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Umzekelo wokwenyani weHlabathi weNjongo zokuTlula-Yintoni onokuthi uyithintele ngo-2024

Umzekelo wokwenyani weHlabathi weNjongo zokuTlula-Yintoni onokuthi uyithintele ngo-2024

umsebenzi

Astrid Tran 26 Feb 2024 7 min funda

Ukumisela injongo yeqela linyathelo lokuqala lokuqinisekisa ukuba yonke iprojekthi ihamba kakuhle, wonke umntu uyayiqonda indima yakhe kwaye uyasebenzisana ukujolisa kwiinjongo ezifanayo. Kodwa xa kufikwa kwiinjongo zoluleko, libali elahlukileyo.

Abaqeshi kusenokwenzeka ukuba basebenzise iinjongo zoluleko ukodlula izakhono zangoku kunye nezibonelelo zabasebenzi kunye nokwandisa ukusebenza kabini okanye kathathu. Ngaphandle kweenzuzo ezilungileyo, iinjongo ezilula zinokuphakamisa iziphumo ezininzi ezimbi. Ke, kweli nqaku, sizama ukufumana eyona ndlela ilungileyo yokwakha iinjongo zoluleko kumhlaba weshishini ngokubonelela ngemizekelo yehlabathi lokwenyani. Makhe sijonge phezulu umzekelo weenjongo zolula kunye nendlela yokuphepha imiphumo emibi!

Isiqulatho:

Iingcebiso zokuBambisana naBasebenzi

Isicatshulwa esinye


Yenza Abasebenzi Bakho Babandakanyeke

Qala ingxoxo enentsingiselo, fumana ingxelo eluncedo kwaye ufundise abasebenzi bakho. Bhalisa ukuze uthathe ithemplate yeAhaSlides yasimahla


🚀 Bamba Imibuzo Yasimahla☁️

Yintoni iiNjongo zokuLula?

Kunokuba babeke iithagethi eziqhelekileyo abanokuthi abasebenzi bazifezekise ngokulula ekufikeleleni kubo, abaqeshi maxa wambi babeka imiceli mngeni yamabhongo nenzima, ebizwa ngokuba ziinjongo zoluleko, ezikwabizwa ngokuba zii-moonshots zolawulo. Bakhuthazwa yimishini "yokudubula kwenyanga" njengokuhlalisa indoda enyangeni, efuna ukuveliswa kwezinto ezintsha, intsebenziswano, kunye nokuzimisela ukuthatha umngcipheko.

Oku kunokunceda ukolula abasebenzi ngaphandle komda kwaye kubenze basebenze nzima kunokuba banokuba nabo ngeenjongo ezithobekileyo. Ngenxa yokuba abasebenzi batyhalwa nzima, bazama ukucinga okukhulu, ngokuvelisa izinto ezintsha, kwaye bafezekise ngakumbi. Esi sisiseko sokukhokelela kwimpumelelo yokusebenza kunye nokusungula izinto ezintsha. Umzekelo weenjongo zoluleko kukunyuka kwe-60% kwingeniso yokuthengisa xa kuthelekiswa nonyaka odlulileyo, isandi esinokwenzeka, kodwa ukunyuka kwe-120% kunokwenzeka ukuba kungafikeleleki.

inkcazelo yeenjongo zolula
Ingcaciso kunye noMzekelo weNjongo zokolula-Umfanekiso: Ukuhamba

Kuthekani Ukuba Wolula Iqela Lakho Kakhulu?

Njengekrele elintlangothi-mbini, iinjongo zolula zibonisa ukungalungi okuninzi kubasebenzi kunye nabaqeshi. Zinokubangela ingozi ngaphezu kokulungileyo xa zisetyenziswa kwiimeko ezingafanelekanga. NgokukaMichael Lawless kunye no-Andrew Carton, iinjongo ezilula aziqondwanga nje kuphela kodwa zisetyenziswa gwenxa ngokubanzi. Nantsi eminye imizekelo engalunganga yeziphumo zokolulwa kweenjongo emsebenzini.

