Ungawafumana njani amanqaku okuguquguquka kwiShishini | 2024 Iyatyhila

Ungawafumana Njani amaNqaku okuNgenisa kwiShishini?

URita McGrath, ingcali kuphuhliso lweshishini, kwincwadi yakhe "Ukubona ngeenxa zonke kwiikona: Ungawabona njani amanqaku okutshintsha kwiShishini Ngaphambi kokuba Zenzeke” ithi xa inkampani "bexhobe ngezicwangciso ezifanelekileyo kunye nezixhobo, banokubona amanqaku e-inflection njengenzuzo yokhuphiswano".

Akukho ndlela yokuba inkampani ithintele amanqaku e-inflection, kodwa kunokwenzeka ukuqikelela ukuba iza nini kwaye isebenzise njengethuba. Eli nqaku lixoxa ngendlela yokufumana amanqaku e-inflection kwishishini kwaye kutheni kubalulekile ukuba ukukhula kwenkampani.

Isiqulatho

• Ngawaphi amaNqaku okuNgenisa kwiShishini?
• Kutheni le nto amaShishini kufuneka abone iiNdawo zoSulelo?
• Ukuqonda amanqaku e-Inflection kunye neMizekeliso yeHlabathi yokwenyani
• Ungawafumana njani amanqaku e-Inflection?
• IItrakthi ezibalulekileyo
• FAQs

Yintoni iNdawo yokuNgena kwiShishini?

Amanqaku okutshintsha, okukwabizwa ngokuba yiParadigmatic shifts abhekisa kwisiganeko esibalulekileyo esikhokelela kutshintsho olubalulekileyo kwinkqubela phambili yenkampani, ishishini, icandelo, uqoqosho, okanye imeko ye-geopolitical. Inokubonwa njengenguquko ekuveleni kwenkampani "apho ukukhula, utshintsho, amandla amatsha, iimfuno ezintsha, okanye ezinye iinguqu zilawula ukucinga kwakhona kunye nokusebenza kwakhona kwendlela ishishini ekufuneka lisebenze ngayo.“. Olu tshintsho lunokuba neziphumo ezilungileyo okanye ezimbi.

Ukuchonga indawo yokuguquguquka kwishishini kukuqonda okubalulekileyo ukuba utshintsho olubalulekileyo luselundini. Indawo yokuguquguquka isebenza njengenguquko, ebonisa imfuno yohlengahlengiso kunye nokuguqulwa kokuqinisekisa ukufaneleka okuqhubekayo kunye nempumelelo.

Njengoko inkampani iguquka ukusuka kwisiqalo ukuya kwishishini eliphakathi okanye elikhulu, lidlula kwizigaba ezininzi apho iimodeli zakudala kunye neendlela ezinokuthintela ukuqamba izinto ezintsha, ukukhula kunye notshintsho. Ezi zigaba, ezaziwa ngokuba ziindawo zokuguquguquka, zifuna ukwamkelwa kweendlela ezintsha zokusebenza ukuqinisekisa inkqubela eqhubekayo kunye nempumelelo.

Kutheni le nto amaShishini kufuneka abone iiNdawo zoSulelo?

I-Inflection Point yinxalenye yenkqubo yokwenza izigqibo. Inyani yile "I-Inflection Point ayiyondawo yesigqibo ngokwayo, inceda abenzi bezigqibo ukuba bajonge utshintsho kwaye baqikelele isiphumo emva koko.” Abenzi bezigqibo kufuneka bazichonge ezi kwaye benze ukhetho malunga nokuba ngawaphi amathuba abawalandela kunye indlela yokunciphisa iingozi ezinokubakho.

Qaphela ukuba ukuqhubela phambili kunye nokuziqhelanisa kwangexesha kwiinguqu kwimeko yokhuphiswano ngundoqo. Ukuba amashishini ayasilela ukuqaphela amanqaku okuguquguquka kunye nokuthandabuza ukutshintsha, kunokukhokelela ekwehleni kweshishini okungenakubuyiseka. Kwelinye icala, amanqaku e-Inflection ahlala ebonisa amathuba okusungula izinto ezintsha. Iinkampani ezithatha la mathuba kwaye zivelise izinto ezintsha ekuphenduleni ukuguquka kweemarike zinokufumana umda wokukhuphisana.

Kubalulekile ukuqaphela ukuba amanqaku e-inflection ayizoziganeko zexesha elinye; bayinxalenye yomjikelo woshishino oqhubekayo. Abenzi bezigqibo kufuneka basebenzise indlela yokufunda eqhubekayo, besebenzisa ukuqonda okufunyenwe kwiindawo ezidlulileyo zokuguquguquka ukwazisa izicwangciso zexesha elizayo. Uphononongo oluthe gqolo lokuguquguquka kweemarike kunye nokuzinikela ekuhlaleni unolwazi kunegalelo kwingqondo ezinzileyo nesebenzayo.

Ukuqonda amanqaku e-Inflection kunye neMizekeliso yeHlabathi yokwenyani

Amashishini, njengabantu, aqala amancinci kwaye aqhubele phambili ngamanqanaba amaninzi okukhula njengoko ekhula. Amanqaku okuguquguquka kwenzeka kwezi zigaba. Ziyakwazi zombini amathuba kunye nemingeni, kuxhomekeke kwindlela inkampani ehamba ngayo.

