Ngaba ukhe wanqwenela ukuba ungangena ngokwenene kwizihlangu zabathengi bakho? Ukuze bazi ukuba bafuna ntoni, yintoni ebakhuthazayo, kwanemingeni abajongene nayo. Ewe, ngoncedo lwe abantu abathengi, ungayenza kanye loo nto. Umthengi persona sisixhobo esinamandla esikunika ukuqonda okunzulu kubathengi ojolise kubo.
Ikuvumela ukuba wenze ngokwezifiso izicwangciso zakho zentengiso, uphuhlise iimveliso, kwaye udale amava abathengi abalungiselela iimfuno zabo kunye nezinto abazithandayo. Ngokwenza iinkcukacha zabantu bomthengi, unokuseka unxibelelwano lokwenyani nabaphulaphuli bakho buqu.
Kule post yebhlog, siza kungena kumbono wabantu bomthengi, sichaza ukuba kutheni bebalulekile kwaye sikubonise indlela yokwenza abantu abasebenzayo abaqhuba ukukhula kweshishini lakho.
Isiqulatho
#1-Yintoni uMntu woMthengi?
Umntu othengayo ufana nokwenza umlinganiswa oyintsomi oquka umthengi wakho ofanelekileyo, kodwa ayisekelwanga nje kwintelekelelo. Bubuchule obufuna ukuba uqokelele kwaye uhlalutye idatha yokwenyani malunga nezinto ozikhethayo, iimfuno, kunye nokuziphatha. Ngokwenza umntu othengayo, unokupeyinta umfanekiso ocacileyo wabaphulaphuli ojolise kubo kwaye ufumane ulwazi malunga noko bakunqwenela ngokwenene.
Umzekelo, khawufane ucinge ukuba uqhuba ivenkile yokubhaka kwaye ufuna ukutsala abathengi abaninzi kwaye ubenze bonwabe. Umntu womthengi ufana nokwenza umlinganiswa okhethekileyo omele umthengi wakho ofanelekileyo. Masimbize ngokuba “nguCathy Lover Cathy.”
Ngophando kunye nohlalutyo lwedatha, ufumanisa ukuba iCake Lover uCathy uphakathi kwiminyaka yakhe engama-30, uyazithanda izimuncumuncu, kwaye uyakonwabela ukuzama iincasa ezintsha. Ungumama oxakekileyo osebenzayo onabantwana ababini kwaye uyakuxabisa ukwenza lula. Xa endwendwela indawo yokubhaka yakho, ujonga izinto onokukhetha kuzo, ezibandakanya i-gluten-free kunye neekeyiki ze-vegan, kuba umhlobo wakhe unezithintelo zokutya.
Ukuqonda iCake Lover uCathy kukunceda wenze izigqibo ezifanelekileyo kwivenkile yakho yokubhaka ngolu hlobo lulandelayo:
- Uyakuxabisa ukulungeleka => ukunika iodolo ye-intanethi kunye neenketho ezipakishwe ngaphambili zokubamba kunye nokuhamba ezinokwenza ubomi bakhe bube lula.
- Uyakonwabela ukuzama iincasa ezintsha => ukuba noluhlu lweencasa kwizinto azithandayo.
- Uyabakhathalela abahlobo bakhe abanezithintelo zokutya => ukuba neendlela ezifumanekayo ukulungiselela iimfuno zomhlobo wakhe.
Ngokudala umntu othengayo njengeCake Lover Cathy, unokunxibelelana nabaphulaphuli ojolise kubo kwinqanaba lomntu. Uya kuyazi into abayifunayo, into ebakhuthazayo, kunye nendlela yokwenza amava abo abe mnandi.
Ke ngoko, unokwenza imiyalezo yakho yokuthengisa, uyila iimveliso ezintsha, kwaye unikezele ngenkonzo yabathengi ephezulu eyonelisa iCake Lover Cathy kunye nabanye abafana naye.
Ngamafutshane, umntu othengayo uhamba ngaphaya kokucinga ngokubandakanya idatha yokwenyani malunga nabathengi bakho. Ikunceda ukuba ufumane ukuqonda okunzulu malunga nokuba ngoobani abathengi ojolise kubo kwaye banqwenela ntoni, kukuvumela ukuba wenze izigqibo zeshishini ezinolwazi ezihambelana neemfuno zabo kunye nezinto abazithandayo.
#2 -Kutheni uMntu woMthengi ubalulekile?
Umthengi persona ubalulekile kuba uxhobisa ukuba uqhagamshelane nabathengi bakho, wenze izigqibo ezinolwazi, kwaye wenze izicwangciso ekujoliswe kuzo eziqhuba ukukhula kweshishini.
