang le litlhoko tse ikhethang tsa ak'haonte ka 'ngoe.

Thekiso e Otlolohileng - Mofuta oa Thekiso

Ho rekisa ka kotloloho e ka ba khetho e nepahetseng haeba k'hamphani ea hau e batla ho rekisa lihlahisoa kapa litšebeletso ka kotloloho ho bareki ntle le bakena-lipakeng joalo ka barekisi kapa barekisi ba mabenkele. Lithekiso tse tobileng li ka etsahala ka liteishene tse fapaneng, ho kenyeletsoa ho ea ka ntlo le ntlo, ho rekisa ka thelefono, le thekiso ea marang-rang.

Mofuta ona oa thekiso o ka sebetsa haholo bakeng sa bareki ba hlokang tlhokomelo ba hlokang tlhokomelo ea motho ka mong le litharollo tse ikhethileng. Ka thekiso e tobileng, sehlopha sa barekisi se ka fana ka tlhokomelo ea motho ka mong ho moreki, ho araba lipotso tsa bona, le ho rarolla mathata leha e le afe kapa likhanyetso tseo ba ka bang le tsona. Mokhoa ona o ka thusa ho haha ts'epo le ts'epo ea bareki, e leng se lebisang keketsehong ea thekiso le botšepehi ba bareki.

Amway, Avon, Herbalife, Tupperware, le tse ling ke mehlala e tsebahalang ea hore esale ba sebelisa thekiso e tobileng e le leano la mantlha ka lilemo tse ngata mme ba hahile likhoebo tse atlehileng ho latela mokhoa ona.

Thekiso ea Litherisano - Mofuta oa Thekiso

Bakeng sa mefuta e meng ea liindasteri, joalo ka banka, tlhokomelo ea bophelo bo botle, lits'ebeletso tsa lichelete, le thekiso ea B2B, thekiso ea lipuisano ke e 'ngoe ea mekhoa ea bohlokoahali ea thekiso.

Mokhoa ona o kenyelletsa morekisi ho buisana le moreki, ho botsa lipotso, ho mamela litlhoko tsa bona, le ho fana ka tharollo e ikhethileng.

The Big 4 accounting and consulting lifeme tse kang Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), le Klynveld Peat Marwick Goerder (KPMG), e ka ba litšupiso tse babatsehang.

Lithekiso tsa Transaction - Mofuta oa Thekiso

Lithekiso tsa transaction li loketse lik'hamphani kapa limmaraka moo lihlahisoa kapa litšebeletso tse fanoang li batlang li le theko e tlase, li emetsoe, 'me li sa hloke ho etsoa ha motho ka mong.

Mehlala ea mebaraka e ka atlehang ka thekiso ea thekiso e kenyelletsa khoebo ea e-commerce, mabenkele, liketane tsa lijo tse potlakileng, le lisebelisoa tsa elektroniki tsa bareki. Limmarakeng tsena, mokhoa oa thekiso ea thekiso o sebelisetsoa ho rekisa lihlahisoa ka potlako le ka katleho ho palo e kholo ea bareki, ntle le tlhokahalo ea lipuisano tse tebileng kapa ho iketsetsa.

Ho tsepamisitsoe maikutlo holim'a ho etsa thekiso ka potlako le ka nepo kamoo ho ka khonehang, hangata ka likanale tsa marang-rang kapa ho reka ka lebenkeleng. Limmaraka tsena li itšetlehile haholo ka thekiso e itšetlehileng ka bongata, kahoo thekiso ea transaction e bohlokoa bakeng sa ho boloka phaello.

Thekiso e Kenang Hantle vs Lithekiso tse Tsoang ka Ntle - Mofuta oa Thekiso

Lithekiso tse kenang ka hare ho naha le thekiso e tsoang kantle ke mefuta e 'meli e fapaneng ea mekhoa ea thekiso e ka sebetsang hammoho ho ntlafatsa ts'ebetso ea thekiso ka kakaretso.