Apha ngezantsi kukho imizekelo yamanqaku okutshintsha kweshishini kwezinye iinkampani ezifumene impumelelo egqithisileyo ngokuphumeza isicwangciso esiliqili emva kokuchonga amanqaku okuguquguquka. Balindele ngempumelelo ukuphazamiseka, yakha ukomelela kwintlangano, kwaye uphumelele xa abo bakhuphisana nabo bebhaqwa.

Apple Inc.:

• Indawo yophawu: Ukuqaliswa kwe-iPhone ngo-2007.
• Uhlobo: Utshintsho ukusuka kwinkampani egxile kwikhompyuter ukuya kumthengi wombane kunye neenkonzo zamandla.
• Isiphumo: I-Apple izuze impumelelo ye-iPhone ukuze ibe ngumdlali ophambili kushishino lwee-smartphone, iguqula unxibelelwano kunye nokuzonwabisa.

Netflix:

• Indawo yophawu: Shift ukusuka kwirenti yeDVD ukuya kustrimisho ngo-2007.
• Uhlobo: Ukuziqhelanisa notshintsho kwindlela yokuziphatha yabathengi kunye neteknoloji.
• Isiphumo: I-Netflix isuke kwinkonzo ye-DVD-nge-imeyile ukuya kwiqonga lokusasaza, iphazamisa i-TV yendabuko kunye ne-movie industry kwaye ibe yi-giant ye-streaming yehlabathi.

💡 Inkcubeko yeNetflix: Iinkalo ezisi-7 eziphambili kwiFomula yayo yokuPhumelela

Amazon:

• Indawo yophawu: Ukuqaliswa kweeNkonzo zeWebhu ye-Amazon (AWS) kwi-2006.
• Uhlobo: Ukwahluka kwemithombo yengeniso ngaphaya kwe-e-commerce.
• Isiphumo: I-AWS iguqule i-Amazon ibe ngumboneleli okhokelayo we-computing yefu, igalelo elibalulekileyo kwinzuzo yayo yonke kunye nexabiso lemarike.

Uphando:

• Indawo yophawu: Ukwaziswa kwe-AdWords ngo-2000.
• Uhlobo: Ukwenza imali ngokukhangela ngentengiso ekujoliswe kuyo.
• Isiphumo: Iqonga lentengiso likaGoogle laba ngumqhubi omkhulu wengeniso, evumela inkampani ukuba ibonelele ngeenkonzo zokukhangela simahla kwaye yandise kwezinye iimveliso kunye neenkonzo ezahlukeneyo.

Ngokuqinisekileyo, ayizizo zonke iinkampani ezihamba ngempumelelo amanqaku e-inflection, kwaye ezinye zinokujongana nemingeni okanye zide zehle ngenxa yokungakwazi ukuziqhelanisa. Nantsi imizekelo embalwa yeenkampani eziye zatsala nzima ngexesha lamanqaku abalulekileyo:

I-Blockbuster:

• Indawo yophawu: Ukunyuka kokusasazwa kwe-intanethi.
• Isiphumo: IBlockbuster, isigebenga kushishino lokurenta ividiyo, ayiphumelelanga ukuziqhelanisa notshintsho oluya kukusasazwa kwe-intanethi kunye neemodeli ezisekwe kubhaliso. Inkampani ibhengeze ukuwa njengabakhuphisana nabo njengeNetflix yaphakama yaduma, kwaye ngo-2010, i-Blockbuster yafaka i-bankruptcy.

INokia:

• Indawo yophawu: Ukufika kwee-smartphones.
• Isiphumo: INokia, eyayikhe yaba yinkokeli kwiifowuni eziphathwayo, yasokola ukukhuphisana nokuvela kwee-smartphones. Ukusabela okucothayo kwenkampani ekutshintsheni ukhetho lwabathengi kunye nokunyanzeliswa kwayo ekugcineni inkqubo yayo yokusebenza yaseSymbian kukhokelele ekwehleni kwayo kwaye yaphuma kwishishini ngo-2014.

Kodak:

• Indawo yophawu: Ukuvela kweefoto zedijithali.
• Isiphumo: U-Kodak, owayengumdlali obalaseleyo kwishishini lokufota ifilimu, uye wasokola ukuziqhelanisa nexesha ledijithali. Ngaphandle kokuba namalungelo awodwa omenzi wechiza kwangethuba kwitekhnoloji yekhamera yedijithali, inkampani ayiphumelelanga ukwamkela ngokupheleleyo utshintsho, okukhokelele ekwehleni kwesabelo semarike kunye nokutshona kwayo ngo-2012.

Ungawafumana njani amanqaku e-Inflection?

Ungawafumana njani amanqaku e-Inflection? Amanqaku okuguquguquka afika kwiimilo ezininzi ezahlukeneyo kunye nobukhulu obuchatshazelwa yimiba yangaphakathi neyangaphandle. Ukuchonga amanqaku okuguquguquka kwimeko yeshishini kubandakanya ukuqaphela amaxesha abalulekileyo okanye utshintsho kwi indlela yenkampani. Nazi ezinye iingcebiso zokubona amanqaku e-inflection ngaphambi kokuba kwenzeke.