Umzekelo weenjongo zoluleko kubasebenzi
Umzekelo ombi weenjongo zolula - Umfanekiso: sesamehr

Ukwandisa uxinzelelo lwabasebenzi

Ukolula iinjongo, ukuba zibekwe phezulu ngokungekho ngqiqweni okanye ngaphandle kokuqwalaselwa ngokufanelekileyo kwezakhono zabasebenzi, kunokukhokelela kumanqanaba oxinzelelo. Xa abasebenzi bebona iinjongo njengezingafikelelekiyo okanye zinzima kakhulu, kunokubangela ukuxhalaba okukhulu, kwaye utshe waphela, kunye nefuthe elibi kwimpilo-ntle yengqondo. Ukongeza, abasebenzi abaphantsi koxinzelelo olungapheliyo banokukufumanisa kunzima ukukhumbula iinkcukacha kunye nolwazi olubalulekileyo kwimisebenzi yabo okanye bahlale begxile kumsebenzi omnye ixesha elide. Uxinzelelo lokuhlala ugqithisa okulindelweyo lunokudala indawo yokusebenza enobutshaba kwaye luchaphazele ngokubanzi ukwaneliseka komsebenzi.

Izimilo zokuqhatha

Ukusukelana neenjongo zoluleko ngamanye amaxesha kunokukhokelela ukuziphatha kakubi njengoko abasebenzi banokuziva benyanzelekile ukuba babhenele kwiindlela ezimfutshane okanye izenzo zokunganyaniseki ukuhlangabezana noko kujoliswe kuko. Uxinzelelo olumandla lokufikelela kwiinjongo zamabhongo lunokukhuthaza abantu ukuba balalanise kwingqibelelo, ekunokwenzeka ukuba babandakanyeke kwizenzo ezinokonakalisa isidima senkampani okanye zaphule imilinganiselo yokuziphatha.

Uxinzelelo oluPhezulu lweFrequency yokunika iNgxelo kuBaqeshwa

Ukunika ingxelo malunga nokusebenza kwenjongo eyolulekileyo kunokuba ngumsebenzi onzima kubaphathi. Xa iinjongo zibekwe kwinqanaba elinzima kakhulu, abaphathi banokuzifumana bekwimeko yokunika ingxelo engalunganga rhoqo. Oku kunokuphazamisa ubudlelwane bomqeshwa nomphathi, ukunqanda unxibelelwano olusebenzayo, kwaye wenze inkqubo yengxelo ibe nesohlwayo kunokwakha. Abasebenzi basenokuphelelwa ngamandla, nto leyo ekhokelela ekunciphiseni umgangatho wokuziphatha kunye nemveliso.

"Uninzi lweefemu akufuneki zijolise enyangeni."

Uphononongo loShishino lwaseHavard

Umzekelo weHlabathi wokwenyani weeNjongo zokuTlula

Iinjongo zokuTlula zihlala ziza neengcinga ezimbini ezibalulekileyo, ezinzima kakhulu okanye inoveli ngokugqithisileyo. Impumelelo yezinye iifemu ezinkulu kwixesha elidlulileyo zakhuthaza iifemu ezininzi ngakumbi ukuba zisebenzise iinjongo zoluleko njengokuvuselela okanye inguqu kwizicwangciso-qhinga ezintsha ezigulayo. Nangona kunjalo ayingabo bonke abaphumeleleyo, uninzi lwabo luguqukela kwiinzame ezinqwenelayo zokuvelisa impumelelo. Kweli candelo, sazisa imizekelo yehlabathi yokwenyani yeenjongo ezinwetshiweyo kuzo zombini iindlela ezilungileyo nezingalunganga.

umzekelo weenjongo zolula

I-DaVita

Owona mzekelo ubalaseleyo weenjongo zoluleko yi-DaVita kunye nempumelelo yayo kwi-2011. Inkampani yokhathalelo lwezintso imisele injongo yokuphucula kakhulu ukusebenza kakuhle kunye nokusebenza kweenkqubo ezininzi.

Umzekelo: "Yenza i-60 yezigidi zeedola ukuya kwi-80 yezigidi zeedola kwi-savings kwiminyaka emine ngelixa ugcina iziphumo ezilungileyo zesigulane kunye nokwaneliseka kwabasebenzi".

Kwavakala kujoliswe kuko kwiqela ngelo xesha kodwa kwenzekile. Ngo-2015, inkampani yayifikelele kwi-60 yezigidi zeedola kwaye yayiqikelelwa ukuba ibethe i-75 yezigidi zeedola kunyaka olandelayo, ngelixa kwakukho ukwanda okukhulu kumazinga okulaliswa kwezigulane kunye nokwaneliseka kwabasebenzi.

