Kwihlabathi elikhawulezayo lentengiso ye-intanethi, ukuba nesicwangciso esiluqilima sokuthengisa i-ecommerce sisitshixo sempumelelo. Nokuba ungumthengisi onamava kwi-Intanethi okanye usaqala, le bhlog sisikhokelo sakho esibalulekileyo sokuvula iimfihlo ze-11 leentlobo zesicwangciso esisebenzayo sokuthengisa i-ecommerce.
Isiqulatho
Yintoni i-Ecommerce Marketing?
Intengiso ye-Ecommerce ibandakanya iindlela kunye neendlela ezisetyenziswa ngamashishini ukuthengisa kunye nokuthengisa iimveliso okanye iinkonzo zabo kwi-intanethi. Ibandakanya iintlobo ezininzi zezenzo zokutsala abathengi abanokwenzeka, ukunyusa inani leendwendwe kwiivenkile ze-intanethi, kwaye ekugqibeleni wenze ezo ndwendwe zibe ngabathengi abahlawulayo.
Iindidi ezili-11 zeSicwangciso seNtengiso ye-Ecommerce eneMizekeliso
Izicwangciso zentengiso ye-Ecommerce zibalulekile kwimpumelelo yabathengisi be-intanethi kwaye zinokubandakanya izinto ezahlukeneyo, ezinje:
I-Engine Engine Optimization (SEO) -Isicwangciso seNtengiso ye-Ecommerce
Ukuphucula umxholo kunye nesakhiwo sewebhusayithi ye-ecommerce ukuphucula ukubonakala kwayo kumaphepha eenjini zokukhangela (SERPs), ukwandisa i-organic (engahlawulwanga) i-traffic.
- Umzekelo: Ukuba unevenkile ye-intanethi yobucwebe bezandla. Ngokulungisa iwebhusayithi yakho ngamagama abalulekileyo afanelekileyo, iinkcazo zemeta, kunye nemifanekiso yemveliso ekumgangatho ophezulu, indawo yakho ibonakala ngakumbi kwiinjini zokukhangela ezifana neGoogle. Ngenxa yoko, xa umntu ekhangela "iintsimbi zesilivere ezenziwe ngesandla," iwebhusayithi yakho inokuthi ibonakale phezulu kwiziphumo zophando, ukwandisa amathuba okutsala abathengi abanokubakho.
Ukuthengiswa koMxholo-Isicwangciso seNtengiso ye-Ecommerce
Ukudala kunye nokwabelana ngomxholo oxabisekileyo, ofanelekileyo, kunye nonolwazi olufana nezithuba zeblogi, iinkcazo zemveliso, kunye neevidiyo zokubandakanya kunye nokwazisa abathengi abanokubakho.
- Umzekelo: Ukuba ungumthengisi wefashoni, unokwenza ibhlog enamanqaku angefashoni, iingcebiso zesitayile, kunye nenkuthazo yefashoni yabantu abadumileyo. Ngokubonelela ngomxholo obalulekileyo, awubandakanyi abaphulaphuli bakho kuphela kodwa useka uphawu lwakho njengegunya kwishishini lefashoni. Lo mxholo unokuqhuba itrafikhi yezinto eziphilayo kwivenkile yakho ye-intanethi kwaye unyuse ukuthembela kwabathengi.
UkuThengisa iMedia yeNtlalo - iQhinga lokuThengisa i-Ecommerce
Ukusebenzisa amaqonga eendaba ezentlalo ukunxibelelana nabaphulaphuli ekujoliswe kubo, ukwakha ulwazi lophawu, kunye nokuqhuba i-traffic kwindawo ye-ecommerce.
- Umzekelo: "Sephora,” umthengisi wezithambiso kunye nobuhle, usebenzisa ngokufanelekileyo imidiya yoluntu ukubandakanya abaphulaphuli bakhe. USephora uhlala ethumela izifundo zokuzihombisa, imiboniso yemveliso, kunye nophononongo lwabathengi kumaqonga afana ne-Instagram kunye neYouTube. Ngokwenza njalo, abakhi kuphela ulwazi lophawu kodwa baqhuba itrafikhi kwindawo yabo ye-ecommerce njengoko abathengi betsalwa ukuba baphonononge kwaye bathenge iimveliso ezibonisiweyo.