Qonda imeko yeshishini

Indlela yokufumana amanqaku e-inflection kwisinyathelo sokuqala - kukufumana amanqaku e-inflection kukuqonda ngokunzulu umxholo weshishini. Oku kubandakanya ukwazi ngotshintsho kushishino, imo engqongileyo yolawulo, kunye nezinto zangaphakathi ezinokuphembelela umkhondo wenkampani. Kukwamalunga nokuba nokuqonda okuhle kwabo bakhuphisana nabo, abakhuphisana ngokwenene benkampani, kwaye zeziphi izinto ezichaphazela utshintsho. Ngokomzekelo, abangeneli abatsha okanye utshintsho kwisabelo semarike banokubonisa amanqaku e-inflection afuna iimpendulo ezicwangcisiweyo.

Isakhono kwi-Data Analytics

Kule mihla yedijithali, amashishini kufuneka asebenzise ulwazi oluqhutywa yidatha ukwenza izigqibo. Ukuhlalutya izibonakaliso eziphambili zokusebenza, ukuziphatha kwabathengi, kunye nezinye iinkcukacha ezifanelekileyo zinceda ekuchongeni iipateni kunye namanqaku anokuthi aguqulwe. Ngokomzekelo, ukuba inkampani isebenzisa ii-KPIs ukulinganisa ukusebenza kunye nokulindela utshintsho, utshintsho olukhawulezayo kwiindleko zokuthengwa kwabathengi okanye amazinga okuguqulwa angabonakalisa utshintsho kwiimarike zentengiso.

Zilumkele iintsingiselo zemarike

Iinkokeli kufuneka zigcine ukubethabethana kweendlela kwiimarike ezibandakanya ukubeka iliso kuphuhliso lweshishini, ubugcisa obuvelayo, kunye notshintsho kwindlela yokuziphatha yabathengi. Ukwaziswa kweentsingiselo zeemarike kuvumela amashishini ukuba alindele utshintsho kwaye azibeke ngobuchule ekuphenduleni ukuguquka kweemarike. Banokuxhamla kumathuba avela kwiindlela ezivelayo kwaye bahlale bephambi kwabakhuphisana nabo. Umzekelo, uzinzo luyinto ngoku, inkampani inokuzibeka njengomamkeli kwangethuba weendlela zokusebenzisa i-eco-friendly ukutsala abathengi abaninzi.

Yakha iqela elomeleleyo

Ukuba ufuna ukulindela ngokuchanekileyo utshintsho, akukho ndlela engcono kunokuba nabasebenzi abomeleleyo nabanobuchule kunye neengcali. Le yantlukwano yongeza ukukwazi ukuhlalutya iimeko ezinzima ukusuka kwii-engile ezininzi. Ukongezelela, ngexesha leenguqu, iqela elisebenza kakuhle liyakwazi ukuhlalutya iimeko ngokubambisana, livelise izisombululo ezitsha, kunye nokuphumeza utshintsho olucwangcisiweyo ngokufanelekileyo.

IItrakthi ezibalulekileyo

Kubalulekile ukuba inkampani ikwazi ukufumana amanqaku okuguquguquka. Ukuqonda xa inkampani yakho ivala indawo yokutshintsha kunye nokuxhobisa iqela lakho izakhono eziyimfuneko kunye nolwazi ukuze ulungele ukujongana notshintsho kubalulekile ekukhuleni okuqhubekayo. 

💡 Baxhobise abasebenzi bakho izakhono ezibalulekileyo kunye nokuqonda ngokubakhuthaza ukuba bathathe inxaxheba kuqeqesho kunye neendibano zocweyo sisisombululo esikhulu. Ukuba ujonge indlela ebandakanyekayo yokwenza i-virtuaize yakho uqeqesho lweshishini, IAhaSlides ngezixhobo eziqhubela phambili ezisebenzisanayo zinokukunceda ufezekise iinjongo zakho ngexabiso eliphantsi.

FAQs

Nguwuphi umzekelo wenqaku lokuguquguquka kwelizwi?

Umzekelo wendawo emileyo yokuguquguquka inokubonwa kwinqanaba (0, 0) kwigrafu ye-y = x^3. Kweli nqanaba, i-tangent yi-x-axis enqumla igrafu. Kwelinye icala, umzekelo wenqaku elingemiyo le-inflection linqaku (0, 0) kwigrafu ka-y = x^3 + ax, apho u-a lilo naliphi na inani le-nonzero.

Uyifumana njani indawo yokunyuka kwezoqoqosho?

Indawo yokutshintsha komsebenzi inokufunyanwa ngokuthatha i-derivative yayo yesibini [f”(x)]. Indawo yokutshintsha kulapho i-derivative yesibini ilingana no-zero [f”(x) = 0] kunye nophawu olutshintshayo lwe-tangent.

Ref: HBR | Investopedia | icreoin | Kanjalo