Uphando

Omnye umzekelo obalaseleyo weenjongo ezinwetshiweyo kuphuhliso lwemveliso kunye nethekhnoloji yokujonga nguGoogle. UGoogle waziwa ngamabhongo eeprojekthi "zokudubula kwenyanga" kunye neenjongo ezinwetshiweyo, ukutyhala imida yetekhnoloji kwaye ejonge impumelelo ebonakala ingenakwenzeka. Xa uqala ukusebenzela uGoogle, bonke abasebenzi abatsha kufuneka bafunde malunga nefilosofi ye-10x yenkampani: "Ngamaxesha amaninzi, iinjongo [ezinamandla] zinokuthambekela ukutsala abona bantu babalaseleyo kwaye zidale ezona ndawo zinomdla kakhulu emsebenzini ... iinjongo zoluleko zizithintelo zokwakha impumelelo ephawulekayo kwixesha elide." Le filosofi ikhokelele ekudalweni kweeMephu zikaGoogle, ukuJonga isitalato, kunye noGmail.

Omnye umzekelo weGoogle weenjongo zoluleko udla ngokunxulumene ne-OKRs (Iinjongo kunye neZiphumo eziPhambili), eyayisetyenziswa ngabaseki bayo ngo-1999. Ngemizekelo:

  • Isiphumo esingundoqo 1: Yandisa abasebenzisi abasebenzayo ngenyanga nge-20% kwikota elandelayo.
  • Isiphumo esiPhambili sesi-2 (iNjongo eyoluliweyo): Ukuzuza ukonyuka kwe-30% ekubandakanyekeni kwabasebenzisi ngokukhutshwa kwenqaku elitsha.

tesla

Umzekelo weenjongo ezinwetshiweyo kwimveliso nguTesla ngumzekeliso wamabhongo agqithisileyo kwaye uninzi kakhulu ngexesha elilinganiselweyo. Kwiminyaka elishumi edlulileyo, u-Elon Musk ubeke iithagethi ezininzi kubasebenzi babo ngokuqikelelwa okungaphezulu kwe-20, kodwa zimbalwa kuphela ezizalisekileyo.

  • Imveliso yeemoto: I-Tesla yayiza kuhlanganisa iimoto ze-500,000 kwi-2018-iminyaka emibini ngaphambi kweshedyuli yangaphambili ebhengezwe ngokukhawuleza kombane-kwaye yayiza kuphinda kabini loo mqulu ngo-2020. Nangona kunjalo, inkampani yawela kwimveliso yemoto ye-367,500 kwi-2018 kwaye yafikelela kwi-approx. I-50% yokuhanjiswa ngo-2020. Kunye nokucuthwa okukhulu kwemisebenzi ngamawaka abasebenzi kwisithuba seminyaka emi-3.
  • Tesla Semi Iinkuphelostencils Uphuhliso lwabhengezwa ngo-2017 kwimveliso ka-2019 kodwa luye lwalibaziseka amatyeli amaninzi kwaye ukuhanjiswa akukaqalwa.

Yahoo

I-Yahoo iphulukene nesabelo sayo semarike kunye nesikhundla malunga no-2012. Kwaye u-Marissa Mayer, owayebekwe njenge-CEO ye-Yahoo wayemele iinjongo zakhe zamabhongo kushishino kunye neentengiso ukubuyisela isikhundla se-Yahoo kwi-Big Four-“ukubuyisela inkampani ye-iconic. kubukhulu.”

Ngokomzekelo, wayenenjongo yoku "ukuzuza ukukhula okuphindwe kabini ngonyaka kwiminyaka emihlanu kunye nokujoliswe kuko okusibhozo okucela umngeni kakhulu", nangona kunjalo, ezimbini kuphela iinjongo eziye zaphunyezwa kwaye i-firm ibike i-2015 ilahleko ye-4.4 yezigidigidi.

Starbucks

Umzekelo ogqwesileyo weenjongo zoluleko yi-Starbucks ngomzamo wayo oqhubekayo wokuphucula ukwaneliseka kwabathengi ngelixa uqhuba ukuzibandakanya kwabasebenzi, ukusebenza kakuhle, kunye nokukhula kweshishini. Kwiminyaka embalwa edlulileyo, i-Starbucks ikhuthaze iinjongo ezininzi ezilula, ezi:

  • Ukunciphisa amaxesha okulinda abathengi kwimigca yokuphuma nge-20%.
  • Yandisa amanqaku okwaneliseka kwabathengi nge-10%.
  • Ukuzuza iNqaku loMnyusi womnatha (NPS) wama-70 okanye ngaphezulu (lithathwa ngokuba “ligqwesileyo”).
  • Gcwalisa ii-odolo ze-intanethi kwiiyure ze-2 (okanye ngaphantsi) rhoqo.
  • Nciphisa ukuphela kwamayeza (izinto ezilahlekileyo) kwiishelufu zibe ngaphantsi kwe-5%.
  • Ukunciphisa ukusetyenziswa kwamandla nge-15% kwiivenkile kunye namaziko okuhambisa.
  • Ukwandisa ukusetyenziswa kwemithombo yamandla ahlaziyekayo ukuya kuma-20% eemfuno zamandla zizonke.
  • Ukunciphisa inkunkuma ethunyelwa kwiindawo zokulahla inkunkuma ngama-30%.