I-imeyile yoNtengiso-Isicwangciso seNtengiso ye-Ecommerce
Ukusebenzisa imikhankaso ye-imeyile ukufikelela kubathengi, ukunikezela ngentengiso, kwaye ubagcine benolwazi malunga neemveliso, amaxabiso, kunye nohlaziyo lwenkampani.
- Umzekelo: Ivenkile yeencwadi ekwi-intanethi inokuthumela iileta zeendaba zeveki kubabhalisi bayo, inabafikayo abatsha, abathengisa kakhulu, kunye nezaphulelo ezikhethekileyo. Ngokuthumela ii-imeyile ezenzelwe wena kwisiseko sabathengi bakho, unokukhuthaza ukuthenga okuphindaphindiweyo kwaye ukhuthaze izibonelelo ezikhethekileyo, okukhokelela ekuthengisweni okwandileyo.
Intengiso eHlawulweyo-iSicwangciso sokuThengisa i-Ecommerce
Ukusebenzisa amajelo entengiso ahlawulweyo afana neeNtengiso zikaGoogle, iiNtengiso zikaFacebook, kunye namanye amaqonga entengiso ye-Intanethi ukufikelela kubaphulaphuli ababanzi kwaye kuveliswe itrafikhi kunye neentengiso kwangoko.
- Umzekelo: Iarhente yokuhamba kwi-intanethi inokwenza umkhankaso wokukhangela iintengiso zikaGoogle ukuze zivele phezulu kwiziphumo zophendlo xa abasebenzisi bekhangela amagama afana “neepakethe zeholide ezifikelelekayo.” Ngokubhida kumagama angundoqo afanelekileyo, banokutsala abasebenzisi ngokusebenzayo bejonge ukubhukisha iholide.
INtengiso edibeneyo-Isicwangciso seNtengiso ye-Ecommerce
Ukusebenzisana nabasebenzisana nabo okanye abaphembeleli abakhuthaza iimveliso zakho ngokutshintshiselana nekhomishini kwiintengiso abazivelisayo.
- Umzekelo: Masithi unevenkile yempahla yezemidlalo ekwi-intanethi. Unokusebenzisana nabaphembeleli bokuqina abakhuthaza iimveliso zakho kumajelo eendaba ezentlalo okanye iibhlog. Ngembuyekezo, bafumana ikhomishini kwintengiso nganye eyenziwe ngamakhonkco abo adibeneyo. Esi sicwangciso sinokwandisa ukufikelela kubathengi bakho ngabaphulaphuli abaphembelelayo kunye nokunyusa intengiso.
I-Influencer Marketing-Isicwangciso seNtengiso ye-Ecommerce
Ukusebenzisana nabaphembeleli kwi-niche yakho ukuze ungene kubalandeli babo abakhoyo kwaye ufumane intembeko kunye nokuvezwa.
- Umzekelo: Uphawu lwezithambiso lunokusebenzisana nabaphembeleli bobuhle ukuze baphonononge kwaye babonise indlela yokusebenzisa iimveliso zabo. Aba baphembeleli banomdla omkhulu olandelayo kubuhle kunye ne-makeup, bebenza ukuba balungele ukukhuthaza izithambiso. Ukuqinisekiswa kwabo kunokonyusa ukuthembeka kwebrendi kunye nokuqhuba itrafikhi kwivenkile yakho ye-intanethi.
Umxholo wobuqu
Ukulungelelanisa umxholo kunye neengcebiso zemveliso ezisekelwe kwindlela yokuziphatha yondwendwe kunye nezinto ezikhethwayo ukuphucula amava okuthenga kunye nokunyusa ukuguqulwa.
- Umzekelo: Ivenkile yegrosari ekwi-intanethi inokuphumeza inqaku elicebisa iimveliso kubathengi ngokusekelwe kwizinto abazithengileyo ngaphambili. Ngokulungelelanisa iingcebiso zemveliso kwizinto ezikhethwa ngumthengi ngamnye, unokwandisa amathuba okuthenga okuphinda-phindwayo kunye namaxabiso aphezulu oodolo.
UkuSebenza kweXabiso lokuGuqulwa (CRO)
Ukuphumeza izicwangciso zokuphucula amava omsebenzisi, ukulungelelanisa inkqubo yokuthenga, kunye nokwandisa ipesenti yeendwendwe ezithengayo.
