What is cross-selling vs upselling vs bundling?

While upselling and cross selling focus on increasing the value of a single transaction, bundling focuses on combining two or more products or services together and offering them as a package deal. For example, a fast-food restaurant might offer a value meal that includes a burger, fries, and a drink for a lower price than buying each item separately.

What is the strategy to upsell and cross-sell?

The strategy for upselling and cross selling involves understanding your customers, offering relevant and valuable products or services, explaining the benefits, providing incentives, and delivering excellent customer service.

Why should we upsell and cross-sell?

Upselling and Cross selling can increase revenue, improve customer satisfaction, and build customer loyalty. By offering additional products or services that meet customers' needs or enhance their experience, businesses can increase the value of each transaction and build stronger relationships with their customers. It's a win-win situation where customers get more value and companies increase revenue.

How do you upsell without turning off customers?

Timing is key: Don't push an upsell too early in the sales process; it can turn off the customer. Wait until the customer has decided on their original purchase and then suggest the upsell as an option.

How do you identify customers to cross-sell?

The simplest way to identify who is likely to buy a cross-sell package is to look at your customer database to identify patterns and trends in purchasing behavior.

What is the Rule of Three in Upselling?

By presenting customers with three options, businesses can provide a balanced range of products or services that cater to different customer needs and budgets. The Rule of Three can be used for both upselling and cross selling.

What Is Example of Woocommerce Upsell and Cross-sell?

Upsell on the product page, Cross-sell on the cart page, and upselling on the checkout page are some of Woocommerce's strategies to promote upselling and cross-selling directly to customers.

What is cross-selling in B2?

Cross-selling in B2B (business-to-business) refers to the practice of offering additional products or services to a business customer who is already purchasing from you.

What Are The Disadvantages of Cross-selling?

Customers may feel pressured to purchase additional products or services that they don't really need or want, leading to dissatisfaction and potentially damaging the relationship.

Tataiso ea ho qetela ea ho Upselling le ho rekisa ka Sefapano ka 2024

Upselling le cross selling ke eng? Ak'u nahane u le moreki 'me u reka sehlahisoa kapa tšebeletso lebenkeleng. Morekisi a ka 'na a fihla ho uena 'me a u fa lithane tsa lintho tse ling. Na u tla ikutloa u tsielehile kapa u tenehile 'me u hana ho reka?

Maemo a sebele a kang ao a tloaelehile kajeno, a bontša hore ha a na thuso ho rekisa le ho rekisa.

Joale Upselling le Cross Selling ke eng, le hore na u ka eketsa phaello joang ntle le ho tima bareki? Sheba sehlooho sena hang-hang.

Upselling and Cross selling — *Mokhoa oa ho ntlafatsa phaello ea khoebo ka upselling le leano la ho rekisa | Mohloli: Shutterstock*

Tafole ea likateng

Phapang lipakeng tsa Upselling le Cross Selling
Mehlala ea Upselling le Cross Selling
- Cross Selling Mehlala
- Upselling Mehlala
Leano la ho hlola ho Upselling le Cross Selling
Lipotso Asked hangata
Bottom Line

Malebela a ho Kopanelana ha Molemo

Sengoloa se seng

U hloka sesebelisoa ho rekisa betere?

Fumana lithahasello tse betere ka ho fana ka nehelano e monate ea puisano ho ts'ehetsa sehlopha sa hau sa thekiso! Ingolise ho nka lipotso mahala AhaSlides laebrari ea template!

🚀 Ipotse Lipotso tsa Mahala☁️

Upselling le Cross Selling: Liphapang ke life?

Upselling le Cross Selling ka bobeli ke mekhoa ea thekiso e sebelisetsoang ho eketsa chelete le phaello, empa e fapana ka mokhoa oa bona le ho tsepamisa maikutlo. Likhoebo li lokela ho khetholla mokhoa oa ho etsa kopo ea Upselling le Cross Selling le bareki ba fapaneng.

Cross selling definition

Ho rekisa ka sefapano ke leano la ho rekisa leo k'hamphani e khothalletsang lihlahisoa kapa litšebeletso tse eketsehileng ho bareki ba teng, hangata nakong ea theko kapa ka mor'a ho reka. Sepheo ke ho fana ka maikutlo a lintho tse ling tseo moreki a ka li fumanang li le molemo kapa li khahleha ho latela theko ea hae ea hajoale.

Ka mohlala, moreki ea rekang laptop a ka 'na a rekisa mokotlana, mouse kapa lisebelisoa tse ling.

Upselling tlhaloso

Upselling ke mokhoa oa ho rekisa oo k'hamphani e khothaletsang bareki ho reka mofuta o theko e phahameng haholo oa sehlahisoa kapa tšebeletso kapa ho eketsa likarolo kapa lintlafatso. Sepheo ke ho eketsa boleng ba theko ea moreki ho e-na le ho eketsa lintho tse ling.

