
14
102
Strategic Marketing Planning e hlalosa mekhoa ea ho bapatsa ea mokhatlo ka tlhahlobo ea SWOT, mekhoa ea mebaraka, le kabo ea lisebelisoa, e ikamahanyang le lipheo tsa khoebo molemong oa tlholisano.
Litempele tsa semmuso li u thusa ho lokisa linehelano tse sebelisanang bakeng sa koetliso, liboka, lithuto le lithupelo. Litempele tsa sechaba li etsoa ke basebelisi 'me li arolelanoa ho khothatsa ba bang.
Litempele tsohle li lokolohile ho li jarolla le ho li amohela, empa tse ling li ka feta meeli ea moralo oa mahala (lipotso tse 5 tsa lipotso kapa likhetho tse 3), tse hlokang moralo o lefshoang.