- Umzekelo: Ivenkile yefenitshala ye-e-commerce inokwandisa amaphepha ayo emveliso ngokuphucula imifanekiso yemveliso, inike inkcazo eneenkcukacha, kunye nokwenza lula inkqubo yokuphuma. Oku kubangela amava okuthenga alula kwaye amnandi, anokukhokelela kumazinga aphezulu okuguqulwa.
Uhlalutyo kunye nohlalutyo lwedatha
Ukusebenzisa idatha kunye nezixhobo zokuhlalutya ukulinganisa ukusebenza kweemikhankaso zokuthengisa kunye nokwenza izigqibo eziqhutywa yidatha ukuphucula izicwangciso.
- Umzekelo: Ivenkile yokubonelela nge-e-commerce yesilwanyana singasebenzisa izixhobo zokuhlalutya iwebhu ukujonga ukuziphatha kwabathengi, ukuchonga ukuba zeziphi iimveliso ezithandwa kakhulu, kwaye uqonde apho iindwendwe zihla khona kwi-funnel yokuthengisa. Le datha inokukhokelela ekuthathweni kwezigqibo zokuphucula ukunikezelwa kweemveliso kunye nezicwangciso zokuthengisa.
Umxholo oveliswe ngumsebenzisi (UGC)
Ukukhuthaza abathengi ukuba babelane ngamava abo kunye neefoto kunye neemveliso zakho kwimidiya yoluntu, iiwebhusayithi, okanye uphononongo, olwakha ukuthembana kunye nobungqina bentlalo.
- Umzekelo: Airbnb, iqonga elidibanisa abahambi ngeendawo zokuhlala kunye namava, lisetyenziswa kakhulu umxholo owenziwe ngumsebenzisi ukwandisa uphawu lwayo kunye nokwakha intembeko. U-Airbnb ukhuthaza iindwendwe ukuba zishiye ingxelo emva kokuhlala kwazo. Olu phononongo, luhlala lukhatshwa ziifoto, lubonelela ngezimvo ezixabisekileyo kwiindwendwe ezinokubakho kwaye luseke ukuthembela kumgangatho weendawo zokuhlala kunye nababuki zindwendwe. I-hashtag ethi #Amava eAirbnb kumajelo onxibelelwano akhuthaza abasebenzisi, iindwendwe nababuki zindwendwe, babelane ngamava abo angawalibalekiyo nangeenzeko.
IItrakthi ezibalulekileyo
Isicwangciso esenziwe kakuhle sokuthengisa i-ecommerce yeyona nto iqhuba ishishini eliyimpumelelo kwi-Intanethi. Kwaye kanye njengokuba isicwangciso sokuthengisa esiqhutywe kakuhle sinokukhokelela kwimpumelelo, umboniso ocacileyo kunye nokuzibandakanya unokuphakamisa iingxoxo zakho zeqhinga. Ungalibali ukusebenzisa IAhaSlides ukunxibelelana ngokufanelekileyo izicwangciso zakho zentengiso ye-ecommerce kwaye ubandakanye iqela lakho okanye abaphulaphuli. Ngezixhobo ezifanelekileyo kunye nesicwangciso esibanzi, ishishini lakho linokuphumelela kwindawo yentengiso ye-intanethi ekhuphisanayo.
FAQs
Ziziphi izicwangciso zentengiso ye-ecommerce?
Izicwangciso zentengiso ye-Ecommerce zizicwangciso kunye nobuchule obusetyenziswa ngamashishini ukukhuthaza nokuthengisa iimveliso okanye iinkonzo kwi-Intanethi.
Ziziphi ii-P's zentengiso kwi-ecommerce?
Kwi-ecommerce, i-4 P yentengiso yiMveliso, iXabiso, indawo (Ukusasazwa), kunye nokuKhuthaza.
Sesiphi esona sicwangciso silungileyo sokuthengisa kwivenkile ye-intanethi?
Isicwangciso esilungileyo sokuthengisa kwivenkile ye-intanethi sixhomekeke kwishishini, kodwa indlela edibeneyo idla ngokubandakanya umxube we-SEO, ukuthengiswa komxholo, imidiya yoluntu, kunye nokukhangisa okuhlawulelwayo ukufikelela kunye nokubandakanya abaphulaphuli ekujoliswe kubo.
Ref: Ngamana | Ukuhamba kwempuku