Ke, nazi ezinye zeengenelo zokuba nabantu abachazwe kakuhle ekufuneka uyazi:
1/ Intengiso ekuJoliswe kuyo:
Abantu bomthengi bakuvumela ukuba ulungelelanise imisebenzi yakho yokuthengisa kumacandelo athile abathengi. Ngokwazi ukuba ngoobani abathengi bakho abafanelekileyo, into abayifunayo, kwaye bachitha phi ixesha labo, unokwenza imiyalezo yokuthengisa ekujoliswe kuyo neyeyakho ehambelana nabo.
Ngenxa yoko, imikhankaso yakho yokuthengisa isebenza ngakumbi, kwaye i-ROI yakho (ukubuyisela utyalo-mali) yandiswa.
2/ Indlela yokujonga uMthengi:
Ukwakha abantu kukhuthaza a ingqondo yomthengi-engundoqo ngaphakathi kwintlangano yakho. Ngokuzibeka ezihlangwini zomthengi wakho kunye nokuqonda inkuthazo yabo, amanqaku entlungu, kunye neminqweno, unokuphuhlisa iimveliso, iinkonzo, kunye namava ajongana neemfuno zabo ngokwenene.
Le ndlela igxile kubathengi ikhokelela ekwanelisekeni okuphezulu kwabathengi kunye nokunyaniseka.
3/ Ukuphuculwa koPhuhliso lweMveliso:
Ngokuqwalasela iimfuno kunye nokukhethwa kwabathengi abajoliswe kubo, unokubeka phambili iimpawu, ukusebenza, kunye nophuculo oluhambelana nokulindelwe ngabathengi.
Lo msebenzi unokwandisa amathuba okudala iimveliso ezifunyenwe kakuhle kwiimarike, ukunciphisa umngcipheko weempazamo zophuhliso lweendleko.
4/ Amava oMthengi aPhuculweyo:
Nje ukuba uziqonde iimfuno zabathengi bakho, unokuzisa amava obuqu kunye nokuzibandakanya. I-personas ikunceda ukuba uchonge iindawo ezibuhlungu kunye namathuba okuphucula, okukuvumela ukuba uphucule uhambo lwabathengi kwaye unike izisombululo ezilungiselelwe. Bakhokelela ekwanelisekeni okuphezulu kwabathengi kunye nokuhanjiswa kwegama elilungileyo lomlomo.
5/ Ukwenziwa kwezigqibo ezinolwazi:
Abantu babonelela ngolwazi oluxabisekileyo olukhokela ukwenziwa kwezigqibo kuwo wonke amasebe ohlukeneyo kwishishini lakho. Ukusuka kuphuhliso lwemveliso kunye nezicwangciso zexabiso ukuya kwinkonzo yabathengi kunye nobuchule bokuthengisa, abantu bomthengi bakunceda wenze ukhetho olunolwazi oluhambelana nezinto ozikhethayo kunye nokuziphatha kwabaphulaphuli ojolise kubo.
Olu lwazi lunciphisa ukuqikelela kwaye lwandise amathuba okuphumelela.
#3 - Ngubani ofanele enze uMthengi woMntu?
Ukudala umntu othengayo kubandakanya intsebenziswano phakathi kwabachaphazelekayo abaninzi ngaphakathi kwintlangano. Nazi iindima eziphambili ezibandakanyekayo kwinkqubo:
- Iqela leNtengiso: Iqela lezentengiso lidlala indima ephambili ekudaleni abantu. Banoxanduva lokuqhuba uphando lwemarike, ukuhlalutya idatha yabathengi, kunye nokuqokelela ulwazi malunga nabaphulaphuli ekujoliswe kubo, ukuqinisekisa ukulungelelaniswa nezicwangciso zokuthengisa.
- Iqela leNtengiso: Iqela lokuthengisa linolwazi lokuqala lwezidingo zabathengi, amanqaku eentlungu, kunye nezichaso. Banokufaka isandla kwiimbono ezisekelwe kwingxelo yabathengi kunye neepatheni zokuthenga eziqhelekileyo.
- Inkonzo yabaThengi/Iqela leNkxaso: Banxibelelana nabathengi rhoqo. Banokubonelela ngemibono kwizinto ezikhethwayo, amanqanaba okwaneliseka, kunye nemibuzo eqhelekileyo kubantu ababanzi bomthengi.
- Iqela loPhuhliso lweMveliso: Bayaziqonda iimfuno zabathengi kwaye banokuzibandakanya kuyilo lwemveliso kunye neempawu, ukulungelelanisa nokukhethwa kwabaphulaphuli ekujoliswe kubo.
- Uphuhliso lwamashishini: Babonelela ngesikhokelo sobuchule, beqinisekisa ukuba abantu babathengi bahambelana neenjongo zoshishino kunye neenjongo.
