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Edit meta description Kule blog post, siza kuphonononga ukuba ungaphefumlela njani kwisicwangciso sentengiso sikaGoogle kwaye usisebenzise kwimizamo yakho yokuthengisa.

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Ukwandisa ishishini lakho ngeQhinga leNtengiso likaGoogle | Amanyathelo asi-8 asebenzayo namhlanje

Imicimbi yoLuntu

UJane Ng 07 kaJuni, 2024 6 min funda

Isicwangciso sokuthengisa sikaGoogle sisixhobo esinamandla sokwenza izinto ezintsha, izigqibo eziqhutywa yidatha, kunye nendlela ephakathi kwabasebenzisi. Iindaba ezimnandi zezokuba, ungaziqhelanisa kwaye usebenzise izinto eziphambili zesicwangciso sentengiso sikaGoogle kwishishini lakho. Kule blog ukuthumela, siza kuphonononga ukuba ungaphefumlela njani kwincwadi yokudlala kaGoogle kwaye uyisebenzise kwimizamo yakho yokuthengisa.

Isiqulatho

Yintoni iQhinga leNtengiso likaGoogle?

Isicwangciso sokuthengisa sikaGoogle sifana nesicwangciso esibonisa indlela ishishini lakho elibonakala ngayo kuGoogle. Kubandakanya ukusebenzisa izixhobo kunye neenkonzo zikaGoogle, ukubeka iinjongo, kunye nokucinga ukuba ungazi njani ukuba wenza kakuhle. Eyona njongo iphambili kukusebenzisa uGoogle ukwakha nokugcina umfanekiso wakho wophawu lomelele.

Ngoko Isicwangciso sikaGoogle sokuthengisa, sisicwangciso esicingisiswe kakuhle esixhomekeke kwidatha, ukuyila, kunye nokwenza abasebenzisi baneliseke. Esi sicwangciso sikhuthaza iimveliso zikaGoogle kwaye siqinisekisa ukuba uphawu lwazo lunophawu olufanayo. Bakwasebenzisa itekhnoloji ephucukileyo kwaye benze ubambiswano ukuze bahlale beyimpumelelo kwihlabathi elihlala litshintsha kwi-Intanethi.

Amacandelo aphambili eQhinga leNtengiso likaGoogle

I-1/ IQhinga leNtengiso yeeNtengiso zikaGoogle

Izikhangiso zeGoogleyinxalenye ebalulekileyo yesicwangciso sentengiso sikaGoogle. Ngokudityaniswa kweentengiso zokukhangela, iintengiso zokubonisa, kunye nentengiso yeYouTube, uGoogle unyusa uphawu lwayo kwaye anxibelelanise abasebenzisi neemveliso kunye neenkonzo abazidingayo. Ukujoliswa kweentengiso kunye nokuphucula kudlala indima ebalulekileyo kwesi sicwangciso.

2/ Iimephu zikaGoogle kwiQhinga leNtengiso likaGoogle

iimaphu zikagoogleayisiyiyo eyokuhamba nje; ikwayinxalenye yesicwangciso sentengiso sikaGoogle. Inkampani iphakamisa iGoogle Maps ukubonelela ngeenkonzo ezisekelwe kwindawo kunye nabasebenzisi abajoliswe kuyo kunye nokuthengisa okufanelekileyo, kwendawo. Amashishini, ngakumbi amancinci nasekhaya, axhamla kakhulu kwesi sicwangciso.

3/Google iBuchule leNtengiso yeShishini lam

I-Google Ibhizinisi Lwamsesinye isixhobo esibalulekileyo kumashishini asekuhlaleni. Ngokusebenzisa iiprofayile zabo zeShishini likaGoogle, iinkampani zinokuphucula ubukho bazo kwi-Intanethi kwaye zibandakanye nabathengi, eyona nxalenye iphambili yesicwangciso sentengiso sikaGoogle.

Umfanekiso: WordStream

4/ Google Pay kunye nePixel kaGoogle kwiNtengiso

Zombini iGoogle Pay kunye nePixel zikaGoogle zithengiswa njengezisombululo ezibukhali, ezibonisa ukuzibophelela kukaGoogle ekuveliseni izinto ezintsha. UGoogle usebenzisa ubuchule bakhe bokuthengisa ukubonisa izinto zamva nje kunye nezibonelelo zezi mveliso, zizenza zibe nomtsalane kubathengi.