Lithekiso tse kenang ka hare li shebane le ho hohela bareki k'hamphaning ka ho bapatsa litaba, mecha ea litaba ea sechaba, le ts'ebeliso ea enjine ea ho batla. Ho sa le joalo, thekiso e tsoang kantle e kenyelletsa ho fihlela bareki bao e ka bang bareki ka kotloloho ka mehala, li-imeile kapa mangolo-tsoibila.

Maemong a mang, thekiso e kenang ka hare e ka ba tharollo bakeng sa ho hlōleha ha thekiso e tsoang ka ntle. Ha re re lithekiso tse tsoang kantle ha li hlahise li-lead kapa thekiso e lekaneng. Boemong bo joalo, k'hamphani e ka lebisa tlhokomelo ea eona ho thekiso e kenang ka hare ho naha ho hohela bareki ba seng ba ntse ba thahasella sehlahisoa kapa tšebeletso. Sena se ka thusa ho ntlafatsa boleng ba lits'ebetso le ho fokotsa litšenyehelo tsa thekiso.

Lithekiso tsa Lipehelo - Mofuta oa Thekiso

Mohopolo oa ho fana ka lihlahisoa kapa litšebeletso khafetsa e le phapanyetsano bakeng sa tefiso ea ho ngolisa e bile teng ka lilemo tse ngata, bohle re tseba lebitso la eona, Lithekiso tse thehiloeng ho Ngoliso. Ka mohlala, bafani ba litšebeletso tsa cable le marang-rang ba 'nile ba sebelisa mekhoa ea thekiso e thehiloeng ho ngoliso ka lilemo tse ngata.

Liindasteri tse fapaneng, ho kenyelletsa software, boithabiso, media le lits'ebeletso tsa phepelo ea lijo hangata li sebelisa mofuta ona. E ntse e ata ka ho eketsehileng ka lebaka la bokhoni ba bona ba ho fa bareki monyetla oa ho fumana lihlahisoa kapa litšebeletso kamehla ha ba ntse ba fana ka likhoebo ka mohloli o ka tšeptjoang le o sa lebelloang oa chelete.

*AhaSlides moralo oa litheko ke boleng bo botle bakeng sa chelete ea hau ha e bapisoa le lits'ebetso tse ling tse tšoanang*

Lithekiso tsa Channel - Mofuta oa Thekiso

U tseba bokae ka thekiso ea Channel? E bua ka mokhoa oa thekiso oo k'hamphani e rekisang lihlahisoa kapa litšebeletso tsa eona ka balekane ba mekhatlo ea boraro, joalo ka barekisi, barekisi kapa barekisi.

Bohlokoa ba thekiso ea likanale bo ka bonoa katlehong ea lik'hamphani tse kang Microsoft le Cisco, tse itšetlehileng haholo ka balekane ba liteishene ho rekisa lihlahisoa le lits'ebeletso tsa bona.

Ho hang ke leano la win-win. Likhoebo li ka fumana limmaraka tse ncha le likarolo tsa bareki tseo ba ke keng ba khona ho li fihlela ka thekiso e tobileng. Ho sa le joalo, balekane ba ka ba le chelete e ncha ea chelete le monyetla oa ho atolosa linyehelo tsa bona ho bareki ba bona.

Mokhoa oa ho tsepamisa maikutlo ho mofuta o nepahetseng oa thekiso

U sheba eng mofuta o mong le o mong oa thekiso? Ha u khetha leano la thekiso bakeng sa k'hamphani ea hau, ho bohlokoa ho nahana ka lintlha tse 'maloa tsa bohlokoa ho netefatsa katleho' marakeng o nang le tlholisano e kholo. Malebela ke ana a tla u thusa ho khetha le ho kenya tšebetsong mofuta o nepahetseng oa thekiso:

Mokhoa oa ho khetha leano le nepahetseng la thekiso bakeng sa sehlahisoa kapa tšebeletso?