Ngokugqwesa kwezi thagethi, ngenxa yoko, i-Starbucks yenye yezona nkampani zintsha kwaye zigxile kubathengi kwishishini lokuthengisa. Ikhula rhoqo ngonyaka ngaphandle kwemingeni yezoqoqosho kunye notshintsho kwizinto ezikhethwa ngabathengi.

Xa Usukelo Olulula kufuneka Luphunyezwe

Ngaba ukhe wazibuza ukuba kutheni abanye benokuphumelela ekoluleni iinjongo, ngelixa abanye besilela? Iingcali ezivela kwi-HBR zigqibe kwelokuba izinto ezimbini eziphambili ezichaphazela indlela ezolula iinjongo ekufuneka zisekwe ngayo kwaye zifikeleleke kukusebenza kwamva nje kunye nezixhobo ezidangeleyo.

Ukuphuhlisa umzekelo wesakhelo seenjongo zoluleko – Umthombo: HBR

Iifemu ezingenamsebenzi oncomekayo wamva nje okanye ukonyuka kunye nezixhobo ezicothayo zisenokungaxhamli kwiinjongo zoluleko kwaye ngokuphambanayo. Imibutho yokungakhathali inokufumana amabhaso aphezulu ngokugqithisa iinjongo zayo zangoku nangona isenokuza nomngcipheko.

Ngexesha lobuchwephesha obuphazamisayo kunye neemodeli zoshishino, imibutho ephumeleleyo kunye nezixhobo ezifanelekileyo kufuneka ihlolisise utshintsho oluphawulekayo ngokumisela iinjongo ezilula, kwaye umzekelo ongentla weenjongo zolula bubungqina obucacileyo. Qaphela ukuba ukubetha iinjongo ezilula akuxhomekeke kuphela kulawulo lwabaqeshi kodwa kunye nemigudu yomntu kunye nentsebenziswano yawo onke amalungu eqela. Xa abasebenzi bebona ithuba kunokuba isoyikiso, kunokwenzeka ukuba basebenze nzima ukuze bafezekise.

IItrakthi ezibalulekileyo

Ulawulo, intsebenziswano yabasebenzi, impumelelo yamva nje, kunye nezinye izixhobo ezingundoqo ekuphumezeni iinjongo zoluleko. Ngoko ke kubalulekile ukwakha iqela elomeleleyo kunye nobunkokeli obubalaseleyo.

💡Ubakhuthaza njani abasebenzi ukuba bafezekise iinjongo zoluleko? Yenza abasebenzi bakho bazibandakanye kwintsebenziswano eyomeleleyo kunye noqeqesho oluyilayo kunye nezixhobo zokubonisa ezisebenzisanayo ezifana IAhaSlides. Ibonelela ngeempawu ezibukhali ukwenza intsebenziswano yeqela elimangalisayo kwiintlanganiso, ukwakha iqela, uqeqesho lweshishini, kunye nezinye iziganeko zoshishino. Bhalisa ngoku!

FAQs

Yeyiphi eminye imizekelo yeenjongo zolula?

Eminye imizekelo yeenjongo zolula zezi:

  • Ukunciphisa ingeniso yabasebenzi ngama-40% kwiinyanga ezili-12
  • Ukunciphisa iindleko zokusebenza ngama-20% kulo nyaka uzayo
  • Ukuzuza ireyithi engama-95% engenaziphene kwimveliso yemveliso.
  • Ukunciphisa izikhalazo zabathengi ngama-25%.

Ngowuphi umzekelo wenjongo yoluleko oluthe nkqo?

Iinjongo zoluleko ezithe nkqo zijolise ekugcineni iinkqubo kunye neemveliso kodwa ngeentengiso eziphezulu kunye neengeniso. Umzekelo, ukonyuka okuphindwe kabini kobekujoliswe kuko kunyaka ophelileyo ukusuka kwiiyunithi ezingama-5000 ezithengiswe ngenyanga ukuya kwiiyunithi ezili-10000.

Ref: HBR