NONE
Ungasebenzisa i-persona kwiindawo ezahlukeneyo zeshishini lakho ukuze uqinisekise iinzame zokuthengisa ezingaguqukiyo kunye nezijoliswe kuzo. Nantsi eminye imizekelo ephambili yokuba isetyenziswa nini kwaye phi:
- Iqhinga leNtengiso: Ukukhokela imiyalezo, ukudala umxholo, kunye nokujoliswa kwephulo.
- Uphuhliso lweMveliso: Ukwazisa izigqibo, lungelelanisa iminikelo kunye neemfuno zabathengi.
- Indalo yesiqulatho: Ukwenza umxholo olungiselelweyo ojongene neemfuno zomntu.
- Amava omthengi: Ukwenza unxibelelwano lube lolwakho, kunye nokujongana neemfuno ezikhethekileyo zomthengi.
- Indlela yokuthengisa: Ukulungelelanisa imiyalezo, kunye nokwandisa amathuba okuguqula.
Khumbula ukuhlaziya abantu bakho bomthengi. Ngokusebenzisa rhoqo abantu abathengi kwishishini lakho, unokuqonda ngcono kwaye ujongane neemfuno ezizodwa zabaphulaphuli ojolise kubo, okukhokelela kwintengiso esebenzayo ngakumbi kunye nokwanda kwempumelelo yeshishini.
#5 -ISikhokelo seNyathelo ngeNyathelo sokwenza uMntu woMthengi
Nasi inyathelo ngenyathelo isikhokelo sendlela yokwenza umntu othengayo, kubandakanya nezinto ezibalulekileyo ekufuneka uzibandakanye:
Inyathelo 1: Chaza iNjongo yakho
Chaza ngokucacileyo injongo kunye nenjongo yokudala umntu othengayo, njengokuphucula izicwangciso zokuthengisa okanye ukuphuhlisa iimveliso zabathengi.
Inyathelo lesi-2: Yenza uphando
- Qokelela idatha yobungakanani kunye nekhwalithi ngophando lwemarike, uphando lwabathengi, udliwano-ndlebe, kunye nohlalutyo.
- Sebenzisa izixhobo ezifana ne-Google Analytics, izixhobo zokumamela uluntu, kunye nempendulo yabathengi ukuze ufumane ulwazi.
Inyathelo lesi-3: Chonga iiNkcukacha zoBalo lwabantu
- Misela ulwazi olusisiseko lwedemografi yomthengi wakho ofanelekileyo, kubandakanya iminyaka, isini, indawo, imfundo kunye nomsebenzi.
- Qwalasela imiba eyongezelelweyo efana nenqanaba lomvuzo kunye nemeko yomtshato ukuba ifanelekile kwimveliso okanye inkonzo yakho.
Inyathelo lesi-4: Fumanisa iinjongo kunye nezinto ezikhuthazayo
- Qonda iinjongo, iminqweno, kunye nezizathu zabaphulaphuli ojolise kubo.
- Chonga ukuba yintoni eqhuba inkqubo yabo yokwenza izigqibo kunye noko banethemba lokukufumana ngokusebenzisa imveliso okanye inkonzo yakho.
Inyathelo lesi-5: Chonga aManqaku eentlungu kunye nemingeni
- Zityhile iingongoma ezibuhlungu, imingeni, kunye nemiqobo abajamelana nayo abaphulaphuli bakho.
- Zimisele iingxaki abazama ukuzicombulula kunye nemiqobo ebathintelayo ekuphumezeni iinjongo zabo.
Inyathelo lesi-6: Hlalutya iNdlela yokuZiphatha kunye nezinto ozikhethayo
- Funda indlela abaphanda ngayo, benze izigqibo zokuthenga, kwaye bazibandakanye neebrendi.
- Misela amajelo onxibelelwano abawathandayo kunye neefomathi zomxholo.
Inyathelo lesi-7: Qokelela ulwazi lwezeNgqondo
- Qonda ixabiso labo, izinto abazithandayo, izinto abazithandayo, kunye nendlela yokuphila enokuthi ibe nefuthe kwizigqibo zabo zokuthenga.
Inyathelo lesi-8: Yenza iProfayile yoMntu
- Qokelela zonke iinkcukacha eziqokelelweyo kwiprofayile yomntu.
- Nika umntu igama kwaye uquke umfanekiso omeleyo ukuze wenze ukuba unxibelelene ngakumbi kwaye ukhumbuleke.
Inyathelo 9: Qinisekisa kwaye usulunge
- Yabelana nge-persona kunye nabachaphazelekayo, kubandakanywa amalungu eqela kunye nabathengi, kwaye uqokelele impendulo yokuqinisekisa kunye nokucokisa ukuchaneka komntu.
- Qhubeka uhlaziya kwaye ucokise i-persona njengoko idatha entsha kunye nokuqonda kufumaneka.