Nahana ka ho rarahana ha sehlahisoa kapa tšebeletso ea hau, boholo ba 'maraka, le mokhoa o tloaelehileng oa ho reka oa bamameli ba hau ho fumana leano le molemohali la thekiso.
Related: Mehlala e Molemohali ea Tlhahlobo ea SWOT | Seo e leng sona & Mokhoa oa ho Itloaetsa ka 2024

Joang ho Khetha Leano le Nepahetseng la Thekiso bakeng sa Sehlopha sa Thekiso?

Lekola lisebelisoa le boiphihlelo ba sehlopha sa hau sa thekiso ho fumana hore na ke leano lefe la thekiso le tla sebetsa hantle molemong oa mokhatlo oa hau.
Fana ka nako ea hore sehlopha sa hau sa barekisi se ithute litsebo tse ncha kapa ho ntlafatsa tsebo ea sona ka koetliso e ikhethileng. E ka ba lithuto tse tsoang ho bafani ba koetliso kapa ho tsoa k'hamphaning ea hau.
Related:
Tataiso ea ho Fetisisa ho Basebetsi ba Koetliselitsoeng | Melemo, le Maano a Molemohali ka 2024
Mananeo a Koetliso a Mosebetsing - Mokhoa o Molemo ka ho Fetisisa oa 2024

Joang ho Khetha Leano le Nepahetseng la Thekiso bakeng sa Papatso le Branding?

Lekola hore na boiteko ba hau ba ho bapatsa le ho bapatsa bo ka tšehetsa leano leo u le khethileng la thekiso. Mefuta e meng ea thekiso e ka hloka boiteko bo tsepamisitsoeng ba ho bapatsa ho tsamaisa tlhokahalo le ho hohela mofuta o nepahetseng oa bareki. Tse amanang: Tataiso ea Phatlalatso ea Lipapatso ea 2024 - Seo U Lokelang ho se Kenyelletsa le Mokhoa oa ho E Nama

Mokhoa oa ho khetha leano le nepahetseng la thekiso bakeng sa likamano tsa bareki?

Etsa qeto ea bohlokoa ba likamano tsa bareki khoebong ea hau 'me u khethe leano la thekiso le u thusang ho haha le ho boloka likamano tse matla le bareki ba hau. Sebelisa lisebelisoa tsa CRM haeba ho hlokahala.

Joang ho Khetha Leano le Nepahetseng la Thekiso bakeng sa Lisebelisoa le Tšehetso?

Nahana ka lisebelisoa le ts'ehetso eo k'hamphani ea hau e ka fanang ka eona ho netefatsa katleho ka leano leo u le khethileng la thekiso, ho kenyelletsa koetliso ea thekiso, tebeletso ea ho bapatsa, le tšehetso e tsoelang pele bakeng sa sehlopha sa hau sa thekiso le balekane ba seteishene.

*Maikutlo mabapi le koetliso e tsoang ho AhaSlides*

Mehopolo ea ho qetela

Ho tsepamisa maikutlo ho mofuta o nepahetseng oa leano la thekiso ho bohlokoa hore k'hamphani efe kapa efe e atlehe 'marakeng oa kajeno oa tlholisano. Etsa bonnete ba hore u utloisisa ka botlalo mofuta o mong le o mong oa thekiso e le hore k'hamphani ea hau e se ke ea senya chelete le nako.

Haeba u batla sesebelisoa se matla sa tšehetso sa koetliso ho thusa sehlopha sa hau sa thekiso ho atleha, hlahloba AhaSlides. Ka sebopeho sa eona se bonolo sa basebelisi, likarolo tse sebetsanang le maikutlo a nako ea nnete, AhaSlideske mokhoa o sebetsang oa ho kenyelletsa sehlopha sa hau sa barekisi le ho se thusa ho ntlafatsa tsebo le tsebo ea bona. E leke kajeno 'me u bone phapang eo e ka e etsang bakeng sa sehlopha sa hau sa barekisi!

Ref: Forbes