Mohlala, moreki ea nahanang ka mofuta oa mantlha oa sesebelisoa sa software a ka rekisoa ho mofuta oa premium o fanang ka likarolo le ts'ebetso e eketsehileng.

Mehlala ea Upselling le Cross Selling

Cross Selling Mehlala

Likhoebo li ka hlahloba menyetla e fapaneng ea ho rekisa ho eketsa chelete le ho kenya letsoho ha bareki. Mona ke mekhoa e meng e sebetsang ea ho rekisa ka tsela e fapaneng bakeng sa referense ea hau ka tsela e latelang:

Lihlahisoa tsa ho kopanya: Fana ka bareki litheolelo ha ba reka bongata ba lihlahisoa tse amanang. Ka mohlala, reschorente e ka fana ka thekiso ea lijo e kenyelletsang sejana se seholo, sejana le seno-mapholi.

Ho rekisa ka maikutlo: Koetlisa basebeletsi ba thekiso ho fana ka tlhahiso ea lihlahisoa kapa litšebeletso tse ling tse tlatsetsang ho reka ha moreki. Ka mohlala, mosebeletsi oa lebenkele la liphahlo a ka etsa tlhahiso ea hore ho be le sekhafo se ts'oanang kapa lieta tse tsamaeang le seaparo sa moreki.

Mananeo a botšepehi: Fana ka meputso le libonase ho bareki ba rekang hangata khoebong ea hau. Ka mohlala, lebenkele la kofi le ka fana ka seno sa mahala ho bareki ba rekang lino tse 'maloa.

Litlhahiso tse ikhethileng: Sebelisa merafo ea lintlha tsa bareki ho hlahisa lihlahisoa kapa litšebeletso tse lumellanang le lithahasello tsa bona le histori ea theko. Mohlala, morekisi oa inthaneteng a ka sisinya lihlahisoa tse amanang le tsona ho latela nalane ea moreki ea ho bala le ho reka.

Puisano ea morao-rao: Ikopanye le bareki ho sisinya lihlahisoa kapa litšebeletso tse amanang ka mor'a ho reka. Ka mohlala, morekisi oa likoloi a ka fana ka litšebeletso tsa tlhokomelo ea koloi ho bareki ba sa tsoa reka koloi e ncha.

*Fana ka likhothaletso tse fapaneng tsa thekiso bakeng sa bareki ha ba reka | Mohloli: setšoantšo sa Getty*

Upselling Mehlala

Ho bapatsa ka Upsell hoa hlokahala ho fa bareki litšebeletso tse ntle haholo, ho ba fa lihlahisoa kapa litšebeletso tsa bohlokoa tse fihlelang litlhoko tsa bona. U ka fumana mehlala e ka tlase ea mekhoa ea ho bapatsa ea upsell e sebetsa.

Lintlafatso tsa sehlahisoa kapa litšebeletso: Fana ka bareki mofuta o tsoetseng pele kapa o ruileng haholo oa sehlahisoa kapa litšebeletso tseo ba seng ba ntse ba li sebelisa. Ka mohlala, banka e ka 'na ea rekisa moreki ho akhaonto ea ho hlahloba premium e fanang ka phaello e phahameng kapa melemo e meng e kang litefello tsa ATM tse hlakotsoeng kapa licheke tsa mahala.

Li-add-on le lintlafatso: Fana ka bareki likarolo tse ling kapa litlatsetso ho ntlafatsa boiphihlelo ba bona. Ka mohlala, hotele e ka fa bareki khetho ea ho ntlafatsa ho ea kamoreng e nang le pono kapa ea pele.

Litheko tsa maemo: Mefuta e fapaneng ea litheko e sebelisoa haholo ho khothaletsa maemo a fapaneng a litšebeletso kapa likarolo. Ka mohlala, tšebeletso e thehiloeng ho ngoliso e ka fana ka moralo oa motheo o nang le likarolo tse fokolang le moralo oa premium o nang le likarolo tse ling.

Litlhahiso tsa nako e lekanyelitsoeng: Leka ho theha maikutlo a ho potlaka ka ho fana ka litefiso kapa lipapatso tsa nako e lekanyelitsoeng ho khothaletsa bareki ho ntlafatsa kapa ho reka mofuta o turang haholo oa sehlahisoa kapa tšebeletso.

Mananeo a phetisetso: Ha se batho ba bangata ba hanang monyetla oa ho boloka chelete ea bona. Fana ka likhothatso ho bareki ba lebisang khoebo e ncha k'hamphaning. Sena se ka kenyelletsa litheolelo, lihlahisoa kapa litšebeletso tsa mahala, kapa meputso e meng. Hape e ka ba leano le letle la ho rekisa la B2B.