5/ ISicwangciso sokuThengisa seDijithali sikaGoogle

I-5 / Ukongeza kwintengiso ehlawulweyo, iGoogle isebenzisa iindlela ezahlukeneyo zokuthengisa zedijithali ezifana ne-SEO, ukuthengiswa komxholo, kunye nemidiya yoluntu. La maqhinga anceda uGoogle agcine ubukho obomeleleyo kwi-intanethi kwaye azibandakanye nabaphulaphuli bakhe kumacala amaninzi.

Usisebenzisa njani iQhinga leNtengiso likaGoogle kwiShishini lakho

Ngoku njengoko sigubungele amacandelo aphambili esicwangciso sentengiso sikaGoogle, makhe sijonge ukuba ungazisebenzisa njani ezi zicwangciso kwishishini lakho. Nanga amanyathelo asebenzayo onokuwasebenzisa namhlanje:

Inyathelo 1: Sebenzisa iGoogle Analytics yeInsights

Faka google Analyticsukufumana ulwazi oluxabisekileyo ekusebenzeni kwewebhusayithi yakho. Kubalulekile ukugcina umkhondo weemethrikhi ezibalulekileyo ezinje ngetrafikhi yewebhusayithi, ireyithi yebounce, kunye nezinga lokuguqulwa. Sebenzisa idatha ukwenza izigqibo ezinolwazi kwaye uphucule ngokuqhubekayo iwebhusayithi yakho.

UGoogle Analytics 4

Inyathelo lesi-2: Sebenzisa iindlela zikaGoogle kwiiNgcaciso zeMarike

iintsingiselo Googlengumgodi wegolide wolwazi. Yisebenzise ukuchonga izihloko ezihamba phambili kwishishini lakho kunye nomxholo wobugcisa ohambelana nabaphulaphuli bakho. Ukongeza, jonga iindlela zonyaka ukulungelelanisa ikhalenda yakho yokuthengisa ngokufanelekileyo.

Inyathelo 3: Sebenzisa amandla eentengiso zikaGoogle

Iintengiso zikaGoogle sisixhobo esiguquguqukayo esinokunyusa kakhulu ubukho bakho kwi-Intanethi. Qala ngokwenza iakhawunti kwaye uchaze iinjongo ezicacileyo zemikhankaso yakho yentengiso. Khetha amagama angundoqo afanelekileyo, ikopi yentengiso enyanzelisayo, kwaye usete uhlahlo lwabiwo-mali oluhambelana neenjongo zakho. Ukufumana ezona ziphumo zintle, kubalulekile ukujonga rhoqo kwaye uphucule amaphulo akho. 

Inyathelo 4: Lungiselela uBukho bakho beNdawo ngeeMephu zikaGoogle kunye neShishini lam likaGoogle

Ukuba ishishini lakho lixhomekeke kubathengi basekhaya, iiMephu zikaGoogle kunye neShishini lam likaGoogle ngabahlobo bakho abasenyongweni. Okokuqala, ibango kwaye uqinisekise ishishini lakho kuGoogle My Business. Qinisekisa ukuba iinkcukacha zeshishini lakho, kuquka iiyure zokuvula, iinkcukacha zoqhagamshelwano, kunye neefoto, zisexesheni. Khuthaza abathengi abonelisekileyo ukuba bashiye uphononongo kuluhlu lwakho. Iimephu zikaGoogle ziya kunceda abathengi abanokuthi bafumane indawo okuyo ngokulula. Cinga ngokuthumela uhlaziyo rhoqo kwaye usebenzise inqaku leMibuzo kunye neempendulo ukuzibandakanya nabaphulaphuli bakho ngokuthe ngqo.

Inyathelo lesi-5: Yamkela amaqhinga okuThengisa iDijithali

Ngaphandle kweentengiso ezihlawulelwayo, yamkela izicwangciso zentengiso yedijithali ukugcina ubukho obuqinileyo kwi-intanethi. Nanga amaqhinga ambalwa angundoqo:

  • UPhendlo lweNjini yoKhangelo (SEO):Lungiselela iwebhusayithi yakho ukuba ibonakale kwiziphumo zokukhangela amagama angundoqo afanelekileyo. Uphando kwaye ubandakanye amagama angundoqo exabiso eliphezulu, wenze umxholo osemgangathweni, kwaye uqinisekise ukuba isakhiwo sesayithi lakho sisebenziseka lula.
  • Ukuthengisa umxholo: Rhoqo uvelise umxholo ofundisayo kunye nokuzibandakanya ojongana neemfuno kunye nomdla wabaphulaphuli ojolise kubo. Blog izithuba, iividiyo, i-infographics, kunye nezinye iindlela zosasazo zonke zinokuqwalaselwa njengomxholo.
  • Uthethathethwano lwemidiya yoluntu: Zibandakanye nabaphulaphuli bakho ngokusebenzisa amaqonga eendaba ezentlalo. Yabelana ngomxholo wakho, uphendule kwizimvo, kwaye wenze uluntu olujikeleze ibhrendi yakho.