#6 -Phakamisa inkqubo yokuDala koMthengi wakho ngeAhaSlides
IAhaSlides ikuvumela ukuba udale umboniso onomtsalane kunye nonxibelelanayo okhokela abathathi-nxaxheba ngenkqubo yokudala umntu womthengi. Ungabandakanya izinto ezahlukeneyo zokusebenzisana ezifana Phila ngokuPheleleyo kwaye Phila Q&A ukuqokelela ulwazi oluxabisekileyo kunye nengxelo yexesha langempela evela kubathathi-nxaxheba ngexesha leseshoni.
Iimpawu zengxelo ekhawulezileyo zenza ukuba abathathi-nxaxheba banike izimvo, iingcebiso, kunye nezinto abazithandayo kwimiba ethile yomntu womthengi. Le ngxelo inokukunceda usulungekise kwaye uqinisekise iimpawu zobuntu.
I-AhaSlides ikwabonelela ngezixhobo ezibonakalayo ezinje Ilifu lelizwi. Ibonisa amagama angundoqo akhankanywe rhoqo, ukukhuthaza iingxoxo kunye nokwakhiwa kwemvumelwano.
Ngokusebenzisa i iimpawu interactive ye-AhaSlides, unokwenza iseshoni ebandakanyayo neshukumisayo ebandakanya abathathi-nxaxheba, ikhuthaze intsebenziswano, kwaye iphucule amava okufunda xa usenza umntu womthengi.
isiphelo
Ukuqukumbela, ukwenza umntu ochazwe kakuhle kwaye osebenzayo wabathengi kubalulekile kumashishini ajolise ukuqonda kunye nokunxibelelana nabaphulaphuli abajolise kubo kwinqanaba elinzulu. Ngethemba, ngolwazi olukwinqaku kunye nesikhokelo sethu esibanzi, unokwenza ngokuzithemba ubugcisa bomthengi ophumeleleyo ohambelana neenjongo zeshishini lakho.
FAQs
Ubakha njani abantu bomthengi?
Ukwakha umthengi wabantu, unokuqwalasela la manyathelo alandelayo:
- Chaza iNjongo: Chaza ngokucacileyo injongo yokudala umntu womthengi, njengokuphucula izicwangciso zokuthengisa okanye uphuhliso lwemveliso.
- Qhuba uphando: Qokelela idatha yobungakanani kunye nekhwalithi ngophando lwemarike, uphando, udliwano-ndlebe, kunye nezixhobo zokuhlalutya.
- Chonga amanani abantu: Misela ulwazi olusisiseko lwabantu abafana neminyaka, isini, indawo, imfundo, kunye nomsebenzi.
- Fumanisa iinjongo kunye nezinto ezikhuthazayo: Qonda ukuba yintoni ebaqhubela ekwenzeni izigqibo kunye neenjongo abafuna ukuziphumeza.
- Chonga Amanqaku Entlungu: Tyhila imingeni kunye nemiqobo abajongene nayo ekusombululeni iingxaki zabo.
- Hlalutya iNdlela yokuziPhatha kunye nezinto ozikhethayo: Funda indlela abaphanda ngayo, benze izigqibo zokuthenga, kwaye bazibandakanye neebrendi.
- Qokelela ulwazi lwezeNgqondo: Qonda izinto abazixabisayo, izinto abazithandayo, izinto abazithandayo, kunye nendlela abaphila ngayo.
- Yenza iProfayile yoMntu: Qokelela zonke iinkcukacha eziqokelelweyo kwiprofayile enegama kunye nomfanekiso omeleyo.
- Qinisekisa kwaye usulungekise: Yabelana nge-persona kunye nabachaphazelekayo kwaye uqokelele ingxelo ukuyiqinisekisa kwaye uyicokise ngokuhamba kwexesha.
Yintoni iB2B yomthengi umntu?
I-B2B (Ishishini-ukuya-kwiShishini) umntu othengayo ubonisa iprofayile yomthengi efanelekileyo kwishishini elithengisa iimveliso okanye iinkonzo kwamanye amashishini. Igxininisa ekuqondeni iimfuno, izinto ezikhethwayo, kunye neenkqubo zokwenziwa kwezigqibo zabaphulaphuli ekujoliswe kubo kumxholo wolungiselelo lweshishini.
Yintoni umahluko phakathi kwe-B2B kunye ne-B2C yabathengi?
I-B2B yomthengi i-personas idalwe ukuba iqonde abaphulaphuli ekujoliswe kubo kubudlelwane beshishini ukuya kushishino, kuthathelwa ingqalelo ukwenza izigqibo ezinzima kunye nexabiso lexesha elide. Kwelinye icala, umthengi we-B2C ugxile ekuziphatheni komthengi ngamnye, izinto azikhethayo, kunye nemijikelo emifutshane yokuthengisa.
Ref: Semrush