Litlhahiso tsa nako e lekanyelitsoeng - mohlala ho tloha AhaSlides.

Leano la ho Hlōla bakeng sa Upselling le Cross Selling

Ho rekisa le ho rekisa ka tsela e fapaneng ho sebetsa joang? Haeba u batla ho khotsofatsa moreki oa hau ha u ntse u phahamisa phaello le botumo ba k'hamphani, u ka latela malebela ana a bohlokoa.

#1. Customer Portfolio

Ho tseba litlhoko le likhetho tsa bareki ba hau ke mohato oa bohlokoa e le hore u ka etsa likhothaletso tse bohlokoa. Bakeng sa k'hamphani e kholo, ho sebelisa taolo ea potefolio ea bareki ho ka thusa ho holisa leano la ho bapatsa la B2B.

#2. Upsell Pop-up

Shopify lits'ebetso tse joalo ka "Ultimate Special Offers" li thusa likhoebo ho bonts'a li-pop-ups tse fang bareki thekiso kapa ntlafatso ha u tsoa. Mohlala, moreki ea kentseng laptop ea mantlha kariking ea hae a ka fuoa ntlafatso ho laptop ea maemo a holimo e nang le likarolo tse ling.

#3. Transaction Email

Li-imeile tsa transaction ke li-imeile tse ikemetseng tse romelloang ho bareki ka mor'a ketso e itseng kapa transaction, joalo ka theko kapa ngoliso.

Lengolo-tsoibila la netefatso: Kamora hore moreki a reke, likhoebo li ka kenyelletsa menyetla ea thekiso e fapaneng ho lengolo-tsoibila la netefatso. Mohlala, morekisi oa liaparo a ka khothaletsa lihlahisoa tse amanang kapa lisebelisoa tse tlatselletsang theko ea moreki.

Imeile ea kariki e lahliloeng: Likhoebo li ka romella lengolo-tsoibila la morao-rao le kenyelletsang menyetla ea ho rekisa lihlahisoa kapa litšebeletso tse amanang haeba moreki a siea kariki ea hae.

#4. Ntlafatsa Webosaete ea Khoebo

Ho ipiletsa ho bareki ba bangata ho reka lihlahisoa kapa lits'ebeletso tse khothalelitsoeng, ho bohlokoa ho ntlafatsa sebaka sa hau sa marang-rang ka tsela e hlahelletseng le e khahlang. Sena se ka thusa bareki ho fumana lihlahisoa le lits'ebeletso tse ncha tseo mohlomong ba neng ba sa li nahane.

#5. Fana ka Bopaki ba Sechaba

Bontša moreki oa hau ka maikutlo le lintlha tsa bareki ba bang, pontšo e ntle ka ho fetisisa ea boleng ba lihlahisoa kapa litšebeletso tse ling. Sena se ka thusa ho haha ts'epo ea bareki le ho eketsa menyetla ea hore ba reke hape.

#6. Competitor Analysis

Ka ho sekaseka bahlolisani ba hau, o ka fumana leseli la bohlokoa ka lihlahisoa tsa bona, litheko le maano a ho bapatsa. Sena se ka u thusa ho tseba likheo 'marakeng tseo u ka li tlatsang ka lihlahisoa kapa litšebeletso tsa hau, hammoho le libaka tseo u ka ikarolang ho tsona ho bahlolisani ba hau.

Ka mohlala, haeba u hlokomela hore bahlolisani ba hau ba fana ka lihlahisoa kapa litšebeletso tse ling ho bareki ba bona, u ka 'na ua nahana ho fana ka tsona ho bareki ba hao.

#7. Etsa Lipatlisiso tsa Bareki

Etsa lipatlisiso ho bokella maikutlo ho tsoa ho bareki mabapi le lithahasello le litlhoko tsa bona. Botsa lipotso mabapi le mokhoa oa bona oa ho reka, lihlahisoa kapa litšebeletso tseo ba bontšitseng thahasello ho tsona, le lihlahisoa kapa litšebeletso tseo ba ka ratang ho li reka nakong e tlang.

AhaSlides e fana ka litempele tse fapaneng tsa tlhahlobo ea bareki tseo u ka li khethang hanghang.

#8. Lekola Litšebelisano tsa Bareki

Lekola litšebelisano tsa bareki libakeng tse ngata tsa ho ama tse kang mecha ea litaba ea sechaba, lengolo-tsoibila le mohala ho tseba bareki ba ka amohelang boiteko ba ho rekisa. Nka mohlala oa Facebook o rekisoang ka bongata.