Inyathelo lesi-6: Phonononga iiMveliso eziPhezulu zikaGoogle

Thatha iphepha kwincwadi kaGoogle kwaye ucinge ngokuphumeza ezinye zeemveliso zabo eziphambili, ezinje ngeGoogle Pay kunye nePixel kaGoogle. Ezi zisombululo zokusika zinokwahlula ishishini lakho kwaye ubhenele kubathengi be-tech-savvy.

Inyathelo lesi-7: Ukuthengisa ngokuhambelanayo

Enye yeempawu zesicwangciso sentengiso sikaGoogle kukuthengisa okufanayo. Qinisekisa isazisi sophawu lwakho, kubandakanya uphawu lwakho, izinto zoyilo, kunye nemiyalezo, zihlala zifana kuzo zonke izixhobo zentengiso kunye neendawo zokuchukumisa. Ukungaguquguquki kwakha ukuqondwa kophawu kunye nokuthenjwa.

Inyathelo lesi-8: Hlala ulungelelanisa kwaye usebenzisane

Ubume bedijithali buhlala buguquka. NjengoGoogle, ziqhelanise nolu tshintsho kwaye uhlale uphambi kokhuphiswano. Sebenzisana namanye amashishini, phonononga intsebenziswano, kwaye uqwalasele iinzame zokuthengisa ngokubambisana ukwandisa ukufikelela kwakho.

IItrakthi ezibalulekileyo

Ukuqukumbela, ukuphumeza isicwangciso sentengiso sikaGoogle kwishishini lakho kubandakanya ukudityaniswa kweeNtengiso zikaGoogle, ukwenziwa kwasekhaya, amaqhinga okuthengisa idijithali, ukusetyenziswa kwemveliso ephucukileyo, ukubhengeza uphawu olungaguqukiyo, kunye nokuzinikela ekuziqhelaniseni. Ngokulandela la manyathelo asebenzayo, unokomeleza ubukho bophawu lwakho kwi-intanethi kwaye unxibelelane nabaphulaphuli ojolise kubo ngempumelelo. 

Ukongeza, cinga ukusebenzisa AhaSlides iintlanganiso ezinemveliso ngakumbi kunye neeseshini zokubonisana. AhaSlidesinokuphucula intsebenziswano kunye nokuzibandakanya, ukwenza izicwangciso zakho zeshishini zisebenze ngakumbi

FAQs Malunga neSicwangciso seNtengiso sikaGoogle

Zeziphi iindlela zokuthengisa ezisetyenziswa nguGoogle?

UGoogle usebenzisa iindlela ezahlukeneyo zokuthengisa, kubandakanywa izigqibo eziqhutywa yidatha, indlela yokujonga umsebenzisi, ukusungula izinto ezintsha, kunye nentsebenziswano namaqabane.

Kutheni uGoogle ephumelele kwintengiso?

Impumelelo yeGoogle ekuthengiseni ibangelwa kukugxila kwayo ngamandla kwiimfuno zabasebenzisi, iimveliso ezintsha kunye neenkonzo, kunye nokusetyenziswa kwedatha ukwenza izigqibo ezinolwazi.

Ithini imbono yentengiso kaGoogle?

Umbono wentengiso kaGoogle ujikeleza ekwaneliseni iimfuno zabasebenzisi kunye nokuzisa izisombululo ezixabisekileyo, kugxilwe kubunzulu bomsebenzisi, ukusungula izinto ezintsha, kunye nezigqibo eziqhutywa yidatha.

Ref: Cinga ngoGoogle: iLebhu yeMedia | Iwebhu efanayo: iQhinga leNtengiso likaGoogle | I-CoSchedule: iQhinga leNtengiso likaGooglekunye | Google Blog: Iqonga leNtengiso