#9. Salesforce e koetlisitsoeng

Koetlisa basebetsi ba hau ho etsa likhothaletso tse nepahetseng ho latela litlhoko le likhetho tsa bareki. Ba rute ho ba le botsoalle le ho fana ka boitsebiso ho e-na le ho ba ba hatellang kapa ba mabifi. AhaSlides ke sesebelisoa sa boiqapelo le se sebelisanang bakeng sa bakoetlisi.

Cross-selling vs upselling vs bundling ke eng?

Ha ho ntse ho tsepamisitsoe maikutlo a ho rekisa le ho feta ho eketsa boleng ba thekiso e le 'ngoe, ho bokellana ho shebana le ho kopanya lihlahisoa kapa litšebeletso tse peli kapa ho feta hammoho le ho li fa e le thekiso ea sephutheloana. Ka mohlala, reschorente ea lijo tse phehoang ka potlako e ka ’na ea fana ka lijo tsa bohlokoa tse akarelletsang burger, liroki le lino ka theko e tlaase ho feta ho reka ntho ka ’ngoe e arohane.

Leano la ho rekisa le ho rekisa ka tsela e fapaneng ke lefe?

Leano la ho rekisa le ho rekisa ka tsela e fapaneng le kenyelletsa ho utloisisa bareki ba hau, ho fana ka lihlahisoa kapa litšebeletso tsa bohlokoa, ho hlalosa melemo, ho fana ka likhothatso, le ho fana ka litšebeletso tse ntle tsa bareki.

Ke hobane'ng ha re lokela ho rekisa le ho rekisa?

Ho rekisa le ho rekisa ka Cross ho ka eketsa chelete, ho ntlafatsa khotsofalo ea bareki, le ho haha ts'epehi ea bareki. Ka ho fana ka lihlahisoa kapa litšebeletso tse ling tse fihlelang litlhoko tsa bareki kapa ho ntlafatsa boiphihlelo ba bona, likhoebo li ka eketsa boleng ba khoebo ka 'ngoe le ho theha likamano tse matla le bareki ba tsona. Ke boemo ba win-win moo bareki ba fumanang boleng bo bongata mme lik'hamphani li eketsa chelete.

U rekisa joang ntle le ho tima bareki?

Nako ke ea bohlokoa: Se ke oa sutumelletsa ho rekisa esale pele haholo ts'ebetsong ea thekiso; e ka tima moreki. Ema ho fihlela moreki a entse qeto ka theko ea hae ea mantlha ebe o etsa tlhahiso ea ho rekisa e le khetho.

U tseba joang bareki bao u ka ba rekisang?

Tsela e bonolo ka ho fetisisa ea ho tseba hore na ke mang ea ka rekang sephutheloana se rekisoang ka ho fetesisa ke ho sheba database ea bareki ba hau ho tseba mekhoa le mekhoa ea ho reka.

Molao oa Boraro ho Upselling ke ofe?

Ka ho hlahisa bareki ka likhetho tse tharo, likhoebo li ka fana ka mefuta e leka-lekaneng ea lihlahisoa kapa litšebeletso tse khotsofatsang litlhoko le litekanyetso tse fapaneng tsa bareki. Molao oa Boraro o ka sebelisoa bakeng sa ho rekisa le ho rekisa.

Mohlala oa Woocommerce Upsell le Cross-sell ke Ofe?

Upsell leqepheng la sehlahisoa, Ho rekisa ka holimo leqepheng la kariki, le ho rekisa ka holimo leqepheng la ho tsoa ke a mang a maano a Woocommerce a ho khothaletsa ho rekisa le ho rekisa ka kotloloho ho bareki.

Ke eng e rekisoang ka ho fetesisa ho B2?

Ho rekisa ka ho fapanyetsana ho B2B (business-to-business) ho bolela tloaelo ea ho fana ka lihlahisoa kapa litšebeletso tse eketsehileng ho moreki oa khoebo ea seng a ntse a reka ho uena.

Melemo ea ho rekisa ka litsela tse fapaneng ke efe?

Bareki ba ka 'na ba ikutloa ba le tlas'a khatello ea ho reka lihlahisoa kapa litšebeletso tse ling tseo ba sa li hlokeng kapa ba sa li batleng, e leng se lebisang ho se khotsofaleng le ho senya likamano.

Bottom Line

Likhoebo li hloka ho sebelisa mekhoa ea ho rekisa le ea ho rekisa ka hloko le ka tsela e eketsang boleng ba 'nete phihlelong ea bareki ho e-na le ho leka ho eketsa thekiso.

Etsa lipatlisiso tsa khotsofalo ea bareki hang hang le AhaSlides ho tseba seo bareki ba hao ba se hlokang haholo.

'Me u se ke ua lebala ho sebetsa le AhaSlides ho tsamaisa koetliso ea basebetsi ba inthaneteng le kantle ho marang-rang.

Ref: Forbes

Tags: Mokhoa oa ho rekisa